Manajemen Komunikasi Olahraga // Kelompok 3

Summary

This video script delves into communication management in sports organizations, specifically focusing on badminton. It covers key theories in communication, such as organizational, two-way, and transactional communication, and explains their application in sports contexts. The script highlights the role of effective communication in building relationships, managing teams, and fostering athlete development. It also discusses the practical example of PB Putra Jember, a badminton club, demonstrating how structured communication within the club and with external entities can drive success and growth. Ultimately, the script underscores the importance of clear and efficient communication in sports management.

Takeaways

• 😀 Manajemen komunikasi involves understanding, planning, and managing the flow of information within and between organizations.
• 😀 Communication theories relevant to management communication include organizational communication, two-way communication, perception management, public relations, and technology in communication.
• 😀 Effective communication within sports organizations involves internal communication between team members and coaches, and external communication with fans, media, and the public.
• 😀 Two-way communication is crucial in organizations, where feedback from employees or members should be considered alongside top-down directives.
• 😀 Organizational communication in sports can build relationships between athletes, coaches, and other stakeholders, which contributes to overall performance and success.
• 😀 PB Putra Jember, a badminton club, has a clear organizational structure that distinguishes between board members and coaches, ensuring proper management of roles and responsibilities.
• 😀 Clear role definitions in sports organizations, such as separating coaches from board members, can lead to better decision-making and smoother operations.
• 😀 Communication with external clubs and organizations (e.g., through partnerships with other sports clubs or local authorities) is essential for the growth and development of a sports team.
• 😀 Regular and effective communication between coaches and athletes is essential for performance improvement, as it allows coaches to understand the needs and conditions of their athletes.
• 😀 Collaboration with other badminton clubs, as well as local government bodies like Dispora, strengthens the network and support for athlete development and the club’s growth.
• 😀 Communication should not only be formal but also involve informal relationships, fostering a sense of community, understanding, and mutual respect within the organization.

Q & A

What is communication management in sports organizations?

Communication management in sports organizations involves the strategic approach to understanding, planning, and managing the flow of information both within the organization and externally. It aims to ensure effective communication across various stakeholders, including athletes, coaches, administrators, and the media.

What are the key theories related to communication management?

The key theories include organizational communication, two-way communication, perception management, public relations, fan engagement, communication technology, and transactional communication. These theories help in understanding how communication occurs within an organization and how messages are perceived and acted upon.

How does two-way communication theory apply to sports organizations?

Two-way communication theory emphasizes the flow of information in both directions—top-down from leadership to members, and bottom-up, with feedback from members to leadership. This creates a dynamic, interactive communication process that fosters better decision-making and relationship-building within sports organizations.

Why is perception management important in communication within sports organizations?

Perception management is important because it addresses how people interpret and react to messages. In sports, the same message can be perceived differently by athletes, coaches, or fans, potentially influencing their behavior and actions. Understanding these perceptions helps in tailoring communication for better outcomes.

How does public relations theory apply to sports communication?

Public relations theory is crucial for managing the relationships between the organization and the media, fans, customers, and the public. In sports, effective PR helps in shaping the image of the club or team, attracting fans, sponsors, and media coverage, and handling crises or negative publicity.

What is the role of fan engagement theory in sports communication?

Fan engagement theory focuses on how sports organizations communicate with their audiences to build stronger, more lasting relationships. This could involve regular updates, behind-the-scenes content, and interactive communication to create loyalty and enthusiasm among fans.

How does technology influence communication in sports?

Communication technology theory classifies different media based on how rich the information is that they convey. In sports, richer media such as video broadcasts or social media interactions allow for more complex messages to be communicated effectively, helping to reach a broader audience and engage them in meaningful ways.

What are some of the communication challenges faced by PB Putra Jember?

PB Putra Jember faces challenges such as maintaining clear distinctions between administrative and coaching roles, managing internal communication between members, and fostering effective relationships with external clubs and organizations. These challenges are addressed by establishing clear organizational structures and facilitating open communication.

How does PB Putra Jember maintain communication with external clubs and organizations?

PB Putra Jember communicates with external clubs and organizations through partnerships, such as with other regional clubs, the local sports agency (Dipora), and national training programs. These relationships allow for resource sharing, athlete development, and enhancing the club's visibility and network.

What is the significance of athlete communication with coaches at PB Putra Jember?

Communication between athletes and coaches at PB Putra Jember is vital for ensuring effective training, identifying issues like health or performance concerns, and providing constructive feedback. This open communication helps build trust, improves athlete performance, and strengthens the coach-athlete relationship.