How I Registered My Brand in Amazon’s Brand Registry

Summary

This video tutorial delves into Amazon Brand Registry, a program designed to protect sellers' products and brand identity on Amazon. The host explains the updated application process, emphasizing its importance for enhanced product visibility, control, and protection against hijackers. Viewers learn about exclusive features such as A+ content, reporting violations, seller incentives, and the Vine program for reviews. The tutorial also covers benefits like sponsored brands, Amazon stores, customer engagement, live streaming, and analytics. The presenter illustrates the process using 'Rocketee,' an upcoming Amazon FBA product, and provides actionable steps for applying, including trademark registration and verification, ultimately unlocking a suite of tools to bolster sales and brand integrity on Amazon.

Takeaways

• 🛡️ Amazon Brand Registry provides an extra layer of protection for your Amazon FBA product and brand, making it harder for others to sell your product without authorization.
• 🔍 Over 99% effective at stopping product infringement, Brand Registry offers significant protection for sellers against unauthorized sellers and counterfeit products.
• 📚 Access to enhanced features such as A+ Content, which allows sellers to use images, infographics, and videos to better engage customers and improve search rankings.
• 📋 Brand Registry enables sellers to report violations directly to Amazon, asserting ownership of their intellectual property and facilitating the removal of counterfeit listings.
• 💰 Offers financial incentives like a 5% rebate on the first million dollars in branded sales, amounting to a $50,000 reward for sellers.
• 🌟 Vine Program enrollment for free (normally costs $200), providing 30 trusted reviews from Amazon's most comprehensive reviewers.
• 🏷️ Receive up to 2000 free Transparency Codes, adding an extra layer of authenticity to your products and preventing counterfeits from being sold on Amazon.
• 📈 Access to Amazon Brand Analytics, providing valuable insights into customer demographics, search terms, and purchasing behavior.
• 🎯 Amazon Attribution helps track the effectiveness of off-Amazon marketing efforts, showing how many off-platform ads lead to Amazon sales.
• 💼 Brand Referral Bonus reduces the referral fee from 15% to 5%, significantly increasing profit margins for sellers.
• 👥 Amazon has a dedicated team of over 12,000 people to help protect sellers and give them a competitive edge in the marketplace.

Q & A

What is Amazon Brand Registry and why is it important for Amazon FBA sellers?

Amazon Brand Registry is a program created by Amazon that provides an extra layer of protection for sellers' products and brands. It is important because it is over 99% effective at stopping unauthorized sellers from selling your products, and it offers access to features that can enhance the visibility and sales of your products on Amazon.

How can Amazon Brand Registry help in protecting against product hijackers?

Amazon Brand Registry helps protect against hijackers by allowing brand owners to escalate cases and prove their ownership of the brand. This enables them to get unauthorized changes or listings fixed faster, thus deterring hijackers from tampering with their product listings.

What are some of the features provided by Amazon Brand Registry?

Features of Amazon Brand Registry include A+ content, the ability to report violations, seller incentives like 5% back on the first million dollars in branded sales, free enrollment in the Vine program, 2000 free Transparency codes, access to Sponsored Brands, the ability to set up an Amazon Store, customer engagement tools, Amazon Live, Subscribe and Save, Amazon Brand Analytics, Amazon Attribution, and the Brand Referral Bonus.

What is A+ content and how does it benefit product listings on Amazon?

A+ content is an enhanced product description feature that allows sellers to include images, infographics, and videos on their product listing pages. This makes the product listings more engaging and informative, leading to higher conversion rates and improved search rankings on Amazon.

How does the Vine program benefit Amazon Brand Registry members?

The Vine program is beneficial as it provides members with 30 trusted reviews from Amazon's pool of top reviewers. These detailed and comprehensive reviews, often including images, help build credibility and trust for the product, which can significantly influence potential customers' purchasing decisions.

What are Transparency codes and how do they protect against counterfeit products on Amazon?

Transparency codes are unique, single-use codes that Amazon Brand Registry members can apply to their products. These codes help Amazon verify the authenticity of products, and any product without a valid code may be flagged, preventing counterfeit products from being sold on the platform.

