马云纽约演讲——震撼美国商界！

Summary

演讲者分享了他创立阿里巴巴的经历，从最初的不信任和困难起步，到最终的成功。他强调了互联网如何改变中国，特别是对小企业的帮助。演讲者还展望了阿里巴巴的未来，包括全球化业务，帮助全球消费者在线购物，并在72小时内收到商品。他提出了一个愿景，即未来任何地方的人都可以买卖商品，并通过电子商务平台创造更多就业机会。最后，他呼吁利用互联网和数据解决全球性问题，如疾病、贫困和气候变化。

Takeaways

• 📚 20年前，创始人首次来到美国，发现书本上的知识与现实美国有差异，这激发了他创立互联网公司的想法。
• 🗣️ 起初，他向24位朋友介绍互联网的概念，但只有1人支持他，其他人都不理解。
• 💻 他和妻子以及一位同学，用借来的1000美元开始了他们的业务，尽管对电脑和商业一无所知。
• 🚀 阿里巴巴的创立初衷是帮助小企业通过互联网销售产品，而当时其他电商平台主要关注大公司。
• 🌐 阿里巴巴的命名寓意“芝麻开门”，意在为小企业打开财富之门，且易于拼写和记忆。
• 📈 阿里巴巴的业务模式与亚马逊不同，它不直接买卖商品，而是帮助小企业进行买卖。
• 🏢 阿里巴巴不拥有仓库或库存，而是管理着成千上万的仓库，并帮助超过350万买家和120万卖家。
• 💰 2015年，阿里巴巴的销售额达到3900亿美元，预计未来将超过沃尔玛。
• 🌟 阿里巴巴为创造就业机会感到自豪，特别是在农村地区，以及为50岁以上女性提供了大量机会。
• 🌍 阿里巴巴的未来目标是全球化，帮助全球小企业更有效地进行电子商务，计划在未来10年内服务20亿消费者。
• 🛍️ 阿里巴巴通过电子商务平台帮助美国小企业进入中国市场，例如帮助销售西雅图樱桃、阿拉斯加海鲜等。
• 📈 阿里巴巴创造了“双十一”购物节，2015年单日销售额达到97亿美元，显示了中国消费者的购买力。
• 🌟 创始人强调，阿里巴巴的成功不仅仅是商业上的，更是通过技术改变世界，激发梦想，解决社会问题。

