Balance Scorecard Akuntansi Manajemen

Summary

In this video, Anjir Safitri explains the concept of the Balanced Scorecard (BSC), emphasizing its relevance in today’s competitive business environment. BSC integrates strategic management with operational management, helping companies optimize decision-making through a combination of financial and non-financial perspectives. The video covers the four key perspectives of BSC—financial, customer, internal business processes, and learning & growth—and illustrates how organizations can align their strategies with measurable actions. By using BSC, businesses can improve efficiency, performance, and long-term success through continuous monitoring, evaluation, and adaptation of their strategies.

Takeaways

• 😀 The Balanced Scorecard (BSC) was created due to the increasing competition in business, shifting focus from production to information-based decision making.
• 😀 Gojek's success is often attributed to their ability to collect and analyze big data, not just their human resources or equipment.
• 😀 BSC combines strategic management and operational management, helping to bridge the gap between planning and execution.
• 😀 BSC is grounded in six key strategic questions: vision and mission alignment, necessary resources, current position, future goals, strategies to achieve goals, and performance evaluation.
• 😀 The BSC framework includes four key perspectives: financial, customer, internal business processes, and learning and growth.
• 😀 Financial perspective focuses on economic consequences of decisions, aiming for profitability and aligning with other perspectives like customer and internal processes.
• 😀 Customer perspective measures market share, customer retention, and satisfaction, aiming to meet customer expectations and needs.
• 😀 Internal business process perspective looks at innovation, operations, and how products or services are delivered to customers effectively.
• 😀 The learning and growth perspective encourages organizational development by focusing on employee satisfaction and information systems capabilities.
• 😀 BSC is not just about measuring performance but also translating strategies into actionable steps, aligning individual goals with organizational objectives to ensure consistent progress.

Q & A

What is the Balanced Scorecard (BSC)?

The Balanced Scorecard (BSC) is a strategic management tool used to measure and manage performance in organizations. It combines both financial and non-financial metrics to evaluate and improve business performance. BSC focuses on four key perspectives: financial, customer, internal business processes, and learning and growth.

Why did the Balanced Scorecard (BSC) emerge?

The BSC emerged as a response to the increasing business competition, where success was no longer based solely on production but on the ability to optimize information from the surrounding environment. Businesses like Gojek succeeded by collecting and analyzing big data, which helped in decision-making and strategy formulation.

How does the BSC relate to strategic and operational management?

The BSC integrates strategic and operational management by guiding the strategic planning process and ensuring its implementation in operational activities. It helps align short-term actions with long-term goals and creates a system for monitoring and evaluating performance.

What are the four perspectives in the Balanced Scorecard?

The four perspectives in the BSC are: 1) Financial Perspective – focusing on the financial outcomes of actions, 2) Customer Perspective – focusing on customer satisfaction and retention, 3) Internal Business Processes – focusing on the efficiency and effectiveness of business processes, and 4) Learning and Growth – focusing on the development of employees and innovation.

What role does performance measurement play in the Balanced Scorecard?

Performance measurement is central to the BSC as it helps evaluate whether the strategies are being effectively executed. It uses key performance indicators (KPIs) to assess progress toward achieving strategic goals and identifies areas for improvement.

How does the BSC help in decision-making?

The BSC supports decision-making by providing a comprehensive framework that integrates financial and non-financial data. By monitoring key metrics across all four perspectives, organizations can make informed decisions regarding promotions, resource allocation, and strategic direction.

What are the benefits of implementing the Balanced Scorecard?

Implementing the BSC helps organizations manage operations effectively, motivate employees, improve performance, and align individual actions with organizational goals. It also provides clear metrics for success, helps with resource allocation, and fosters continuous improvement.

How is the BSC used to align organizational strategy with operations?

The BSC translates strategic objectives into specific, measurable actions that can be implemented by employees at all levels. It ensures that everyone in the organization is aligned with the strategic vision and works towards common goals.

What is the relationship between financial and non-financial metrics in the BSC?

The BSC integrates both financial and non-financial metrics. Financial metrics measure the financial outcomes of business strategies, while non-financial metrics, such as customer satisfaction and employee growth, provide a more holistic view of organizational performance.

How does the BSC adapt to the needs of both public and private organizations?

The BSC is flexible and can be adapted to both public and private sectors by aligning the framework with organizational goals. In public sectors, for instance, it aligns with government regulations, while in private organizations, it focuses on profitability and customer satisfaction.