Bracelets, drones, ads. How Harris is spending campaign cash

The Campaign Moment
8 Oct 202429:51

Summary

TLDRThe transcript discusses the evolving dynamics of political fundraising ahead of the 2024 elections, highlighting a significant fundraising gap between Democratic candidates like Kamala Harris and Donald Trump. It explores concerns among Republicans regarding Trump's ability to mobilize support and raise funds for down-ballot races, as well as the impact of campaign spending in a polarized electorate. The analysis emphasizes the unique enthusiasm Harris generates within the Democratic Party, contrasting with perceived donor fatigue among Trump’s base. Upcoming campaign finance reports are anticipated to shed light on grassroots support and overall candidate viability.

Takeaways

  • 📊 Republicans are focusing their campaign funds on key battleground states like Ohio and Pennsylvania.
  • 💰 There are concerns within the GOP regarding Trump's lower fundraising and its potential negative impact on down-ballot candidates.
  • 🤔 Trump's past candidates were more generous in supporting fellow Republicans compared to his current approach.
  • 📉 Kamala Harris's campaign has made significant investments, contributing $25 million to Congressional Democrats, contrasting with Trump's fundraising efforts.
  • 🗳️ Despite heavy spending by Democrats, the race remains tight, suggesting that campaign spending alone may not significantly shift voter opinions.
  • 🌐 The changing political landscape has made it easier for candidates to communicate their messages through cheaper platforms like social media.
  • 🔍 The impact of money in campaigns is being closely monitored, particularly how it translates into voter engagement and turnout.
  • ✨ Harris's campaign has generated organic enthusiasm among Democratic voters, attributed to her being a fresh candidate in the field.
  • 📅 Upcoming campaign finance reports on October 15 will provide more insight into the fundraising landscape and voter enthusiasm.
  • 👥 The drop-off in small-dollar donations for Trump may indicate donor fatigue after years of contributing, contrasting with the excitement around Harris.

Q & A

  • What are the main concerns for Republicans regarding fundraising in the 2024 campaign?

    -Republicans are worried about a trickle-down effect with Trump raising less money than Democrats, which may impact down-ballot candidates who need financial support.

  • How does Kamala Harris's fundraising compare to that of Donald Trump?

    -Kamala Harris's campaign has sent around $25 million to Congressional Democratic campaigns, whereas Trump has not made similar investments, raising concerns about his support for down-ballot races.

  • What was Trump's focus after losing the 2020 election, and how did it affect Senate races?

    -After losing the 2020 election, Trump was more focused on contesting the election results rather than helping Republicans in the Georgia special elections, which contributed to a distancing between some Republicans and Trump.

  • How has the polarization of the electorate influenced campaign spending effectiveness?

    -The polarization of the electorate suggests that while money still matters, it may not shift voter preferences significantly, especially in a close race where opinions are entrenched.

  • What impact does digital advertising have on Harris's campaign strategy?

    -Harris has a significant advantage in digital advertising spending, with almost a three-to-one ratio over Trump, which could help in defining her candidacy to voters.

  • Why is the upcoming campaign finance report on October 15 significant?

    -The report will provide insights into the small-dollar donor contributions for both Trump and Harris, helping to gauge donor enthusiasm and the financial dynamics of their campaigns.

  • What does a higher fundraising success indicate about voter enthusiasm?

    -A higher fundraising success for Harris may indicate stronger enthusiasm among Democratic voters, while a drop-off in Trump's small-dollar donations could reflect donor fatigue.

  • How does the spending in the 2024 campaign compare to previous elections?

    -The spending patterns in the 2024 campaign show Democrats have consistently outspent Republicans, raising questions about the effectiveness of traditional campaign strategies in a polarized environment.

  • What challenges does Trump face with his fundraising efforts?

    -Trump faces challenges due to a potential exhaustion among his small-dollar donors, who may have contributed to him for an extended period, leading to decreased financial support.

  • What unique qualities of Kamala Harris might contribute to her fundraising success?

    -Harris's unique qualities include being seen as a fresh candidate within the Democratic Party, which has allowed her to tap into new audiences and generate organic enthusiasm among voters.

