Modul 0 FB IG Ads 2024

Summary

In this 2024 course update, the speaker discusses the growing potential of Instagram advertising, highlighting a significant increase in user engagement. Key changes include new strategies that are more complex than in previous years, updates to the Meta Ads dashboard, and stricter age targeting policies. While some foundational concepts remain unchanged, the course will focus on fresh strategies and practical execution modules. Participants can expect to delve deeper into effective advertising techniques and product research, ensuring they adapt to the evolving landscape of digital marketing.

Takeaways

• 📈 The user base for Instagram in Indonesia has significantly increased to 100.9 million in 2024.
• 🚀 2024 is considered a more promising year for both new advertisers and those returning after a break.
• 💡 Advertising strategies in 2024 are more complex yet potentially more profitable compared to previous years.
• 📊 There are minor updates to the Meta Ads dashboard, enhancing user experience despite overall stability.
• 🔞 Meta Ads now restricts advertising to individuals aged 18 and older, impacting campaigns aimed at younger audiences.
• 📚 Core advertising concepts, such as targeting and product research, remain unchanged and still hold value.
• 🆕 Updated modules are available for returning students, focusing on the latest strategies and insights.
• 🔄 New learners should start with introductory modules to build foundational knowledge.
• 🛠️ Product angles and research methods are emphasized as critical for successful advertising.
• 🔍 A continuous focus on mindset is crucial for adapting to the evolving advertising landscape.

Q & A

What is the main focus of the course discussed in the transcript?

The course focuses on advertising strategies for 2024, highlighting new trends, potential growth, and changes from previous years.

Why is 2024 considered a promising year for advertisers?

2024 is seen as promising due to significant growth in Instagram users in Indonesia, increasing from around 0 million in 2021 to 100.9 million users, which expands the market potential.

What are some key changes in advertising strategies for 2024 compared to previous years?

Key changes include more complex strategies, updates to the Meta Ads dashboard, and stricter policies regarding age targeting for ads.

How has the Meta Ads platform evolved in 2024?

The Meta Ads platform has introduced some minor changes in the dashboard but retains many core functions, focusing on improved user experience.

What are the new age restrictions for advertising on Meta Ads in 2024?

Advertisers can only target users aged 18 and above, whereas previously, targeting could include individuals under 18.

Will the basic advertising concepts remain unchanged in 2024?

Yes, fundamental concepts such as targeting, mindset for advertising, and product research techniques will remain largely unchanged.

What should previous course alumni focus on in 2024?

Alumni should focus on updated execution and strategy modules, particularly the new content in modules 1.4, 5.4, and others that have been revised for 2024.

What is recommended for newcomers to the FB Instagram Ads course?

Newcomers should start with modules 12, 13, and 14 to gradually understand the basics of FB Instagram Ads.

What is emphasized regarding product research in the course?

The course emphasizes the importance of finding appealing product angles and adapting products to increase their market potential.

How does the instructor describe the overall advertising landscape in 2024?

The instructor describes the advertising landscape as more competitive and dynamic, requiring advertisers to adapt and evolve their strategies.