What is the Brand Referral Bonus and how does it benefit Amazon Brand Registry members financially?

The Brand Referral Bonus is a program that reduces the standard 15% referral fee charged by Amazon on sales to a mere 5% for eligible brand owners. This results in significant savings and increased profits for sellers participating in the Amazon Brand Registry.

What is the process for applying for Amazon Brand Registry?

To apply for Amazon Brand Registry, sellers need to have a pending or registered trademark, verify ownership of the trademark, and have an Amazon seller account. They then apply through Brand Registry by providing their brand information, trademark details, and product information, including ASINs.

What type of trademark does the presenter use for their product Rocketee and why?

The presenter uses an image-based trademark for Rocketee because they found it easier to trademark their unique logo rather than the words 'Rocket Tea', which were too competitive and had similar style names in the market.

How can sellers verify their trademark ownership during the Amazon Brand Registry application process?

Sellers can verify their trademark ownership during the application process by receiving a code via email from Amazon. They then copy this code to demonstrate to Amazon that they are the legitimate owners of the trademark.

What is the role of Amazon Brand Analytics in helping sellers understand their market?

Amazon Brand Analytics provides sellers with detailed insights and reports on their customers, including search term reports, item comparison reports, alternate purchase reports, and market basket reports. These help sellers understand who is buying their products, how they are finding them, and why they are making purchases.

Outlines

00:00

🛡️ Amazon Brand Registry Protection

The video script introduces Amazon Brand Registry, a program designed to protect sellers' products and brands on Amazon. It emphasizes the program's effectiveness in deterring product infringement and highlights additional features it offers, such as A+ Content for enhanced product listings with images and infographics. The script also mentions the benefits of the program, including seller incentives like a 5% rebate on the first million dollars in branded sales, free access to the Vine program for reviews, and transparency codes to ensure product authenticity. The video promises a step-by-step guide on applying for Brand Registry using the presenter's new Amazon FBA product, Rocketee, as an example.

05:01

🎥 Enhanced Marketing and Brand Protection Features

This paragraph delves into additional features provided by Amazon Brand Registry, such as video shopping and product videos, Amazon Live for live streaming, and Subscribe and Save for recurring purchases. It also touches on Amazon Brand Analytics for market insights, Amazon Attribution for tracking off-Amazon marketing efforts, and the Brand Referral Bonus which significantly reduces the referral fee from 15% to 5%. The script underscores the importance of Brand Registry in protecting against hijackers and fraudulent sellers, mentioning that over 2.5 million seller accounts were stopped due to the program. It also points out that joining Brand Registry grants access to a dedicated Amazon team for support.

10:02

📝 Steps and Requirements for Brand Registry Enrollment

The script outlines the prerequisites for enrolling in Amazon Brand Registry, which include having a pending or registered trademark, verifying trademark ownership, and having an Amazon seller account. It explains the difference between image-based and text-based trademarks and provides guidance on how to obtain a trademark through the USPTO website or by hiring a lawyer. The paragraph also details the application process for Brand Registry, including providing the trademark number, an image showing the branding on the product, and information about the selling account. It suggests creating a mock-up for the product image if the product is not yet finalized.

15:04

✅ Completing the Brand Registry Application

The final paragraph guides through the completion of the Brand Registry application, explaining the need to provide distribution information, such as whether the brand sells to distributors and where the products are distributed. It also covers the licensing of trademarks to other manufacturers and the submission of the application. Upon approval, which may take a few weeks, access to various features like A+ Content Manager, Vine, Deals, Coupons, Promotions, Brand Analytics, and Brand Protection is granted. The script encourages viewers to watch a series of videos detailing the entire process of creating a product and applying for Brand Registry.

Keywords

💡Amazon FBA

Amazon FBA, which stands for Fulfillment by Amazon, is a service that allows sellers to store their products in Amazon's warehouses and have Amazon handle the storage, packaging, shipping, and customer service for these products. In the video, Amazon FBA is central to the discussion as the presenter discusses how to protect and brand a product sold through this service.