Outlines

00:00

📊 Campaign Strategies and Polling Dynamics

This part discusses the competitive dynamics between Kamala Harris and Donald Trump as they approach the 2024 election. It highlights Harris's fundraising success, particularly in attracting small-dollar donations, which signifies grassroots support. The analysis emphasizes how Trump's fundraising is lagging behind, raising questions about his appeal and the overall enthusiasm of his base. Furthermore, the segment examines recent polling trends, noting a statistical tie between the candidates despite Harris's significant financial advantage, suggesting the limits of money in shifting voter sentiment in a polarized political environment.

05:00

💰 Fundraising Disparities and Political Impact

In this segment, the conversation shifts to the implications of campaign financing in the electoral landscape. It notes that while Harris has made considerable contributions to support Congressional Democrats, Trump’s lesser involvement raises concerns among GOP members about his commitment to the party. The discussion also touches on how despite significant spending, Harris's lead over Trump remains narrow, indicating the challenges of translating financial resources into electoral success. The speakers reflect on the evolving nature of voter engagement and the importance of upcoming campaign finance reports, which are expected to provide insights into the fundraising efforts and grassroots enthusiasm for both candidates.

Mindmap

Keywords

💡Campaign Funding

Campaign funding refers to the financial support that candidates receive to promote their political campaigns. In the context of the video, the discussion highlights the differences in funding strategies between Democratic and Republican candidates, particularly Kamala Harris and Donald Trump. The video notes that Harris's campaign has significantly invested in Congressional Democrats, indicating a strategic effort to enhance party support, while Trump appears to be less focused on down-ballot races.

💡Polarization

Polarization refers to the growing divide in public opinion, often resulting in extreme political positions and diminished willingness to compromise. The video emphasizes how the current political landscape is highly polarized, affecting the effectiveness of campaign spending. For example, despite Harris's substantial financial advantage, the electorate remains largely unchanged, illustrating how deeply entrenched partisan views can limit the impact of traditional campaign strategies.

💡Small-Dollar Donations

Small-dollar donations are contributions made by individual supporters, typically amounting to less than $200. In the video, the significance of these donations is discussed in relation to Trump's fundraising efforts, with suggestions that his base may be experiencing donor fatigue. The script contrasts this with Harris's stronger engagement in small-dollar contributions, indicating a potential enthusiasm gap between the two candidates.

💡Down-Ballot Races

Down-ballot races refer to elections for offices other than the main candidate, such as congressional or state legislative seats. The video highlights concerns within the Republican Party about insufficient support for these candidates from Trump, which could jeopardize their chances in key races. The ability to secure funding and support for down-ballot races is crucial for maintaining party strength and influence.

💡Digital Advertising

Digital advertising involves the use of online platforms to promote a candidate or campaign. The video points out that Harris has been able to leverage digital ads effectively, achieving a three-to-one advantage over Trump's campaign in this area. This strategy underscores the importance of reaching voters through modern channels, especially given the polarized nature of the electorate.

💡Campaign Strategy

Campaign strategy encompasses the overall plan and tactics employed by a candidate to secure votes and win elections. In the video, the discussion revolves around the strategic choices made by both Harris and Trump regarding where to focus their resources and how to engage with voters. The contrasting approaches to funding and messaging reveal insights into their respective campaign strategies and highlight the evolving nature of political campaigning.

💡Voter Engagement

Voter engagement refers to efforts aimed at motivating and mobilizing voters to participate in elections. The video discusses how the funding dynamics and campaign strategies impact voter turnout, suggesting that higher spending could potentially lead to increased engagement. However, it also notes the limitations of money in influencing voter decisions in a polarized environment.

💡Election Cycle

An election cycle refers to the period leading up to an election, encompassing various phases of campaigning, fundraising, and voter outreach. The video highlights the significance of the 2024 election cycle, noting the urgency and high stakes involved as candidates prepare for the upcoming election day. Understanding the nuances of this cycle is crucial for analyzing candidates' behaviors and strategies.

💡Grassroots Support

Grassroots support refers to the backing a candidate receives from ordinary citizens, typically through small donations and volunteer efforts. The video illustrates how Harris's campaign has generated more grassroots enthusiasm compared to Trump, pointing to a potential shift in voter sentiment within the Democratic Party. This concept emphasizes the importance of engaging everyday voters in building a successful campaign.

