How To CREATE content For Online Fitness Coaches | PART 1

Summary

In today’s crowded fitness coaching market, it’s no longer enough to just post workout videos or flaunt your physique. Coach Reuben Brooks explains how to stand out by creating purposeful content that follows the ACE method: Attract, Convert, and Enroll. By focusing on attraction content to gain exposure, converting content to build trust, and enrollment content to drive sales, fitness coaches can build authority, engage with their audience, and grow their business. Brooks emphasizes the importance of being unique, showing your personality, and offering value that goes beyond surface-level content.

Takeaways

• 😀 Establish yourself as an authority by creating purposeful content rather than posting randomly or copying trends from other coaches.
• 😀 Use the 'ACE Method' for content creation: Attract, Convert, Enroll, which ensures you're posting content that builds your following, trust, and sales.
• 😀 Focus on creating both attraction content (to gain exposure) and converting content (to build relationships and trust with your audience).
• 😀 Attraction content includes trendy reels and hype workout videos, but it should never be your only focus—make deeper connections with your audience.
• 😀 Converting content solves your audience’s specific challenges and showcases your coaching abilities, like providing time-efficient workouts or quick recipes for busy professionals.
• 😀 Don’t just post workout videos—create content that speaks directly to your target audience’s struggles and offers real solutions.
• 😀 Personalize your content by directly talking to the camera and showing how you understand your audience's needs.
• 😀 To stand out, it’s not just about what you post but how you post it. Your unique personality and coaching style will differentiate you from others.
• 😀 People buy from coaches they resonate with, not just because of the content but because of the coach’s vibe and how they connect with their followers.
• 😀 Use engaging elements like music, humor, and overlay clips of you doing workouts to make your converting content more entertaining and authentic.
• 😀 Never underestimate the power of your unique perspective and creativity—this is what will set you apart in a crowded fitness coaching market.

Q & A

What is the main challenge for online fitness coaches today?

The main challenge for online fitness coaches today is standing out in a crowded market. With so many fitness influencers and coaches posting similar content, having just a great physique or doing trendy workouts is no longer enough to attract attention.

What is the first step in creating content that stands out?

The first step is positioning yourself as an authority. Before posting, you need to understand the purpose of your content and avoid random posting or simply copying trends. Your content should reflect your expertise and provide value to your audience.

What are the three types of content online fitness coaches should focus on?

Online fitness coaches should focus on three types of content: Attraction Content (to grow your audience), Convert Content (to build relationships and trust with your followers), and Enrollment Content (to drive sales and enroll clients into your program).

What does the ACE method stand for and how is it used in content creation?

The ACE method stands for Attract, Convert, Enroll. It is a content strategy designed to guide coaches in creating content that first attracts new followers, then converts them into loyal audience members, and finally enrolls them as paying clients.

Why is it important to combine attraction content with converting content?

It’s important to combine attraction content with converting content because attraction content helps you get exposure and grow your audience, but converting content builds deeper relationships and trust. Without converting content, you risk staying on a surface level without turning followers into paying clients.

What is the danger of focusing only on attraction content?

Focusing only on attraction content can lead to a large following but no real connection with your audience. People may know you on a surface level, but they won’t be motivated to work with you or trust you as a coach because you haven’t built a deeper relationship.

How can fitness coaches create converting content that resonates with their target audience?

Fitness coaches can create converting content by addressing the specific challenges of their target audience. For example, if targeting busy professionals, coaches can share quick workouts or meal prep ideas that fit into their audience’s hectic schedules.

What role does personality play in attracting clients as a fitness coach?

Personality plays a significant role in attracting clients. People will buy from you because of your unique coaching style and vibe. Even if another coach offers the same service, your personal touch, approach, and connection with your audience can set you apart.

How can fitness coaches make their converting content more engaging?

To make converting content more engaging, fitness coaches can use music, add humor, and incorporate overlay clips showing themselves doing workouts. This adds energy to the content and demonstrates credibility by showcasing their own fitness abilities.

What is the importance of using a structured posting strategy for online fitness coaches?

A structured posting strategy helps online fitness coaches stay focused on their goals. Randomly posting without a plan can dilute the impact of the content and position the coach as a novice. A clear strategy ensures that content serves a purpose and leads to intelligent accomplishments in growing their business.