Social Saheli Platform Empowers Rural Self Help Group Women By Teaching Storytelling in UP India

Summary

Social Saheli is empowering women in rural Uttar Pradesh by offering skill-building training in areas like stitching, embroidery, and pickling. The initiative helps these women overcome financial challenges and gain independence by teaching them how to use social media and WhatsApp to market their products. With over 200 women trained across four districts, Social Saheli has had a significant impact, amassing over 3.3 million views on its video episodes. The initiative creates a supportive community for women, giving them the tools to succeed economically and fostering confidence and entrepreneurship in rural areas.

Takeaways

• 😀 The video highlights the story of a women's self-help group called 'Social Saheli' in Uttar Pradesh, India, which has been empowering women to gain financial independence.
• 😀 Women in small villages of Uttar Pradesh have been trained in skills like tailoring, embroidery, and pickle making, helping them support their families.
• 😀 Social Saheli has focused on uplifting rural women, particularly those in challenging financial situations, by introducing them to online selling and marketing platforms.
• 😀 The initiative helped women overcome the struggle of finding employment and supported them in gaining skills and knowledge for financial self-reliance.
• 😀 The group has reached over 200 women across four districts in Uttar Pradesh, including Lucknow, Gorakhpur, and Lakhimpur.
• 😀 The program uses social media platforms like WhatsApp to train women in marketing and selling their handmade products, making their work accessible to a larger audience.
• 😀 Women are encouraged to create products and utilize digital tools to expand their businesses, thereby improving their economic standing.
• 😀 Social Saheli's training programs not only provide financial stability but also build confidence and public speaking skills among the participants.
• 😀 The initiative has received significant recognition, with the video episodes garnering 3.3 million views, raising awareness about the impact of the program.
• 😀 The project demonstrates the power of collaboration, with women from different regions of Uttar Pradesh coming together to support each other in their journey towards financial independence.

Q & A

What is the main objective of the Social Saheli platform?

The main objective of the Social Saheli platform is to empower rural women in Uttar Pradesh by helping them gain financial independence through training and support in creating and marketing products such as pickles, embroidery, and other handmade goods.

How does Social Saheli help women become financially independent?

Social Saheli provides training to women on how to create marketable products and use social media platforms like WhatsApp to sell them. This enables them to generate income, thereby improving their financial independence.

What types of products are women involved in making through the Social Saheli program?

Women in the program are involved in making a variety of products, including pickles, embroidery, sewing, and other handmade items typically produced in rural villages.

How has the Social Saheli program expanded in Uttar Pradesh?

The program has expanded to several districts in Uttar Pradesh, including Lucknow, Gorakhpur, and Lakhimpur, and has empowered over 200 women in these areas.

What is the significance of social media in the Social Saheli program?

Social media plays a critical role in helping these women market and sell their products. Platforms like WhatsApp enable them to reach a larger audience, create brand awareness, and generate sales, which leads to greater financial independence.

What impact has Social Saheli had on the lives of the women involved?

Social Saheli has significantly improved the lives of rural women by providing them with opportunities for financial self-sufficiency, confidence-building, and skill development in entrepreneurship and social media marketing.

How many women have benefited from the Social Saheli initiative?

Over 200 women across four districts in Uttar Pradesh have benefited from the Social Saheli initiative.

What is the importance of training and confidence-building for rural women in this program?

Training and confidence-building are essential for rural women because they empower them with the skills needed to create and market products. This enables them to overcome financial barriers and contribute to their household income, fostering a sense of independence.

How does the Social Saheli program utilize digital tools for business development?

The program trains women to use digital tools like social media and WhatsApp to market their products, expand their customer base, and engage in online sales, helping them reach a wider audience and improve their business opportunities.

What was the response to the Social Saheli initiative on social media?

The Social Saheli initiative has garnered significant attention on social media, with videos showcasing the success of the program receiving over 3.3 million views, highlighting the growing interest and success of the project.