How To Build TRUST With Customers [10 Secrets]

Summary

In this video, the speaker shares 10 key strategies for building trust, loyalty, and authority in business. Emphasizing personal growth and authenticity, the speaker advises entrepreneurs to align their actions with their values, be transparent, and focus on solving one problem well. They stress the importance of consistency in messaging and avoiding negative tactics. The speaker encourages viewers to engage with their community, apply the shared knowledge, and participate in live webinars for further learning, aiming to help others build long-term, value-driven businesses.

Takeaways

• 😀 Invest in yourself to build authority and attract customers who resonate with your values.
• 😀 Be authentic and transparent in your business practices to build trust with your audience.
• 😀 Focus on one clear message and build your brand around it to create consistency.
• 😀 Specialize in solving one problem and excel at it to become an expert in your niche.
• 😀 Avoid overloading your audience with too many options—simplify your offerings.
• 😀 Show up as your true self; authenticity is more important than pretending or putting on a show.
• 😀 Honor your commitments and stick to your word to build reliability and trust.
• 😀 Focus on the growth of your community (your 'tribe') rather than just selling to them.
• 😀 Stay positive and avoid bashing your competition; negativity can backfire.
• 😀 Lead by example and align your actions with the values you want your customers to follow.
• 😀 Apply the knowledge from this video to build long-term businesses based on trust and value.

Q & A

What is the first step to building trust in your market?

The first step is to 'look into the mirror and get real.' This means being authentic and reflecting on your true self, which helps build trust with your audience.

Why is vulnerability important in building authority?

Vulnerability is crucial because it helps to establish transparency with your audience. Being open about your struggles and challenges humanizes you, making it easier for your audience to connect with you.

What does 'sticking to one message' mean for branding?

Sticking to one message means focusing on a single, clear theme or value that represents your brand. This helps in creating consistency and clarity, making it easier for your audience to understand and engage with your brand.

Why is it suggested to sell only one thing on the front end?

Selling only one thing on the front end reduces confusion for your audience. It allows you to focus your messaging and position yourself as an expert in solving a specific problem.

What is the benefit of solving one problem and becoming really good at it?

By solving one problem and mastering it, you position yourself as an expert, providing real value to your audience. This focused approach makes it easier for your customers to trust your ability to deliver a solution.

What does 'stop putting up a show' refer to?

This refers to being authentic and raw rather than pretending to be perfect. People connect better with real, relatable individuals rather than those who try to maintain a facade.

Why is sticking to your word important in building authority?

Sticking to your word builds credibility and trust. When you keep your promises, your audience knows they can rely on you, which strengthens your authority in your market.

What does focusing on the growth of your tribe mean?

Focusing on the growth of your tribe means prioritizing the success of your community. It’s about investing in your audience's development, creating value, and helping them grow alongside your business.

Why should you avoid bashing the competition?

Negative tactics such as bashing competition can backfire and damage your own reputation. It’s better to focus on your strengths and positive strategies, which will attract customers who resonate with your values.

What is meant by being congruent with who you are and your customers?

Being congruent means aligning your actions, values, and messaging with who you are. It’s about being authentic and consistent, so your audience can trust that you practice what you preach.