Q & A

马云在演讲中提到了多少次他首次来美国的经历？

马云在演讲中提到了他首次来美国的经历一次，他描述了那次经历对他后来创办阿里巴巴的影响。

马云在演讲中提到了阿里巴巴的成立时间是什么时候？

马云在演讲中提到，阿里巴巴成立于1999年。

为什么马云将公司命名为阿里巴巴？

马云将公司命名为阿里巴巴，因为他们相信互联网是一个宝藏岛，他们要为小企业打开‘芝麻开门’，而且阿里巴巴这个名字容易拼写和记忆。

阿里巴巴最初的商业模式是什么？

阿里巴巴最初的商业模式是帮助小企业在网上销售产品，而不是自己买卖商品。

马云在演讲中提到，阿里巴巴的愿景是帮助多少消费者在线购物？

马云在演讲中提到，阿里巴巴的愿景是在十年内帮助20亿消费者在线购物。

阿里巴巴如何帮助美国小企业进入中国市场？

阿里巴巴通过其电子商务平台帮助美国小企业将产品销售到中国，例如帮助美国农民销售樱桃和阿拉斯加海鲜等。

马云如何看待电子商务在中国和美国的发展差异？

马云认为，电子商务在中国发展迅速是因为中国的商业基础设施较差，而在美国，电子商务是作为传统商业的补充。

阿里巴巴的全球化战略是什么？

阿里巴巴的全球化战略是帮助全球小企业通过其平台在全球范围内销售产品，并帮助全球消费者在线购买产品。

马云在演讲中提到了阿里巴巴的哪一天作为特别的购物日？

马云在演讲中提到了11月11日作为阿里巴巴的特别购物日，这一天他们创造了巨大的销售额。

马云如何看待未来互联网和电子商务对社会的影响？

马云认为互联网和电子商务将改变世界，他预见到未来人们可以在任何地方买卖商品，并且电子商务将成为解决社会问题如疾病、贫困和气候变化的重要工具。

马云在演讲中提到了阿里巴巴的员工数量是多少？

马云在演讲中提到，阿里巴巴从最初的18人发展到现在有超过34,000名员工。

阿里巴巴的销售额在演讲时达到了多少？

马云在演讲中提到，阿里巴巴上一年的销售额达到了3900亿美元，并且预计当年的销售额会更大。

Outlines

00:00

🌏 马云谈阿里巴巴的创立与挑战

马云在演讲中首先表达了对听众的感谢，并询问了听众对阿里巴巴服务的了解程度以及他们对中国的访问经历。他回忆了20年前初次到美国的经历，以及对美国的认识与实际经历之间的差异。马云讲述了自己创办阿里巴巴的初衷，以及在互联网尚未普及的年代，如何面对朋友和家人的怀疑，坚持自己的理念。他提到了创业初期的困难，包括资金筹集的挑战和公众对互联网的不信任。他还分享了1996年中国接入互联网时，如何向媒体证明互联网的存在，以及阿里巴巴如何专注于帮助小企业在线销售，与美国电商巨头亚马逊的不同之处。

05:00

📈 阿里巴巴的商业模式与愿景

马云阐述了阿里巴巴的商业模式，强调其与亚马逊的不同，即阿里巴巴不直接买卖商品，而是帮助小企业进行买卖。他提到了阿里巴巴平台上的小企业数量，以及每天处理的包裹数量。马云还讲述了阿里巴巴的愿景，即希望公司能够持续102年，跨越三个世纪。他解释了为什么阿里巴巴专注于帮助小企业赚钱，而不是仅仅节约成本。此外，马云还提到了阿里巴巴对中国经济的贡献，包括创造的就业机会，以及平台上女性卖家的比例。最后，他展望了阿里巴巴的未来，包括全球化战略和基础设施建设，以及如何帮助全球小企业通过电子商务平台实现增长。

10:01

🛍️ 阿里巴巴的全球化战略与对美贸易

马云讨论了阿里巴巴的全球化战略，特别是如何帮助全球消费者在线购物，并在72小时内收到产品，在中国则是24小时内。他强调了帮助小企业以高效的方式开展业务的重要性，并预测未来十年将有更多企业通过阿里巴巴的平台进行交易。马云还提到了阿里巴巴在美国的业务展望，包括帮助美国小企业进入中国市场销售产品。他指出，中国的中产阶级对优质产品和服务的需求日益增长，而美国小企业可以通过电子商务平台满足这一需求。马云举了几个例子，如帮助美国农民销售樱桃和海鲜到中国，以及美国品牌如何通过阿里巴巴平台销售产品。他还提到了阿里巴巴创造的“双十一”购物节，以及该活动如何成为全球最大的在线购物活动之一。

15:04

🌟 马云对未来的展望与梦想

马云在演讲的最后部分分享了他对未来的展望和梦想。他认为互联网将彻底改变全球贸易，使得任何地方的人们都可以自由买卖。他提出了一个愿景，即在未来10到20年内，人们可以轻松地在全球范围内购买和销售商品。马云还强调了技术革命对社会的影响，并将互联网和数据视为新的商业力量。他预测，未来的“第三次世界大战”将是全人类共同对抗疾病、贫困和气候变化的战争。马云强调，他的梦想不仅仅是关于金钱或技术变革，而是关于通过梦想来改变世界。他鼓励人们相信梦想，并强调了坚持和努力的重要性，即使面对困难和挑战。

Keywords

💡阿里巴巴

阿里巴巴是中国的一家大型电子商务公司，由马云于1999年创立。在视频中，马云提到阿里巴巴的创立过程和它如何帮助小企业通过互联网进行销售，从而改变了许多小企业的命运。阿里巴巴的成功也体现了马云对于未来电子商务的愿景和信念。

💡电子商务

电子商务指的是通过互联网进行的商业交易。视频中，马云讲述了电子商务如何在中国迅速发展，并成为改变人们生活方式的一种力量。他强调了阿里巴巴在推动电子商务发展中的作用，以及它如何帮助全球的小企业通过这个平台销售产品。

💡全球化

全球化是指产品、服务、资本和劳动力在全球范围内的流动和交换。马云在视频中提到，阿里巴巴的未来目标是全球化其业务，帮助全球的小企业在全球范围内销售产品，并使消费者能够在线购买全球各地的商品。