💡Fundraising Disparities

Fundraising disparities refer to the differences in the amounts of money raised by competing candidates or parties. The video examines how Harris has outperformed Trump in terms of fundraising, especially in small-dollar donations, raising questions about the implications of these disparities on overall campaign effectiveness. The disparities in fundraising can be indicative of broader trends in voter enthusiasm and party support.

Highlights

Republicans are concentrating their financial resources in key states like Ohio and Pennsylvania, reflecting strategic electoral targeting.

There is a concern among Republicans about Trump's fundraising lag compared to Democrats, potentially affecting down-ballot races.

Past presidential Republican candidates have been more supportive of down-ballot races than Trump, causing unease within the GOP.

Kamala Harris's campaign has allocated $25 million to Congressional Democrats, showcasing significant party support compared to Trump's contributions.

Trump's focus on personal election contests post-2020 contributed to Republican distancing from him after January 6th.

The relationship between campaign spending and electoral success is under scrutiny, with discussions on whether it truly impacts voter behavior in a polarized environment.

Despite significant spending, Harris's campaign has not notably shifted her poll numbers ahead of Trump, indicating voter entrenchment.

The ratio of digital ad spending between Harris and Trump highlights a strategic advantage for the Democrats in reaching voters.

The upcoming campaign finance reports on October 15th will provide more insight into the fundraising dynamics between Trump and Harris.

Trump's small dollar donors may be experiencing fatigue after years of contributions, raising questions about ongoing support.

Harris appears to be tapping into a fresh enthusiasm within the Democratic Party, contrasting with past candidates who lacked excitement.

The podcast discussion emphasizes the disparity in fundraising strategies between the two parties and the implications for the electoral landscape.

The significance of campaign contributions is highlighted, showing a complex relationship between money and voter mobilization.

Trump's fundraising approach has evolved, with concerns about donor engagement after extensive fundraising post-2020 election.

Political enthusiasm is a key factor, as Harris's fresh appeal may be influencing donor contributions more positively than Trump's.

The conversation points out the unusual nature of current campaign dynamics, with substantial spending yielding minimal shifts in voter sentiment.

Transcripts

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so may kamla Harris's presidential

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campaign is raising a lot more money

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than Donald Trump's and they're doing

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some pretty fun things with it I

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wondered if you had hundreds of millions

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of dollars to spend on a presidential

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campaign what's the most ridiculous

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thing that you would spend that money

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on a Taylor Swift

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concert I don't I don't even know if the

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Harris campaign can afford that that's

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yeah you're right maybe that's just a

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pipe dream but since Taylor endorsed her

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you know it seems like a possibility I

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guess uh for them like an in-kind

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contribution I I still haven't heard any

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reports of this concert coming into play

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but maybe there's going to be a surprise

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late in the campaign yeah it would be

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really interesting if she popped up at

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some point since the Harris campaign had

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no idea that endorsement was coming they

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were praying for it but they didn't know

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it was coming

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welcome to the campaign moment from The

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Washington Post I'm Aaron Blake senior

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political reporter and writer of the

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campaign moment newsletter it's Tuesday

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October 8th and today I'm joined by mave

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Reston mave is a national political

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reporter covering the 2024 campaign and

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the politics of the American West hey Ma

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so good to be with you

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[Music]

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guys so today's show is about something

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we don't talk about a a whole lot on

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this podcast and that is campaign money

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vice president KLA Harris's campaign and

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the Democrats are currently outspending

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former president Donald Trump's campaign

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and Republicans by a wide margin that's

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according to a new Washington Post

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analysis so we wanted to break down what

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the campaigns are spending their money

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on what it means and whether the

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spending gap between the two parties

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could ultimately make a difference in

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what is still a very close race

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Ma I'm excited to talk about this

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because campaign Finance is something

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that I used to get really excited about

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like the reports would come out midnight

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on the given day and I'd sort through

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all of them and I'd try to find little

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nuggets that would give us some clues

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about where the campaigns are going and

