29 Steps To $833,333/mo (SMMA)
Summary
TLDRCharlie, founder of an online consulting business, shares his journey from zero to a multi-million dollar company in 29 strategic steps. Starting with identifying a niche market, he emphasizes crafting an irresistible offer with a money-back guarantee. Charlie details the importance of cold emailing, securing initial clients, and continuously improving the product. He discusses leveraging YouTube for organic growth, the impact of a strong sales team, and the decision to move operations to Dubai for financial benefits. His story is a testament to the power of a well-crafted product, strategic marketing, and relentless dedication to client success.
Takeaways
- 🚀 Starting a Business: The first step was picking a niche, focusing on agency owners due to personal experience and understanding of their needs.
- 🛠 Crafting an Offer: Creating a compelling sales argument with a strong guarantee to instill confidence in potential clients.
- 💡 Cold Outreach: Initiating business with cold emails and Loom videos to engage with potential clients and secure appointments.
- 📈 Testing the Market: Selling 'thin air' to test the market's response before building the product, which helped in establishing proof of concept.
- 🔄 Pivoting Strategy: Responding to the impact of COVID-19 by transitioning from a struggling agency to a consulting business serving agency owners.
- 🎯 Focusing on Results: Building a product that delivers results for clients, which is central to the business's success and reputation.
- 🌐 Building a Brand: Prioritizing the establishment of a profitable business model before investing in branding elements like logos and names.
- 🔑 Product Development: Continuously improving the product based on client feedback and market demands to stay relevant and effective.
- 👥 Hiring the Right People: The importance of finding and hiring the right team members, such as sales reps and appointment setters, to scale the business.
- 🌟 Vision and Mission: Setting a clear vision and mission for the company that goes beyond financial goals, focusing on making client acquisition easy.
- 🏙️ Relocating for Growth: Moving the business to Dubai to reduce tax burdens and facilitate further growth and expansion.
Q & A
What was the first step Charlie took in building his online consulting business?
-The first step Charlie took was picking a niche. He chose to work with agency owners because of their familiarity with the niche, having been agency owners themselves.
How did Charlie ensure that his offer was compelling to his target market?
-Charlie crafted an offer with a complete money-back guarantee. This provided a sense of security to potential clients and demonstrated confidence in the product's ability to deliver results.
What method did Charlie use to reach out to potential clients initially?
-Charlie started sending cold Loom videos to business owners in his niche. This strategy helped him to book appointments and start generating revenue almost immediately.
Why did Charlie decide to sign 15 test clients before building the product?
-Charlie wanted to establish proof of concept and ensure there was interest in the product before investing time and resources into its development. Selling to test clients allowed him to validate the market demand.
How did Charlie approach the creation of his company's logo and name?
-Charlie and his business partner chose the name 'Imperium' to stand out in the market. The logo was created quickly in Canva, emphasizing that the focus was more on functionality than aesthetics at the early stages.
What was the significance of building the 'Sales Transcendence' module for Charlie's clients?
-The 'Sales Transcendence' module was a game-changer for clients, as it helped them implement the Loom system and see significant shifts and improvements in their businesses.
Why did Charlie decide to start a YouTube channel and how did it impact his business?
-Charlie started a YouTube channel to expand his reach and bring in more organic traffic. It became a significant driver of growth, allowing him to book a large number of appointments daily.
What was the main reason behind Charlie's decision to move his business operations to Dubai?
-Charlie moved his business to Dubai to reduce the tax burden. The UK's high corporation tax and the tax on profit extraction made it an unfavorable environment for his growing business.
How did Charlie ensure that his sales team was effective in converting appointments into sales?
-Charlie focused on building the best product in the market, which naturally generated more demand than supply for sales calls. This approach allowed him to have a confident and effective sales team.
What was the most challenging part of Charlie's journey in building his business?
-The most challenging part was building 'Easy Grow', a comprehensive program that took nine months of intense work. This period was physically and mentally taxing for Charlie.
How did Charlie measure the success of his business and what role did results play in his strategy?
-Charlie measured success by the results his clients achieved. He showcased these results on his website to demonstrate the effectiveness of his product and to build trust with potential clients.
Outlines
🚀 Business Takeoff: Selecting a Niche and Crafting an Offer
Charlie introduces his journey to building a successful online consulting business, starting with the crucial step of selecting a niche. He emphasizes the importance of focusing on a specific group, in his case, agency owners, to centralize attention. The next step was creating a compelling offer with a strong sales argument and a money-back guarantee to instill confidence in potential clients. This approach helped in establishing trust and set the foundation for a scalable business model.
📹 Early Outreach and Client Acquisition Strategies
After establishing a niche and crafting an offer, Charlie and his business partner Beau initiated an outreach strategy using cold Loom videos to attract clients. They personally spent hours each day sourcing leads and sending personalized videos, which quickly resulted in appointments and a growing clientele. This hands-on approach demonstrated their commitment to the market and laid the groundwork for further business development.