💡Brand Registry

Amazon Brand Registry is a program that provides brand owners with more control over their brand's presence on Amazon. It offers features to protect against counterfeit products and unauthorized sellers, as well as tools to enhance the brand's visibility and customer trust. The video is focused on explaining the importance of Brand Registry and how to apply for it.

💡Plus Content

Plus Content, also known as Enhanced Brand Content, is a feature that allows sellers to add rich media to their product listings, such as images, infographics, and videos. In the script, it is mentioned as a feature provided by Amazon Brand Registry that can help improve the conversion rate and search ranking of a product listing.

💡Trademark

A trademark is a recognizable sign, design, or expression that identifies products or services of a particular source from those of others. In the context of the video, having a registered or pending trademark is a prerequisite for enrolling in Amazon's Brand Registry, which is crucial for protecting a brand's identity and products on the platform.

💡Violation Report

A violation report is a mechanism through which brand owners can notify Amazon of potential infringements on their intellectual property, such as counterfeit products or unauthorized sales. The video highlights this feature as one of the benefits of Brand Registry, allowing brand owners to protect their products more effectively.

💡Seller Incentives

Seller incentives refer to rewards or benefits provided by Amazon to encourage sellers to perform certain actions or reach specific sales targets. The video mentions a 5% rebate on the first million dollars in branded sales as an incentive for joining Brand Registry.

💡Vine Program

The Vine Program is an Amazon initiative where invited, trusted reviewers are given products for free in exchange for their honest and detailed reviews. The video script indicates that Brand Registry members can enroll in the Vine Program for free, which is usually a paid service.

💡Transparency Codes

Transparency Codes are unique, scannable codes provided by Amazon to help brands authenticate their products. The video explains that these codes can be used to prevent counterfeit products from being sold on Amazon, as they allow Amazon to verify the authenticity of products being shipped to their warehouses.

💡Sponsored Brands

Sponsored Brands is an Amazon advertising solution that allows brands to promote themselves at the top of search results with a banner-style ad. The video mentions this as one of the features available to Brand Registry members, helping them to increase visibility and potentially boost sales.

💡Amazon Store

An Amazon Store is a customizable storefront on Amazon where brands can showcase their products and brand story. In the video, it is presented as a feature of Brand Registry that allows brands to create a more personalized shopping experience for customers, potentially increasing brand recognition and sales.

💡Brand Analytics

Brand Analytics is a feature that provides brands with detailed insights and reports on customer demographics, search terms, and purchasing behavior. The video script explains how this tool can help brands understand their customer base better and optimize their marketing strategies.

💡Amazon Attribution

Amazon Attribution is a tool that tracks the effectiveness of marketing efforts outside of Amazon, such as social media or search engine ads, by attributing sales back to specific campaigns. The video emphasizes its importance for brands that engage in off-Amazon marketing to measure the success of their promotional efforts.

💡Brand Referral Bonus

The Brand Referral Bonus is a program that reduces the standard referral fee from 15% to 5% for eligible products sold by Brand Registry members. The video highlights this as a significant financial incentive for brands to enroll in Brand Registry, as it can lead to substantial savings and increased profits.

💡Hijackers

Hijackers, in the context of Amazon, refer to unauthorized sellers who may list and sell products under a brand's name without permission, potentially altering the product listing or causing other issues. The video discusses how Brand Registry can help protect against hijackers by giving brand owners more control and the ability to escalate issues with Amazon.

Highlights

Amazon Brand Registry offers an extra layer of protection for Amazon FBA products and brands.

Over 99% effective at stopping infringement on your product.

Access to various features that give sellers an edge on Amazon.

Amazon Brand Registry is crucial for sellers and has been updated.

How to apply for Brand Registry using Amazon's Brand Registry website.

Access to A+ content to enhance product listings with images and infographics.

Ability to report violations and protect intellectual property.

Seller incentives like 5% back on the first million dollars in branded sales.

Free enrollment in the Vine program for trusted reviews.

