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Summary

In this video, Thiago Tesma discusses the importance of mastering paid traffic for digital marketing. He explains that while hiring a traffic manager or agency can be helpful, entrepreneurs must first understand paid traffic to make informed decisions and oversee campaigns effectively. The video emphasizes that paid traffic is essential for increasing sales, attracting customers, and growing a business. Thiago also shares when to hire a traffic manager, based on factors like your understanding of paid traffic, available budget, clear goals, and business size. The key takeaway is that mastering traffic is crucial for online success.

Takeaways

• 😀 Tráfego pago is essential for digital marketing success. It’s the quickest and easiest way to attract clients and increase sales.
• 😀 If your business isn't showing up online, you aren't selling. Tráfego pago ensures your business gets seen by potential customers.
• 😀 To succeed in online marketing, you must master tráfego pago yourself before outsourcing it. Otherwise, you risk losing control over your campaigns and money.
• 😀 Entrepreneurs who succeed online understand the importance of tráfego pago and invest in it, either organically or with paid ads.
• 😀 Small business owners should first learn to manage their own tráfego pago before hiring a traffic manager to ensure better campaign oversight.
• 😀 You should never outsource tráfego pago unless you fully understand it and can evaluate the quality of the campaigns yourself.
• 😀 Investing in tráfego pago without understanding it is like paying too much for a car repair that could have been fixed for cheaper if you knew how.
• 😀 A successful business owner must know how to create, manage, and analyze online ad campaigns. This includes running Google Ads, Facebook, Instagram, etc.
• 😀 It's safe to hire a traffic manager when you’ve already mastered tráfego pago, have a clear strategy, and have the budget for it.
• 😀 When you have a higher budget (e.g., over R$1000 per month) for tráfego pago, it’s a good idea to hire a traffic manager who can help optimize your campaigns for better ROI.

Q & A

Why is paid traffic crucial for business growth?

Paid traffic is essential for increasing visibility and attracting potential customers. Without appearing in front of a wide audience, businesses struggle to make sales and grow. It helps drive targeted traffic to your website or social media platforms, ultimately leading to more conversions and higher revenue.

Should I manage my paid traffic campaigns myself or hire a traffic manager?

It depends on your knowledge and business needs. If you are new to paid ads, it's recommended to learn and understand how it works first. Once you have mastered the basics and achieved results, you can consider hiring a manager to help scale your campaigns.

Why is it important to understand paid traffic before hiring someone to manage it?

Without understanding how paid traffic works, you risk wasting money and relying on unqualified managers. By learning the basics, you'll be able to evaluate campaigns, set realistic goals, and effectively oversee the results, ensuring you're not taken advantage of.

When is it the right time to outsource paid traffic management?

You should consider outsourcing when you've gained enough knowledge to run successful campaigns on your own, but need help scaling. Additionally, when your business is overwhelmed with leads and you can’t manage everything, or when you have a sufficient budget to afford a manager, outsourcing may be a good option.

What budget should I have before considering hiring a traffic manager?

A minimum budget of R$1,000 per month for ads is recommended before hiring a traffic manager. This allows for enough investment in paid ads and ensures that the manager’s fees are covered while still driving results.

What are the key factors that determine whether to outsource traffic management?

You should outsource when you have a clear understanding of paid traffic, have specific goals in place (like cost per acquisition and sales targets), and have a budget that allows for hiring a traffic manager. Outsourcing makes sense when you are overwhelmed with work and need expert help to scale your efforts.

What are the risks of hiring a traffic manager without understanding paid ads yourself?

If you hire someone without understanding paid ads, you risk losing money on poorly run campaigns. A traffic manager could take advantage of your lack of knowledge, and you may not be able to tell if the campaigns are successful or if you're being overcharged for ineffective strategies.

How can having clear goals help when outsourcing traffic management?

Clear goals, such as cost per acquisition and daily sales targets, guide the traffic manager in optimizing campaigns. With well-defined objectives, you and the manager can track performance, measure success, and adjust strategies accordingly, ensuring a higher return on investment.

When should a business with a larger budget hire an in-house traffic manager instead of outsourcing?

Larger businesses with significant revenue and resources should consider hiring an in-house traffic manager. This ensures closer attention to campaigns, as the manager will be fully integrated with the business, able to make quick adjustments, and optimize for better results, which is especially important when dealing with large-scale ad budgets.

What is the potential downside of hiring an unqualified traffic manager?

An unqualified traffic manager may not deliver results, waste your budget, or even harm your brand's reputation. Without proper knowledge and experience, they might implement ineffective strategies that fail to meet your goals, leading to frustration and financial loss.