💼 Building Trust and Scaling the Business
Charlie details the process of establishing trust and proof of concept by securing initial clients without having a fully-built product. They offered a compelling guarantee that resonated with clients, leading to a significant cash flow in the early stages. The focus was on delivering results rather than on superficial business aspects. This strategy allowed them to refine their product based on real client feedback and needs.
🛠️ Refining the Product and Expanding Outreach
As the business gained traction, Charlie and his team focused on improving their product, introducing new modules and strategies to enhance client acquisition. They implemented a self-transcendence program and scaled their outbound system, which included refining their cold DM system. The business continued to grow with a strong emphasis on product development and customer satisfaction.
🌟 Leveraging YouTube for Organic Growth
Charlie discusses the pivotal decision to start a YouTube channel, which became a significant driver for organic growth. Despite initial imperfections, the channel's consistency attracted a substantial audience. This strategy led to the creation of an organic funnel that directed traffic from the channel to a booking system, significantly increasing the number of appointments and revenue.
🤝 Team Expansion and Streamlining Operations
With the business scaling rapidly, Charlie highlights the importance of hiring the right people, such as sales reps and appointment setters, to manage the growing demand. The introduction of an operations manager and a video editor helped streamline processes, allowing the founders to focus on strategic decisions and product development. This period marked a shift from chaotic growth to more structured expansion.
🎯 Setting a Vision and Developing Easy Grow
Charlie shares the story behind setting a clear vision for the company, which centered around making client acquisition easy. This vision guided the development of Easy Grow, a comprehensive program that encapsulated all their knowledge and strategies. The creation of Easy Grow was an intense process that required immense dedication and sacrifice, but it ultimately positioned the company for even greater success.
🌐 Website Development and Scaling the Team
As the business matured, Charlie and his team built a website to showcase their results and testimonials, providing social proof of their product's effectiveness. They also expanded their sales team and introduced a new offer with a strong guarantee. The focus remained on delivering exceptional value to clients, which continued to drive the business's growth and success.
💼 Tax Optimization and Future Growth
In the final paragraph, Charlie discusses the strategic decision to move operations to Dubai for tax optimization, highlighting the financial benefits of this move. He also mentions the hiring of a sales manager to oversee the expanding sales team and prepare the company for the next phase of growth. Charlie concludes by emphasizing the importance of the product and the plans for the company's future development.
Mindmap
Keywords
💡Niche
💡Pivot
💡Craft an Offer
💡Cold Loom
💡Test Clients
💡Proof of Concept
💡Branding
💡Outbound System
💡Product Improvement
💡YouTube Channel
💡Organic Funnel
💡Sales Team
💡Operational Drag
💡Vision
💡Easy Grow
💡Tax Efficiency
Highlights
Picked a niche by focusing on agency owners, leveraging personal experience and knowledge.
Created a compelling offer with a money-back guarantee to instill customer confidence.
Initiated business growth through cold Loom emails to potential clients.
Signed 15 test clients before fully developing the product to validate the business model.
Delayed branding efforts until having a solid business foundation with paying customers.
Developed the first version of the program based on proven successful strategies.
Established a community for clients to foster engagement and support.
Implemented a cold DM system to improve client outreach and engagement.
Focused on continuous product improvement to enhance client results.
Introduced sales transcendence modules to significantly impact client businesses.
Launched a Trustpilot account to build trust and credibility with potential customers.
Started a YouTube channel for organic growth, consistently uploading content.
Developed an organic marketing funnel leveraging YouTube's traffic.
Hired the first sales rep to scale the sales efforts and manage increasing demand.
Outsourced appointment setting to virtual assistants to streamline operations.
Made significant product improvements focusing on organic and paid lead generation.
Hired additional sales reps to accommodate the growth in demand from YouTube.
Appointed an operations manager and video editor to refine internal processes.
Created a vision for the company centered around making client acquisition easy.
Developed Easy Grow, a comprehensive program to help clients with client acquisition.
Launched a new offer guaranteeing 20 clients or a full refund with an additional bonus.
Built a website to showcase the company's results and client testimonials.
Expanded the team with a head of sales to manage the growing appointment-setting team.
Initiated YouTube ads to further boost visibility and generate more leads.
Hired a professional tax accountant to optimize tax strategies as the company scaled.
Continued to grow the sales team to meet the increasing demand for the product.
Appointed a sales manager to oversee and optimize the sales team's performance.
Made the strategic decision to move the company to Dubai for better tax efficiency.
