TUGAS KEWIRAUSAHAAN | KELOMPOK 1 | 23M1 | PRODI MANAJEMEN

Summary

This video showcases an interview with the owner of a Starling business in Pariaman, focusing on the use of social media for marketing among small businesses. The conversation covers the owner's journey in starting the business, challenges faced, and future plans for expansion. The interview also explores the impact of social media promotion, with suggestions for enhancing visibility on platforms like Instagram and TikTok. Throughout, the team of university students provides insights on how social media could boost business growth, making the video informative for entrepreneurs looking to leverage digital tools in local businesses.

Takeaways

• 😀 The interview is about the business journey of a Starling (street food cafe) owner, who started a small business in Pantai Kata, Pariaman.
• 😀 The owner, Mr. Heru, was inspired to start the business because many young people were hanging out in the area but there was no vendor offering Starling (street food).
• 😀 Mr. Heru’s business aims to expand with plans to open one or two more locations in the future, particularly in beach areas.
• 😀 The Starling business does not yet have social media accounts for promotion, but there are plans to use platforms like Instagram and TikTok for future marketing.
• 😀 The business faces challenges with weather conditions, which sometimes affect customer turnout.
• 😀 Mr. Heru prefers running a mobile business rather than a fixed store to minimize costs and manage finances better while continuing to gather funds for a permanent location.
• 😀 The prices for the drinks at the Starling business vary, with cold drinks priced around 6,000 IDR and hot drinks slightly cheaper at 5,000 IDR.
• 😀 The best-selling drinks are typically cold beverages, with coffee being a popular choice among customers.
• 😀 Before starting the Starling business, Mr. Heru worked as a migrant worker, and his current business venture was inspired by his experience and the need for new opportunities.
• 😀 On a good day, Mr. Heru’s business generates about 200,000 IDR in revenue, with evenings being the busiest and most profitable time due to youth gatherings.
• 😀 The interview ends with a suggestion for Mr. Heru to promote his business on social media platforms to reach a broader audience and potentially increase sales, as young people are more likely to engage with businesses through these channels.

Q & A

What inspired the owner to start the business?

The owner, Bang Heru, was inspired to start his business because he noticed many young people gathered in the area but there were no businesses offering Starling (a type of snack or drink), which led him to take the opportunity and start his own venture.

What are the future plans for expanding the business?

Bang Heru plans to expand the business by opening one or two more locations, possibly at Pantai, and is considering moving to a new place once the business grows further.

Has the business owner used social media for promotion?

Currently, Bang Heru has not used social media platforms like Instagram or TikTok for promoting his business. However, he has seen younger people in the area using TikTok to promote their activities.

What are the challenges Bang Heru faces in his business?

One of the challenges mentioned by Bang Heru is the weather, which can sometimes affect business operations. He also noted that running a mobile-based business instead of a fixed store can present challenges in terms of location and stability.

Why does Bang Heru prefer operating a mobile stall rather than a fixed store?

Bang Heru prefers the flexibility of operating a mobile stall because it allows him to move to different locations and gather more customers, particularly young people who are attracted to dynamic, informal setups.

What kind of drinks are sold at the stall?

The stall primarily offers various types of drinks, including cold and hot coffee, as well as other beverages like tea. The most popular drink among customers is the coffee.

How much does each drink typically cost?

The prices for drinks at the stall range from IDR 6,000 to IDR 7,000, depending on the type of drink, with some cold drinks priced around IDR 6,000 and others a bit higher.

What was the previous occupation of the business owner before starting this venture?

Before starting the business, Bang Heru worked as a migrant worker, staying away from home. He later decided to start his own business, focusing on selling drinks.

What is the average daily revenue for the stall?

The revenue from the stall varies, with an average daily revenue ranging from IDR 200,000 to IDR 300,000 on normal days. On special days or during busier times, the revenue can go up to IDR 350,000.

How does Bang Heru plan to use social media in the future for promotion?

Although Bang Heru has not used social media for promotion yet, he is open to the idea and sees it as a way to expand his business reach, particularly since social media platforms like Instagram and TikTok have a wider audience and can attract more young customers.