Cerita Usaha Mantan Guru Honor, Yang Kini Sukses Ekspor Keripik Tempe 10 Kontainer Ke Korea Selatan

Summary

Hendra Agustira, the owner of Oceans tempeh chips, shares his journey of building a business from humble beginnings. Initially struggling with low income as a teacher and part-time employee, he found inspiration in his community's social gatherings. Utilizing local ingredients, he experimented with tempeh production and faced challenges in sourcing materials and overcoming rejection from retailers. Despite setbacks, he persevered, developing unique products that gained traction in the market, including successful exports to Korea. Hendra's story emphasizes resilience, community empowerment, and the importance of taking action to turn dreams into reality.

Takeaways

• 😀 Hendra Agustira is the owner of Ocean's tempe chips, focusing on the entire production process from raw materials to the final product.
• 🕰️ He began his entrepreneurial journey in 2012 while working multiple jobs, including teaching and working at Telkom.
• 🌱 The idea for tempe chips originated from his desire to empower local mothers in his community by utilizing abundant local resources like cassava and bananas.
• 📈 Hendra faced challenges during peak demand periods, struggling with supply shortages compared to larger companies, which motivated him to find sustainable, year-round materials.
• 👥 He learned production techniques from a former employee and emphasized the importance of observing and experimenting to improve his processes.
• 🤝 Hendra initially encountered rejection while introducing his product to local stores but persisted and eventually gained acceptance.
• 💡 The brand name 'Ocean' is derived from a playful adaptation of his wife's nickname, aiming to create a marketable and appealing identity.
• 📦 The product has expanded into various markets, including local stores, minimarkets like Indomaret, and even international exports to South Korea.
• 🚀 Hendra's goal is to ensure the well-being of his employees and community, promoting sustainable livelihoods through his business.
• 💪 He encourages aspiring entrepreneurs to take action and learn from failures, emphasizing that initial investment is secondary to commitment and courage in starting a business.

Q & A

Who is Hendra Agustira?

Hendra Agustira is the owner of a tempeh chip product brand called Oceans, focusing on the production of tempeh chips from start to finish.

What inspired Hendra to start his business?

Hendra was inspired to create his business after noticing a need for income generation among local mothers while also utilizing local agricultural resources like cassava and bananas.

What challenges did Hendra face when starting his business?

He faced challenges such as a lack of raw materials during high demand seasons and competition from larger companies, which led to higher prices.

How did Hendra learn to make tempeh chips?

Hendra learned to make tempeh chips by observing a former employee who was skilled in the process, which motivated him to experiment at home.

What is the production process for tempeh chips described in the transcript?

The production process includes multiple stages: washing the beans, boiling them, fermenting them, mixing with flour, and finally frying, taking about five days in total.

What is Hendra's approach to business challenges?

Hendra believes in taking action rather than overthinking, emphasizing that mistakes are valuable learning experiences for future improvements.

What are some of the achievements of Hendra's business?

Hendra's business has expanded to include sales in various local stores, minimarkets like Indomaret, and even exports to South Korea.

What is the significance of tempeh in Indonesian culture?

Tempeh is a staple food in Indonesia and is a common source of protein, making it an essential ingredient in many local diets.

How does Hendra support his employees and the local community?

Hendra aims to empower people in his community by providing job opportunities and ensuring that his business contributes to their welfare.

What are Hendra's future aspirations for his business?

Hendra hopes to grow his business into a larger enterprise that can provide a better livelihood for both his family and his employees.