How I Registered My Brand in Amazon’s Brand Registry
Summary
TLDRThis video tutorial delves into Amazon Brand Registry, a program designed to protect sellers' products and brand identity on Amazon. The host explains the updated application process, emphasizing its importance for enhanced product visibility, control, and protection against hijackers. Viewers learn about exclusive features such as A+ content, reporting violations, seller incentives, and the Vine program for reviews. The tutorial also covers benefits like sponsored brands, Amazon stores, customer engagement, live streaming, and analytics. The presenter illustrates the process using 'Rocketee,' an upcoming Amazon FBA product, and provides actionable steps for applying, including trademark registration and verification, ultimately unlocking a suite of tools to bolster sales and brand integrity on Amazon.
Takeaways
- 🛡️ Amazon Brand Registry provides an extra layer of protection for your Amazon FBA product and brand, making it harder for others to sell your product without authorization.
- 🔍 Over 99% effective at stopping product infringement, Brand Registry offers significant protection for sellers against unauthorized sellers and counterfeit products.
- 📚 Access to enhanced features such as A+ Content, which allows sellers to use images, infographics, and videos to better engage customers and improve search rankings.
- 📋 Brand Registry enables sellers to report violations directly to Amazon, asserting ownership of their intellectual property and facilitating the removal of counterfeit listings.
- 💰 Offers financial incentives like a 5% rebate on the first million dollars in branded sales, amounting to a $50,000 reward for sellers.
- 🌟 Vine Program enrollment for free (normally costs $200), providing 30 trusted reviews from Amazon's most comprehensive reviewers.
- 🏷️ Receive up to 2000 free Transparency Codes, adding an extra layer of authenticity to your products and preventing counterfeits from being sold on Amazon.
- 📈 Access to Amazon Brand Analytics, providing valuable insights into customer demographics, search terms, and purchasing behavior.
- 🎯 Amazon Attribution helps track the effectiveness of off-Amazon marketing efforts, showing how many off-platform ads lead to Amazon sales.
- 💼 Brand Referral Bonus reduces the referral fee from 15% to 5%, significantly increasing profit margins for sellers.
- 👥 Amazon has a dedicated team of over 12,000 people to help protect sellers and give them a competitive edge in the marketplace.
Q & A
What is Amazon Brand Registry and why is it important for Amazon FBA sellers?
-Amazon Brand Registry is a program created by Amazon that provides an extra layer of protection for sellers' products and brands. It is important because it is over 99% effective at stopping unauthorized sellers from selling your products, and it offers access to features that can enhance the visibility and sales of your products on Amazon.
How can Amazon Brand Registry help in protecting against product hijackers?
-Amazon Brand Registry helps protect against hijackers by allowing brand owners to escalate cases and prove their ownership of the brand. This enables them to get unauthorized changes or listings fixed faster, thus deterring hijackers from tampering with their product listings.
What are some of the features provided by Amazon Brand Registry?
-Features of Amazon Brand Registry include A+ content, the ability to report violations, seller incentives like 5% back on the first million dollars in branded sales, free enrollment in the Vine program, 2000 free Transparency codes, access to Sponsored Brands, the ability to set up an Amazon Store, customer engagement tools, Amazon Live, Subscribe and Save, Amazon Brand Analytics, Amazon Attribution, and the Brand Referral Bonus.
What is A+ content and how does it benefit product listings on Amazon?
-A+ content is an enhanced product description feature that allows sellers to include images, infographics, and videos on their product listing pages. This makes the product listings more engaging and informative, leading to higher conversion rates and improved search rankings on Amazon.
How does the Vine program benefit Amazon Brand Registry members?
-The Vine program is beneficial as it provides members with 30 trusted reviews from Amazon's pool of top reviewers. These detailed and comprehensive reviews, often including images, help build credibility and trust for the product, which can significantly influence potential customers' purchasing decisions.
What are Transparency codes and how do they protect against counterfeit products on Amazon?
-Transparency codes are unique, single-use codes that Amazon Brand Registry members can apply to their products. These codes help Amazon verify the authenticity of products, and any product without a valid code may be flagged, preventing counterfeit products from being sold on the platform.