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who's up and who's down what campaigns

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look strong but today I want to lean on

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you because I don't watch this stuff as

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closely as I used to you've been

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covering campaign finance a lot this

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cycle and you've also been on the

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campaign Trail covering the Harris

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campaign are you seeing ways in which

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this financial advantage presents itself

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out on the campaign Trail like is are

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there certain things that you see about

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how the Harris campaign does things that

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tell you that they're just flush with

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cash right now yeah it's been really

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interesting just going to some of her

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rallies because you know usually at this

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point the campaigns are trying to spend

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you know all of their money on ads or

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their ground organizers and it is just

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clear that she can kind of flex that

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money Advantage I was um at a rally in

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Nevada with her recently and I counted

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in the line a dozen misters that were

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Mister like spraying water on people yes

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like these sort of fans that send out

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this jet of cool mist over people as

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they're waiting in line you know in 100°

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weather for sometimes for hours the

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lines themselves are shaded with these

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white tents that you might see you know

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at an event to keep people out of the

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Sun at the rallies that I've been to In

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in North Carolina and a couple of other

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ones there have been uh DJs outside

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getting people warmed up um in Charlotte

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they were playing um mown Philly and you

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know great s great s poison people were

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just dancing in line under these tents

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and as people go in the door they get

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these uh like light up wristbands that

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you might see at a concert which um a

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campaign Aid was telling me are are

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synchronized to the music so sometimes

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certain sections of the stadium you know

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as speakers are speaking or as she's

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speaking will light up and KLA Harris's

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campaign has also done extra things to

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try to get the attention of you know

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voters who maybe are not tuned into

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politics at all one example of that was

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that she had an aerial drone show over

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the Philadelphia Museum of Art just

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before the presidential debate um and it

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lit up the sky with messages like Madame

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President and her signature line when we

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fight we win and uh we're not going back

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which is her standard call response line

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at the rallies so you just see all of

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these little signs obviously none of

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that costs as much as the TV adds to you

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but she has like the money to add all

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these extra Frills to make it like a

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really fun experience for the people

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going to her rallies I'm glad you said

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that is it a situation in which they

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just have more money than they know how

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to spend or do they actually see

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benefits from doing these kinds of

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things you know the Drone show and the

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light up bracelets and things like that

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well you know I think what it is is that

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because they have this extra money you

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know they feel like they can things like

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the Drone show to try to reach people in

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different you know corners of America

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that that might not otherwise be plugged

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into to political messaging and then on

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the other side it's just about you know

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really energizing their supporters and

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making sure that they are excited and

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want to get out in November that's

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really interesting I know we said at the

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top we mentioned that there was a big

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fundraising disparity in this campaign

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but I want to break that down a little

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bit because I think that a lot of times

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these numbers are pretty impenetrable to

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people like you'll see reports about

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this candidate raised x amount in the

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third quarter and this candidate raised

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x amount in August can you just break

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down for me how much more money the

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Harris campaign has than the Trump

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campaign right now and how much more

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it's raising yeah the most recent

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campaign Finance reports that we have

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which are the the reports that they have

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to file to the federal election

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commission um so their verifiable

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numbers are from August and in August

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Harris outraised Trump by more than four

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to one so that's just a huge Advantage

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now of course that is just her campaign

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alone so that doesn't count like the RNC

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the Republican National Committee and

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the Democratic National Committee that

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are spending now in coordination um with

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the Harris campaign and the Trump

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campaign but even there you know if you

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combine what the Harris campaign raised

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and the DNC they raised 258 million and

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then the Trump campaign and the RNC

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together raised 83 million so you can

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see that it's really across the board

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and my colleagues Michael sheer and Josh

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dossy and N mores did a really great

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piece kind of breaking down the spending

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itself and in that piece they found

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basically that the the size of Harris's

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campaign is basically like three times

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as big as Trump's campaign so that just

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gives you a sense of the scale and how

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much bigger the organization is both in

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staff um you know what they can spend in

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ads there's just a huge money Advantage

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there yeah I wanted to dive into that a

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little bit more because this is really

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interesting to me I think at the

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beginning of this cycle there was a lot

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of talk about how Trump's campaign was a

