How I Make $100K/Month Without Sales Calls

Summary

In this video, the speaker outlines a sales funnel strategy that bypasses traditional sales calls, using trust-building techniques to drive conversions. By sharing valuable content and creating exclusivity through a waitlist, the speaker grows an audience and builds relationships through daily, personal emails. Over time, trust is established, and sales are made during limited openings, generating significant business growth. The strategy, which helped the speaker scale their B2B software to $100,000 a month, demonstrates how to sell without relying on sales calls or high-pressure tactics.

Takeaways

• 😀 Building trust is essential for closing sales without direct calls or in-person meetings.
• 😀 You can build trust online by creating valuable content without needing a sales team or traditional sales techniques.
• 😀 The process starts with gaining attention by providing free, valuable content, such as email scripts and educational resources.
• 😀 Creating exclusivity with waitlists can create scarcity and increase demand for your product or service.
• 😀 Scarcity taps into the 'forbidden fruit effect,' where people desire things they can't immediately access.
• 😀 Using plain-text daily emails that share personal stories and valuable tips builds trust with your audience over time.
• 😀 Share your experiences, both professional and personal, to make your emails more engaging and relatable.
• 😀 Instead of a formal sales pitch, emails should feel like texting a close friend, creating a conversational and authentic tone.
• 😀 Every 2-4 weeks, you can announce availability for new customers, increasing urgency for those who have been following your content.
• 😀 The daily emails, combined with limited availability, create a sense of urgency and anticipation, driving sales without pressure.
• 😀 This strategy helped the author scale their business to $100,000/month in just 180 days, demonstrating its effectiveness.

Q & A

How did the speaker scale their business to $100,000 a month without sales calls?

The speaker scaled their business by creating a sales funnel that allowed them to build trust with clients without needing sales calls. By offering valuable content for free and using email marketing, they could generate interest and build trust, leading to conversions.

Why do people believe that sales calls are necessary in the first place?

Sales calls are seen as essential because they are traditionally viewed as the best way to build trust with potential clients, ensuring they believe in the reliability, truth, and ability of the seller to deliver results.

What is the forbidden fruit effect, and how does it relate to the sales strategy?

The forbidden fruit effect is a psychological concept where people desire things that are hard to obtain. In this strategy, the speaker used scarcity by having a waitlist for their service, which made the product more desirable because people couldn't access it immediately.

What method did the speaker use to attract an audience and build trust?

The speaker attracted an audience by creating valuable content, such as YouTube videos, Twitter posts, and cold emails, that provided resources rather than directly pitching their service. This content was designed to educate and provide value, helping to build trust over time.

What kind of emails does the speaker suggest sending to build trust with a waitlist audience?

The speaker recommends sending plain-text, simple emails with personal stories and valuable tips. These emails should be engaging and not promotional, with the goal of building a relationship with the audience rather than just selling a product.

How does sending daily emails help in building trust?

Sending daily emails helps to consistently engage the audience, providing them with useful insights and creating a sense of reliability and transparency. Over time, this builds a stronger relationship than a single sales call would.

What advice does the speaker give about the tone of the emails?

The speaker advises sending emails as if you are texting a close friend, sharing something exciting and engaging. The tone should be personal, relatable, and not overly polished or sales-focused.

Why does the speaker emphasize the importance of exclusivity in the funnel?

Exclusivity plays a key role in creating demand and interest. By having a waitlist and limiting availability, the speaker taps into the psychological principle of scarcity, making the product more attractive to potential buyers.

How often does the speaker recommend selling to the audience?

The speaker recommends opening the doors for new customers every 2 to 4 weeks. During this time, the audience who has been following the emails and building trust will be more inclined to make a purchase.

What impact does sending regular emails have on sales conversions?

Regular email communication helps build familiarity and trust over time, leading to higher conversion rates when the doors for new customers open. The audience feels more connected and confident in the product, making them more likely to buy.