What is the Brand Referral Bonus and how does it benefit Amazon Brand Registry members financially?
-The Brand Referral Bonus is a program that reduces the standard 15% referral fee charged by Amazon on sales to a mere 5% for eligible brand owners. This results in significant savings and increased profits for sellers participating in the Amazon Brand Registry.
What is the process for applying for Amazon Brand Registry?
-To apply for Amazon Brand Registry, sellers need to have a pending or registered trademark, verify ownership of the trademark, and have an Amazon seller account. They then apply through Brand Registry by providing their brand information, trademark details, and product information, including ASINs.
What type of trademark does the presenter use for their product Rocketee and why?
-The presenter uses an image-based trademark for Rocketee because they found it easier to trademark their unique logo rather than the words 'Rocket Tea', which were too competitive and had similar style names in the market.
How can sellers verify their trademark ownership during the Amazon Brand Registry application process?
-Sellers can verify their trademark ownership during the application process by receiving a code via email from Amazon. They then copy this code to demonstrate to Amazon that they are the legitimate owners of the trademark.
What is the role of Amazon Brand Analytics in helping sellers understand their market?
-Amazon Brand Analytics provides sellers with detailed insights and reports on their customers, including search term reports, item comparison reports, alternate purchase reports, and market basket reports. These help sellers understand who is buying their products, how they are finding them, and why they are making purchases.
Outlines
🛡️ Amazon Brand Registry Protection
The video script introduces Amazon Brand Registry, a program designed to protect sellers' products and brands on Amazon. It emphasizes the program's effectiveness in deterring product infringement and highlights additional features it offers, such as A+ Content for enhanced product listings with images and infographics. The script also mentions the benefits of the program, including seller incentives like a 5% rebate on the first million dollars in branded sales, free access to the Vine program for reviews, and transparency codes to ensure product authenticity. The video promises a step-by-step guide on applying for Brand Registry using the presenter's new Amazon FBA product, Rocketee, as an example.
🎥 Enhanced Marketing and Brand Protection Features
This paragraph delves into additional features provided by Amazon Brand Registry, such as video shopping and product videos, Amazon Live for live streaming, and Subscribe and Save for recurring purchases. It also touches on Amazon Brand Analytics for market insights, Amazon Attribution for tracking off-Amazon marketing efforts, and the Brand Referral Bonus which significantly reduces the referral fee from 15% to 5%. The script underscores the importance of Brand Registry in protecting against hijackers and fraudulent sellers, mentioning that over 2.5 million seller accounts were stopped due to the program. It also points out that joining Brand Registry grants access to a dedicated Amazon team for support.
📝 Steps and Requirements for Brand Registry Enrollment
The script outlines the prerequisites for enrolling in Amazon Brand Registry, which include having a pending or registered trademark, verifying trademark ownership, and having an Amazon seller account. It explains the difference between image-based and text-based trademarks and provides guidance on how to obtain a trademark through the USPTO website or by hiring a lawyer. The paragraph also details the application process for Brand Registry, including providing the trademark number, an image showing the branding on the product, and information about the selling account. It suggests creating a mock-up for the product image if the product is not yet finalized.
✅ Completing the Brand Registry Application
The final paragraph guides through the completion of the Brand Registry application, explaining the need to provide distribution information, such as whether the brand sells to distributors and where the products are distributed. It also covers the licensing of trademarks to other manufacturers and the submission of the application. Upon approval, which may take a few weeks, access to various features like A+ Content Manager, Vine, Deals, Coupons, Promotions, Brand Analytics, and Brand Protection is granted. The script encourages viewers to watch a series of videos detailing the entire process of creating a product and applying for Brand Registry.
Mindmap
Keywords
💡Amazon FBA
💡Brand Registry
💡Plus Content
💡Trademark
💡Violation Report
💡Seller Incentives
💡Vine Program
💡Transparency Codes
💡Sponsored Brands
💡Amazon Store
💡Brand Analytics
💡Amazon Attribution
💡Brand Referral Bonus
💡Hijackers
Highlights
Amazon Brand Registry offers an extra layer of protection for Amazon FBA products and brands.
