How to 10x Your Income - The 4 Ladders of Wealth
Summary
TLDR本视频介绍了如何通过财富创造的四个阶梯来实现财务自由。第一阶梯是时间换金钱,如工资工作;第二阶梯是传统服务业务,如自由职业;第三阶梯是产品化服务,提供标准化的服务包;第四阶梯是销售产品,包括数字产品、软件、订阅服务等。视频中通过萨拉·布莱克利的Spanx公司案例,展示了人们如何从第一阶梯开始,逐步攀升至第四阶梯,最终实现财务自由。同时强调了每一步所需的技能和挑战,以及拥有观众群体对于推动销售的重要性。最后,视频鼓励观众利用现有资源,如书籍和在线内容,学习必要的技能,逐步实现财务自由。
Takeaways
- 📈 **财富创造的四个阶梯**:视频介绍了Nathan Barry提出的财富创造的四个阶梯,从最基础的以时间换金钱到最终的产品销售,每个阶梯都代表了不同的收入水平和所需技能。
- 💼 **时间换金钱**:阶梯一涉及以时间换金钱的工作,如小时工或年薪工作,这是大多数人开始的地方,但也是财富创造潜力最小的阶梯。
- 🔧 **服务业务**:阶梯二涉及提供自由职业服务,如网站设计或视频编辑,这需要学习新技能,如客户发掘、提案制作和定价策略。
- 🛍️ **产品化服务**:阶梯三涉及将服务产品化,通过定义服务范围和价格,创建可重复销售的标准化服务包,这有助于扩展业务规模。
- 📚 **产品销售**:阶梯四涉及销售实体或数字产品,如在线课程或软件,这需要掌握更高级的技能,如客户支持、市场推广和供应链管理。
- 🚀 **无限潜力**:阶梯四提供了无限的收入增长潜力,尤其是软件即服务(SaaS)产品,因为它们的边际成本接近零,可以带来指数级的收入增长。
- 💡 **技能学习**:每个阶梯都需要不同的技能集,从基础的可靠性和一致性到更高级的销售、营销和管理技能。
- 🤝 **社交网络和市场**:拥有观众或社交网络可以极大地帮助推动任何阶梯上的业务,因为它们可以提供流量和潜在客户。
- 📉 **收入增长的挑战**:在阶梯二上,提供定制化服务可能导致业务操作复杂性增加,限制了收入增长。
- 💰 **财务自由的路径**:虽然可以跳过某些阶梯,但逐步攀登每个阶梯可以学习到宝贵的技能,这对最终实现财务自由至关重要。
- 📚 **资源利用**:利用现有资源,如书籍、播客和在线课程,可以帮助理解并应用这些概念,这些资源由已经成功的人提供,可以避免重复他们的错误。
- 🌟 **内容生态系统**:现代内容生态系统提供了大量关于如何建立和发展业务的信息,这使得获取知识和技能变得更加容易。
Q & A
什么是财富创造的四个阶梯?
-财富创造的四个阶梯是Nathan Barry在其2019年的博客文章中提出的概念,包括:阶梯一,时间换金钱;阶梯二,传统服务业务;阶梯三,产品化服务;阶梯四,销售产品。
为什么直接从阶梯一跳到阶梯四通常是一个错误?
-因为阶梯一所需的技能与阶梯四所需的技能相差甚远,直接跳转可能会因为缺乏必要的技能而失败。
萨拉·布莱克利是如何从阶梯一开始她的财务自由之路的?
-萨拉·布莱克利从1990年开始,通过在一家酒店照看孩子每小时收费8美元起家,后来她创立了Spanx公司,到2021年公司估值达到12亿美元。
为什么说阶梯一的增长潜力有限?
-阶梯一的增长潜力有限,因为它依赖于个人的时间来换取金钱,而每个人的时间都是有限的,这限制了收入增长的潜力。
在阶梯二中,为什么需要学习新的技能?
