Firoz Mohammad A Businessman With Multiple Businesses Learns Digital Marketing To Scale His Business

Summary

In this inspiring interview, Firouz Mohammad shares his journey from running a traditional juice and furniture business in Faridabad to embracing digital marketing. With the help of his daughter, Yasmin, he navigated challenges like demonetization and the COVID-19 lockdown, transitioning his business online. Their dedication to learning and implementing digital strategies led to increased customer engagement and a growing online presence. Firouz emphasizes the importance of consistency and leveraging local SEO, showcasing how determination and family support can drive success in the digital realm.

Takeaways

• 😀 The interview features a digital entrepreneur, Firoz Mohammad, from Faridabad, Haryana, who runs a furniture business and a juice shop.
• 📈 Firoz aims to create multiple income sources and is engaged in learning digital marketing to enhance his business.
• 👧 Firoz's 12th-grade daughter, Yasmin, plays a significant role in assisting him with digital marketing strategies and creating an online presence.
• 💼 Firoz shares his journey from running a seasonal juice business to transitioning into the furniture sector over the past five years.
• 💡 The COVID-19 lockdown forced many businesses, including Firoz's, to adapt and move online to sustain income.
• 👨‍🏫 The discussion emphasizes the importance of digital skills in the current market environment, where online presence is crucial for business survival.
• 🛠️ Yasmin highlights the challenges faced while creating a website, including multiple iterations before achieving a satisfactory result.
• 🌟 Both Firoz and Yasmin express their enthusiasm for learning and implementing digital marketing tactics to grow their businesses.
• 📊 They discuss the significance of local SEO to attract customers to their businesses, ensuring visibility in their area.
• 🎉 The interview concludes with encouragement for others to embrace digital marketing, showcasing that anyone can succeed with determination and the right guidance.

Q & A

Who is Firouz Mohammed and what businesses does he operate?

Firouz Mohammed is from Faridabad, Haryana, originally from Rajasthan. He operates a furniture business and a juice corner.

What motivated Firouz to learn digital marketing?

Firouz was motivated to learn digital marketing to adapt to changing market conditions, especially after experiencing a decline in foot traffic during the pandemic.

What role did Firouz's daughter, Yasmin, play in his digital marketing journey?

Yasmin, who is in the 12th standard, helped Firouz by implementing digital marketing strategies and assisting in website creation.

What challenges did Firouz face when starting his furniture business?

Firouz faced significant challenges such as the demonetization in India shortly after starting his business, which created difficulties in cash flow and customer transactions.

How did the COVID-19 pandemic affect Firouz's businesses?

The pandemic led to reduced customer foot traffic and forced Firouz to shift his focus to online marketing and sales strategies.

What steps did Firouz and Yasmin take to create their website?

They created their website through multiple iterations, learning through trial and error, and often working late into the night to refine it.

What specific digital marketing techniques did Firouz find beneficial?

Firouz found local SEO to be essential for improving visibility and attracting customers to his businesses online.

What is the significance of the term 'Rachayita' in this context?

'Rachayita' refers to being a creator or innovator in the digital space, indicating Firouz's achievement in establishing a digital presence.

What advice did Firouz and Yasmin give to aspiring digital marketers?

They advised maintaining consistency in posting content online and actively engaging with customers to build a successful digital marketing presence.

What future aspirations do Firouz and Yasmin have regarding their digital marketing efforts?

Firouz and Yasmin aspire to grow their online business further, increase their subscriber base, and enhance their digital marketing skills to improve their overall income.