Over 99% effective at stopping infringement on your product.
Access to various features that give sellers an edge on Amazon.
Amazon Brand Registry is crucial for sellers and has been updated.
How to apply for Brand Registry using Amazon's Brand Registry website.
Access to A+ content to enhance product listings with images and infographics.
Ability to report violations and protect intellectual property.
Seller incentives like 5% back on the first million dollars in branded sales.
Free enrollment in the Vine program for trusted reviews.
Receive up to 2000 free Transparency Codes to ensure product authenticity.
Access to Sponsored Brands for top-of-search banner ads.
Ability to set up an Amazon Store for a custom branded storefront.
Features for building better customer relationships through targeted email marketing.
Amazon Live feature for brands to go live and share about their products.
Access to Subscribe and Save feature for automatic product purchases.
Amazon Brand Analytics for insights and reports on customer demographics and search terms.
Amazon Attribution to track off-Amazon marketing efforts and their impact on sales.
Brand Referral Bonus reduces the referral fee from 15% to 5%, increasing profits.
Protection from hijackers with escalated case management and proof of brand ownership.
Amazon's team of over 12,000 dedicated to helping protect sellers in Brand Registry.
Process to apply for Brand Registry includes having a trademark, verifying ownership, and having an Amazon seller account.
How to apply for a trademark through USPTO.gov for an affordable option.
Requirements for applying to Brand Registry include trademark number, product branding image, and seller account details.
Creating a product listing on Amazon before applying for Brand Registry.
Unlocked features post-Brand Registry approval such as A+ Content Manager, Vine, Deals, Coupons, Promotions, Brand Analytics, and Brand Protection.
Transcripts
today we're going to talk about
something that will help you to protect
your amazon fba product and brand it
doesn't guarantee that other sellers
won't sell your product on amazon but it
does give you an extra layer of
protection when selling on amazon in
fact if you use this program it's over
99
effective at stopping people from
infringing on your product it also gives
you access to a ton of features that
will give you the edge on selling your
products on amazon amazon created this
program a little while ago and it's
called amazon brand registry but they've
updated how you have to apply to brand
registry and i'm going to show you how
to do that in depth in this video and
i'm going to show you why you need brand
registry how to apply for brand registry
and what to do after you have been
approved for brand registry i'm going to
be using my new amazon fba product
rocketee as a real example on how to
apply for brand registry this product is
coming out in two weeks and i'm doing an
entire series here on youtube sharing
every single step of starting this
amazon business so make sure to
subscribe if you want to see how the
results of launching this product go and
if you want to see how i'm marketing
this product there's a link down below
to get on the wait list for the launch
of this product you can copy all the
emails that i use to launch this product
for when you launch your own product but
the point of this video is to show you
how to apply for brand registry and
applying for brand registry is crucial
if you're going to be selling on amazon
and to sign up for brand registry you're
going to go to brandservices.amazon.com
and you'll sign in to the account that
you want to apply for brand registry
through and the reason i say it's
crucial to sign up for brand registry
before you start selling on amazon is
because all the features that this gives
you and we're going to actually go down
here i'm going to show you all the
different features that you get when
signing up for brand registry and show
you why it's so important that you do it
and one of the first things that you get
is access to a plus content so let me
show you what a plus content is if you
go to an amazon product page and scroll
down to the bottom most products on
amazon just have a normal boring
description that is text but a plus
content allows you to be able to put
images to put infographics to really
sell your customer and when you have a
plus content it's going to make it so
that more people that go to your product
listing are going to buy and amazon's
going to see this and it's going to put
your product higher up in the search
results because it knows that every time
someone clicks on one of your products
they're more likely to actually convert
a plus content also allows you to put
videos on your product listing page
which again is going to make it so
people will watch your video and be even
more likely to purchase your product
when you have brand registry you can
also report a violation if someone is
copying your product if they're
infringing on your intellectual property
you can report it to amazon and amazon
will know that you're the actual owner
of that copyright and if there's ever
people that are listing your product and
it's a counterfeit of your product you
can remove those listings by letting
amazon know about that another big
reason to be part of brand registry if
we scroll up here we can actually see
the new seller incentives and you'll get
five percent back on the first million
dollars in branded sales that you do
that's literally 50 000 that you're
gonna get when you apply for brand
registry you're also able to enroll in
