Why TikToks SUDDENLY Stop Getting Views

Summary

This video dives into the TikTok algorithm, explaining why your views often start strong but quickly drop. It breaks down the two phases of the algorithm: the testing phase and the traffic phase, and how each determines if a video goes viral. The creator provides seven key strategies to help videos perform well, including focusing on a single topic, doing research, increasing posting frequency, and leveraging trends. It also discusses TikTok shadowbanning, how to avoid it, and what to do if your views drop. By following these steps, you can improve your chances of consistent viral success.

Takeaways

• 📈 TikTok views often spike quickly but then drop off suddenly due to how the algorithm works.
• 📊 The TikTok algorithm operates in two phases: a testing phase and a traffic phase.
• 🧐 In the testing phase, TikTok shows your video to a sample of around 200 viewers to gauge performance.
• 🚦 Videos that perform well in the testing phase advance to the traffic phase, where they can reach larger audiences.
• 🛑 The algorithm checks for swiping behavior and watch time percentage to decide whether to push a video further.
• 🏆 Success in the testing phase depends on how well your video performs against similar content from other creators.
• 🔍 To increase your chances of going viral, focus on one consistent topic, do research on trends, and create your own version of viral content.
• ⏳ Posting frequency matters, but prioritize quality and research over quantity.
• 📅 The timing of content relevance is more important than the actual time of day you post.
• ⚠️ Shadow banning is real but often happens when users violate TikTok’s terms of service, act spammy, or post duplicate content across multiple accounts.

Q & A

What are the two phases of the TikTok algorithm?

The TikTok algorithm consists of two phases: the testing phase and the traffic phase. In the testing phase, the algorithm shows your video to a sample audience of about 200 people to see how it performs. If it performs well, it moves to the traffic phase where TikTok pushes the video to a wider audience.

Why do TikTok videos often receive a quick spike in views and then drop off suddenly?

TikTok videos often start with a spike in views because they are initially shown to a sample audience during the testing phase. If the video performs well, it may continue receiving views in the traffic phase. However, if it doesn't perform well enough, the algorithm stops promoting it, leading to a sudden drop in views.

What key metrics does TikTok use to determine if a video will go viral?

TikTok primarily looks at two metrics in the test phase: how many people swipe away from your video and how long people watch the video. High engagement and retention rates help a video move forward into the traffic phase and potentially go viral.

How can posting on one topic help improve TikTok video performance?

Posting consistently on one topic helps the algorithm understand what your content is about and who your target audience is. This allows the algorithm to show your videos to more relevant viewers, increasing the chances of success in the testing phase.

Why is it important to do research on other creators' successful videos?

Researching other creators' successful videos helps you identify patterns in content that works, such as topics, formats, and trends. By making your own version of videos that are already performing well, you increase your chances of creating viral content.

What is the ideal posting frequency recommended for TikTok?

It is recommended to post 1 to 3 times a day. Posting more frequently helps you learn what works faster, but it’s important not to sacrifice quality for quantity. Focus on creating high-quality, well-researched content even if you post less frequently.

Does the time of day you post on TikTok affect your video’s performance?

No, the time of day you post on TikTok doesn't significantly affect video performance. What matters more is the timing of the content and whether it’s relevant and recent within your niche.

How do trends influence TikTok video performance?

Using trending sounds, formats, and hooks can give your content an extra push in the algorithm. By incorporating trends, you increase the likelihood of your video getting more exposure and going viral.

What should you focus on in the first 3 seconds of a TikTok video?

The first 3 seconds of a TikTok video should grab the viewer's attention and stop them from scrolling. Use a strong hook, headline text, or an interesting visual to engage viewers immediately.

What are the common reasons for being shadowbanned on TikTok?

Common reasons for being shadowbanned include posting the same video on multiple accounts, violating TikTok’s terms of service, being spammy by posting excessively, or using unoriginal content without proper modification.