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little bit more of a professional

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operation than it used to be you know

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especially relative to the 2016 campaign

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where he kind of came out of nowhere and

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relied a lot on social media and digital

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ads and things like that there was a lot

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of talk about how Trump's campaign was

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really taking this more seriously and

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was kind of more of a traditional

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operation so is it more that the Harris

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campaign is just that big or is it that

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the Trump campaign is also pretty

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small well I think that the Trump

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campaign certainly Prides themselves on

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being a leaner more efficient operation

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you know James Blair who runs the the

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Pol iCal side and oversees all the

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ground game stuff that's happening

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talked about how when he came in he did

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actually an audit of the 2020 campaign

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and looked at all of the ways in which

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he thought that that previous campaign

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wasted money basically you know whether

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it was having too much ground

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organization in the states or he drilled

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down the numbers to like how much it

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cost per vote and so they came in with a

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mandate to run like a a much leaner more

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efficient machine and that's what

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they're doing relying a lot on some of

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these outside groups to help them with a

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ground game but I think the other thing

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that we have to remember is that Biden

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did have a bigger operation from the

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beginning but he also was struggling

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toward the end to raise as much money as

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he needed to support that operation

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there was a point this summer where

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actually after Trump was convicted in

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the Manhattan case in the Manhattan case

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of those felony counts Trump at that

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point actually started to Eclipse Biden

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in how much he was Raising and there

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were obviously a lot of donors that were

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really concerned about Biden who were

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withholding checks and so when kamla

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Harris entered the race it was like this

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volcano of democratic fundraising

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enthusiasm and I think that is you know

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in part what is fueling this huge

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disparity that we see here there were a

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lot of donors that were not giving her

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AIDS have said that almost 3 million

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donors who contributed in August that

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about a third of them were giving for

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the first time this cycle so there's

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that newness that freshness and that is

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in part driving the disparity that we're

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seeing one thing I'm really interested

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in in these numbers and you mentioned it

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when you were going over the kind of

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Topline numbers of how much money these

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campaigns have is that the Trump

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campaign is relying a lot more on

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outside groups on super packs that are

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running ads for them the kind of

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drawback here is that those groups

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whether they're running ads or doing a

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ground operation that's helping the

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Trump campaign they're prohibited in

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certain ways from coordinating with the

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Trump campaign so the Trump campaign has

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less control over them they might have

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different priorities than the Trump

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campaign that don't exactly match up can

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you just talk a little bit about what it

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means that all of this money that kind

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of helps them close the gap at least

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somewhat is being uh spent by these

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outside groups rather than the Trump

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campaign or the Republican National

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Committee themselves yeah well one big

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thing that changed this year which is a

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little bit in the weeds but the Federal

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Election Commission issued this opinion

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that the campaigns could actually

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coordinate with outside groups

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specifically on the ground game they

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can't get in a rim together and say we

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want you to put this message in the ads

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but they can discuss like the voters

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that they're targeting and where they're

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targeting so the Trump campaign has been

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able to work pretty closely with some of

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these outside groups that are focused on

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the ground game including one of the

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packs that Elon Musk is involved with

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for example so on that side there is

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some permitted coordination and then on

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the ad side you've got packs like Maga

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Inc and The Preserve America super pack

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that's uh bankrolled by billionaire

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Miriam adelon who of course her husband

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was Sheldon Adon who was the CEO and

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chairman of the casino Company Las Vegas

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stands and he was a mega Republican

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donor for many years and she has now

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taken over that role within the party

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and that group is planning to spend as

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much as 100 million on ads the cycle but

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what's interesting is that they are run

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by people who have been in the trusted

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Trump orbit over the years and so I

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think there has been like a real

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alignment in the sense that they take

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their cues from the messaging that Trump

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is putting out there and then kind of

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adapt that into their ads so for example

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we've seen Maga Inc which is basically

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bankroll by Timothy melon their

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reclusive ER to the melon family um

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doing a lot of ads on immigration for

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example echoing Trump's message that

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kamla Harris has allowed this you know

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Invasion across the border and that she

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would be weak on on immigration so I

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mean I think that the messages have been

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targeted in that sense that they do