Transcripts
how would you like to be a millionaire
well if you would then I'd suggest you
follow the 29 steps I'm about to outline
in today's video I'm going to explain
the 29 macro decisions that I made in
the order in which I made them to build
a 10 million a year online Consulting
business my name is Charlie let's get
into the video the first thing I did was
pick a niche so I started my business
two and a half years ago it's called
Imperial acquisition and the most
important thing that we did at the
beginning was decide who we wanted to
work with a niche allows you to
centralize your attention and focus the
niche we decided to go for was agency
owners the reason behind this is because
we knew agency owners because we were
agency owners long story short we had an
acting agency doing marketing for gyms
covered hits we lose all of our clients
we go from 100 Grand a month to 20 grand
a month overnight because of covert so
we decided to Pivot and start working
with agency owners and so the first
thing you have to do is pick a niche
please don't try and start a business
with multiple niches or in a General
market you can make as much money as you
could possibly so desire just by working
with one person and solving their most
painful problem to the best of your
ability that's all been business is is
you pick a group of people you diagnose
a problem and you solve that better than
everybody else in the market and you
will win and that's exactly what we've
done with Imperium so step two here was
to craft an offer so once we devised the
niche and once we diagnose the problem
that the niche had we had to create a
sales argument and create a compelling
um easy to communicate and easy to
comprehend and understand the line of
text essentially that encapsulated our
ability to do what we said we were going
to do with risk reversal um with
guarantees and such and we basically
decided to have a complete money back
guarantee refund on our product and the
offer that we had for the first I think
18 months in business was if you work
with us and buy our program and you do
not see a return on investment within
six months we are legally obligated to
issue a full refund now having signed I
believe nearly 500 clients in the first
no probably more than 500 600 or 700
clients in the first 18 months of
business it turned out that we didn't
have to refund anyone with the exception
of three or four people we had a refund
rate of far less than one percent and
you know the product was pretty good so
step two was to craft the offer and
actually create a reason for people to
buy because new news flash people need
to have an incentive they need to feel
safe they need to feel secure and they
need to have this impression that you're
actually going to deliver what you say
you're going to deliver and if you sell
websites logos web design you know you
need to have a service that actually
delivers results for someone it's
important so step three sending cold
Loom so I kid you not we decided to
start the business right we decided we
picked the niche we created the offer in
the first day the very next day we start
sending cold Limbs and I'm not as this
is not not even an exaggeration Beau and
I both my business partner we understood
that in order to get this thing off the
ground and to start building immediately
we need to do Outreach as much as we
possibly could so we basically devised a
very simple strategy which was to send
cold looms to business owners in our
Niche through cold email we decided not
to mess around with any software or get
fancy with it it was me making a one and
a half minute Loom like a little sort of
pitch video and sending that out on an
email and I can show you what this looks
like this was December the 10th 2020. I
decided that we decided to start this
business on like December the 1st or
something and this was one of the first
emails that we've done bear in mind we
were agency owners doing like 100 Grand
a month right or we sort of were
struggling because of covid but we we
were like we knew how this stuff worked
but we wanted to for really the first
three to six months in the business to
do all the painful stuff ourselves Bo my
business partner would spend four hours
a day in Facebook agency owner group
sourcing the leads and finding the
emails and I would spend four to five
hours a day recording looms and sending
these emails personally right so we had
we came into this business with no Pride
or ego we wanted to learn the market and
learn the work and we had to do that so
that was that this is an example we
started sending cold looms basically
immediately and because of that we
started booking appointments basically
immediately when people start a business
one of the most common mistakes they
make is they start by building things
that don't matter the only thing that
matters to a business is cash right and
if you're not focusing on generating
money and making profit in the first you
know couple of weeks or days or months
of the business you haven't got a
company I don't people who say they're
the CEO of an agency when all they have
is a website an ego and a logo doesn't
end too well for them we didn't really
build a web we actually we didn't build
a website site for I think like two
years we like you'll see I'm gonna walk
you through the priorities we have step
four was to sign 15 test clients so we
didn't even build our product we had our
guarantee and we had our offer we asked
ourselves we were like well how do we
know that this is going to work because
what we didn't want to do was spend
months and months building an info
product and putting all this work in
only to find out that our offer didn't
resonate that our Market didn't resonate
that the price point didn't work or that
people didn't even want the thing in the
first place because of the conditions of
the market and so what I did is I sold
thin air for about two months where I'd
get on with these people and I was
completely compelling and persuasive
enough to be able to sell them on a two
thousand dollar payment for a program
that hadn't even been built yet and once
we got 10 to 15 of these I think it was
around eight we started to think okay
this is good we actually started to
build the program you know we had like
10 clients 15 clients basically waiting
for this thing to be built don't ask me
how I did it I'm not quite sure how my
sales Acumen was was was that well
developed um but I managed to do it and
you know took some time but you know we
managed to accrue I believe like it was
