Get Ahead of 99% of people (*in just 3 month) - 12 WEEK YEAR
Summary
TLDRThe video script presents a compelling approach to goal setting and productivity through the lens of 'The 12 Week Year' by Brian Moran and Michael Lennington. It challenges the traditional annual planning model, suggesting it's inefficient and delays achievement. Instead, the authors propose a 12-week cycle that eliminates seasonal distractions, shortens planning horizons for more accurate action plans, and accelerates the sense of urgency, leading to more frequent accomplishments and course corrections. The script outlines a four-step process: envisioning a clear goal, planning execution, controlling the process through weekly reviews and adjustments, and measuring progress with an emphasis on execution over results. Additional tips include time management, focusing on strengths, and the importance of sleep and rest for maintaining productivity. The summary aims to distill the core message of the book into a concise and engaging format.
Takeaways
- 📅 **12-Week Year Concept**: The traditional 12-month planning is less effective; instead, adopt a 12-week year where each week counts as a month to increase productivity and urgency.
- 🎯 **Clear Vision**: Before setting goals, have a clear vision of what you want to achieve by the end of the year, imagining a perfect year outcome.
- 📝 **Plan Execution**: Identify key goals and the essential tasks required to achieve them, breaking them down into a 12-week plan with clear weekly objectives.
- 🤔 **Ask 'Who', Not 'How'**: Shift your focus from figuring out how to do tasks to identifying who can do them for you, leveraging the expertise of others.
- 🔄 **Control Your Process**: Regularly review your progress and adjust your weekly plans to ensure you're on track to meet your goals.
- 📊 **Measure Progress**: Use two types of measurements: one for results and another for execution, focusing more on execution to ensure tasks are completed.
- ⏰ **Time Management**: Divide your day into strategic, buffer, and breakout blocks to manage time effectively and reduce interruptions.
- 🚫 **Work-Life Imbalance**: Recognize that work-life balance is a myth; instead, create intentional imbalances by focusing energy on key areas of life at different times.
- 🎯 **Limit Goals**: Avoid setting too many goals which can lead to spreading yourself too thin and reduce the chances of success.
- 🛌 **Sleep Well**: Prioritize sleep as it is crucial for productivity and overall well-being, despite the tendency to sacrifice it during busy times.
- 🎉 **Celebrate Progress**: Even if you don't reach your goals, celebrate the progress made and use it as motivation to start the next 12-week cycle.
Q & A
What is the main argument of the book '12 Week Year' by Brian Moran and Michael Lennington?
-The main argument of the book '12 Week Year' is that traditional annualized planning and goal setting are ineffective and waste time. Instead, the authors propose a 12-week year program where each week counts as a month, which keeps the deadlines in sight and increases productivity and urgency.
How does the 12-week year program differ from traditional annual planning?
-The 12-week year program differs from traditional annual planning by eliminating the concept of seasons and making each week count as a month. This approach emphasizes the importance of each day and week, leading to more frequent productivity spikes and earlier goal achievement.
What is the significance of focusing on execution rather than results in the context of the 12-week year program?
-Focusing on execution rather than results is significant because it ensures that the necessary actions are being taken consistently. This approach increases the likelihood of achieving goals, as it is the consistent execution of tasks that ultimately leads to the desired results.
What is the 'who' question as mentioned in the script, and why is it important?
-The 'who' question is a strategic approach to task completion that involves identifying who can do the task for you, rather than how you can do it yourself. It's important because it leverages the expertise of others, saves time, and can improve the quality of output by involving professionals in the tasks.
How does managing your time by splitting your day into blocks help in achieving goals?
-Managing your time by splitting your day into blocks helps in achieving goals by creating dedicated time for strategic tasks, buffer tasks, and rest. This method minimizes interruptions and ensures that high-priority tasks are given the attention they need.
What is the concept of 'intentional imbalance' in the context of work-life balance?
-The concept of 'intentional imbalance' suggests that instead of trying to equally balance all areas of life, one should intentionally focus more time and energy on one or two areas that are most important for achieving their goals. This approach allows for more energy to be directed towards the areas that will yield the most significant results.