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align but but there is of course a huge

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risk there and we should mention that

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the future forward pack on the

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Democratic side which is totally an

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outside group is doing a lot of the

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messaging for kamla Harris's campaign

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but again these are people that are you

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know have been in the the Democratic

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orbit for so long that there's a bit of

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a mind meld I think the bigger question

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is whether these outside groups that the

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Trump campaign is relying on from the

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ground game really all have their act

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together um and you know even with that

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coordination if they can follow through

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on the kind of things that you need to

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turn out voters in those final important

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days as much as you know if you had an

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in-house operation you'd have a lot more

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control and be able to see you know the

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reports back and and they will be able

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to see some of that but it's just a

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riskier Gamble and it's something that

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Republicans in the states are a lot more

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nervous about this cycle yeah I think we

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should note that the you know people

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might be wondering why this money is

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going to Super Pacs instead of the

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campaigns the advantage of super Pacs of

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course is that they can raise unlimited

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amounts of money whereas the campaigns

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are subject to contribution limit so you

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have to rely on millions of Voters to

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fund your campaign but you can have

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somebody like Timothy melon or Miriam

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Adon come in and drop tens of millions

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of dollars in a super pack and basically

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fund the entire thing and so that's why

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these super Pacs help Trump close the

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gap it's with much fewer people being

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involved but It ultimately uh is a very

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substantial amount of money the other

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thing that I was really thinking about

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as you were talking about you know the

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Mind meld that exists between between

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the super Pacs and the campaigns this

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has really been a process for campaigns

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over the years like they've figured out

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ways to get around the rules as far as

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not being able to coordinate between the

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campaign and the super pack so I'm

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remembering a number of years ago when

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these campaigns started posting random

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b-roll of their candidates on YouTube so

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that the super Pacs could take that

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footage and use it in their ads there

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was a campaign organization that opened

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up a Twitter account that basically

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nobody followed and nobody knew about

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that would post coded messages directing

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their Allied groups about where to spend

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money and how to spend money and so you

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technically can't directly coordinate

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but there are ways to get around this

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and as you mentioned these uh super Pacs

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can certainly take their cues from the

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things that the campaigns are saying and

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you know where they're spending their

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money to get a sense for what's desired

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by those campaigns and I think the

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version of that that we're seeing this

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cycle is that like the Trump Campaign

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Will leak out like a memo you know of

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what their strategy is you know let's

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say in Georgia or in the different swing

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States and then the Super PAC will put

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out their memo about where they're

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planning to spend their money in the

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coming months or where they've placed

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their ad buys and the other thing is

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that the actual super packs themselves

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like Maga Inc and preserve America are

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coordinating very closely so in some

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cases coordinating between themselves

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like with each other between themselves

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not with the campaign yeah exactly so

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that like one of them is spending more

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in you know Michigan Wisconsin

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Pennsylvania the other one's spending

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more in North Carolina Georgia

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Pennsylvania so there's that sort of

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division of labor that's happening

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within the super PX that's really

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interesting yeah it's kind of like you

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guys take these states and we'll take

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these states and and all it'll all work

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out just fine we're going to take a

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quick break there but when we come back

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what all of this cash may or may not

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mean in the final weeks before election

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day we'll be right

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[Music]

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back so ma I'd like to talk now about

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not just how much money these campaigns

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have but where each party seems to be

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spending money we've talked before on

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this podcast about how the Trump

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campaign strategy seemed to be focused

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more on Pennsylvania North Carolina and

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Georgia kind of the Eastern swing States

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while uh Harris's campaign seem to focus

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more on Pennsylvania Wisconsin and

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Michigan so kind of the northern swing

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States you know to be clear they are all

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spending money across these swing States

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it's not like a given campaign is you

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know conceding a state but have things

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shifted when it comes to what states

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these campaigns are emphasizing and

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targeting and how much do we believe

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that they've really really honed in on

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these specific paths to

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Victory well I think that both sides are

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arguing that they have multiple paths to

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Victory and that the margin is so close

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in all of these seven swing states that

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they can't even do what Democrats have

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done in the past you know just relying

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on the blue wall like they believe that

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the margins are being like Pennsylvania