like 25 000 in cash in the first like
month or two and we just got off the
ground basically because the first thing
you have to establish his proof of
concept and the only way to establish
that is to actually start selling the
thing that you're going to build to see
if there's any interest we knew it was
going to work because we had the the
offer was booking appointments when
you're starting a business you're
looking for signs of life right to
establish proof of concept to scale so
you can put a volume through the thing
and the first sign of life is someone
actually resonating with your offer
because that demonstrates there is an
interest and typically if your sales
script is built using the same premises
and conditions that your cold Outreach
is it's going to work the same but we
wanted to be sure logo and name so it
wasn't until we had multi-six figures
I'm sorry multi-five figures in the bank
that we actually started to Brand the
thing because we didn't want to mess
around with logos and names and websites
and social medias and all this crap
until we actually had a business a
business is a is an entity with cash in
the bank with customers paying for a
product so when you have that you have a
business without that you have nothing
anyone can go and build a website not
everyone can go and get a client there's
a big difference okay so we built our
logo on our name so this is a funny
story I was sat in my parents house we
have this old rocking chair hour I was
sat in the living room I was playing
Call of Duty zombies I was just zoning
out I don't know I can't remember why I
was playing Call of Duty zombies and I
was playing on Kino de totem right if
any of you know that map represent right
and basically um I was on a call with
Beau and we were like well what should
we name this and Bo's mum of all people
God bless her basically came up with the
idea of the name Imperium because we
were thinking about do we call this like
agency growth flow insert name here like
do we do we go but we were like oh we
want something classic something's going
to stand out because right now in the
market everyone seems to be calling
themselves funnels this traffic that you
know growth this like blah blah blah and
we just wanted something that sounded
completely different so we went with
Imperium agency which seems to have
worked pretty well and then we built the
logo and funny story I literally like
this is no word of a lie let me pause so
lo and behold I just have to find this
in camera for a second but this is the
logo I came up with I built this in I
think about one minute and 45 seconds
and I'm not even joking I did we we
literally spent a fight we had a five
minute call on the name and then I spent
about a minute on the logo that is how
little this stuff matters right this is
built in canva by the way I'm the first
client we ever signed was a guy called
run
um this is me emailing him basically
saying hey welcome on board and this was
in January of 2021 okay so you can see
that we started doing Outreach before
Christmas I was taking sales calls a lot
of people didn't actually on board until
January and that's when things really
started kicking off so that was that so
you know once we had clients we were
like all right well we'll build a logo
and a name because this thing's actually
got legs we've got cash in the bank and
then we began then we started building
program version one so this was
basically the first info product we
built it was version one of our program
we've basically been through a couple of
iterations um where we are probably now
on like our fourth or fifth iteration
but we built V1 and V1 was basically
what we did is we packaged up the loom
system we were using to get clients and
that was it then we had some other
modules um and I'll show you what this
looks like so this is what the first
product looked like so first of all with
with the initial conditions of the
product we did not have sales
Transcendence
um we we had we did not have paid
attraction Mastery we didn't we did not
have to build your team or Services we
basically had we sell we started couple
of modules so inside of this version one
program we have the cold Loom system
that we were using to get results which
we still have nowadays because it still
works and we had seven figure sales
strategies that was the first initial
sort of thing that we had inside of the
program then we just rolled that out to
clients and we were like we were kind of
in ourselves because we were like
this thing better work you know because
if it doesn't we're gonna have to refund
these people their money and like we
could be screwed I knew it was going to
work because it would work for us it
worked for our agency before and we
tested it with a few other people but
you know there's always that sort of
scary feeling when you teach someone to
do something like are they going to do
it properly then we started our
community so our community is basically
our original Facebook Community for our
clients um we've actually moved over to
school now but this was our original
Community we grew up to a couple of like
I think six 700 clients or something but
this was where you know we hosted our
community
um for our program then we started
building a cold DM system so what we
basically did if you can see this here
this is an example of of the cold
Outreach right so what I would do and I
would do this personally there was no
Pride we were making you know 10 20 30k
a month and I was still doing the cold
Outreach right there's no shame in that
I would send um personalized videos to
people Bo and I sat down and we
basically built what we now call the DM
sorcery system okay we didn't copy it
from anywhere this is the thing what you
have to understand is that all of the
best strategies that we've developed for
you know for client acquisition we built
ourselves the reason that we've grown so
quickly and so fast and had so much
success here is because we haven't
copied anyone we haven't copy and pasted
people's programs we haven't copy and
pasted people's sales scripts we haven't
copy and pasted people's processes
although you know to a degree a lot of
it's been heavily influenced by Sam
Evans with the acquisition side we've
done it very differently if you look at
my YouTube channel and the way that we
acquire clients through YouTube there's
nobody that does it in the same way as
me same with loom semicardium so we
built this called DM system and I
started basically sending call DMS bear
in mind at this point we are still
