This EXACT Cold Email Script Closed a $25,000 Web Design Deal

Summary

In this video, Christian reveals the exact cold email script that helped one of his students close a $25,000 web design deal for an eCommerce brand. The strategy emphasizes personalization, with a focus on identifying website issues that could be hurting conversions. The email offers a low-pressure call to action, inviting the prospect to watch a video audit. With a simple two-email sequence, Christian shows how anyone can apply this framework to close high-ticket deals, no matter their industry, by providing real value upfront and using strategic follow-ups.

Takeaways

• 😀 Personalization is key: Start by tailoring your cold email to the recipient’s specific industry or location (e.g., 'FFLs in Florida').
• 😀 Focus on the recipient’s pain points: Highlight issues with their business (e.g., low conversion rates) to demonstrate your understanding of their needs.
• 😀 Use a low-barrier CTA: Ask for a small commitment like watching a video instead of immediately requesting a call.
• 😀 Provide value upfront: In your initial email, offer a solution by mentioning a video audit of their website or business.
• 😀 Build trust with a well-crafted Loom video: Use a personalized video to showcase your expertise and provide actionable insights.
• 😀 Be specific and actionable: Point out tangible issues on the recipient’s website or business and offer quick, easy fixes.
• 😀 Follow up with persistence: If the recipient doesn’t respond to the first email, send a follow-up email offering more value and flexibility.
• 😀 Keep follow-up emails short and to the point: The follow-up should be concise and remind the recipient of the value you’ve already provided.
• 😀 Focus on long-term value: Instead of just pushing for a sale, aim to build a relationship with the prospect by showing that you can solve their problems.
• 😀 Adapt the script to various industries: Although the script focuses on web design, the same framework can be applied to different offers like email marketing or ads.

Q & A

What is the main cold email strategy being discussed in the video?

The main strategy discussed is a personalized cold email approach that targets specific pain points on a prospect's website, offering them a low-barrier CTA (call to action) to watch a video that explains how their website can be improved, leading to higher conversions and, in this case, a successful $25,000 deal.

How does personalization play a role in the cold email script?

Personalization is key to grabbing the prospect's attention. The email starts by mentioning a specific geographic location ('FFLs in Florida'), showing that the sender is familiar with the recipient’s business. This personalized opener builds trust and increases the chances of engagement.

What is the purpose of the 'quick video' in the cold email?

The quick video serves as a low-pressure, high-value CTA. Instead of asking for a call immediately, the email offers a video audit that outlines specific areas where the recipient’s website could be improved. This makes it easier for the prospect to engage without the immediate commitment of a phone call or meeting.

Why does the sender avoid mentioning their offer or case studies in the initial email?

The sender avoids a direct sales pitch in favor of focusing on the recipient’s potential pain points. By not immediately mentioning their offer or showcasing case studies, the sender keeps the email focused on helping the prospect first, which builds trust and piques interest in the follow-up video.

How should the video in the follow-up email be created?

The video should be a personalized website audit, where the sender points out specific issues such as slow loading times, poor SEO, or ineffective design. The video should be concise, actionable, and clear, offering real solutions that the prospect can see value in.

What is the strategy behind the follow-up email in this cold email sequence?

The follow-up email reinforces the initial message by mentioning that a video has already been created and asks if the prospect would like to see it. It also provides an option to pass the message along to another person within the company, making it easier for the prospect to hand off the decision-making process.

How does the follow-up email create urgency without being pushy?

The follow-up email suggests that the prospect has a chance to see a personalized video and provides an easy way to engage. By stating that the video has already been created, it reduces friction and encourages the recipient to take action without feeling pressured.

What is the reasoning behind focusing on specific issues with the recipient’s website?

Focusing on specific issues with the website provides immediate value to the recipient and demonstrates the sender’s expertise. It shows the recipient that their website has tangible problems that can be solved, which in turn builds credibility and increases the likelihood of the recipient engaging further.

Why does the sender suggest that the prospect watch the video instead of scheduling a call immediately?

By suggesting the prospect watch the video, the sender lowers the barrier to entry for engagement. A video is a low-commitment way for the prospect to evaluate the sender’s expertise, and it allows the prospect to assess the value of the sender’s offer on their own time, rather than feeling pressured into a call.

How can this cold email strategy be adapted for other types of offers, such as SEO or social media marketing?

This cold email strategy can be adapted to other offers by focusing on personalized issues specific to the prospect’s business. Whether it's SEO, social media marketing, or another service, the key is to identify tangible problems (like poor ranking, low engagement, etc.) and offer a video or audit that addresses how to resolve those issues, keeping the CTA low-pressure and actionable.