-在阶梯二中,你需要学习如何找到客户、创建提案、定价服务,并且可能需要管理一个团队,这些都需要不同于阶梯一的新技能。
产品化服务与普通服务有何不同?
-产品化服务是将服务作为产品来销售,提供固定范围和固定价格的服务,这样可以更容易地规模化和标准化服务,而普通服务则更侧重于定制化和个性化。
为什么拥有观众对于销售产品化服务特别有帮助?
-拥有观众可以增加潜在客户的流量和信任度,从而提高转化率和销售额。
阶梯四的顶端是什么,为什么它具有最高的收入潜力?
-阶梯四的顶端是市场和社交网络,如亚马逊、Facebook、Shopify和Uber。它们具有最高的收入潜力,因为随着用户数量的增加,网络效应使得平台价值增加,吸引更多用户加入。
为什么说在阶梯四上,每个产品的销售和交付不需要额外的努力?
-在阶梯四上,产品如在线课程或软件服务一旦创建完成,其交付过程不需要额外的人力投入,可以实现自动化销售和交付。
为什么说从阶梯一直接跳到阶梯四可能会错过学习重要技能的机会?
-因为每个阶梯都有其独特的技能和经验,如果跳过中间的阶梯,可能会错过学习如何与客户沟通、销售产品等重要技能的机会。
为什么说现在的创业者比过去更容易获得关于财务自由的信息和资源?
-因为现在有很多书籍、播客、视频和在线课程等资源,由那些已经实现财务自由的人创作,为后来者提供了宝贵的信息和指导。
Outlines
🚀 财富创造的四个阶梯
本段落介绍了Nathan Barry提出的‘财富创造的四个阶梯’概念,旨在解释如何从最基本的收入水平逐步提升至财务自由。阶梯一代表着以时间换金钱的工作,阶梯四则是通过创建和销售产品来实现收入最大化。视频中强调了很多人试图直接从阶梯一跳至阶梯四,但这是一个错误,因为需要的技能集差异巨大。段落通过Sarah Blakeley的Spanx公司案例,展示了大多数人是如何从阶梯一开始他们的财务自由之旅的。
🤔 传统服务业务的转变
第二段落深入探讨了从阶梯一(以时间换金钱)向阶梯二(传统服务业务)的转变。作者分享了自己12岁时通过网络提供服务赚钱的经历,并解释了自由职业者如何通过Fiverr和Upwork等平台提供服务。此外,还讨论了在阶梯二上,从按小时收费到按项目收费的转变,以及最终可能雇佣他人来完成工作的服务型代理机构模式。
📈 产品化服务的策略
第三段落讨论了阶梯三——产品化服务。这涉及到将服务作为产品来销售,从而实现服务的系统化和规模化。视频中以视频编辑服务为例,说明了如何通过定义服务范围和价格来创建产品化服务包。此外,还强调了拥有观众群体对于推动业务增长的重要性,并提到了如何通过教育和内容创作来建立这种信任关系。
🌐 销售产品与平台的力量
第四段落涉及阶梯四——销售产品本身,包括数字产品、软件、甚至拥有交易平台。这阶梯允许创造者实现收入的指数级增长,尤其是软件产品,因为它们的边际成本接近零。视频中提到了不同类型的产品,如在线课程、订阅软件,以及市场和社交网络等平台。同时,也讨论了直接从阶梯一跳至阶梯四可能错过的关键技能,如客户沟通和销售技巧。
📚 财务自由的学习之路
第五段落强调了随着时间的推移,实现财务自由的路径变得更加清晰,因为那些已经成功的人会通过书籍、播客和视频分享他们的知识。这为后来者提供了丰富的资源,帮助他们避免重复前人的错误。视频最后鼓励观众利用这些资源,通过学习和实践来逐步实现财务自由。
Mindmap
Keywords
💡财富创造阶梯
💡时间换金钱
💡自由职业服务业务
💡产品化服务
💡销售产品
💡财务自由
💡服务型代理
💡订阅软件
💡市场和社交网络
💡技能发展
💡内容生态系统
Highlights
介绍财富创造的四个梯子模型,由Nathan Barry提出,旨在帮助人们理解如何从基础收入逐步实现财务自由。
梯子一(时间换金钱)是大多数人开始的地方,但也是财富创造中最短的梯子。
萨拉·布莱克利(Sarah Blakely)通过小时工起步,最终创立了价值12亿美元的Spanx公司。
梯子一的上限是难以通过交易时间来实现财务自由,但某些高薪职业如软件工程师或医生可能例外。
梯子二(传统服务业务)涉及自由职业者或服务型企业,需要学习新技能如客户发掘和定价。
梯子三(产品化服务)通过提供固定范围和价格的服务包,更容易规模化和增长收入。
拥有观众或粉丝群可以极大地促进任何梯子上的业务增长,因为增加了潜在客户和流量。
梯子四(销售产品)允许创造者通过数字产品、软件或拥有交易平台来实现最高的收入潜力。
每个梯子都需要不同的技能集,从基础的可靠性和一致性,到更高级的销售、市场营销和管理技能。
作者分享了自己作为医生的年薪增长路径,说明了梯子一的局限性和晋升过程。
通过提供服务业务的转变,可以从小规模的自由职业者发展成为管理团队的服务型企业。
产品化服务的关键在于定义清晰的服务范围和价格,从而实现服务的标准化和规模化。
销售数字产品、订阅软件或拥有市场平台可以带来更线性的收入增长,而不是梯子一的阶梯式增长。
即使不按照梯子的顺序一步步来,也可以实现财务自由,但可能会错过一些重要的技能学习机会。
内容消费和实践是理解并应用这些财富创造梯子的关键,随着时间的积累,这些概念将变得更加清晰。
作者鼓励观众利用现有资源,如书籍、播客和YouTube视频,来学习如何实现财务自由。
通过站在前人的基础上,可以避免重复他们的错误,并更快地找到实现财务自由的路径。
Transcripts
hey friends welcome back to the channel
so what does it take to become
financially free well in this video
we're going to learn how you can turn
your income from this all the way to
this and then maybe even to this and to
answer this question we're going to be
using a framework called the ladders of
wealth creation this is a concept that
my friend Nathan Barry came up with in
his 2019 blog post that went absolutely
Mega viral on the internet and really
changed the way that I also consider
wealth building making money Financial
Freedom all that fun stuff now here is
what the four ladders of wealth creation
look like like ladder one is where you
make the least money ladder 4 is where
you make the most money and you can
climb as high as you want on any of
these ladders but some of these ladders
are ultimately just a lot taller than
the others so when trying to build
wealth a lot of people try to jump from
ladder one where you are trading your
time for money straight to ladder 4
where you are building and selling
products but this can often be a mistake
because the skills you need to climb
ladder one are a fraction of what you
need to climb ladder 4 and the thing I
love about Nathan's article here is that
he shows you all of the skills you need
to develop at each step of the ladder to
eventually make your way to ladder
number four
ladder number one time for
money this is Sarah Blakeley now Sarah
started her first business in 1990 when
she was just out of high school she
charged $8 to babysit kids for a few
hours at a local Hilton Hotel while
their moms and dads tanned fast forward
to 2021 and Sarah's company Spanx which
is a clothing company that makes
underwear and leggings was valued at
$1.2 billion and what I love about this
story alongside literally thousands of
others is that most people who become
financially free started off in ladder
number one with some kind of hourly job
now the Bottom Rung of ladder number one
is doing hourly work for someone and
this is where you think in terms of how
much money you're making per hour