Receive up to 2000 free Transparency Codes to ensure product authenticity.

Access to Sponsored Brands for top-of-search banner ads.

Ability to set up an Amazon Store for a custom branded storefront.

Features for building better customer relationships through targeted email marketing.

Amazon Live feature for brands to go live and share about their products.

Access to Subscribe and Save feature for automatic product purchases.

Amazon Brand Analytics for insights and reports on customer demographics and search terms.

Amazon Attribution to track off-Amazon marketing efforts and their impact on sales.

Brand Referral Bonus reduces the referral fee from 15% to 5%, increasing profits.

Protection from hijackers with escalated case management and proof of brand ownership.

Amazon's team of over 12,000 dedicated to helping protect sellers in Brand Registry.

Process to apply for Brand Registry includes having a trademark, verifying ownership, and having an Amazon seller account.

How to apply for a trademark through USPTO.gov for an affordable option.

Requirements for applying to Brand Registry include trademark number, product branding image, and seller account details.

Creating a product listing on Amazon before applying for Brand Registry.

Unlocked features post-Brand Registry approval such as A+ Content Manager, Vine, Deals, Coupons, Promotions, Brand Analytics, and Brand Protection.

Transcripts

today we're going to talk about

something that will help you to protect

your amazon fba product and brand it

doesn't guarantee that other sellers

won't sell your product on amazon but it

does give you an extra layer of

protection when selling on amazon in

fact if you use this program it's over

99

effective at stopping people from

infringing on your product it also gives

you access to a ton of features that

will give you the edge on selling your

products on amazon amazon created this

program a little while ago and it's

called amazon brand registry but they've

updated how you have to apply to brand

registry and i'm going to show you how

to do that in depth in this video and

i'm going to show you why you need brand

registry how to apply for brand registry

and what to do after you have been

approved for brand registry i'm going to

be using my new amazon fba product

rocketee as a real example on how to

apply for brand registry this product is

coming out in two weeks and i'm doing an

entire series here on youtube sharing

every single step of starting this

amazon business so make sure to

subscribe if you want to see how the

results of launching this product go and

if you want to see how i'm marketing

this product there's a link down below

to get on the wait list for the launch

of this product you can copy all the

emails that i use to launch this product

for when you launch your own product but

the point of this video is to show you

how to apply for brand registry and

applying for brand registry is crucial

if you're going to be selling on amazon

and to sign up for brand registry you're

going to go to brandservices.amazon.com

and you'll sign in to the account that

you want to apply for brand registry

through and the reason i say it's

crucial to sign up for brand registry

before you start selling on amazon is

because all the features that this gives

you and we're going to actually go down

here i'm going to show you all the

different features that you get when

signing up for brand registry and show

you why it's so important that you do it

and one of the first things that you get

is access to a plus content so let me

show you what a plus content is if you

go to an amazon product page and scroll

down to the bottom most products on

amazon just have a normal boring

description that is text but a plus

content allows you to be able to put

images to put infographics to really

sell your customer and when you have a

plus content it's going to make it so

that more people that go to your product

listing are going to buy and amazon's

going to see this and it's going to put

your product higher up in the search

results because it knows that every time

someone clicks on one of your products

they're more likely to actually convert

a plus content also allows you to put

videos on your product listing page

which again is going to make it so

people will watch your video and be even

more likely to purchase your product

when you have brand registry you can

also report a violation if someone is

copying your product if they're

infringing on your intellectual property

you can report it to amazon and amazon

will know that you're the actual owner

of that copyright and if there's ever

people that are listing your product and

it's a counterfeit of your product you

can remove those listings by letting

amazon know about that another big

reason to be part of brand registry if

we scroll up here we can actually see

the new seller incentives and you'll get

five percent back on the first million

dollars in branded sales that you do

that's literally 50 000 that you're

gonna get when you apply for brand

registry you're also able to enroll in

the vine program for free usually it

costs 200 but if you're brand registered

you can do that for free and the way the

vine program works is it allows you to

get 30 trusted reviews basically amazon

goes out and they find the people that

are giving reviews most often and very

comprehensive reviews and they'll

message them and say hey do you guys

mind reviewing this product and these

