Langganan Selebriti, Ini Strategi Buku Akik | #BincangHaru

Summary

In this engaging conversation, Tommy Wibisono, the founder of Bukuakik, shares the inspiring journey of his independent bookstore, which started from a passion for music and literature. He discusses the unique concept behind the store's name, influenced by the popularity of batu akik (gemstones), and highlights the importance of curating a diverse selection of books. Tommy emphasizes the value of community and customer interaction, the challenges of maintaining an independent bookstore, especially during the pandemic, and the innovative strategies that helped Bukuakik thrive. He invites readers to experience the joy of discovering books in their charming store in Yogyakarta.

Takeaways

• 😀 Book Akik, established in 2015, started as a personal collection showcased on Instagram before evolving into a bookstore.
• 📚 The unique name 'Book Akik' was inspired by the trend of precious stones, symbolizing that books are more valuable than stones.
• 🎨 The logo features a flying pig, inspired by George Orwell's 'Animal Farm' and the band's music, representing unconventionality and creativity.
• 💡 Book Akik differentiates itself from conventional bookstores by offering a curated selection of books based on personal taste and customer feedback.
• 👥 Interaction with customers is vital; recommendations from readers help shape the store's offerings and ensure they meet community interests.
• 🌟 Book Akik focuses on independent and diverse genres, from children's books to parenting and literary works, fostering a broad reading culture.
• 💻 The bookstore actively engages in online promotions and sales, utilizing social media to connect with customers and share their reading experiences.
• 🎉 During the pandemic, Book Akik adapted by creating online festivals to engage readers, highlighting their resilience and innovative spirit.
• 🤝 The bookstore emphasizes community, encouraging collaboration with indie publishers and supporting local talent.
• 🚀 Looking ahead, the goal is to enhance the well-being of the Book Akik team while continuing to promote literacy and book appreciation in the community.

Q & A

What is the primary focus of the video interview?

The interview focuses on the bookstore 'Bukuakik' and its founder, Tommy Wibisono, discussing the concept, operations, and experiences related to running an independent bookstore in Indonesia.

How did Tommy Wibisono start Bukuakik?

Tommy started Bukuakik in 2015 after previously creating a music magazine. He began posting his personal book collection on Instagram, which led to an interest in selling books online.

What does the name 'Bukuakik' signify?

The name 'Bukuakik' was inspired by the trend of 'batu akik' (gemstones) in Indonesia, representing the idea that books are more valuable than stones and should be celebrated similarly.

What unique concept does Bukuakik embrace regarding its logo?

Bukuakik's logo features a flying pig, which Tommy chose after reading George Orwell's 'Animal Farm' and listening to Pink Floyd. This choice was initially experimental but became popular despite some controversy.

What distinguishes independent bookstores like Bukuakik from conventional ones?

Independent bookstores like Bukuakik have more freedom to choose their product selection based on personal tastes and preferences, allowing them to cater specifically to their community's needs.

How does Bukuakik select the books it sells?

Bukuakik primarily sells books that Tommy personally enjoys, engages with customers to hear their recommendations, and collaborates with publishers to source new titles.

What challenges did Bukuakik face during the pandemic?

During the initial stages of the pandemic, Bukuakik faced significant challenges but responded by creating online festivals and events to engage readers and promote their offerings.

How does Bukuakik maintain customer loyalty?

Bukuakik focuses on building relationships with customers, treating them as friends, and engaging with them both online and offline to foster a sense of community.

What role does social media play in Bukuakik's operations?

Social media is crucial for Bukuakik's marketing and customer interaction, allowing them to share experiences, promote books, and engage with a wider audience.

What future aspirations does Tommy have for Bukuakik?

Tommy aims for Bukuakik to provide a comprehensive support system for his team, ensuring their well-being and contributing positively to the community while continuing to grow the bookstore.