Why is creating a routine important for successful execution of a plan?
-Creating a routine is important for successful execution of a plan because it provides structure and consistency. A routine helps to automate certain tasks, reducing the need for decision-making and ensuring that tasks are completed as planned.
What is the significance of sleep in the context of productivity and achieving goals?
-Sleep is crucial for productivity and achieving goals because it allows the mind and body to rest and recharge. Lack of sleep can lead to decreased focus, poor decision-making, and reduced energy levels, which can hinder progress towards goals.
How does multitasking affect one's ability to achieve goals?
-Multitasking can negatively affect one's ability to achieve goals because it spreads attention too thin across multiple tasks. This can lead to reduced focus, increased stress, and a lower quality of work, ultimately resulting in mediocre outcomes.
What is the importance of celebrating progress, even if the goal is not fully achieved?
-Celebrating progress is important because it acknowledges the effort and steps taken towards the goal. It provides motivation and a positive reinforcement that can help maintain momentum and encourage continued effort, even if the goal has not been fully achieved.
What is the four-step formula outlined in the script for achieving goals?
-The four-step formula outlined in the script is: 1) Create a Clear Vision of your goals, 2) Plan how you will execute your vision, 3) Control your process by evaluating the past week and planning for the new week, and 4) Measure your progress, focusing more on execution.
Outlines
📈 Accelerating Goal Achievement with the 12-Week Year
The first paragraph introduces the concept of the 12-Week Year, a method that aims to accomplish in 12 weeks what typically takes a year. Authored by Brian Moran and Michael Lennington, the book criticizes traditional annual goal-setting as inefficient. It proposes a restructured time management approach where weeks replace months, emphasizing the significance of daily and weekly productivity. The authors argue that this method keeps deadlines in sight, allowing for more frequent assessment and course correction, and enables more frequent periods of relaxation and celebration upon achieving goals. The paragraph outlines a four-step process: Vision, Execution Planning, Process Control, and Progress Measurement, advocating for dreaming big and planning meticulously to achieve set goals efficiently.
🤔 The Power of 'Who' Over 'How' in Delegation
The second paragraph shifts the focus from how to achieve tasks to who can achieve them, referencing Dan Sullivan's book 'Who Not How'. It suggests that asking 'who' instead of 'how' can lead to more efficient delegation and better use of expertise. The paragraph also emphasizes the importance of controlling one's process by reviewing past progress and planning for the week ahead. It introduces the concept of measuring both the results and the execution, with a strong recommendation to focus on execution for a higher chance of success. The author shares personal tips for effective time management, including managing time in blocks, maintaining an intentional imbalance in life priorities, and avoiding multitasking.
🛠️ Implementing the 12-Week Year Strategy with Practical Tips
The third paragraph provides practical advice for implementing the strategies discussed in the video. It covers managing time effectively by dividing the day into strategic, buffer, and breakout blocks. The paragraph busts the myth of work-life balance, advocating instead for intentional imbalance by focusing energy on key areas of life at different times. It advises against setting too many goals, creating a routine, designing a model week, leveraging personal strengths, and the importance of saying no to non-essential commitments. The speaker also warns against the dangers of multitasking and the acceptance that not all tasks will be completed. Finally, the paragraph encourages celebrating progress, even if goals are not fully met, and highlights the importance of sleep for productivity and overall well-being.
Mindmap
Keywords
💡12 Week Year
💡Annual Goals
💡Productivity
💡Vision
💡Execution
💡Process Control
💡Progress Measurement
💡Strategic Tasks
💡Buffer Block
💡Breakout Block
💡Intentional Imbalance
Highlights
The 12 Week Year program by Brian Moran and Michael Lennington challenges traditional annual goal setting and proposes a more effective 12-week planning cycle.
Seasons are irrelevant in the 12-week year; each week takes the place of a month, emphasizing the importance of daily and weekly productivity.