people write out long detailed reviews

oftentimes they include images so this

is a great program that you're getting

absolutely for free and then another

feature is you can receive up to 2000

free transparency codes another 100

value this allows that when you send

your product into amazon you can put a

special code on it letting amazon know

that it's 100 authentic and anyone that

sends a product in that doesn't have

that transparency code they might get

flagged and if they're trying to sell

your product on amazon they won't be

able to because it won't be an authentic

version you'll also get access to

sponsored brands and this is a way to

advertise on amazon it shows up at the

very very top of the search results and

it's a banner style ad and so this is a

way to set your product apart from

others and another way to make more

money when you get brand registry you

can also set up an amazon store this is

a way to set up your own storefront on

the amazon website so that if people

ever click on your name in your amazon

listing they can go to your storefront

and it's a custom branded store where

you can show only your products and

people can learn more about you as a

seller you can share your mission and

about us and just some more information

on why people should buy from you this

will also help you to increase your

sales and get your customers to know a

little bit more about you the next

feature is the customer engagement and

this is for brands who want to build

better customer relationships it allows

you to increase retention and drive

engagement by sending targeted email

marketing campaigns i'm going to show

you step by step how to sign up for

brand registry in just a minute but i

want to go over all these features first

so you know why you're doing it and also

more importantly that once you get brand

registry you know how to properly

utilize it so we already talked about

the video shopping and the product

videos but another thing is this new

feature called amazon live and this is a

new feature that amazon's offering that

allows brands to go live here on amazon

and share more about their products so

this is just another way to promote your

products this also gives you access to

the subscribe and save feature this is

where you can offer a discount for

anyone that buys your product and

subscribes to your products so that they

maybe get it delivered every single

month every two months every three

months they can pick how often they want

to purchase and receive your product but

this allows you to let customers buy

your product automatically and this is

especially important if you have a

product that people are going to eat or

drink or somehow consume and you know

that they're going to want to buy it

again and again and it's a very helpful

feature you also get access to amazon

brand analytics and amazon brand

analytics allows you to get a lot more

insights and get a lot more reports on

who you're selling to this includes

search term reports where you can see

what people are searching for in order

to buy your products it also allows you

to see the demographics of who's buying

your product and here's all the

different reports that you get you get

item comparison report alternate

purchase report market basket report all

these different things and all this is

going to help you to see not only who's

buying your product but how they're

finding you and why they're buying your

product when you sign up for brand

registry you're also going to get amazon

attribution and this is crucial if

you're doing marketing off of amazon

itself for instance if you're doing

facebook ads google ads social media you

can use amazon attribution to track how

many people are coming from tiktok to

your actual amazon listing and actually

making a purchase and a lot of people

use this to run paid ads from off of

amazon to their amazon listing and they

can track and see how well are these

actually doing is it actually resulting

in sales and speaking about making sales

the brand referral bonus is one of the

most important parts of this entire

program that a lot of people don't do

this is gonna make you more money

because normally when you sell a product

on amazon you have to pay a 15

referral fee meaning if you're selling a

product on amazon that's a hundred

dollars amazon is going to keep 15

but if you enroll in this brand referral

bonus program the referral fee goes from

fifteen percent down to five percent

meaning in the example i just gave

instead of amazon charging fifteen

dollars as a referral fee they would

only charge five dollars which

ultimately means more money for you more

money in your pocket and this is a

feature that's only available if you're

part of brand registry but one of the

most important benefits of joining brand

registry that they don't really mention

is that by being part of brain registry

it's going to help protect you from

hijackers and if you sell on amazon

there's always a chance that someone

will come onto your listing start

messing with things start changing

things around and if you're part of

brand registry it allows you to escalate

cases and show that you own this brand

that you're the one that's in charge and

you basically have more proof that it's

your product and it means that you're

able to get all those kind of things

fixed a lot faster and so in the long

run it's going to stop hijackers from

coming on your listing and making

changes and last year there was over 2.5

