#38 - Priscilla Erthal, Co-founder da Organica

Summary

In this episode of the PIP Tech podcast, the host engages in a deep conversation with a successful entrepreneur and mother, discussing her journey from working in digital marketing to e-commerce and eventually founding Orgânica, a business accelerator. The discussion delves into the challenges of balancing personal and professional life, the importance of prioritization, and the evolution of personal growth. The guest shares insights on her experiences, the value of learning from different cultures, and the significance of effective communication and mentorship in leadership. The conversation highlights the importance of self-awareness and embracing vulnerability to foster better connections and leadership.

Takeaways

• 🌟 **Embracing Chaos**: The speaker emphasizes that while we strive for balance, life tends towards chaos, and learning to manage that chaos is crucial.
• 🚀 **Importance of Growth**: A key theme is the importance of personal and professional growth, and seeking new challenges to evolve and improve.
• 💡 **Finding Your Version 2.0**: The concept of 'version 2.0' is discussed as a metaphor for personal development and finding a better version of oneself.
• 🛠 **Work-Life Balance**: The script discusses the daily challenges of balancing personal life and professional responsibilities, acknowledging that it's often difficult to achieve.
• 👩‍💼 **Leadership and Delegation**: The importance of delegation in leadership roles is highlighted, as well as the challenges that come with it.
• 🏢 **E-commerce and Digital Innovation**: The speaker shares her passion for e-commerce and digital innovation, and how it has been a significant part of her career.
• 🤝 **Communication and Transparency**: The need for clear communication and transparency in the workplace is stressed, especially when it comes to difficult conversations and prioritization.
• 🔧 **Adapting and Refining**: The idea of continuous adaptation and refinement in both personal and professional life is presented as a key to success.
• 🌱 **Mentorship and Coaching**: The value of mentorship and coaching in personal development and in guiding others towards growth is discussed.
• 🔄 **Cycles of Prioritization**: The speaker introduces the concept of thinking in cycles when it comes to making decisions and prioritizing tasks.
• 🤔 **Self-Reflection and Understanding**: The importance of self-reflection and understanding one's own strengths and weaknesses to navigate life and work effectively is highlighted.

Q & A

What is the main topic of discussion in this podcast episode?

The main topic of discussion is about the journey of a successful woman entrepreneur, her experiences in management, and the challenges faced by women in leadership roles, particularly focusing on finding balance and personal growth.

What does the guest consider herself to be in the context of her business?

The guest considers herself a 'fazedora de chumba,' which is a play on words in Portuguese, referring to her ability to create opportunities and make things happen in a dynamic and organic way.

What is the concept of 'versão 2.0' mentioned in the script, and how does it relate to the discussion?

'Versão 2.0' translates to 'version 2.0' in English, and it relates to the idea of personal and professional evolution, where individuals, especially women in management, strive to improve and find their next level of success and balance.

How does the guest describe her early career and her focus on digital innovation?

The guest describes her early career as being very focused on working hard and producing results. She was particularly drawn to the digital world, starting with an internship at a startup and continuing to work in digital agencies and e-commerce, where she found her passion for innovation and quick results.

What is the significance of the 'Orgânica' that the guest mentions in the script?

Orgânica is described as an accelerator for people and businesses. It is a platform where the guest and her team use their knowledge and proprietary methodologies to help businesses grow, focusing on sales, culture, and management, and bringing new economy practices to the market.

What challenges does the guest discuss in terms of balancing personal and professional life?

The guest discusses the daily and constant challenge of delegating, prioritizing, and trying to balance personal and professional life. She acknowledges that while it's generally a struggle to achieve this balance, the attempt itself is important.

How does the guest view the concept of work-life balance?

The guest views work-life balance as an ongoing effort to manage chaos, suggesting that the pursuit of balance is itself significant, even if perfect balance is not always achievable.

What is the guest's perspective on the importance of evolving and learning in one's career?

The guest emphasizes the importance of continuous evolution and learning, stating that feeling like she is growing and moving beyond her current position is crucial for her, and she believes this mindset is essential for personal and professional development.

What advice does the guest give regarding decision-making and prioritization in one's personal and professional life?

The guest advises thinking in cycles and making conscious decisions about what to prioritize for specific periods, such as six months or a year. She suggests being assertive in choosing what to focus on and what to let go, rather than trying to do everything at once.

How does the guest approach the concept of vulnerability and its impact on leadership and personal growth?

The guest views vulnerability as a strength that can enhance connection and admiration among people. She encourages embracing vulnerability as a way to grow and improve, rather than avoiding it due to fear of showing weakness.

What is the guest's opinion on the saying 'done is better than perfect' in the context of her work and leadership?

The guest agrees with the saying 'done is better than perfect,' advocating for the importance of making concrete progress and delivering results, even if they are not perfect, over the fear of imperfection that can lead to inaction or delay.