💡小企业

小企业通常指的是规模较小、员工数量有限的企业。视频中，马云强调了小企业在阿里巴巴平台上的重要性，以及公司如何专注于帮助这些小企业通过互联网增加销售额和扩大市场。

💡基础设施

基础设施指的是为社会经济活动提供支持的基本物理和组织结构，如交通、通信、物流等。马云提到，阿里巴巴在中国建立了电子商务的基础设施，包括支付系统、物流中心等，这些基础设施的建立是电子商务在中国快速发展的关键。

💡消费者

消费者指的是购买商品或服务的个人或团体。视频中，马云谈到了阿里巴巴如何帮助全球消费者在线购物，并提出了一个愿景，即在未来十年内帮助20亿消费者在线购物。

💡信任

信任是商业交易中的一个重要因素，指的是消费者对商家或平台的信任。马云在视频中提到，通过电子商务平台，消费者和小企业之间可以建立起信任关系，这对于在线交易的成功至关重要。

💡创新

创新指的是引入新的思想、方法或产品。视频中，马云讲述了阿里巴巴如何通过创新的商业模式和技术创新，改变了传统的购物方式，并推动了整个电子商务行业的发展。

💡就业

就业指的是人们参与工作并获得收入的状态。马云在视频中提到，阿里巴巴不仅创造了大量的就业机会，而且还特别强调了为女性和农村地区创造就业的重要性。

💡梦想

梦想指的是个人或集体对未来的愿景和目标。马云在视频中多次提到梦想的重要性，他认为梦想是推动人们不断前进和创新的动力，也是改变世界的关键。

Highlights

演讲者对听众的感谢和对阿里巴巴服务使用者的调查

20年前首次来美国的经历，以及对美国的初步印象

创立阿里巴巴的初衷和过程，以及最初的困难

1996年中国接入互联网，证明了互联网的存在

阿里巴巴的商业模式：帮助小企业在线销售

阿里巴巴的命名由来和对小企业的关注

阿里巴巴的愿景：建立一个持续102年的公司

阿里巴巴与亚马逊的不同之处

阿里巴巴如何帮助创造就业机会，特别是对女性

阿里巴巴的全球化战略和基础设施建设

阿里巴巴在美国的策略：帮助美国小企业进入中国市场

通过阿里巴巴平台销售的美国产品案例

双十一购物节的巨大成功和影响力

阿里巴巴如何改变中国，并对未来的展望

技术革命对社会的影响，以及对未来商业的预测

演讲者对梦想和努力工作重要性的强调

演讲结束，听众的掌声

Transcripts

I'm so honored I never expect there's so

many people coming here to listen to my

talk and when I sitting there a few so

important

thank you thank you very before my talk

I would like to ask how many people here

have used Alibaba services good not many

and how many of you have here have never

been to China never been never been to

China good thank you very much well 20

years ago I came to America my first

trip to America to Seattle before that I

learned so much about American from my

books from a team from my teachers from

my school and my parents and I think I

know enough about America but when I

came to America I saw totally wrong

America is not what I learned from the

books and INSEAD oh I found the internet

and then I came back and tell my friends

that I'm going to open a company called

Internet

I invited a 24 of my friends had a two

hours discussion and finally nobody

understand what has supported me we had

a vote 23 of them against me they forget

about there is no such kind of network

called Internet don't do it there's only

one person who said Jack I trust you I

don't know what a day is but if you want

to try go ahead try it because you're

too young at that time I was I was

thirty years old so I started my

business was not knowing anything about

computer we don't know anything about

business I started my first company my

wife and I and a schoolmate we borrowed

that from 1,000 us daughters we start

the business it was so difficult I

caught myself like a blind a man riding

on the back of blind tigers jumping

around for the past 20 years I survived

today but the first for the first three

years life was really bad

I remember I try to borrow three

thousand US dollars from the banks it

took me three months asking any friends

I know to borrow the money and failed

cannot I get part of the money and

everybody said it jack

is telling a lie because there's no such

Network called Internet 1996 so one day

later 1996 China was connected to

internet from Shanghai would dive a

long-distance call to Xiang Han and

Xiang collected world I invited 10 media

friends to my apartment I I want to tell

them I'm not telling a lie there is a

network called Internet way way to the

three hours and a half to see the first

to download the first picture and people

say is that thing's gonna work

and I say yeah it work but not today in

10 years the work but at least it proved

that I was not telling a lie I remember

when we tried out we try to help our

small business to sell online nobody

want to sell because nobody come to buy

so first week we have a seller employees

we buy or sell ourselves the first the

second week somebody start to sell on

our website we buy everything to sell

wherever to rooms full of things we

bought for new use or all garbage for

the first two weeks in order to tell

people that it works it was not easy

since 9 1995 to 1999 we failed we go

nowhere our business because everything

was ready in 1999 I invited 18 friends

of mine or came to my apartment we

decided to do it again we call the name

alibaba.com and people say why Alibaba

it's a we believe Internet is a Treasure

Island we should open sesame' for small

business and we were using Ali but

because it's easy to spell easy to

remember and we want to focus on helping

small business because at that time we

see the re bar

connoisseur and American ecommerce they

focus on helping big companies they're

focusing on helping big companies to

save the cost we believe China we don't

have a lot of big companies we have so

many small business and small business

it's so difficult for them to survive if

we can using internet as a technology to

help small business you'll be fantastic

so we start say if in America is good at

helping big companies just like America

is good at making basketball

we should play ping pong in China we

should help the small guys and we should

