Kelompok 4 Presentasi Model Komunikasi Malvin de Fleur

Summary

This presentation focuses on Malvin De Flor's communication model, explaining its key components, such as the source, transmitter, channel, receiver, and feedback. It traces the model's development from Shannon and Weaver’s work, highlighting its application in mass communication. The presenters also explore real-world examples, like live streaming on TikTok, to demonstrate how the model operates in practice. While the model has advantages like broad information dissemination and influencing public perception, it also faces challenges, including potential noise disruptions and lack of audience-specific messaging.

Takeaways

• 😀 The presentation discusses the Malvin De Flor communication model, focusing on its components and feedback loop.
• 😀 The group presenting consists of five members, each with a specific NIM (student ID).
• 😀 The first topic covered is the definition and history of communication models, specifically the Malvin De Flor model.
• 😀 Malvin De Flor's communication model is an evolution of the Shannon and Weaver model, with a focus on feedback in the communication process.
• 😀 The model includes eight components: Source, Transmitter, Channel, Receiver, Destination, Noise, Medium, and Feedback.
• 😀 In the model, the Source initiates the message, and it is transmitted via a Channel (e.g., social media, TV).
• 😀 An example given in the presentation is using TikTok live streaming as a demonstration of the Malvin De Flor model in action.
• 😀 Feedback in the model occurs when the Receiver responds to the Source, such as when viewers comment on a live stream.
• 😀 The Malvin De Flor model's strengths include efficient communication, broad reach, influence on public perception, and persuasive power.
• 😀 The model's weaknesses include noise (disruptions), dependency on feedback for successful communication, and the general nature of messages, which may not always fit the audience's needs.

Q & A

What is the Malvin De Flor Communication Model?

The Malvin De Flor Communication Model explains the process of communication through mass media, involving a two-way feedback loop between the sender and the receiver. It focuses on how messages are conveyed through various channels and the importance of feedback in communication.

How is the Malvin De Flor model different from the Shannon and Weaver model?

The Malvin De Flor model is an evolution of the Shannon and Weaver model. It incorporates feedback as a crucial component, emphasizing two-way communication, while the Shannon and Weaver model primarily focuses on one-way communication.

What are the eight components of the Malvin De Flor Communication Model?

The eight components are: Source (the communicator), Transmitter (the medium), Channel (communication method), Receiver (the audience), Destination (the intended audience), Noise (disruptions), Medium Device (platform used), and Feedback (the response from the audience).

What role does feedback play in the Malvin De Flor Communication Model?

Feedback plays a critical role in the Malvin De Flor model as it forms the two-way communication loop. It helps the source gauge the effectiveness of the message and make adjustments based on the audience's response.

Can you give an example of how the Malvin De Flor model is applied in real life?

A practical example is a live broadcast on TikTok. The broadcaster is the source, the network is the transmitter, TikTok serves as the channel, the viewers are the receivers, and the feedback happens when viewers comment, which the broadcaster responds to.

What are the strengths of the Malvin De Flor Communication Model?

The strengths include efficient information dissemination, wide-reaching communication from one source, the ability to challenge myths, and effective use in changing perceptions or public image.

What weaknesses are associated with the Malvin De Flor Communication Model?

Weaknesses include potential disruptions from noise (e.g., technical issues or misunderstandings), over-reliance on feedback which can distort the message, and the inability to tailor messages specifically to different audiences, which can lead to miscommunication.

Why is noise an important consideration in the Malvin De Flor model?

Noise represents any disruptions in the communication process, such as signal issues or misinterpretation. It is an important consideration because it can distort the message, making the communication ineffective.

How does the Malvin De Flor model address mass communication?

The Malvin De Flor model specifically addresses mass communication by highlighting the process of transmitting messages through various media channels, ensuring that feedback from the audience is considered to refine and improve the communication.

What is the significance of 'destination' in the Malvin De Flor model?

'Destination' refers to the intended audience of the message. It represents the group or individual that the communication is directed towards, and their reception and feedback are crucial in completing the communication cycle.