With a 12-week deadline always in sight, there's less tendency to procrastinate, as the pressure to produce results is constant.
A 12-week plan allows for more accurate planning and execution by reducing reliance on long-term assumptions and theories.
The 12-week year enables more frequent course corrections and feedback, avoiding the year-end surprise of failure or success.
The program offers four opportunities for relaxation and celebration, promoting a healthier work-life balance.
Visioning is crucial before setting goals; one should dream big and envision what a perfect year looks like without immediate concern for how to achieve it.
Identifying clear goals and planning key tasks is essential for execution; focusing on a few essential goals can lead to better results.
The 'who' question is more important than the 'how' for effective delegation and leveraging the expertise of others.
Controlling the process involves weekly reviews of progress and planning for the upcoming week to stay on track.
Measuring progress is vital, with a focus on execution rather than just results, as it provides a clearer picture of the actions leading to outcomes.
Maintaining a high execution score (85% or more) increases the likelihood of achieving goals.
Time management is improved by dividing the day into strategic, buffer, and breakout blocks to optimize focus and productivity.
Work-life balance is a myth; intentional imbalance by focusing energy on key areas leads to success.
Avoiding too many goals prevents energy drain and increases the likelihood of success.
Creating a routine and a model week helps ensure plans are realistic and achievable.
Focusing on strengths rather than weaknesses in task selection leads to more efficient execution.
Saying 'no' to non-essential commitments allows for better focus on strategic tasks.
Avoiding multitasking and focusing on one task at a time improves the quality of work and prevents burnout.
Accepting that not all tasks will be completed and focusing on strategic tasks is a realistic approach to productivity.
Celebrating progress, even if goals are not fully met, is important for maintaining motivation and starting fresh cycles.
Sleep is crucial for productivity and should not be compromised, despite its tendency to be the first thing sacrificed.
Transcripts
I have a question would you like to
achieve your one-year goals in just 3
months if you answered yes then keep
watching because today I'm going to
summarize a book called 12 week year get
more done in 12 weeks than others do in
12 months written by Brian Moran and
Michael lennington most businesses and
people set annual goals and create
12-month plans you also do this in your
own life you set a New Year's resolution
on January 1st and commit to changing
your life by December 31st the author's
of the book argue that this type of
thinking and planning is not effective
wastes so much time and stops you from
achieving your goals if annualized
planning doesn't work then what is the
alternative the authors argue that a
better alternative is the 12we year
program and here's why first within the
12we year program Seasons don't exist
there is no summer there is no winter
there is no Autumn a week now takes the
place of a month and each day accounts
for a week through this lens you can see
how important each day and week become
second all the excitement and
productivity of the year-end push now
happens four times a year your deadline
is always in sight so you stop telling
yourself that there's still plenty of
time if you have a slow week you might
be able to make it up the following week
but you know you can't have too many bad
weeks if you are going to be successful
at the end of 12 weeks this mindset
makes every day important and the need
to produce results every week becomes
vital third you can't possibly predict
every action you will take over a
12-month period so any plan you make
will be based on assumptions and
theories in contrast a 12-week plan
removes assumptions because the time
frame is short enough for you to make an
accurate plan and execute it
successfully fourth instead of waiting
until December to find out if you failed
or succeeded you find out much sooner
and course correct no need to wait
another year finally the fifth benefit
is the relaxation and celebration you
look forward to after all your hard work
you now have four opportunities to
reflect on your achievements and take a
few days off to recharge and when you
come back you have a fresh start again
if for some reason your first 12 weeks
didn't work out as you had hoped you
don't have to wait another year you have
three more chances to get it right and
finish the year strong if these benefits
excite you then here is the four-step
formula step number one
Vision everything around you such as
your computer or the phone you're using
now is created Twice first it started as
an idea or Vision in somebody's head and
second it was created in physical form
in some factories what I'm trying to say
is this before you set goals you need to
get crystal clear about your destination
about your vision for the year imagine
it this way imagine the year has ended
and you look back and see that you have
achieved all the things for that year
what does does that perfect year look