otherwise known as a wage now I was at
this rung when I was 14 years old and
started working at a maths and English
study center called Kumon I was being
paid $5 an hour to uh work for 4 hours a
week um teaching kids math and English
and helping them with their like
coursework and that sort of thing now
generally The Next Step Up ladder one is
some form of salaried work and this is
where you work for a company and you get
told what your annual salary is this is
for example what I was doing aged 24 to
26 when I worked as a junior doctor in
the UK's National Health Service my
annual salary was around £36,000 GBP and
I was working on average 48 hours a week
and I had around 28 days off per year in
terms of like paid annual leave now you
might have noticed something a little
depressing which is that ladder one is
the shortest ladder when it comes to
wealth creation but ladder one is how
most people make their living and Ladder
one is the shortest ladder because it's
really really really hard to become
financially free by trading your time
for money yes there are a handful of
professions where you can become
financially free if you do trade your
time for money if for example you're a
very well-paid software engineer or
you're a very wellp paid doctor in the
US or you're like you work in finance
and like hedge funds or private Equity
or Investment Banking then yeah sure you
you're still trading your time for money
but your salary is in the millions and
therefore if you save a huge proportion
of your salary and then you put it aside
into Investments and you think about
things like the 4% Rule and blah blah
blah blah blah blah this is basically
the the method that most people who are
following the fire Community Financial
Independence retire early this is what
they're doing they're trying to earn
loads of money in their 20s and 30s so
that they can retire by age like 35 and
then that to them is Financial Freedom
but unfortunately if you're not in one
of those high-paying jobs it is very
difficult to become financially free and
even if you are in some of these
high-paying jobs you might find that
like the trade-off of working in an
investment bank for 15 years from age 21
to age 36 the amount of damage that does
to your life and your health and
relationships from what I hear from
people who are in that position much not
even be worth it when you do get to age
36 and suddenly you can retire but
anyway when you're on ladder one and
you're trading time for money your
growth in income will look something
like this you start off working for a
company and if you stay at the company
long enough and do relatively well then
you'll get a raise then maybe at some
point you'll get a promotion and then
you'll get another raise and these
little raises create these sort of small
step changes in your income graph for
example if I continued in my medical
career this is what my income graph
would have looked like in my Foundation
year 1 I'd be making about $40,000 in
Foundation year 2 maybe about 48,000
then during core training maybe I making
like 54k and then I become a registr
maybe I'm making like 58 to 60k and then
once I become a consultant age like 35
or above then I'm on around about
100,000 to 150,000 depending on how I
play my cards that is the annual salary
that I'm basically going to be at for
the rest of my life unless I decide to
for example do private practice which
could involve working for a private
healthcare company or starting my own
thing uh but that would take us to a
different ladder now interestingly in
the UK if you want to be in the top 1%
of earners that is an annual salary of
£60,000
P which is about $200,000 so if I
continued working in medicine I'd have
been around about at that salary I would
have joined the 1% maybe in my 40s or my
50s but however much money you're making
in a job there is inevitably some kind
of cap to how much you can make when you
are trading your time for money which
kind of begs the question why do most
people stay on ladder one depending on
your circumstances you might not be able
to actually physically go into ladders 2
or three or four and honestly I think
for most people who are sufficiently
privileged with all of the caveats aside
who are sufficiently privileged to have
the option of moving to different
ladders but who seem to stay in ladder