the vine program for free usually it
costs 200 but if you're brand registered
you can do that for free and the way the
vine program works is it allows you to
get 30 trusted reviews basically amazon
goes out and they find the people that
are giving reviews most often and very
comprehensive reviews and they'll
message them and say hey do you guys
mind reviewing this product and these
people write out long detailed reviews
oftentimes they include images so this
is a great program that you're getting
absolutely for free and then another
feature is you can receive up to 2000
free transparency codes another 100
value this allows that when you send
your product into amazon you can put a
special code on it letting amazon know
that it's 100 authentic and anyone that
sends a product in that doesn't have
that transparency code they might get
flagged and if they're trying to sell
your product on amazon they won't be
able to because it won't be an authentic
version you'll also get access to
sponsored brands and this is a way to
advertise on amazon it shows up at the
very very top of the search results and
it's a banner style ad and so this is a
way to set your product apart from
others and another way to make more
money when you get brand registry you
can also set up an amazon store this is
a way to set up your own storefront on
the amazon website so that if people
ever click on your name in your amazon
listing they can go to your storefront
and it's a custom branded store where
you can show only your products and
people can learn more about you as a
seller you can share your mission and
about us and just some more information
on why people should buy from you this
will also help you to increase your
sales and get your customers to know a
little bit more about you the next
feature is the customer engagement and
this is for brands who want to build
better customer relationships it allows
you to increase retention and drive
engagement by sending targeted email
marketing campaigns i'm going to show
you step by step how to sign up for
brand registry in just a minute but i
want to go over all these features first
so you know why you're doing it and also
more importantly that once you get brand
registry you know how to properly
utilize it so we already talked about
the video shopping and the product
videos but another thing is this new
feature called amazon live and this is a
new feature that amazon's offering that
allows brands to go live here on amazon
and share more about their products so
this is just another way to promote your
products this also gives you access to
the subscribe and save feature this is
where you can offer a discount for
anyone that buys your product and
subscribes to your products so that they
maybe get it delivered every single
month every two months every three
months they can pick how often they want
to purchase and receive your product but
this allows you to let customers buy
your product automatically and this is
especially important if you have a
product that people are going to eat or
drink or somehow consume and you know
that they're going to want to buy it
again and again and it's a very helpful
feature you also get access to amazon
brand analytics and amazon brand
analytics allows you to get a lot more
insights and get a lot more reports on
who you're selling to this includes
search term reports where you can see
what people are searching for in order
to buy your products it also allows you
to see the demographics of who's buying
your product and here's all the
different reports that you get you get
item comparison report alternate
purchase report market basket report all
these different things and all this is
going to help you to see not only who's
buying your product but how they're
finding you and why they're buying your
product when you sign up for brand
registry you're also going to get amazon
attribution and this is crucial if
you're doing marketing off of amazon
itself for instance if you're doing
facebook ads google ads social media you
can use amazon attribution to track how
many people are coming from tiktok to
your actual amazon listing and actually
making a purchase and a lot of people
use this to run paid ads from off of
amazon to their amazon listing and they
can track and see how well are these
actually doing is it actually resulting
in sales and speaking about making sales
the brand referral bonus is one of the
most important parts of this entire
program that a lot of people don't do
this is gonna make you more money
because normally when you sell a product
on amazon you have to pay a 15
referral fee meaning if you're selling a
product on amazon that's a hundred
dollars amazon is going to keep 15
but if you enroll in this brand referral
bonus program the referral fee goes from
fifteen percent down to five percent
meaning in the example i just gave
instead of amazon charging fifteen
dollars as a referral fee they would
only charge five dollars which
ultimately means more money for you more
money in your pocket and this is a
feature that's only available if you're
part of brand registry but one of the
most important benefits of joining brand
registry that they don't really mention
is that by being part of brain registry
it's going to help protect you from
hijackers and if you sell on amazon
there's always a chance that someone
will come onto your listing start
messing with things start changing
things around and if you're part of
brand registry it allows you to escalate
cases and show that you own this brand
that you're the one that's in charge and
you basically have more proof that it's