like how much are you earning do you
finally have your own business are you
earning 10 grand per month are you in
great shape as you have always wanted
this is a kind of dreaming stage you are
dreaming about your perfect year don't
let your analytical mind come in and say
how the hell will you achieve all that
in 12 weeks it's not
realistic this is not the time for how
we will get there as well it is time to
dream and dream big why dream big
because soon you will push yourself
beyond your comfort zone and if it is
not big and exciting enough you will
give up step number two plan your
execution now that you know where you
want to go it's time to plan how you
will get there first you need to find a
clear goal you might have more than one
goal but don't overwhelm yourself with
too many goals the key is to identify a
few essential ones that if achieved
would bring you the results you want
second list all the key tasks for that
goal and plan how you will get them done
apply the same logic you applied to
goals and focus on key tasks for example
your goal might be to earn $120,000 for
the year now how do you plan to earn
that amount of money within 12 weeks
will you earn 10 grand in the first week
another 10 grand in the second week and
continue at this rate for the rest of
the time or will the first four weeks
have no earnings but in the remaining
eight weeks you will earn 15 grand per
month the goal at this stage is to plan
each week and identify what results need
to be achieved by the end of the week
and what tasks need to be done each week
needs to be planned in advance and it
should look like this the goal at the
top of the page for that week and the
list of tasks to achieve that goal now
when you are planning one of the most
often questions you will be asking
yourself is how how do I get this task
done within 1 week or how do I get this
big goal achieved within 3 weeks
let me tell you a little secret you are
asking the wrong question you shouldn't
be asking how you should be asking who I
recently read a book called who not how
by one of the greatest business coaches
Dan Sullivan Dan says when we want
something done we are trained to ask how
can I do this this is the wrong question
the right question is who can do this
for me for example if you need to design
a logo you need to ask who can do this
for me instead of how can I do this you
might say well I have no idea how to
find a logo designer so I will figure
out how I do it myself well if you don't
know who can design a logo then you need
to find another person who will find you
a logo designer again you need another
who question not a how question this
sounds so simple and it is simple but
don't let the Simplicity fool you asking
who is not natural for us so it will
take quite some effort to shift your
mindset once you start asking the who
question the doors open up for you it
saves you so much time and money plus
improves the quality of your output
because you are involving others who are
experts at what they do step number
three control your process the idea is
simple at the beginning of each week
ideally on Monday review the progress
you made in the last week did you
complete all the tasks for the past week
or not in the next step I will explain
how to measure your progress once the
evaluation of the last week is done then
create a new weekly plan for the coming
week check your weekly plan every day to
ensure you are completing the right
tasks and the timeline of your week
still makes sense if it does then keep
moving if not review the plan to
restructure the tasks in order to
achieve the week's
goal step number four four measure your
progress you can't know if you are
progressing without measuring it this is
actually one of my favorite parts of the
book and here is why I like it the
author recommends two types of measuring
systems one for the results and another
one for your execution for example let
us say you want to lose 1 kilo of weight
per week and to achieve that you have
planned that you will exercise five
times a week and need 2,000 calories a
day using this example we can say that
measurement of the result is the amount
of weight lost in one week did you lose
1 kilo in the past week or not this is
the measurement of the result however
the measurement of execution is
different it is the number of tasks you
completed to achieve that result in this
example it was 5 days of exercising and
eating under 2,000 calories per day did
you exercise for 5 days and eat under
2,000 calories every single day if yes
then you have a 100% execution score
this this is the measurement of
execution the author says you should
focus more on measuring execution rather
than the results people who focus on
more execution have a higher chance of
reaching their goals compared to people
who focus on measuring their results
only using the above weight loss example
if the only thing you measure is the
result losing 1 kilo per week then you
will probably get discouraged once you
step on the scale and see that you
haven't lost anything for that week on
the other hand if you focus on the
execution you know that result will come
because you are doing all the right
things the author says if you complete
85% or more of your tasks every week
results will come and you will reach