sending cold looms um around this point
we do actually Outsource it to a virtual
assistant
um and we have someone called where we
handle that for us but that's that step
nine is to start improving on the
product so at this point we're signing
you know clients we've been we've
increased the price to about four
thousand dollars you know we're signing
anywhere between 10 to 15 people per
month into the program like very low
numbers like 40 50k a month I know we're
starting to improve the product so
self-transcendence if I show you this in
Easy growing this was the real game
changer for our clients we saw a lot of
shifts and a lot of changes happen in
our clients businesses when they
basically started implementing the loom
systems that the real big needle mover
and the real thing that we see time and
time again is sales Transcendent so this
is inside of school but I made these
videos a long time ago but they they are
Timeless basically and this is basically
a I think like nearly 20 hour video
series on everything that I know about
entrepreneurial mindset okay and so this
thing took me I think about three months
to build so I went dark mode I didn't
talk to anyone didn't do anything I
off-boarded the kodium system the cold
Loom system we actually signed less
clients as a result of this and we sort
of scale back the acquisition so that I
could focus on this so you know I built
this and then we rolled out okay that
was step number nine step ten is to
scale the outbound system so at this
point you know we've got you know 50k a
month coming in um we're doing quite
well there's you know we've got like 80
I think our profit margins because we
didn't have any sales reps there was
nobody claiming any Revenue it was doing
really well so then we start trust pilot
so this was a huge huge decision for us
because when you look at info businesses
um and people in this space it's very
rare to find them they have a trust part
at this point we decide to start a trust
pilot because you know we've got all of
these clients getting these great
results and stuff and we're like well
you know what does everybody else not
have a trust pilot why do they not have
it because they're too afraid because
they're going to get people writing
nasty reviews and stuff and so you know
we started this and we rolled it out to
clients and it just became a huge
success to the point now where we
managed to accumulate you know 330
reviews there's a couple of one stars on
there trust me it happens you know you
get people in here who don't like the
sales process or you know they don't
like
um the the YouTube videos or they don't
like me maybe they don't like my
birthmark I don't really go mate but it
happens right so we start the trust
pilot that was step 11. stop 12. this
was the biggest thing I've ever done the
biggest needle mover the most important
decision I've ever made with the
exception of hiring people partnering
with my business partner and being born
was to start this YouTube channel okay
so we decide at this point we're doing
50k a month or whatever organically
we're scaling up we've got reviews
coming in testimonials but like what's
going to be next and you know at this
point Hall mosey's channel is starting
to tick up and Bo and I have this
conversation both like well maybe we
should start YouTube and I was like okay
I'll do it if we look back here the
first video I ever made for this channel
was was far from perfect and trust me
they still are far from perfect I'm
painfully aware of that
um but what you can see here is
consistency right I have uploaded three
videos a week basically for the last two
years without any breaks or any stops
come hell or high water come long
covered come anything I continue to do
it and this is my first video two years
ago and as you can see um I look like
some sort of patient I'm during lockdown
I believe and um as you can see the I've
even got like a mullet coming
through it was a pretty dark time to be
alive for me but I just started making
videos right random videos like dude
this was like
does you can see here like it was just a
terrible quality and it just started to
work right for some reason
the videos I started to make just
started working I was just I'd just be
walking in the woods and be like I'm
going to shoot a video with my airpods
in there was no roadshore smb7
microphone there was no fancy camera
there was no editor there was no
thumbnailing there was no titling there
was no nothing special now they look a
bit more special but I just started
making videos I just started sitting
down in front of a camera and talking
about whatever I wanted to and the
biggest mistake people make with with
YouTube is they try and start perfect
you know they try and get their
everything to be like in line and
everything perfect before they begin and
I was just like give me a hat and some
airport we'll blow you guys away and for
some reason it worked and so I've just
stayed consistent with YouTube non-stop
the truth is that I really enjoy it I
really love it I like making videos I
enjoy helping you guys and um adding
value so that's that so that's a YouTube
channel so then we start the organic
funnel so if I head back to YouTube here
which might be useful by the way if none
of you have ever listened to
um weekend by Flume slowed and Reverb
you haven't lived so go and listen to
that now you probably haven't right but
after the YouTube channel we create this
funnel and also I create this
description so you will observe that in
every single YouTube video I've ever
made with the exception of a couple live
at the beginning we have used the same
description right this description has
been an absolute game changer for us and
it's true and it works and so we built
this funnel and I've used the same
funnel although I changed the video
about six months ago I've used the same
video the same funnel the same copy the
same script the same testimonials to
book you know we've booked and I'm not
even joking like we book God knows how
many appointments for this thing tens of
thousands honestly more than that
probably and so we start this marketing
funnel this is basically the first form
of our website because we know at this
point we're doing 50 Grand a month I've
got a YouTube channel we still don't
have a website right so we build this so
that you know we can send traffic from
the YouTube channel because that starts
to happen and then what do we do next
then we hire our first sales rep so at
this point YouTube starts to take off
