This Scripting Formula Got Us 100M Views

Summary

In this video, Brian reveals the exact scripting framework that helped him and his partner Alessio gain over 100 million views on Instagram. The framework consists of four key steps: the hook (capturing attention in the first 2-3 seconds), selling the solution (engaging viewers and demonstrating value), delivering actionable content (making it applicable for viewers), and a call to action (encouraging viewers to take a beneficial step). Using a real-life example of a viral video, Brian shows how to apply these steps to create engaging educational content that can lead to massive success on social media.

Takeaways

• 😀 The hook is crucial for grabbing attention in the first 2-3 seconds of a video. It should be broad and focus on a topic that interests a wide audience, making it relevant to the viewer.
• 😀 To make your hook effective, frame it in a way that directly addresses the viewer, like offering a solution or promising a benefit, rather than just sharing your personal experience.
• 😀 Selling the solution is an essential step. After the hook, you need to reassure viewers that the content is valuable and explain the solution you're about to provide.
• 😀 Make sure your content is actionable. Viewers should be able to take notes and immediately apply what they’ve learned to achieve results.
• 😀 Always have a clear call to action (CTA) at the end of your video, guiding the viewer toward a specific action that benefits both them and you.
• 😀 Your call to action should be framed in a way that provides value to the viewer, such as offering a free resource or giving them access to valuable information.
• 😀 The key to viral success is offering content that provides clear value, which builds trust with the viewer and keeps them engaged throughout the video.
• 😀 It's important to back up your promises and show how your solutions work. Using social proof (like examples of client success) adds credibility to your content.
• 😀 The script framework works for educational content that helps people learn and solve problems. This approach builds a following of engaged viewers who trust your expertise.
• 😀 The principles taught in the script framework were directly applied to the video discussed, which helped it gain nearly 1 million views, showing the framework's real-world effectiveness.

Q & A

Why is the hook the most important part of a video script?

The hook is crucial because it grabs the viewer’s attention within the first few seconds. On social media, users scroll quickly, and you only have 2-3 seconds to make them stop. A well-crafted hook can make or break a video’s success.

What makes a hook effective?

An effective hook should be both broad and relevant to a large audience. It should also be framed in a way that speaks to the viewer's needs or desires, making it about them rather than just about the creator.

Can you provide an example of how to frame a hook for the viewer?

Instead of simply saying, 'Here’s my workout routine,' a more viewer-centered hook would be, 'Here’s how you can lose 10 kg in 30 days,' which is both specific and offers a direct benefit to the viewer.

What role does 'selling the solution' play in a video script?

Selling the solution ensures that viewers understand the value of sticking with the video. Even after grabbing attention with the hook, creators must convince viewers that the content they’re about to share is worth their time by explaining the effectiveness of the solution.

How can new creators improve engagement after the hook?

New creators should focus on explaining why their content is valuable. For example, they could share real-world examples or results to reassure viewers that the content will be worth watching till the end.

What does it mean to 'make it applicable' for viewers?

Making the content applicable means providing specific, actionable advice that viewers can immediately implement. This approach makes the video valuable by ensuring that viewers can use the information and see real results.

Why is it important to deliver value in a way that is practical?

Delivering practical value ensures that viewers can take immediate action after watching the video. The more viewers can apply what they've learned, the more likely they are to trust the creator and share the content.

What should a call to action (CTA) include for it to be effective?

An effective CTA should offer something valuable in exchange for the viewer’s action, such as commenting a specific word to receive additional resources. This way, viewers feel they are getting something beneficial, rather than just fulfilling a request from the creator.

How can creators make their CTA more appealing?

Creators can make their CTA more appealing by framing it in a way that benefits the viewer, like offering a free resource in exchange for engagement, rather than just asking for likes or comments without providing anything in return.

How does applying the framework in the video help increase content virality?

By following the framework—starting with a strong hook, selling the solution, delivering applicable value, and offering a CTA that benefits the viewer—creators can create content that resonates with a larger audience, holds their attention, and encourages engagement, leading to more views and shares.