one I think a big part of it is that we
just don't consider that you actually
can move to these different ladders I
went through med school like it did not
even remotely occurred to me when I was
applying to medicine that there were
ways to make money other than to just
get a job and earn a salary and what it
took was for me to read Tim Ferris is
amazing book The 4-Hour Work Week at the
age of 18 to be like oh my God like my
whole world is opened up to the fact
that you can in fact make money using a
vehicle other than a salary job and
there's that fun story from David Foster
Wallace that I think really captures
this you might have heard it before the
two fish are happily swimming along and
they meet an older fish swimming the
other way the older fish nods and says
morning boys how's the water and then
the two young fish swim on a bit and
then they look at each other and they
say what the hell is water and for most
of us the water that we are swimming in
when it comes to making money is Ladder
one of the wealth creation ladder the
idea of trading our time for money by
the way if you were wondering about the
absolutely sick background music that
we've been using in this video and in
fact every other video on my channel
since 2017 that is from epidemic sound
who are very kindly sponsoring this
video epidemic sound incidentally is a
cross between a sort of marketplace and
a a SAS product software as a service
which we're going to talk about in
ladder 4 of the ladders of wealth
creation but sound design is an
incredibly important part of making
great videos and we get literally all of
our tracks and sound effects from
epidemic they've got a huge library of
over 40,000 songs and 990,000 sound
effects that are restriction free so you
can use them in pretty much whatever way
you want in your videos and it genuinely
just makes it so easy to build the
perfect sound design for your content
for example you might search inspiring
soaring piano music and then you can
find stuff and then you can click find
similar and that will make it easy to
find stuff that sounds similar to that
that's how I personally find a lot of
the music that I I use in my videos
their music is also professionally
produced and it's all original music and
they own 100% of it as well so there's
never a chance that your videos are
going to get a claim or a takedown in
the future epidemic sound gives you so
much Freedom as a Creator and it helps
me avoid claims against my content and
it all remains licensed even after you
end your subscription and like I said
I've been using it for literally the
last 7 years so if you want to bring
your videos and stories to life with
sound then click the link in the video
description and that will give you a
7-Day completely free trial where you
can start creating amazing soundtracks
for your content so thank you so much to
epidemic sound for sponsoring this video
so now we come to ladder number two
which is a traditional service business
now when I was around 12 years old I
discovered something absolutely magical
which is that I had the ability to make
money on the internet by offering
services to people online and through
that realization I learned how to make
websites I learned the basics of online
like coding skills and stuff and I
advertised my services on freelance
platforms where I was charging like $10
an hour to make websites for people and
that was like a major unlock because I'd
now gone from Trading time for money to
doing more of a service business and
this is Ladder two of the ladders of
wealth creation which is some form of
freelance service business and it's very
possible to make money like this there
are platforms like Fiverr and upwork and
people per hour where anyone in the
world can post themselves as a
freelancer with a particular skill and
then anyone in the world can hire you to
do that particular skill it's pretty
magical now on lad one the core skill
you need if you want a wage job or a
salary job is essentially being reliable
performing well and showing up
consistently yes of course there are
more specialist skills like if you're a
doctor then obviously you need the
doctor skills and if you're a banker you
need the banker skills and stuff but
when you jump to ladder 2 you then need
to learn a new set of skills now at the
bottom of ladder 2 you're most likely