the outbound systems are working I'm
working on the product so we're like
we'll hire our first sales rep hiring
the first rep was phenomenally difficult
um we've had a couple of reps before
with northflow Consulting but the truth
is I think we got lucky we got through I
think like three or four people before
we found a really good one and his name
ladies and gentlemen is Jack Roberts if
you know Jack if you know you know I
love Jack
um Jack is still with us today he's
basically I had a hours I'm under David
dryer sales manager yeah we found Jack
and I'll never forget it because you
know I was in some real pain with this
because I've been I'd hired like three
people four people none of them had been
able to close and then they introduced
Jack and the first day he closed his
first deal second day two deals third
day another day and I was like oh my God
this is amazing so when you find that
first rep that can close there's no
better feeling it feels amazing okay
then we hired two satis so at this point
I'm I'm sort of like how can I remove
myself from the acquisition so I hire
two appointment Setters to basically run
the systems for cold DMS because our
cold DM thing is still working really
well cold looms are still working really
well at this point I'm still doing the
cold DMS um but we've got virtual
assistants doing the cold looms and up
until this point just before the sales
rep I'm still taking all the sales calls
myself okay then we do some more product
improvements so at this point like we've
got acquisition dialed in we're doing
sort of at this point I think like 70 to
100 Grand a month YouTube channels
starting to tick up two Setters sales
rep coming in and now we're like right
what do we focus on it's the product all
right so at this point this is when we
start introducing these new modules so
here we are in kajabi so this is where
we hosted our first product and if I can
go into here okay so this is where we
start making product improvements so at
this point I start working on the more
organic attraction videos right so let
me start introducing our cold cooling
methods new lead sourcing methods new
cold messaging methods LinkedIn
automation methods and then also we
start adding paid ads we start adding
funnels boasts to the wall and makes a
64 video long Service delivery module
which he still doesn't receive enough
praise for to this day which is which
trust me if does upset him sometimes not
upsetting but you know you put all that
work in and not enough people use it
it's going to annoy you so we started we
start improving the product and this has
always been the Cornerstone of our focus
of for building this company is product
first to the point where nowadays like
Bo and I have this conversation every
day like what can we actually do to
improve the product like what can we
introduce what can we remove what can we
add what can we delegate what can we how
can we make this thing better whilst
maintaining a low operational drag
because here's the thing about product
development right you can make it it's
incredible by having by basically doing
everything for everyone but in doing so
you massively increase what we call
operational drag in the company which
removes your ability to scale which
actually means you can't help as many
people because if I took on 10 clients
and did everything for them I could make
you know 100 Grand a month for example
but I'd only be able to help 10 people
the impact and the meaning of the work
is significantly less because the volume
of clients is lower because we've got
more operational drag and so you know
anyway another Point step 16 project
improvements 17. at this point we hire a
second third and fourth rep because the
YouTube channel starts to do really well
um within a couple of months to start on
the YouTube channel we're booking like
four to five appointments a day a couple
of months after that it starts to really
get a bit insane now with the YouTube
channel we can book 40 to 50
appointments a day it kind of is insane
step 18 is to hire operations manager
and video editor so at this point we've
created a lot of mess bow and I are so
intertwined in the systems we're still
doing client support we're still doing
delayed payments we're still doing like
fail payments there's so much like
dealing with that just comes with
signing clients and working with people
that we need to now Outsource and
delegate this and so we hire insert a
guy called nor if any of you guys are in
easily grow you'll be familiar with nor
nor is probably one of the my favorite
people on this planet
um the amount of stuff that he does and
the amount of value he has to our
company is just unbelievable he's
wonderful and I love him I know if
you're watching this you have my heart
and my soul mate
um no homo of course in Dubai no homo no
homo I promise right no homo so let's
get back into it so operations manager
so we we give them all these tasks and
this this gives me and Beau this insane
level of of like Clarity we've no longer
got these tasks we've got so much weight
off our shoulders and this for the first
time we can actually start to properly
think right because up until this point
all of our decisions have sort of just
been chaotic right it's not really it's
like we should start a YouTube channel
okay yeah um we need a final yeah okay
uh uh I'm doing too many sales was like
it's too chaotic because we were doing
too much and we didn't have any sort of
cognitive Capital left over to actually
make effective decisions and
strategically think and so operations
manager is great then we hire a video
editor shout out to Kian if you're
watching this which you definitely are
Keen because you're probably editing
this video
um we hire key in our video editor and
um at this point the quality of the
YouTube videos improves Keen starts
doing thumbnails we start actually
getting better retention the YouTube
channel starts to do a lot better then
we have a vision so it's funny because
as soon as we started to delegate
everything that's when we you have time
to think at this point with I think with
like four reps we're doing like 150k a
month this is in February of um this
year right so we've really gone from
like 200 Grand a month we have February
about 200 a month so we've gone from
200k a month give or take to about a
million a month give or take in six
months and the the core Central Genesis
if you'd like of that you know 5x growth
in six months which basically what it's
been is setting a vision there's there's
a whole story on how I came up with the
