Sukses dari Prakerja, Pengusaha Kuliner Kembangkan Bisnis hingga Mancanegara

Summary

An inspiring entrepreneurial journey, this story follows the speaker's transition from a logistics employee to the owner of Unggul Snack. Through challenges and initial rejections, they developed innovative products by collaborating with local SMEs. With a focus on customer understanding and market research, their business grew locally and internationally. Passionate about helping others, they share their knowledge of e-commerce, empowering others to succeed. Looking ahead, they aim to expand globally and make a lasting impact by providing valuable knowledge and creating opportunities for others.

Takeaways

• 😀 The speaker, a 42-year-old entrepreneur, shares his journey from working in logistics to becoming the owner of a snack business.
• 😀 He emphasizes that while helping others earn a living, the business hasn't been without challenges and there's always room for improvement.
• 😀 The speaker initially struggled with long working hours, which affected his family time, leading to a decision to start his own business.
• 😀 The snack business began by collaborating with small businesses from various regions of Indonesia to offer unique local food products.
• 😀 The production process involves selecting quality ingredients, including beef and eel, followed by manual processing and frying.
• 😀 They initially started with basic packaging and a traditional manual approach before innovating with new flavors and packaging to attract customers.
• 😀 One of the main hurdles was convincing local stores to stock their products, as there was initially resistance due to lack of familiarity with the brand.
• 😀 Over time, the business grew as the owner learned to research target markets, adjust product offerings, and fine-tune sales strategies.
• 😀 The company now produces around 100 kg of beef and 50 kg of fresh eel per month and has expanded its reach to several cities in Indonesia.
• 😀 International expansion is limited, with products being brought back as souvenirs by Indonesian workers abroad, with markets in Taiwan and Singapore emerging.
• 😀 The speaker also shares his experiences of helping others learn how to sell online through platforms like Shopee and Tokopedia, offering guidance and sharing his knowledge.

Q & A

What inspired the speaker to transition from working in logistics to running a snack business?

The speaker was dissatisfied with the lack of family time and the tiring schedule of working in logistics. This led them to start their own business, where they could have more flexibility and help others as well.

How did the speaker get involved with small and medium enterprises (SMEs) in Indonesia?

The speaker collaborated with SMEs from various regions of Indonesia, such as Central Java, East Java, and Sulawesi Tengah, to create local snacks. This partnership aimed to support local businesses and expand the product range.

What was the production process like in the early stages of the business?

The speaker initially used a manual and conventional production process, including traditional methods like using sieves and plastic to drain oil from the snacks. Over time, they improved the production process with more efficient tools.

How did the business overcome the challenge of market rejection from stores?

The business faced many rejections initially due to unfamiliarity with the products. The speaker learned the importance of understanding market segments, conducting research, and building trust with buyers to overcome this challenge.

How has the business grown since its inception?

Since its early days, the business has grown significantly, with sales reaching 100 kg of paruh (a type of snack) and 50 kg of fresh belut (eel) each month. The business has expanded to multiple cities in Indonesia.

What role do overseas workers play in the business?

Overseas workers, particularly those in countries like Taiwan and Singapore, play a key role by purchasing the snacks and bringing them back to their home countries as souvenirs or for resale.

How does the speaker help others who want to sell products online?

The speaker shares their knowledge and experience with others who want to sell on platforms like Shopee and Tokopedia. They teach them how to set up online stores, market products, and run effective advertisements.

What impact has the business had on the speaker's personal life?

The business has allowed the speaker to spend more time with their family, especially their children, which was difficult when they were working in logistics. This improved work-life balance is one of the key benefits they highlight.

What are the speaker's future aspirations for their business?

The speaker aspires to open an offline store and expand their business to international markets by focusing on exports. They also want to continue growing and helping others in the process.

How does the speaker view their role in helping others succeed?

The speaker sees their role as not only running a successful business but also as a mentor who shares knowledge and helps others grow. They view this as a form of legacy and a way to contribute to society.