your goals you might not see the result
for one week but the next week you will
probably see it if you stick to
executing your plan you might ask what
if the result doesn't come after 2 or 3
weeks well that means something is wrong
with your plan and it has to change for
example maybe you have calculated the
calories wrong you had to eat5 100
calories instead of 2,000 in order to
achieve the result you wanted this is
why it is important to measure both the
result and execution and keep them
separate so to quickly summarize the
four-step formula number one create a
Clear Vision number two plan how you
will execute your vision number three
control your process by evaluating the
past week and planning for the new week
four measure your progress and focus
more on execution if you would like to
stop watching at this point you can do
that you already got the core of the
message of the book in my opinion
however I have 10 small tips that will
make it very easy for you to implement
this four-step formula here they are tip
number one manage your time well by
splitting your day into blocks it takes
approximately 15 minutes for you to get
back to your tasks when you're stopped
to check emails or text messages on
average 28% of employees days are spent
managing interruptions and refocusing on
what they are doing in a 40-hour work
week that is 11 hours of time wasted
that is why the author advises
separating your day into three blocks
block number one strategic block this is
the time block where you work on
strategic tasks minimum 3 hours no
emails no talking to colleagues no
daydreaming about what you are going to
eat for lunch block number two buffer
block the purpose of this block is to
handle those small tasks such as emails
or calling your mom Etc block number
three breakout block success is not
about working hard all the time you must
allow your mind to rest and recharge so
you can always work at your full
capacity and focus tip number two work
life balance is a lie you struggle to
find a balance between work family
friends health and personal time so you
decide to give equal time and energy to
each of them the problem is that when
you do that you overextend yourself and
become frustrated so success can't be
achieved by balancing your time in each
area of Life success happens when you
intentionally create an imbalance and
direct the time and energy toward one or
two areas of your life different moments
in life will require different amounts
of energy and there is nothing wrong
with that the purpose of intentional
imbalance is to put your energy where
you want it to go tip number three avoid
having too many goals too many goals
mean too many strategies and obstacles
they will quickly drain your energy and
will make you give up tip number four
create a routine your execution will
suffer a lot if you don't form a routine
you need a routine for everything from
your sleep to the time you work tip
number five create your model week your
model week is kind of like your perfect
scenario where you get everything done
once you start designing your model week
you will quickly be able to say if your
plan is realistic or not if the plan
isn't n realistic you will not be able
to find space on your weekly calendar to
put some of the tasks make sure to do
this before you start your week one tip
number six avoid focusing on tasks that
involve your weaknesses most tasks you
are working on should be based on your
strengths not your weaknesses tip number
seven you are allowed to say no when
someone invites you somewhere or someone
asks you to commit to something say no
as often as you can tip number eight
don't multitask when you spread your
attention too thin over multiple
directions you are not fully applying
yourself to any tasks you are overworked
and tired burnout is a likely result and
in the end you haven't mastered anything
you've just become mediocre at several
things tip number nine some tasks will
not get done and it is okay many people
believe they can do it all and work day
and night to catch up with everything on
their plate they focus on what they can
do quickly to get it out of the way
which puts their strategic tasks in
danger some tasks will eventually fall
through the cracks and it is okay
however those tasks should never be the
Strategic ones tip number 10
celebrate even if you didn't reach your
goal you still have three more chances
and you probably made tons of progress
so celebrate and start again finally
here is a bonus tip from my personal
experience sleep well I can't emphasize
the importance of sleep it is the best
productivity tip you will ever need I
know how much my life suffers when I
don't have enough sleep but still very
often sleep is the first thing somehow I
end up sacrificing when things get tough
despite the fact that I know how
important it is so keep an eye on your
sleep this is the area I am doing my
best to improve as well in the end I
would like to mention that the reason I
summarize this book isn't that I know a
lot about planning it's quite the
opposite I quite suck at it and this was
the reason I picked up this book I
usually read books on the areas that I
want to improve and this was one of them
I hope it was a useful video thanks for
watching
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