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Wisconsin and Michigan is how Biden

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campaign kind of pitched that yes so

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they are basically arguing that you know

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they have to make a push in all of these

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states they can't just rely on One path

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or another you know and I think that

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that the Trump campaign also sees it as

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being that close we still are seeing the

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most money according to ad impact on ads

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being spent in Pennsylvania and Michigan

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and then Georgia but a lot of money also

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being spent in North Carolina then

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further down the list Arizona Wisconsin

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and Nevada but you also see the

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candidates you can kind of you know

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watch the patterns by where the

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candidates are going kamla Harris has

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been to Nevada now she was there uh the

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week before last she's going to be there

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again this week it's certainly not a

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state that they are ignoring even though

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it kind of usually tends to be

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prioritized less so you really do see

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this kind of allout Sprint in all of

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these states I I was really struck in

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the the ad impact numbers that you

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mentioned about the lack of an

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investment in Nevada especially on

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Trump's side like it was I think two to

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one was the advantage for the Harris

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campaign as far as spending in Nevada I

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think there's less investment in it

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because it is the smallest electoral

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vote prize of the swing States it's only

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six electoral votes but that can wind up

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mattering in a in a very close race

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which looks to be what we have at this

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point absolutely may I also want to talk

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to you a little bit about money outside

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of the presidential race specifically in

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the house in the Senate these are of

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course very close races The House

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Republicans have a very slim majority in

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the house senate Democrats have a very

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slim majority of their own both are in

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danger it could kind of go either way

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just like the the presidential race can

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is there a sense in those races that the

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Republican party is also struggling for

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funds at this point or is it a little

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bit of a different

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story you know I think that this has

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been a particularly in the house races

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uh this has been a concern for

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Republicans all year one of the big

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concerns when Kevin McCarthy was ousted

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as Speaker of the House was that he had

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been just a total fundraising Juggernaut

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he really took care of his house

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candidates and raised tons of money for

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them and when Mike Johnson who was a

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much less known Congressman took over as

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house Speaker he just didn't have that

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same fundraising profile and he was

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still putting his operation together and

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so there was this real imbalance in some

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of the house races and that has

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continued throughout uh this year but

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you know on the Senate side it's just

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been so interesting because Republicans

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have really concentrated their money you

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know in a couple of key States like Ohio

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and Pennsylvania Montana there also is

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just this concern that there's a trickle

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down effect with Trump you know raising

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less money than Democrats and maybe

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doing less to help um some of the

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candidates who really need it in those

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down ballot races past presidential

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Republican candidates have been more

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generous than Trump has in helping with

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down ballot races and so I think that is

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continuing to be a concern for the GOP

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as things move forward and Republicans

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really starting to get some some Jitters

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about that yeah and of course KLA

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Harris's campaign has sent I think it

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was $25 million to Congressional

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Democrats campaigns we haven't seen a

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similar investment from Trump I'm also

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recalling back in the 2020 cycle after

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Trump lost in the general election and

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we still had these Georgia special

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elections that were going to be

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determining control of the Senate and

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Trump was a lot more focused on his own

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election contest than trying to help

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Republicans win the Senate necessarily

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which I think was part of the reason

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after January 6th that some Republicans

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were content to try and distance

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themselves from this guy because they

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felt like he wasn't really being a team

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player uh we don't need to get into his

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brand right yeah exactly we don't need

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to get into all of that today but um Ma

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I also wanted to talk to you about the

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actual impact of this money I I think

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that after the 2016 election Donald

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Trump was pretty well outspent and of

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course he won and there was a lot of

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talk about like well does campaign money

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actually really matter in politics

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anymore you know we're so polarized as a

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country and you can get your message out

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in so many other ways that are pretty

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cheap you know social media things like

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that it's been interesting to me that

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Democrats have been spending more than

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Republicans in this election cycle for a

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while now we reported last October when

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Joe Biden was still in the race that he

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was planning to spend tens of millions

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of dollars to boost his poll numbers and

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of course that didn't really seem to

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work very well what's your take on like

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how much this all matters and could make

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a difference in the end well I think

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that's what what we're all watching for

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I mean it's it is so striking the