not helping small guys to save cost

because small businesses know how to

save the cost but small business should

learn how to make money so our business

is focusing helping small business to

make money online and we want to make

the company last for 102 years and

people cures 102 years because Alibaba

was born in 1999 last year we had last a

century we had a 1 year this central 100

years next century one year a hundred to

across three centuries we give a clear

go to any in price Don say we are

successful no matter how much money we

raised no matter how much money we make

no matter no matter how much we have

achieved don't forget we want to live

102 years now 16 years past we have

another 86 years to go because in next

86 years what if any time we die we're

never successful when I heard this club

is a hundred eight years old I was

surprised in the shop there's so much we

can learn from that well today nobody

believed that Alibaba could survive

because people say you are free you're

tiny and you know and especially when we

talk about when we I peel it people say

ah you are Alibaba your e-commerce

you're like the Amazon because in

American points of view EMAS improperly

is the only business model for

e-commerce but no no we are different

the difference between us and Amazon is

that we do not buy and sell but we help

small business to buying a cell we have

10 minutes small business on our site by

an a cell every day and we do not

deliver our

although ourselves though we

have more than too many people help us

to deliver over 30-minute packages per

day we do not own warehouses but we

managed tens and thousands of warehouses

for other small medium-sized deliver

companies and we do not own inventories

but we do have more than 350 million

buyers we have more than 120 million

buyers coming to shop every day on our

site and also we we sell our our revenue

last our sales last year was 390 billion

u.s. dollars and this year possibly we

are going to be bigger than warm up

globally and warm I manage that size of

business have more than 2.3 million

people we grow from 18 people to today

34,000 people and the difference between

Amazon has the other is Amazon is a

shopping center people feel surprised

was different and they loved it

because here ecommerce the Commerce in

China becomes a lifestyle young people

of a minimum they're using e-commerce to

exchange ideas that communicate they

build up the trust the birth of the

record it's just like a Starbucks you

never go to Starbucks to test how

wonderful coffee's it's a lifestyle and

this is how internet e-commerce is

changing China and what we feel proud of

is not how much things were seller sad

this year will be bigger than Walmart

yes we're proud we know you five years

we will sell one trillion US dollars

this is my goal which we think possibly

we will make it we're proud of that but

we're more proud because we create a

director in great job fourteen million

jobs for China and we created a jobs in

a countryside we create a lot of jobs

for women over fifty one percent of the

power sellers on the internet and women

so we feel so proud of that and people

say ok now Alibaba dad what's your next

what's your future because you are

everywhere we eighty percent of the

buying of sell online are created by our

company our future is that we have to

focus on globalize our business it's not

only sell more things we want to make to

globalize the infrastructure of

e-commerce why internet e-commerce grows

so fast in China than the USA because

the infrastructure of Commerce in China

was too bad

not likely here you have a click of

motors you have all the shops offline

Walmart came out everything everywhere

but in China we have nothing nowhere

so ecommerce in the USA is a desert it's

a complementary to the main business but

in China it becomes the main course we

created the infrastructure so we think

if we globalize our infrastructure the

payment the logistics center the church

transparent platform all around the

helping the small business around the

world to sell everywhere

help the global consumers to buy

everywhere our vision is in ten years we

will help two billion consumers in the

world to shop online anywhere in the

world you shop online within 72 hours

you receive the product and anywhere in

China

you shop online you will receive the

products within 24 hours and we think

our globalization is still focusing on

helping small business and helping them

learn to do business in the most

efficient ways and we think that we will

help another 10 made a business on our

e-commerce platform we will empower them

we give them the traffic we give them a

payment system we give them the

logistics system so they can do business

anywhere easily and quickly and we will

help we will have 40% of a business

outside China today we only have 2% of a