your product and it means that you're
able to get all those kind of things
fixed a lot faster and so in the long
run it's going to stop hijackers from
coming on your listing and making
changes and last year there was over 2.5
million seller accounts that were
fraudulent that this program has stopped
and when you join brand registry there's
a team at amazon of over 12 000 people
that are dedicated to helping to protect
you and basically give you an advantage
over the competition so again if you're
going to be selling on amazon you need
to make sure you sign up for brand
registry so let me show you how to do
this and again you're going to go to
brandservices.amazon.com
and this is actually a snippet sample
lesson from my newly updated amazon fba
course the passion product formula which
is going to be open starting next week
i'm opening it for one week if you want
to get on the wait list for that if
you're interested in joining that
program i'll put a link down below i'm
only going to be allowing 50 people into
the program and then once it closes i'm
not going to publicly open it again
until next year so if you're interested
in joining now click the link down below
or you can get on the wait list for the
next time that i open it so let's jump
into this video and make sure it's a
like button because i'm going to show
you how to get all those benefits that
we've been talking about so we're going
to click get started with brand registry
and then you're going to click on get
started and to get started there are
three steps involved and there's three
things that you're going to need the
first thing all brands signing up for
brand registry must have are a pending
or registered text-based or image-based
trademark so there's two different types
of trademarks that you can get one is
image base basically this would be if
you trademark a logo a certain type of
design on the other hand there are
text-based trademarks this is where you
would trademark a word like coca-cola no
matter what font coca-cola is in
coca-cola has a trademark on the words
coca-cola on the other hand for rocket
tea we did not trademark the words
rocket tea because it was too
competitive and there was other products
out there that had similar style names
but what we did do is we trademarked the
logo so nobody in the world can use this
logo except for us and generally
speaking it's easier to get an image
based mark than it is a word mark an
example of this is for my first passion
product company performance nut butter i
decided to get an image based mark
because i knew that if i tried to get
performance nut butter as a word mark it
might cause some issues basically the
words performance nut butter are a
little bit too generic but my logo is
very specific and it's very unique so it
was easier to get that as a trademark
than it was just a bunch of words the
second thing you're going to need to be
able to do is verify that you own the
trademark and this is easy they're
basically just going to send you an
email you're gonna have a code and
you're gonna copy that code to show them
that you are the owner of the trademark
and the third thing that you're gonna
need to do is have an amazon seller
account and i did a previous video in
the series where i'm showing you how i
created rockett where we talked about
how we created the amazon seller account
now before i go into the next step i
know a lot of people have questions
about how do i even get a trademark and
there are multiple different ways that
you can get a trademark but the most
affordable way to get a trademark is
just to go to uspto.gov
and you can file for your own trademark
and to do that you'll go over to
trademarks and you'll click on apply
online you're then going to follow the
step-by-step instructions to apply for
your trademark it is so much easier than
you would think it'd be they ask you
very basic questions like what kind of
category are you selling your products
in for instance with rocket we said
we're going to be selling it in
beverages then they ask you to upload
your image as well as to write out the
text that appears on your image and it's
going to cost you around 275 dollars if
you apply online for your own trademark
however if you don't want to do this
yourself you can always hire a lawyer
and that's going to cost you an extra
couple hundred dollars depending on the
lawyer that you hire sometimes lawyers
are gonna charge a thousand or two
thousand dollars obviously i think
that's overpriced but if it's helpful
for you to pay an extra few hundred
dollars to hire a lawyer that is always
an option you can email me at travis
effectivecommerce.com if you want a
lawyer that i would recommend you can
always just go to google type in your
city followed by trademark lawyer and
it'll give you a list of people in your
area who are good at doing trademarks
give a bunch of them a call and see
who's the most affordable that you think
would be a good fit for helping you to
get your trademark but once you've
applied for your trademark and it's
processing you can go ahead scroll down
here and you can click to enroll now
you're then going to pick which country
you're located in and if you haven't yet
make sure that you sign in you're then
going to click on enroll a new brand
there's a few things you're going to
need when applying for brand registry
you're going to need the trademark
number you're also going to need an
image that clearly shows the branding of
your product on the actual package that
you're going to be selling which means
that you need the finished product of
