Bisnis Susu Kedelai Rasa Nikmat Cuan Memikat | CUAN BOS (21/05/22)

Summary

This video highlights the inspiring journey of Mega Bakti, who transformed her small home-based soy milk business into a thriving venture in Bandung, Indonesia. Starting in 2014 with three flavors, Mega's dedication and innovation led her to scale production from just 100 bottles a day to 1,000 bottles. The business focuses on offering healthy, quality soy milk in glass bottles with various flavors, using natural ingredients. Through social media marketing, the business has expanded across Indonesia, proving that consistent quality and dedication can turn a small startup into a successful enterprise.

Takeaways

• 😀 Teh Mega started her soya milk business, Dodo Syamil, in 2014 with only three flavors: melon, original, and strawberry.
• 😀 Initially, Teh Mega's production was small, producing only about 100 bottles per day using manual methods.
• 😀 After three years, Teh Mega upgraded to using machines for greater efficiency and production capacity.
• 😀 The business now produces up to 1,000 bottles a day, with peak production reaching 5,000 bottles.
• 😀 The soya milk is made with high-quality soybeans sourced from different regions of Java, ensuring premium quality.
• 😀 The production process includes sterilizing the bottles to ensure the drinks are free from bacteria and preservatives.
• 😀 The drinks are packaged in glass bottles and can last up to three months without preservatives.
• 😀 Social media and digital marketing play a crucial role in Dodo Syamil's success, helping reach a broader market across Indonesia.
• 😀 Dodo Syamil's products are sold at around 17,000-18,000 IDR in Java and above 20,000 IDR outside Java.
• 😀 On average, Dodo Syamil sells between 20,000 and 25,000 bottles per month, generating a monthly revenue of 425 million IDR.
• 😀 Teh Mega advises aspiring entrepreneurs to remain humble, stay consistent with their product, be honest with customers, and trust the process to succeed.

Q & A

What is the main product offered by Teh Mega's business?

Teh Mega's business primarily offers soy milk drinks with various flavors, such as melon, original, and strawberry.

How did Teh Mega's business start?

Teh Mega's business started in 2014 with the introduction of three initial flavors: melon, original, and strawberry. It began as a home-based business with limited production.

What was the initial scale of production like for Teh Mega?

Initially, Teh Mega's production was very small, with only about 100 bottles being produced per day manually using basic equipment.

How did Teh Mega increase production efficiency?

Teh Mega increased production efficiency by investing in machines, allowing production to scale up to 1,000 bottles per day, with some busy days producing up to 1,500 bottles.

What makes Teh Mega's soy milk different from competitors?

Teh Mega’s soy milk stands out due to its use of high-quality, natural ingredients and its ready-to-drink packaging in glass bottles, offering a healthier and more premium alternative.

What steps are involved in the production process of Teh Mega's soy milk?

The production process involves grinding soybeans, filtering the soy milk, cooking it with chosen flavorings and sugar, sterilizing the bottles, and then packaging the finished product in glass bottles.

How long can Teh Mega's soy milk be stored?

Teh Mega’s soy milk can last up to three months without preservatives, thanks to the sterilization process that ensures the product is airtight and free from bacteria.

What marketing strategies does Teh Mega use?

Teh Mega uses social media and digital platforms to market its products, capitalizing on the convenience of modern digital tools to reach a wider audience.

How many bottles of soy milk does Teh Mega sell per month?

Teh Mega sells between 20,000 and 25,000 bottles of soy milk per month, with prices ranging from IDR 17,000 to IDR 20,000, depending on the region.

What advice does Teh Mega give to aspiring entrepreneurs?

Teh Mega advises aspiring entrepreneurs to remain humble, be consistent with their product, maintain honesty in their offerings, and focus on the process, as success will follow through dedication and effort.