million seller accounts that were

fraudulent that this program has stopped

and when you join brand registry there's

a team at amazon of over 12 000 people

that are dedicated to helping to protect

you and basically give you an advantage

over the competition so again if you're

going to be selling on amazon you need

to make sure you sign up for brand

registry so let me show you how to do

this and again you're going to go to

brandservices.amazon.com

and this is actually a snippet sample

lesson from my newly updated amazon fba

course the passion product formula which

is going to be open starting next week

i'm opening it for one week if you want

to get on the wait list for that if

you're interested in joining that

program i'll put a link down below i'm

only going to be allowing 50 people into

the program and then once it closes i'm

not going to publicly open it again

until next year so if you're interested

in joining now click the link down below

or you can get on the wait list for the

next time that i open it so let's jump

into this video and make sure it's a

like button because i'm going to show

you how to get all those benefits that

we've been talking about so we're going

to click get started with brand registry

and then you're going to click on get

started and to get started there are

three steps involved and there's three

things that you're going to need the

first thing all brands signing up for

brand registry must have are a pending

or registered text-based or image-based

trademark so there's two different types

of trademarks that you can get one is

image base basically this would be if

you trademark a logo a certain type of

design on the other hand there are

text-based trademarks this is where you

would trademark a word like coca-cola no

matter what font coca-cola is in

coca-cola has a trademark on the words

coca-cola on the other hand for rocket

tea we did not trademark the words

rocket tea because it was too

competitive and there was other products

out there that had similar style names

but what we did do is we trademarked the

logo so nobody in the world can use this

logo except for us and generally

speaking it's easier to get an image

based mark than it is a word mark an

example of this is for my first passion

product company performance nut butter i

decided to get an image based mark

because i knew that if i tried to get

performance nut butter as a word mark it

might cause some issues basically the

words performance nut butter are a

little bit too generic but my logo is

very specific and it's very unique so it

was easier to get that as a trademark

than it was just a bunch of words the

second thing you're going to need to be

able to do is verify that you own the

trademark and this is easy they're

basically just going to send you an

email you're gonna have a code and

you're gonna copy that code to show them

that you are the owner of the trademark

and the third thing that you're gonna

need to do is have an amazon seller

account and i did a previous video in

the series where i'm showing you how i

created rockett where we talked about

how we created the amazon seller account

now before i go into the next step i

know a lot of people have questions

about how do i even get a trademark and

there are multiple different ways that

you can get a trademark but the most

affordable way to get a trademark is

just to go to uspto.gov

and you can file for your own trademark

and to do that you'll go over to

trademarks and you'll click on apply

online you're then going to follow the

step-by-step instructions to apply for

your trademark it is so much easier than

you would think it'd be they ask you

very basic questions like what kind of

category are you selling your products

in for instance with rocket we said

we're going to be selling it in

beverages then they ask you to upload

your image as well as to write out the

text that appears on your image and it's

going to cost you around 275 dollars if

you apply online for your own trademark

however if you don't want to do this

yourself you can always hire a lawyer

and that's going to cost you an extra

couple hundred dollars depending on the

lawyer that you hire sometimes lawyers

are gonna charge a thousand or two

thousand dollars obviously i think

that's overpriced but if it's helpful

for you to pay an extra few hundred

dollars to hire a lawyer that is always

an option you can email me at travis

effectivecommerce.com if you want a

lawyer that i would recommend you can

always just go to google type in your

city followed by trademark lawyer and

it'll give you a list of people in your

area who are good at doing trademarks

give a bunch of them a call and see

who's the most affordable that you think

would be a good fit for helping you to

get your trademark but once you've

applied for your trademark and it's

processing you can go ahead scroll down

here and you can click to enroll now

you're then going to pick which country

you're located in and if you haven't yet

make sure that you sign in you're then

going to click on enroll a new brand

there's a few things you're going to

need when applying for brand registry

you're going to need the trademark

number you're also going to need an

image that clearly shows the branding of

your product on the actual package that

you're going to be selling which means

that you need the finished product of

the product that you are enrolling in

brand registry or here's a secret hint

you can always just create a mock-up of

