I RANKED EVERY LEAD GEN METHOD (TIER LIST)

Summary

In this video, the speaker ranks seven lead generation methods based on cost-benefit ratio, strengths, and weaknesses. They share insights from their AI development studio, discussing SEO, paid ads, cold email systems, appointment setters, referral programs, organic social media, and community building. Each method is critically evaluated, highlighting factors like scalability, cost, effectiveness, and potential pitfalls. The speaker emphasizes the importance of tailored approaches depending on business size and goals, while promoting their services in AI and automation. The video ends with advice on not letting success or failure affect one's mindset.

Takeaways

• 📊 The video ranks seven lead generation methods based on cost-benefit ratio, highlighting strengths and weaknesses of each.
• 🔍 SEO is great for building awareness and social proof but can be expensive, complex, and luck-based due to fierce competition.
• 💰 Paid ads are scalable but expensive and saturated, with inconsistent results, making them more suitable for large companies.
• 📧 Cold email is cost-effective, passive, and scalable, especially for B2B, though setting up the right infrastructure can be complex.
• ☎️ Appointment setters are rated poorly due to inexperience, human error, and weak results, with AI being suggested as a better alternative.
• 🤝 Referral programs are highly effective and leverage satisfied customers, though they take time to build momentum.
• 📱 Social media organic growth is free and great for engagement, but it requires time, consistency, and algorithm adaptability.
• 👥 Community building fosters loyalty and engagement but is slow to yield results and requires constant nurturing to maintain activity.
• 🧠 AI solutions, especially in automation and appointment setting, are encouraged as cost-effective, scalable alternatives to human-based methods.
• ⚖️ The overall ranking puts cold email and referral programs in S-tier, while paid ads, community building, and social media organic rank in A and B, and appointment setters are the lowest ranked at D.

Q & A

What is the main criterion for ranking the lead generation methods in the video?

The main criterion for ranking the lead generation methods is the cost-benefit ratio, followed by their respective strengths and weaknesses.

Why does the speaker consider SEO to be a good option for newer service offerings?

SEO is effective for newer service offerings because if you rank for a new problem or solution, you can benefit significantly, as there is less competition early on.

What are some of the weaknesses of SEO according to the speaker?

SEO can be expensive if outsourced, requires ongoing research and refinement, is often luck-based due to competition, and can be fiercely competitive since it’s easy to implement for those with the right knowledge and resources.

Why does the speaker rank paid ads lower despite their scalability?

Paid ads are ranked lower because they can be very expensive, highly saturated, require constant updates to creatives, and ad accounts can sometimes get shut down, making it an unreliable method for smaller companies.

What makes cold email systems a preferred method for the speaker?

The speaker prefers cold email systems due to their scalability at a low cost, ability to reach large audiences, and their low-risk and passive nature. They are effective for B2B businesses and suitable for businesses of all sizes.

What is one major limitation of using cold emails for lead generation?

Cold emails are mostly effective for B2B, as emailing personal addresses for B2C products can be illegal in many regions.

Why does the speaker criticize the use of appointment setters?

The speaker criticizes appointment setters because they often involve inexperienced individuals, result in low-quality leads, and require payment based on performance. The process is also time-consuming and involves a lot of human error.

What are the advantages of referral programs according to the speaker?

Referral programs are cost-effective, leverage satisfied customers to generate new leads, and build a high level of trust since the lead is coming from someone they already know. They also have an exponential growth effect over time.

Why is social media organic growth considered unpredictable by the speaker?

Social media organic growth is considered unpredictable because it relies heavily on algorithms that can change frequently, making visibility inconsistent. Additionally, it requires time-consuming consistent posting and engagement.

How does the speaker view community building as a lead generation method?

Community building is viewed as a method that can create strong brand loyalty, foster long-term engagement, and convert passive users into brand advocates. However, it is slow to yield results and harder to scale compared to other methods.