charging for some kind of hourly work so
for example you might be charging $20 an
hour as a freelance writer or $50 an
hour as a video editor but at the very
least you need the skill of finding
clients who will actually buy your
service secondly potentially creating
proposals for those clients and pitching
for work and thirdly probably knowing
how to price whatever your service is
and then you graduate to doing per
Project based work so instead of me
saying hey I will Design you a website
for $10 an hour and it will take me 10
hours so I'm going to charge you $100
it's more like hey I'll charge you $200
to make your website and then in fact
the incentive is for me to take as
little time as possible in in actually
delivering that service because now I'm
not being paid by the hour and then if
you decide to move one step up in that
particular ladder then you're not
necessarily the one who's actually
delivering the work maybe you're selling
the work but you are hiring other people
to do the work for you and so that is
what a service-based agency is for
example if you hire a web design agency
it is very unlikely that the person who
you talk on the phone to who sells you
the web design project is actually the
one writing the code and making the
website chances are they have imployed
other people either as Freelancers or as
employees to do the service for them so
that they can deliver the results and
things can scale a lot better and if you
get to that point where you're managing
a team to do this sort of service work
then you're probably going to need to
learn the skills of setting up a company
figuring out things like accounting and
finance and the business side of
everything and putting out job
applications to hire employees to
support you and what you need these are
generally different skills to what you
have when you're trading time for money
because when you're trading time for
money usually you're a component in a
grander system and so you're unlikely to
learn those skills but you learn those
skills as you progress up ladder number
two now you can absolutely climb higher
on ladder number two than ladder number
one especially if you hire a team to
help you provide your services but there
is also a limit to how far you can climb
on ladder 2 because most people who are
freelancing are offering kind of agency
Based Services to clients most of these
people Begin by customizing the service
for each client and this is great for
the client but before you know it you
have multiple different customers with
like a dozen different requests each
maybe more and you end up going back and
forth and it's very difficult to scale
up a business that is providing such
bespoke services for every client
they're working with and that's where we
get on to ladder number three which is
productized services on ladder number
two we have the mindset of selling a
service but to move up to the next
ladder instead of thinking that we are
selling a service we are thinking of
selling our service as a product instead
hence the phrase productized services so
let's imagine that you're a video editor
for example even if you have no
experience editing videos you are
watching this video video on YouTube and
you probably know a little something
about like the fact that these videos
are edited for example so what would
this look like if we thought about video
editing as a productized service instead
of just a normal service so you might
for example develop a package called the
YouTube shorts starter kit and you'd
then Define the scope of this YouTube
shorts stter kit you could say this
package this product involves one Zoom
call per month for 1 hour with a client
10 hours of video editing work five
completed videos per month one revision
per video Max and all videos are 60
seconds or less then you put a price tag
on this for example I don't know $2,000
a month and this is your productized
service it is essentially a systematic
service that you can deliver for
multiple clients and you are selling it
as a whole bundle as a whole product and
if some of your clients are like oh but
can you do long form instead or this or
that or can you do funkier edits and
stuff you're like no I have one product
and I just do this thing repeatedly and
I get really good at doing this thing
which means you can then stop creating