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numbers that we've been talking about

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and the fact that they you know really

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haven't moved haris in any significant

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way ahead of trump that the race is

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still basically a tie even though she

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has this enormous spending advantage and

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I think that that does reflect as you

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said how where we are as a country how

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polarized the electorate is how baked in

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the electorate is I mean I think it'll

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probably knock our socks off when we see

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like how much was spent per vote um at

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the end of this cycle but you know she

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has been able also as we mentioned to

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spend so much more on digital ads

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desktop and mobile almost a three to one

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advantage as my uh colleagues found in

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in their spending story you know so

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we'll see if those messages get to that

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that tiny sliver of Voters that they're

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trying to persuade but it is really

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striking that there's so much money

play25:00

being spent for so few people you know

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changing their minds yeah the the way I

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look at it is

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always of course it matters to some

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degree maybe it doesn't matter as much

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as it used to like it's not going to

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shift the race by Five Points because

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that's just not the country that we live

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in right now basically nothing is

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Shifting this race by five points but

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when you do have a race that's this

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close and you have enough money to get a

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little bit of an advantage in turning

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people out or you have this money that

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is going to introduce your candidate

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like if you're blanketing the airwaves

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defining kamla Harris that's an

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advantage right now if you're doing that

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a lot more than the ads that the Trump

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campaign and its Allied super packs are

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running and so that's kind of why I

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think this ultimately could matter even

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if it doesn't show up as kind of a

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landslide victory that is commensurate

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with the financial advantage that they

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have yeah it'll be really interesting to

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watch I did want to close with a

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question that's been on my mind as we're

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talking about this money and you know

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we've been mentioning the ground

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operation and advertising and kind of

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all the direct things that this money

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can lead to but I think the flip side of

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that is what the money

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signifies what does it say that one of

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these candidates is getting a lot more

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people to contribute money to her

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campaign does that say something about

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enthusiasm in this race that Trump is

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being so far out raised and that his

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donors really aren't stepping up for him

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in a way that harrises are you know I

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think we'll get a better sense of that

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when we get the next round of campaign

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Finance reports on October 15th October

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15 um yeah so because a lot of Trump's

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small dollar donations go through a

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organization called win red so we'll be

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able to look at at a comparison of his

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small dollar donors when we get to that

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juncture by looking at those win red

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reports compared to his past campaigns

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whereas you know we have been able to

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see in more granular detail Harris's

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small dollar donations because act blue

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which is wi Red's counterpart we we do

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have that data and so we're able to look

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in a more granular way at this point but

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I think it is a real question about that

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drop off Trump has always had such a

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huge small dollar base and there's a

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theory out there among some Republicans

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that I talk to that people are just have

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been giving to him for so long that

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they're just kind of exhausted by it you

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know he was still raising just gobs of

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money after the 2020 election you know

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supposedly to help him with all of his

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um election fights for example and then

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on the flip side I do think that some of

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the excitement for kamla Harris is just

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kind of unique to her just that organic

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enthusiasm within the Democratic party

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feeling like they were locked in for so

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long with Democratic candidates that

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they just weren't that excited about and

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she's someone who is new and fresh and

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so she's able to tap into a different

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audience but we will be looking at that

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very question in more detail when we get

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that next round of reports I'll be

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marking my calendar for October 15th

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just like I used to all those years ago

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when I would pour through those FBC

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reports every quarter um which is just a

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terrible thing you know midnight on

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Deadline I yeah I don't like the

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midnight deadline I feel like noon would

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be a better deadline for all of us yeah

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definitely May thanks so much for

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joining us and and talking through all

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these things it's been really

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interesting thank you so much for having

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me I really appreciate

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it Ma Ron is a national political

play28:51

reporter covering the 2024 campaign in

play28:54

the politics of the West for the

play28:56

Washington Post we are so close to

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election day and if you want to keep up

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with everything that you should be

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knowing about the campaigns make sure

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you're subscribing to my newsletter also

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called The Campaign moment you can find

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a link in our show notes and at

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postrecurrence

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we'll be back in your feed Friday with

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our regularly scheduled round table I'm

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Aaron Blake see you later this week

play29:38

[Music]

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