TIKTOK ALGORITHM EXPLAINED FOR 2024 (How To Grow on TikTok FAST in 2024)

Summary

The video script provides tips for optimizing TikTok content under the platform's evolving algorithm. It emphasizes using 2-3 specific hashtags, ranking for search with targeted content, and adapting to seasonal trends. It also introduces Metro, a tool to track search rankings and enhance content with AI-generated descriptions and hashtag suggestions. The script further advises leveraging live streaming, the green screen feature, and creating content over a minute long to boost engagement and revenue. Additionally, it suggests monitoring audience preferences and community building for sustained growth on TikTok.

Takeaways

• 📉 TikTok has updated its algorithm to favor using 2-3 specific hashtags rather than a large number of random ones to better target content to the right audience.
• 🔍 To rank for search on TikTok, creators should focus on creating content that addresses the current search trends and needs of their audience, especially as seasons change.
• 💰 TikTok is offering additional monetary incentives to creators who can rank high in search results, presenting a significant opportunity for growth and revenue.
• 🛠 The video sponsor, Metro, is highlighted as a tool that can help creators see if their content is ranking for search and filter analytics to understand where views are coming from.
• ✍️ Metro's text generator assistant is promoted for using AI to write effective descriptions, which are crucial for ranking on TikTok, especially since longer descriptions (over 200 characters) lead to more views.
• 📈 The script emphasizes the importance of using TikTok's trending features such as live streaming, the green screen effect, and creating content over a minute long to maximize reach and engagement.
• 🎥 Live streaming on TikTok can significantly boost earnings, as it appears in multiple places on the platform and allows creators to pitch products and receive donations.
• 🎨 The green screen feature is recommended for capturing attention and creating engaging content about popular brands, other videos, or news within a niche.
• 📚 TikTok's algorithm update suggests that long-form content is now more favorable, and creators should adapt to this change to avoid being left behind.
• 🎼 For different niches, TikTok has specific content formats that are recommended, such as process content for lifestyle and educational content, gameplay commentary for gaming, and skits for entertainment.
• 👥 Building a community on TikTok is crucial, and creators should engage with their audience by responding to comments and going live frequently to foster a loyal following.

Q & A

What is the recommended number of hashtags to use on TikTok according to the latest algorithm change?

The latest algorithm change on TikTok suggests using two to three specific hashtags that are relevant to the content you're posting.

Why is it important to use specific hashtags on TikTok?

Using specific hashtags helps the TikTok algorithm understand who to push your content to, potentially increasing your reach and avoiding being stuck in a low view count situation.

What is the benefit of ranking for search on TikTok?

Ranking for search on TikTok can lead to increased views 24/7, faster growth, and the opportunity to earn extra money from TikTok as they pay creators who can rank for search.

How can creators check if their content is ranking for search on TikTok?

Creators can use the video sponsor 'metro' to filter their analytics and see where their views are coming from, including whether they are coming from search.

What are the features of the 'metro' tool that can help creators on TikTok?

The 'metro' tool helps creators by showing where their views are coming from, assisting with AI-generated descriptions, and suggesting relevant and popular hashtags for their content.

What is a 'search gap' and why is it important for content creation on TikTok?

A 'search gap' refers to a term or topic that many people are searching for but not many creators are making content about. Focusing on search gaps can lead to less competition, faster growth, more views, and potentially more earnings.

What are some strategies for finding out what people are searching for within a niche on TikTok?

Creators can do a manual search looking for videos with many likes and related searches, or use the Creator search insights tool to see trending searches and the search volume for specific terms.

What are the three features that TikTok is currently pushing for creators to use?

The three features TikTok is pushing are live streaming, the green screen feature, and creating content over one minute long.

Why is going live on TikTok beneficial for creators?

Going live on TikTok can help creators make more money as it appears in two places: the 'For You' page and the 'Live' page, increasing visibility and allowing for donations and pitching opportunities.

How can the green screen feature help capture attention on TikTok?

The green screen feature allows creators to make videos about popular brands, other videos, or news/articles within their niche, which can greatly increase interest and reach.

What is the significance of creating content over one minute long on TikTok?

Creating content over one minute long is important as it aligns with the latest algorithm changes and user preferences, potentially leading to more views and growth.

What types of content should creators focus on for different niches according to TikTok's recommendations?

For lifestyle and education, creators should focus on process, storytime, educational, and vlog content. For gaming, it's instructive gameplay, commentary, or compilations. For entertainment, skits, commentaries, and challenges work well. For sports, it's clips with commentary, compilations, vlogs, or tutorials. For music, singing, playing instruments, reactions, challenges, and covers of popular artists are recommended.

Why is it crucial for TikTok creators to understand what their audience wants to view?

Understanding audience preferences is key to creating content that resonates with viewers, leading to higher engagement, more views, and a stronger community.

How can creators build a community on TikTok?

Creators can build a community by engaging with their audience through comments, going live frequently, and posting content that encourages interaction and excitement for their next posts.

What is the importance of posting at the right time on TikTok?

Posting at the right time increases the chances of reaching a larger audience, potentially leading to higher views and growth.