systems and processes around the thing
you can now start hiring people to help
you do the thing and because all you're
doing is selling one thing that has a
very defined scope with a very defined
product price on it it means it's a lot
easier to scale a product High service
by the way if you're interested in
learning more about this my friend Robin
we has an amazing book called take your
shot which is basically about the
process of going from ladder number two
to ladder number three and you should
check it out it's fantastic incidentally
producti Services is what another
company of mine called Hey friends does
hey friends is like a done for you
productize service that helps people do
YouTube but basically does all the stuff
for them outside of filming the actual
video it's super expensive you can check
out the website if you want but that is
an example of a product service so I'll
put a link down below if you just want
to have a look at what it looks like to
do producty Services as a kind of
YouTube agency kind of thing now this
shift from ladder number two to ladder
number three is one of the most
important shifts for wealth creation so
on ladder number two there is a limit to
how much income you can actually grow
because we run the risk of scope
expansion the projects swell you get
more clients and it starts to become too
operationally complex but ladder number
three solves this problem because a
product High service is simply a
predefined packaged service offered for
a set price and a set scope so you're
being super clear to the customer about
what they can expect and these clear
expectations are what helps you scale a
predictable model now the skills that
you need to create and sell a product I
service are also a little bit more
sophisticated for example you know how
to write sales copy that can make a sale
without necessarily you having to talk
to the customer you need to learn how to
design sales Pages or learn how to hire
experts who can design sales and landing
pages for you you need to know how to
process online payments assuming you're
selling over the internet and you need
to figure out some sort of standardized
system so systems building to be able to
deliver repeatable quality with each
service now here the way Nathan
describes it is that the Bottom Rung of
this ladder is fixed scope for a fixed
price which is what we're talking about
then you might go up by selling
recurring Services provided by your
employees and then at the final rung of
this ladder number three you would have
recurring product High services and that
is for example what hey friends is now
at this point your income curve starts
to become linear rather than stepwise as
it was in ladder number one because
essentially the more traffic or the more
leads you can generate for your product
and the more sales you can get for your
product in theory there is no limit to
how much of a product High service you
can sell and this Nuance is is here
because if your product I service has to
scale with people then you start needing
to hire more and more and more people
and then obviously you then have to
require the skills of managing a large
team and operations and complexity and
people issues and HR stuff and all of
the stuff that's associated with running
a bigger business there is sort of a cap
in terms of like the people Max Capacity
that you can personally deal with but
you can always get better at dealing
with that capacity of people over time
but one of the problems is that you need
to constantly have traffic and this is
actually where having an audience
becomes particularly helpful in fact
having an audience is a massive hack for
any of these different ladders and I've
done a bunch of videos that you can see
on the channel about how to grow your
YouTube channel you know all that kind
of stuff but basically if you have an
audience of people who know like and
trust you you're way more likely to be
able to drive leads and drive traffic
towards your freelance business or your
producti service or even your product
compared to someone who doesn't have an
audience and then we come to ladder
number four which is selling products
themselves now the wealthiest people on
the planet typically did not get rich by
selling services in any capacity instead
they sell digital products or physical
products or software instead or even
