Vale a pena Avantpro em 2024? Entenda como essa ferramenta pode ajudar sua operação!

Summary

In this video, Breno Moreira discusses the Avante Pro tool and its usefulness in 2024 amidst changes brought on by the General Data Protection Law (LGPD). He explains how Avante Pro helps analyze product viability, but with limitations due to the new regulations that restrict certain data on Mercado Livre. While the tool no longer offers the full range of insights it once did, Breno shares how it still provides valuable data for product analysis, helping users make informed decisions. He emphasizes the importance of understanding the data provided and its application in real-world sales scenarios.

Takeaways

• 😀 The Avante Pro tool has been on the market for a long time, helping users find profitable products on Mercado Livre.
• 😀 With the implementation of LGPD (General Data Protection Law), Mercado Livre started limiting certain product data, impacting all analysis tools, including Avante Pro.
• 😀 Despite the limitations introduced by LGPD, Avante Pro still provides valuable insights into product viability and market competition.
• 😀 The main challenge with Avante Pro is that it cannot provide accurate data for catalog ads due to LGPD restrictions.
• 😀 Users need to have a clear idea of the product they want to sell to effectively use Avante Pro for product research.
• 😀 The extension for Avante Pro can be added to various browsers, allowing easy access to product information from Mercado Livre.
• 😀 Avante Pro allows users to view additional information about products, such as competition, pricing strategies, and category rates.
• 😀 While Avante Pro doesn't provide perfect data, it still offers insights into sales volume, visits, and product performance, helping users assess product viability.
• 😀 The tool offers a profit margin calculator that helps users quickly assess the potential profitability of selling a product.
• 😀 Although the LGPD has restricted some data, Avante Pro continues to be useful for gaining insights into product performance and making informed business decisions.
• 😀 Avante Pro helps users save time in analyzing product viability, making it a valuable tool for those looking to improve their Mercado Livre operations.

Q & A

What is Avante Pro, and how does it help sellers on Mercado Livre?

Avante Pro is a tool designed to help sellers analyze product viability and competition on Mercado Livre. It provides valuable insights into the market by extracting key data from product listings, allowing sellers to assess whether a product is worth selling on the platform. The tool helps identify pricing, sales trends, and competition by showing details about other listings.

How has LGPD impacted the functionality of Avante Pro?

LGPD (General Data Protection Law) has caused limitations on data sharing, which affected tools like Avante Pro. Previously, Avante Pro could display more detailed sales data, including exact sales numbers, but due to LGPD, it now shows only aggregated data in ranges (e.g., 25-50 sales instead of a specific number). This change has reduced the accuracy of the tool in showing exact sales performance.

Can you still use Avante Pro effectively despite the limitations caused by LGPD?

Yes, Avante Pro is still useful, though it has limitations due to LGPD. While it no longer provides exact sales data, it still allows users to analyze the product market, estimate sales volume ranges, and assess other key metrics like competition and visits. This helps sellers make informed decisions about which products to sell.

How can sellers use Avante Pro to analyze product viability?

Sellers can use Avante Pro to filter and view product listings that are not part of the catalog, ensuring that they access accurate data. The tool shows details like the number of sales, product type (Classic or Premium), and competitor prices. It helps sellers estimate potential sales, pricing strategies, and the overall competitiveness of the product within the Mercado Livre ecosystem.

Why does Avante Pro suggest ignoring catalog listings?

Catalog listings are often less reliable for analysis because the data they provide may be inaccurate or incomplete. For example, a catalog listing may display incorrect information about sales or product performance. Avante Pro recommends ignoring these listings and focusing on regular listings for more accurate data and insights.

How does Avante Pro help sellers understand their competition on Mercado Livre?

Avante Pro shows how many sellers are offering the same or similar products. It provides insights into whether a product is being sold by a few sellers (less competition) or many sellers (higher competition). By analyzing the number of sellers and their sales performance, sellers can better gauge the competitiveness of their chosen product.

What are some key data points Avante Pro provides for product analysis?

Avante Pro provides several key data points, including the product’s sales volume (in ranges due to LGPD), the number of competitors, whether the product is classified as a Classic or Premium listing, the pricing strategy, and the frequency of updates to the listing. This data helps sellers assess the viability of a product and whether it is worth selling on Mercado Livre.

What is the importance of the 'Full Filmet' filter in Avante Pro?

The 'Full Filmet' filter in Avante Pro is crucial for sellers who have access to full data on their account. It allows them to see more detailed and accurate data, especially for products they are already selling. This filter helps sellers refine their analysis and compare product performance more effectively, making it easier to spot profitable opportunities.

How does Avante Pro assist with pricing and cost calculations?

Avante Pro includes a calculator feature that helps sellers understand their potential profit margins. By entering the purchase price, selling price, taxes, and additional costs (like packaging), sellers can quickly calculate their expected profit and margins. This helps sellers decide whether a product is financially viable for their operation.

Does Avante Pro guarantee success in selling on Mercado Livre?

No, Avante Pro does not guarantee success. While it provides valuable data and insights, the success of a product depends on various factors such as product quality, pricing strategy, listing quality, and customer service. Sellers must analyze the data provided by Avante Pro critically and apply their own judgment to make informed decisions.