business outside China so people keep on

asking now you're big you raise that

much money what's your play in America

people say well are you gonna come when

are you going to come to invade America

where I gotta compete with Amazon when I

going to compete with eBay well I would

say we show great respect for eBay and

Amazon but I think the opportunity and

the strategy for us is helping small

business in America go to China sell

their products to China China in the

neck today China the middle class for

the China is almost as same as the

American population population and we

think in 10 years there will be more

than 1/2 billion Chinese people would be

middle class the demanding for middle

class the demanding for good products

good service was so powerful so strong

and I think China today cannot afford

the good products good service to them

by the terrible air we have

the water we have the land resources I

don't think China would be able to do

that and the next day's that China's

been focusing on exporting in the past

20 years and I think next to 10 10 10 2

years China we should be focusing on

importing China should have learned to

buy China should spend the money China

should buy a lot of things from globally

and I think that American small business

American branded products you should use

in the internet go to China passed in

two years

big companies of America is already all

over the China but it's the great

opportunity for using the e-commerce for

small business to go to America in the

past years we have helped a lot of

American farmers selling things to China

for example the Seattle cherries you

never believed that they invested an

American ambassador to China he came to

us a Jack came helpers to sell the

cherries in Seattle let's see how can we

sell cherries the cherries still on the

trees and we started play order 18,000

families book the order and we were God

order wish it will pick up the cherries

and shipped to China within 24 hours

80,000 families 160 tons of cherries

were sold and last year we sold over 300

tons of cherries and I don't know what's

this year about we also helped Alaska

seafood who helped Canada to sell the

lobsters the lobster we sold probably

takers they cannot sell and we also have

a lot of American branded companies like

a Nokia Estelle and our and companies

using our site to sell and Costco the

company they sold 600 tons of nuts on

our site for the first amount and the

rep for the first amount the using alia

Bubba six point five million u.s.

dollars so I think if we can help to

sell lobsters if we can help sell the

cherries why we cannot help this smell

small medium-sized companies to China

using our system so this is what I want

and

I want to take one day for example

November's November 11 the singular day

we make that as a shopping day last year

for that day we sold nine point seven

billion u.s. dollars and for the first

minute shopping we have 24 million

people rushed in for the first minute

and this year we guess the number was

scary so my purpose coming here that we

need more American products to China we

have hungry 100 million people coming to

buy every day so this is why we come

here we cannot come here to compete we

come here to bring the small business my

vision is that in 10 20 years anywhere

you buy anywhere sell anywhere

Philippine people can buy salmon on

Norway knowing people can sell things to

Argentina Argentina can buy and sell to

China this is how the internet is going

to change and lastly I want to say we

have changed the China with you part of

that and we think that the change the

power of change is so powerful the first

revolution of technology we have the the

organization of business called Factory

and had what first world war because of

the strength of the arm arms and muscles

the second revolution energy we have the

organization called companies and have

the second world war this time Internet

the data and I think we have a new

business called platform and the third

world war is going to happen and this

war is not between nations this is what

we work together to against the disease

the poverty the climate change and I

believe this is our future their human

being the nations should unite together

rely on the young people using not the

gowns

using computers using the data to solve

the human problem solve the society

problems and this is what I am

passionate about it's not about the

money it's about a dreams it's not only

the technology change in the world if

the dreams you believe

that changed the world and we know the

way the way is not easy as I always told

in the past 20 years doing internet

business in China today is difficult and

tomorrow is much more difficult but the

day after tomorrow is beautiful most

people die too more evening if you don't

work hard thank you very much

[Applause]