better they own the platform upon which
these different transactions take place
now when it comes to L 3 in theory if
you progress far enough it sort of
removes the need to talk to the customer
to kind of give them a kind of
customized package so in in a way L 3
removes the work of talking to the
customer and in theory lad 4 removes all
of the manual work from delivering the
product because all of the work is
front-loaded into actually creating that
product in the first place so for
example if you sell an online course
like I do the parttime YouTuber Academy
then there is a stupid amount of work
that goes into writing and filming and
editing the course but when someone buys
the course you usually don't need to do
any additional work in delivering that
course now this is the ladder that
allows you to climb the highest but it's
also the ladder that requires the most
skills for example customer support at
scale and lead generation and Gathering
customers at scale and supply chain and
operations and all of that complexity if
it's a physical product and shipping if
it's a physical product a bunch of stuff
that generally service businesses don't
have to deal with now the Bottom Rung of
this ladder is selling digital products
like what I do which is courses and
ebooks and
downloadblack and tripods for
vloggers ton can you Chuck me the light
keyboard please so for example this is
V1 of the light mode keyboard which you
can check out light mode.com if you want
a funky keyboard that looks nice and
feels nice to type
on then we go up to rung number four
which is subscription software launch
with some kind of Consulting service so
if for example I was doing a Consulting
service that was offering Facebook ads
services to businesses you know that's a
service based business but if I then had
my own software or licensed software
that would help them manage the ads I
could then charge a recurring fee for
the software that is attached to the
Consulting service then you go up one
wrong of the ladder and that is directly
software as a service where the thing
that people are buying from you is
software and ideally they are paying
some kind of recurring revenue for that
so for example we are in beta at the
moment of a product that I'm developing
with my friend Pablo it's called voice
pal it's like an AI enabled uh creative
tool that helps you overcome writer's
block you just speak into the phone and
it creates a first draft of your
newsletter or your YouTube video or
whatever thing you're trying to build
we've got around 2,000 beta users for
that it will launch publicly but you can
join the wait list with Linkin below if
you want to check it out it's at voicep
pal. me so that software that's software
as a service people either have a free
account or hopefully they pay for a
recurring monthly Revenue subscription
plan and they keep getting value from
the software this is great because it
means that for us to deliver the product
for more customers there's no additional
like capital expenditure we have to do
and the marginal cost of us onboarding a
new customer is basically zero and then
the final rung of the ladder is Market
places and social networks so for
example Amazon is a Marketplace Facebook
is a social network Shopify is a
Marketplace of sorts Uber is a
Marketplace these are very difficult I'm
nowhere near anywhere near building a
Marketplace or platform product but it's
the the final rung of the ladder now
climbing up ladder number four typically
takes quite a lot of work because each
product takes a lot of work to create
upfront but each individual sale and
fulfillment of that sale happens without
much additional effort hopefully from
the owner of the business but ladder 4
is really where you have the potential
of unlimited upside especially in
software because you're not limited by
things Beyond server costs and team
sizes and stuff as you scale but you
also have the potential for exponential
income growth because if the product is
good then in theory each sale of the
product should make the next sale easier
because you have some kind of word of
mouth effects and this is especially
true when you get to the highest rung of
the ladder with marketplaces and social
networks because the more people that
join a Marketplace or a social network
that creates a flywheel because then