that product and that's what i did for

performance nut butter i found some

competitors products that were

relatively similar dimensions to my

product and i printed out stickers i put

those stickers on the packaging and i

was able to fool amazon into thinking

that the product was already created

even though we had not yet created it

you're also going to need a few other

things but we'll talk about those as we

go you're then going to put in your

brand name and it's important to note

that the brand name is the same name

that appears on your trademark it

doesn't have to be the same name that's

your seller account and it doesn't have

to be the same name that your title is

for your amazon product so in this case

we're going to put rocket t after that

you'll select a trademark office and if

you're in the united states and you

applied through the uspto you're going

to select united states then you'll

enter your registration or serial number

after that you'll upload a photo of your

product that clearly shows the brand on

the product then you'll hit next next up

they're going to ask you some

information about your selling account

and you'll select whether you are the

seller a vendor or if you're neither

99 of the people watching this video

you're going to be a seller meaning that

you're selling your products directly to

customers using amazon seller central

however if you are a vendor meaning you

sell your products to amazon as a third

party using amazon vendor central you

use this and if for any reason you're

neither then you can always select that

and you might select neither if you

don't want to sell on amazon but you

still want to apply for brand registry

just to protect your products from being

sold on amazon but again for most of us

it's going to be seller that you're

going to select you're then going to

select the amazon selling account that

you want to apply through and you'll

scroll down and you'll select what

category best describes your product in

this case it's grocery and gourmet food

then amazon requires you to provide your

top-selling asins for each product

category where your brand is sold so

basically what they're looking for is

you to put in the asa number of a

product that represents the brand that

you're going to be using this brand

registry for and async stands for

amazon's standard identification number

and all products being sold on amazon

have a unique asin and when you create a

new listing on amazon every single

product will be assigned in asin so one

thing that you need to make sure that

you do is that you create your product

listing before you apply for brand

registry even if your product listing

isn't perfect maybe you don't have the

perfect main image or the perfect title

you need to have some kind of a listing

you're then going to go into your amazon

seller account you're going to copy the

asin number and you're going to paste it

here amazon also says that you can

provide a url to your brand's official

website if you have a website and this

is optional but if you do have a website

where you're already selling your

product online i highly recommend doing

it it'll make the process of getting

brand registry a little bit easier the

next step applying for brand registry is

they're going to ask you some

information about your distribution so

the first question they ask you is does

your brand sell to distributors and in

our case no it does not because we're

creating our own product rocket tea and

we're selling it directly on amazon then

it asks where are your brand's products

distributed in our case it's only in the

united states so we're only going to

select that if you have other places you

can add those as well and then the last

question asks is license information

does your brand license trademarks to

others who manufacture products

associated with your intellectual

property in our case it's no the only

people that are making our product are

us now on the other hand if you're a

company like disney who licenses out

their trademarks you would select yes

but for most people watching this video

the answer is going to be no if for any

reason you have gone through the

contract and you've sold the licensing

rights to your product of course you'll

just select yes and it's a little bit

different of a process but now that

we're done we're going to go ahead and

click submit and once you apply it may

take a couple weeks for you to be

approved and sometimes you might need to

apply more than once but once you are

approved you're going to get access to

all kinds of new features here for

instance there's a plus content manager

there's vine there's deals there's

coupons there's promotions there's all

these things that were locked before

that you now get access to top of that

if you go into brands you'll see brand

analytics brand protection all this

different stuff including the brand

referral bonus which i highly recommend

that you apply for has all been unlocked

and in my amazon fba program i talk

about all these features in a lot more

depth as well as step step-by-step how

to apply for your own trademark and as a

reminder i have this entire series where

i'm showing you step by step from

scratch how i'm creating this product

you can get it for free by clicking on

this playlist right here it's every

single step of the process of how we

created this product rocketee so click

on that playlist i'll see you in the

next video and thanks for watching