the product that you are enrolling in
brand registry or here's a secret hint
you can always just create a mock-up of
that product and that's what i did for
performance nut butter i found some
competitors products that were
relatively similar dimensions to my
product and i printed out stickers i put
those stickers on the packaging and i
was able to fool amazon into thinking
that the product was already created
even though we had not yet created it
you're also going to need a few other
things but we'll talk about those as we
go you're then going to put in your
brand name and it's important to note
that the brand name is the same name
that appears on your trademark it
doesn't have to be the same name that's
your seller account and it doesn't have
to be the same name that your title is
for your amazon product so in this case
we're going to put rocket t after that
you'll select a trademark office and if
you're in the united states and you
applied through the uspto you're going
to select united states then you'll
enter your registration or serial number
after that you'll upload a photo of your
product that clearly shows the brand on
the product then you'll hit next next up
they're going to ask you some
information about your selling account
and you'll select whether you are the
seller a vendor or if you're neither
99 of the people watching this video
you're going to be a seller meaning that
you're selling your products directly to
customers using amazon seller central
however if you are a vendor meaning you
sell your products to amazon as a third
party using amazon vendor central you
use this and if for any reason you're
neither then you can always select that
and you might select neither if you
don't want to sell on amazon but you
still want to apply for brand registry
just to protect your products from being
sold on amazon but again for most of us
it's going to be seller that you're
going to select you're then going to
select the amazon selling account that
you want to apply through and you'll
scroll down and you'll select what
category best describes your product in
this case it's grocery and gourmet food
then amazon requires you to provide your
top-selling asins for each product
category where your brand is sold so
basically what they're looking for is
you to put in the asa number of a
product that represents the brand that
you're going to be using this brand
registry for and async stands for
amazon's standard identification number
and all products being sold on amazon
have a unique asin and when you create a
new listing on amazon every single
product will be assigned in asin so one
thing that you need to make sure that
you do is that you create your product
listing before you apply for brand
registry even if your product listing
isn't perfect maybe you don't have the
perfect main image or the perfect title
you need to have some kind of a listing
you're then going to go into your amazon
seller account you're going to copy the
asin number and you're going to paste it
here amazon also says that you can
provide a url to your brand's official
website if you have a website and this
is optional but if you do have a website
where you're already selling your
product online i highly recommend doing
it it'll make the process of getting
brand registry a little bit easier the
next step applying for brand registry is
they're going to ask you some
information about your distribution so
the first question they ask you is does
your brand sell to distributors and in
our case no it does not because we're
creating our own product rocket tea and
we're selling it directly on amazon then
it asks where are your brand's products
distributed in our case it's only in the
united states so we're only going to
select that if you have other places you
can add those as well and then the last
question asks is license information
does your brand license trademarks to
others who manufacture products
associated with your intellectual
property in our case it's no the only
people that are making our product are
us now on the other hand if you're a
company like disney who licenses out
their trademarks you would select yes
but for most people watching this video
the answer is going to be no if for any
reason you have gone through the
contract and you've sold the licensing
rights to your product of course you'll
just select yes and it's a little bit
different of a process but now that
we're done we're going to go ahead and
click submit and once you apply it may
take a couple weeks for you to be
approved and sometimes you might need to
apply more than once but once you are
approved you're going to get access to
all kinds of new features here for
instance there's a plus content manager
there's vine there's deals there's
coupons there's promotions there's all
these things that were locked before
that you now get access to top of that
if you go into brands you'll see brand
analytics brand protection all this
different stuff including the brand
referral bonus which i highly recommend
that you apply for has all been unlocked
and in my amazon fba program i talk
about all these features in a lot more
depth as well as step step-by-step how
to apply for your own trademark and as a
reminder i have this entire series where
i'm showing you step by step from
scratch how i'm creating this product
you can get it for free by clicking on
this playlist right here it's every
single step of the process of how we
created this product rocketee so click
on that playlist i'll see you in the
next video and thanks for watching
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