10 Years Of Income In One Month - Businessman Haresh Mirani Shares His Digital Success Journey

Summary

In this inspiring journey, Hitesh Mirani, an automobile air conditioning spare parts dealer from Mumbai, shares how digital marketing transformed his struggling business. After facing challenges during the pandemic and ineffective traditional marketing, he embraced digital marketing strategies in 2023. By focusing on his ideal customers, especially mechanics, and implementing tools like website building and targeted ads, he grew his revenue from ₹65 lakhs to over ₹3 crore annually. Hitesh’s success story highlights the power of digital marketing in achieving business growth, even in traditional sectors, by focusing on the right customers and consistent implementation.

Takeaways

• 😀 Harish Mirani, an automobile AC spare parts dealer from Mumbai, struggled with his business for almost 10 years before discovering digital marketing.
• 😀 He initially tried platforms like India Mart and Just Dial but didn’t achieve significant results until he implemented a more strategic digital marketing approach.
• 😀 In August 2023, Harish attended a free webinar on digital marketing, which gave him valuable insights and inspired him to take action.
• 😀 Harish joined a more advanced digital marketing course, which helped him focus on building his website and online presence effectively.
• 😀 By targeting mechanics as his ideal customers and offering them value, Harish was able to increase his customer base and business growth.
• 😀 Digital marketing allowed Harish to make fast adjustments to his business, unlike traditional methods like print advertisements which were costly and time-consuming.
• 😀 With the help of digital marketing strategies, Harish’s revenue skyrocketed from ₹65 lakh to ₹3 crore within a year.
• 😀 Harish emphasizes the importance of having a clear customer profile (ICP) and understanding the customer’s needs before proceeding with any marketing strategies.
• 😀 Harish’s business success grew due to constant learning, including attending weekly meetings and applying the knowledge from the course on a practical level.
• 😀 Digital marketing helped Harish increase his monthly sales to ₹50 lakh, and he advises new entrepreneurs to embrace digital marketing for personal and business growth.
• 😀 Harish advocates for digital marketing because it’s not just about building websites or ads; it’s about personal development, career growth, and making meaningful connections with customers.

Q & A

What was the main challenge that Harish Mirani faced in growing his business?

Harish Mirani faced the challenge of struggling to grow his automobile air conditioning parts business for almost 10 years. Despite his efforts, he couldn't increase his revenue significantly until he adopted digital marketing strategies in 2023.

How did Harish Mirani initially attempt to expand his business before using digital marketing?

Before adopting digital marketing, Harish used platforms like IndiaMart and JustDial to get inquiries, but he faced issues with irrelevant or mismatched leads. For example, customers would inquire about industrial compressors when he sold car-specific parts.

What made Harish Mirani realize that digital marketing could help his business?

Harish attended a free webinar in August 2023, which gave him a new perspective on digital marketing. The insights provided in the webinar convinced him that digital tools and strategies could help him grow his business.

What key lesson did Harish learn about identifying his ideal customer?

Harish realized that his ideal customers were not just anyone who approached him. Instead, his true customers were mechanics who needed specific auto parts for car repairs. By identifying this customer base, he could target his marketing efforts more effectively.

What role did Harish's website play in his business growth?

Harish built his website as part of his digital marketing strategy. It helped him establish an online presence and connect with customers across India. His website was a crucial step in generating leads and making sales nationwide.

How did Harish manage to turn around his business's revenue?

By implementing digital marketing strategies and focusing on his ideal customer—mechanics—Harish saw his revenue increase from ₹65 lakh to ₹3 crore in just one year. His business grew significantly due to improved lead generation and targeted advertising.

What were the major digital marketing tools and strategies Harish used?

Harish implemented tools such as WordPress for his website, and he also created content to share with his customers, particularly mechanics. He used ads and campaigns to target his ideal customer base, along with other digital strategies like email marketing and social media engagement.

What was the impact of joining the 'Digital Azadi' program for Harish?

Joining the 'Digital Azadi' program gave Harish new energy and clarity in his approach to digital marketing. He learned to clean up his website, focus on the right customers, and implement strategies that helped him achieve rapid growth.

What results did Harish achieve after embracing digital marketing?

After embracing digital marketing, Harish saw his business grow exponentially. His annual revenue reached ₹3 crore, and he consistently generated leads and sales, with his monthly sales now reaching ₹50 lakh.

What advice does Harish give to new businessmen considering digital marketing?

Harish advises new businessmen to not only focus on having a good website but also to think about personal development, customer acquisition, and the potential of digital marketing. He believes that with the right strategies, anyone can grow their business by targeting the right customers and offering valuable content.