Mempresentasikan Produk yang Sudah Memiliki Hak Cipta maupun Hak Paten

Summary

The speaker from 11th grade Multimedia 1 presents a product called 'Rocky,' a chocolate-covered biscuit stick from Sagiko. The product has trademark and patent rights and is inspired by a similar Japanese snack, 'Pocky,' introduced by Ezaki Glico in 1963. Initially, the entire stick was coated in chocolate, but due to packaging costs, a portion of the stick was left uncovered to serve as a handle. Rocky is marketed under different names in various regions, such as 'Mikado' in Europe. The presentation highlights its journey to success and product innovation.

Takeaways

• 😀 Introduction by a student from class 11 multimedia 1, presenting a copyrighted and patented product called 'Rocky'.
• 🍫 Rocky is a chocolate-coated biscuit stick, produced by Sagiko, originating from butter pretzel sticks introduced by Ezaki Glico in 1963.
• 🍬 Ezaki Glico's first snack was a stick-shaped pretzel product called 'Butterfly S'.
• 💡 The initial fully chocolate-coated biscuit sticks had the issue of making hands dirty when eating.
• 💰 To reduce packaging costs, only part of the stick was dipped in chocolate, leaving a 2 cm section as a handle.
• 📦 The new packaging was simplified to small boxes containing 40 sticks, eliminating the need for individual wrapping.
• 🏷️ The brand 'Pocky' was registered in 1966, and its first sales began in Hiroshima with accompanying TV and print advertisements.
• 🌏 The product was sold under different names globally: 'Mikado' in Europe and 'Rocky' in Malaysia.
• 🔬 The technique for leaving part of the stick uncovered by chocolate was patented in 1969 as a utility model by Ezaki Glico.
• 🛡️ The '®' symbol indicates that the trademark is officially registered and must be renewed regularly, typically every five years.

Q & A

What is the main product being discussed in the presentation?

The main product being discussed is Rocky, a chocolate-coated biscuit stick produced by Sagiko.

What was the original form of the product before it became Rocky?

The original form of the product was a butter pretzel stick introduced by Ezaki Glico in 1963, called 'Butterfly.'

What problem did the company face when the biscuit sticks were fully coated with chocolate?

The fully coated biscuit sticks would make the eater's hands dirty, and wrapping each stick individually with foil was expensive.

How did the company solve the issue of messy hands while eating the product?

The company solved the issue by leaving a 2 cm section of the biscuit stick uncoated with chocolate, creating a 'handle' that eliminated the need for foil wrapping.

When was Pocky registered as a trademark, and in which country did the product first become popular?

Pocky was registered as a trademark in 1966, and it first became popular in Japan, with initial sales starting in the Hiroshima prefecture.

What is the difference between the product name in Japan and Malaysia?

In Japan, the product is called Pocky, while in Malaysia it is sold under the name Rocky.

What innovation did Ezaki Glico patent in 1969 regarding the biscuit stick?

Ezaki Glico patented the technique of leaving part of the chocolate stick uncovered to serve as a handle, making it easier to eat without making a mess.

Why does the packaging of Pocky (or Rocky) feature the 'R' symbol?

The 'R' symbol signifies that the product's trademark is officially registered, indicating its exclusive ownership by the company.

What is the significance of the utilitarian model patent registered by Ezaki Glico in 1969?

The utilitarian model patent protected the innovative design of leaving part of the biscuit uncoated, a key feature that contributed to the product's success.

How does the company maintain the rights to the registered trademark?

The company must regularly renew the registration of the trademark, typically every five years, to maintain exclusive rights to the product's brand name.