more people will want to join the
marketplace of social network because
the network becomes more valuable the
more people you have in
it okay so those were the four ladders
of wealth creation according to Nathan
Barry's blog post which I mostly agree
with and I think it's just a really nice
map of okay cool these are all the
different ways I could make money and
these are the different skills I
potentially need to learn on Route and
if some of this stuff seems completely
foreign or alien to you you can check
out the blog post I'll link it down
below and over time as you become more
familiar with this entrepreneurship
space you'll start to appreciate all of
these things and they'll start to seem a
lot more like second nature even if
right now they might seem kind of
overwhelming like whoo I didn't know
subscription software with Consulting
Services was even a thing like what even
is a service based all all this sort of
stuff the more you consume content and
actually try this stuff out the more the
language will start to make sense and
then it becomes a lot easier to actually
effectively make a plan for how you want
to get to Financial Freedom now it is
absolutely okay to skip steps if you
want like you don't have to go from
ladder 1 to two to 3 to four but it's
worth recognizing that if you jump for
example from ladder 1 to ladder number
four you are missing out on a lot of the
skills that you would have learned if
you instead had built a service based
business or some kind of product I
Service Agency upfront you'd miss out on
the skills of talking to customers and
being able to sell something directly
and in fact mostly software where people
who go straight to building software
struggle with sales they struggle with
distribution they struggle with talking
to customers they like building the
thing and they don't like selling the
thing and that's why every second time
founder focuses instead on spending
loads of time talking to customers and
on distribution which would be the sort
of skills that you would pick up if you
tried to have a service based business
the other way of course of learning
these skills is to surround yourself
with a community or even content of
people teaching the skills like these
days because of all of the content
that's out there about how to build a
software startup with you know why
combinator start school and you know all
the podcasts around every software
company founder that I know is so
plugged in to the ecosystem of content
around how to build software that even
firsttime Founders are increasingly just
they just know it's really obvious that
you should spend loads of time talking
to customers but if you're not plugged
into the content ecosystem around this
stuff you will make all of the mistakes
and I think one of the things around
this whole journey to Financial Freedom
is that every year it actually becomes
easier because people who have done it
are then writing books I mean this is
not a money book but yeah I'm just
holding it up cuz it's my book you
should check it out people who have done
it are literally writing books about it
they're recording loads of podcasts
about it they're making YouTube videos
about it and now you have so much
content like this stuff would have been
like a black box in the past where only
with experience would you have even
known that a lot of these things exist
but now there's like the the map is out
there people have figured the stuff out
you can absolutely stand on the
shoulders of the Giants who've come
before us in fact I did a video U which
is honest advice to people who want
Financial Freedom which kind of speaks a
lot to this and that video will be
linked right over over here that video
will give you a significant boost up if
you are currently feeling a little bit
lost in this space this journey to
Financial Freedom so check out that
video over there thank you so much for
watching I'll see you in the next one
bye-bye
浏览更多相关视频
致富4階段:普通人如何從負債到財富自由 | 絕對可行!
My honest advice to someone who wants financial freedom
Disney Proves That Profitable Marketing Is About Brand Stories - Personal Branding Ep. 11
Entrepreneurship, Investments & Employment - Which Is The Best Way To Make Money And Get Rich
新世界的財務自由公式!不靠運氣,白手起家也能過著有錢、快樂、心靈滿足的生活
Change Your Life In 6 Months (My Deep Work Routine)
5.0 / 5 (0 votes)