vision for the company and I'm actually
going to pause and add it to my list so
I'm going to make a video on how I came
up with my company's vision and how you
can come up with your company's vision
and how to visualize like some cool
stuff but we decided we wanted to have
like a mission statement where we could
like instead of just being like we want
to make 200 Grand a month we want to
make a million a month or we want to do
this we wanted to have like a simple
statement that could encapsulate all of
our effort and that was to make client
acquisition easy okay and so what we
basically did what I did is I sort of
thought for about a week like what do we
what are we here to do like why does
this company really exist other than
just to make money and generate profit
and you know help me buy my dream car
like why does this thing exist and we
realize like we want to make client
acquisition easy because I don't like
the fact that client acquisition is hard
for people and I want it to be easy
right so that was sort of one of the
most important things we did was
actually sort of stop working for money
and start working for a vision and I
think that now we're at eight figures
we've kind of done that because pretty
much every single client we sign to my
knowledge every single client we sign in
Easy grow if they do the work client
acquisition is easy it doesn't become a
struggle anymore for them which is
amazing then this is where the going
gets tough this was the hardest part of
this entire Journey was to build easy
ground so easy grow um is the program we
currently sell um don't worry there's no
sales pitch incoming but this is
obviously part of the process I'll wait
till the very end to try and sell you
something don't worry you can click off
way before I get the chance but we build
easy grow and this was the hardest nine
month period of my life I shaved my head
right and if you you can actually Pro
you can see what this did to me right so
I'd like to think that right now I look
pretty cheerful and pretty colorful you
know my my hairline seems to be
relatively decently intact
um but if we start going down yeah right
you know and we get into into these
where am I here
yeah you can see I do not look look at
this this is when I was building easy
grow I do not look well
right I look like I'm I look like I'm in
the gulag or something mate like you
know this was the worst time of my life
the best time of my life because you
know at the end of the day like I was um
I was able to build a pretty good
product but you can see here like you
know I'm I'm making these videos I kept
YouTube consistent throughout but mate I
was not in a good place like mentally
physically for nine months of my life I
sacrificed everything I stopped going to
the gym I stopped eating properly I
stopped meditating I did nothing my
whole day was I'd wake up walk over to
my desk and I would work on easy grow
for nine whole months and if you're
wondering what that looks like that is
basically creating Google Docs and I can
show you an example right creating
Google docs to basically dump mine all
of my knowledge of client acquisition
psychology appointment booking sales etc
etc into a Google doc right into Google
Docs and then going through and making
two to three to four hour long videos on
each Google doc to explain how it worked
now this module alone acquisition
Genesis took me three months to make for
every hour of content in recording
acquisition Genesis took me about 30
hours of work okay and that's not even a
joke I'm not even a joke right it took
me that long and the reason behind this
because I wanted to be perfect and so
what I would do is I would make these
PDFs right or these Google Docs all
colorful and you know visually presented
and stuff and you can see this is just
one video in Easy grow at the beginning
right and you can see this is like a
whole this is I don't know how many
pages I think it's like a 40 page PDF or
something this was the worst thing I did
um building access in Genesis was like
obviously this is just the first part we
also we already had sales Transcendence
Sales Systems already it was already
dialed in so I didn't need to worry
about that but then I had outbound
systems right and I had to basically
re-record and rebuild what was like one
two three four five like seven modules
or something and then also I had to
build the inbound systems and explain
how we get clients through YouTube we
now got Twitter it was it was painful to
say the least it was probably the most
the most depressing time in my life it
was horrible I basically my hairline
receded I lost all my muscle ask my
relationship fell apart I lost a ton of
friends I got like I would I'd get sick
every this is another thing as well like
I had long covered at the same time so I
was getting sick like every three to
four weeks I get like a cold was eating
all these like I was just eating fast
food and junk food from like milled over
it was just it was bad right anyway step
20 was to build easy grow you get the
picture virtual signaling done I
suffered quite a lot now then we create
the new offer so we come out of the
build and um we actually create the new
offer which is basically to guarantee 20
clients or a full refund plus a five
thousand dollar wire you cannot argue
with our off step 22. now we build a
website so at this point we've been
through three or four iterations of of
product we've got a team of eight people
or whatever it is maybe 10 people and
we've we've got a funnel that's
generated there's thousands of
appointments a YouTube channel with you
know 10 000 subscribers or whatever and
now just now we decide to build a
website okay so the reason we waited so
long is because well we didn't feel the
need to and then we built it and even
then when we built it it's still so
simple YouTube results and this is the
other thing um I haven't really put this
in here but we've been very diligent
with keeping a track of our results
right so basically on the website the
main the main reason we had the website
was to Showcase all of our results
because we were getting all these
results from people you can see here I'm
just going to keep scrolling wants to
talk
um these are all clients like saying
things are good about the products and
stuff and like we just didn't stop so
the reason we built the website was only
to showcase the results because you
can't really showcase this many results
on The Funnel and you know I'm just
gonna kind of give you the point now if
