New way to make $1,000 a week as a copywriter

Summary

In this video, the speaker discusses the challenges of attracting clients as a copywriter and how to overcome them. The main strategy focuses on offering Instagram captions as a valuable service to businesses, explaining how captions can increase post engagement and visibility. By demonstrating value with captions, the speaker highlights the potential to eventually pitch other services like email marketing. The approach is creative, showing how to leverage simple tools to grow a business and gain clients effectively.

Takeaways

• 😀 Focus on offering Instagram captions instead of traditional email copywriting to stand out in a saturated market.
• 😀 Captions can increase engagement by encouraging people to spend more time on posts, boosting visibility and reach.
• 😀 The goal is to get clients interested in captions first, then expand into other services like email copywriting.
• 😀 Using Instagram captions as a stepping stone allows you to build trust and eventually pitch higher-value services.
• 😀 Instead of cold emailing, use Instagram DMs to directly reach out to potential clients and offer value through captions.
• 😀 Make your pitch clear: Instagram captions drive engagement and more views, which leads to more business for your clients.
• 😀 Business owners are tired of the same pitch for email copywriting, so offering something fresh (captions) helps you stand out.
• 😀 Write captions in three styles: narrative, descriptive, and amplifying, depending on the context of the post.
• 😀 The process of writing captions is simpler than writing full email copy, making it an easier service to offer.
• 😀 By providing Instagram captions, you’re not only showcasing your skills but also increasing clients' chances of making money through engagement.
• 😀 Once you prove yourself with captions, you can upsell higher-paying services like email copywriting or other forms of content writing.

Q & A

What challenge is the speaker facing at the beginning of the script?

The speaker is struggling to get clients and facing rejection every day, specifically in terms of people not wanting emails or ads.

Why does the speaker mention captions as a solution?

Captions are presented as a solution because they increase engagement on posts by encouraging people to stay longer, which leads to more views and ultimately more business.

What is the sales pitch the speaker uses to convince clients to use captions?

The sales pitch is that using captions can help increase engagement on social media posts, leading to higher visibility, more views, and ultimately more business and income.

How does the speaker suggest reaching out to potential clients?

The speaker suggests reaching out to potential clients by offering captions as an alternative to emails or ads, showcasing the benefits of higher engagement and visibility.

What does the speaker mean by 'bang' in the context of their sales pitch?

In this context, 'bang' is used to emphasize the simplicity and effectiveness of the pitch, suggesting that the solution (captions) is straightforward and impactful.

Why does the speaker emphasize using your 'brain' in the sales process?

The speaker emphasizes using your 'brain' to encourage thinking creatively and applying a straightforward, logical approach to selling captions as a valuable service.

How does the speaker suggest overcoming the difficulty of getting clients?

The speaker suggests thinking of an alternative service, like captions, that people might want, thereby addressing the problem of rejection by offering something with tangible benefits.

What role does engagement play in the speaker's approach to gaining clients?

Engagement plays a crucial role, as the speaker believes that the longer someone stays on a post (due to captions), the more likely the post is to get pushed out to a wider audience, increasing views and business opportunities.

Why does the speaker mention that women smirked when they heard the pitch?

The speaker implies that the pitch is so straightforward and effective that it resonates easily with the audience, particularly women, suggesting that the concept is universally appealing.

What is the key takeaway from the speaker's approach to selling captions?

The key takeaway is that offering a simple, logical service like captions can lead to increased engagement, more views, and ultimately more business, making it an appealing offer to potential clients.