you want to understand our strategy for
the whole thing it's just to build the
product that is the best and you can
measure that by looking at the results
that people have got and I honestly
think that like with our company when
you look at our competition we are Leaps
and Bounds ahead of them in terms of
results I mean to actually do this
scroll takes like a good minute of your
time to actually just get through all of
the results I'm talking about good stuff
so that was that so we build the website
then we hire a headsetter so at this
point we've got like three or four
appointment Setters and I need someone
to basically manage them all so I
actually hire a good friend of mine
called will um who comes in and actually
manages the setting team will was one of
our appointment Setters who was already
setting appointments he just started
crushing it so I was like hire people do
your thing and he now runs a full-time
like four or five person setting team
and he makes like a lot of money doing
that and he books us like I think last
month he booked like 300 appointments or
something just through cold DMS it's
insane okay then we hire another rep so
at this point we've got five reps um
then we start YouTube ads so at this
point like easy growth launched the
offers there we're doing we're going
from 150 200 a month to like 300 400
Grand a month and we're just adding like
100 Grand a month to our Revenue like
it's just it's just ticking and Ticking
and Ticking over right
um and then um at this point we actually
hire a proper tax accountant so up until
this point we had an accountant and um
called Karen she was amazing it's
fantastic very good very diligent we
felt that as we went from seven figures
to eight figures we needed someone to
actually advise us properly on the tax
systems and like everything and so we
had to like basically do that if you're
wondering which tax accountant we use we
use tax Jam okay
um this is honestly is this the yeah tax
Jam so it's run by a lady called staff I
cannot recommend tax gem enough
um if you want to move accountants move
to them they have been managing our
accounting for I think like three or
four months now and it is just I mean
dude the amount of money we saved like I
sent Steph this message because I had
this hmrc tax bill and I was like my
personal tax bill and then she sent me a
message back and she saved me 15 000
pounds with one message right so worth
the weight in gold tax gem I'm not
affiliate I'm not affiliated with them I
don't get a kickback or a payment from
them if you buy from them but if you do
decide to um work with them then just
say Charlie Morgan sent you because I
already love staff surely loves me she's
actually coming by The Villa in October
we've got a mastermind together so she's
going to come and hang out but I love
her and it was a very important decision
for us because you know we were making
all this money and we'd kind of be a bit
screwed if we didn't have staff because
we'd be losing a lot more money we start
YouTube ads um we hired the tax
accountant and then we have to hire
three more reps so we we've always had
this theme where like we've always been
able to generate more demand than Supply
in terms of sales calls right
um and that's mainly because of the
product and I'm not even joking everyone
is so focused on acquisition and
acquiring clients they forget that like
the product is the main thing when you
build the best thing in the market when
you build something that is unparalleled
in terms of value in terms of quality in
terms of just raw unfiltered value for
your clients and something that can
actually truly solve their problem you
win and you get appointments I do I
haven't looked at appointments for six
months and I mean that I haven't had to
do anything to get appointments for the
last six months all I've done is make
YouTube videos and make YouTube ads talk
to my headsetter and then just make sure
the code emails are being sent out we've
we've never really had problem with
deployments and the reason behind that
is because we've always had the best
product and because we've had the best
product we can have the best offer and
the offers communicated with confidence
and so that's that so we have a sales
team of eight which is up to now we're
about we're actually about to hire
another reps we have to have nine then
we hire David Dre so this is the
decision we made like all of two to
three weeks ago so this is up until like
present day where we hire David Dre who
is our current sales manager because you
know if we want to go from eight figures
to multi a figures we kind of need to
have like some management structure with
the sales team when you get to a certain
point your entirely your bottleneck is
typically always going to be sales right
and sales conversion rate because you
know if you've got a team conversing at
20 if you bump them up to 25 the
increase in Revenue becomes insane just
by a small increase in conversion so
then step 29 is we move to Dubai um at
this point like we were paying about
three thousand pounds a day in
corporation tax 25 corporation tax
um it's like a million pounds a year
basically
um in just profit tax and that's not to
mention like if you get if you take the
money out like the UK is pretty awful
with it because they tax you 25 on the
profits you make and then if you want to
extract that profits for anything north
of 50 000 a year it's like 40 so you
your your overall net being taxed like
Fifty to sixty percent of the money you
make if you want to receive it as the
owner of the company and to me that just
seems pretty criminal so we moved to
Dubai and that's step 29. now obviously
there's probably loads of other micro
steps between these but I off the top of
my head with with my memory these are
the things that we did and these are the
order in which we did them the main
thing is the product right that's really
the only thing that matters if you get
that right everything else is easy in
terms of the next steps for us well you
have to subscribe to find out because I
have a lot of plans a lot of exciting
stuff to develop and build I'm really
happy that I've got this YouTube channel
because it allows me to document this
journey and see the stages of my life at
which I've been through so that you know
just it's just like a little Journal man
but I also get to add value at the same
time so yeah that's it if you need help
getting more clients there's a link in
the description have a good day
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