Cara Baru ! TikTok Shop Sepi Orderan ? Coba Cara Ini Biar Banjir Resi Orderan !

Summary

This video discusses strategies for boosting sales on TikTok Shop, particularly for content creators, sellers, and affiliates. The speaker emphasizes the importance of understanding TikTok's various categories, such as video, live, and shop tab, and how each can impact sales. The video advises creating two types of content: one aimed at conversions (GMV) and another for engagement (FYP). Additionally, the speaker highlights the significance of TikTok campaigns, mixing organic content with paid ads, and staying creative to maximize exposure and sales performance. Tips for maximizing TikTok algorithms and engaging audiences are shared.

Takeaways

• 💡 Many content creators and sellers on TikTok face declining views and sales, which this video aims to address.
• 📈 To succeed on TikTok, it's essential to be creative and understand TikTok's unique strategies for promoting products.
• 🔍 Different categories of products have their own optimal promotion methods, such as using the shop tab, videos, or live streams.
• 🎯 TikTok videos can be optimized for either conversions (GMV) or engagement (FYP), and these goals require different video types.
• 💬 Videos that focus on conversions may not need high view counts but can still drive significant sales, compared to videos optimized for FYP.
• 📊 In a personal example, one of the speaker’s videos generated 32 sales and 3.7 million IDR in revenue from 243,000 views.
• 💡 Combining organic traffic with TikTok ads is key, as the speaker’s video received 68% traffic from ads and 32% organically.
• 📢 Sellers should actively participate in TikTok's campaigns (e.g., free shipping, cashback) to gain more exposure and boost sales.
• 📊 A screenshot showed the speaker generating 1 billion IDR in GMV in 2024 from campaigns alone, emphasizing their importance.
• 💪 Success on TikTok requires creativity, continuous experimentation, and understanding of both social media and e-commerce algorithms.

Q & A

What is the main problem addressed in the video?

The main problem addressed is low video views and stagnant sales on TikTok Shop, which affects both content creators and sellers.

What are the recommended strategies for improving sales on TikTok Shop?

The recommended strategies include creating two types of videos: one focused on conversions (GMV) and another targeting FYP (For You Page) for engagement. Additionally, using TikTok Ads and participating in TikTok campaigns can increase exposure and sales.

Why is it important to create both conversion-focused and engagement-focused videos?

Conversion-focused videos help drive sales even if they have low views, while engagement-focused videos increase visibility and reach but may not directly generate sales. Using both strategies ensures a balanced approach to building brand presence and driving revenue.

What is the significance of TikTok campaigns for sellers?

TikTok campaigns can provide additional exposure and help boost sales. Participating in campaigns like free shipping, cashback offers, or promotional events can significantly increase visibility and drive more traffic to a seller's store.

What are some key metrics shared in the video for analyzing TikTok sales performance?

The video mentions that the presenter’s store gets 36.4% of its sales from video content, 53.68% from product cards, and only 9.92% from live streams. These metrics highlight the effectiveness of each sales channel.

Why should sellers on TikTok pay attention to their store’s category performance?

Different categories perform better in different formats (e.g., Shop Tab, Live, or Video). By analyzing their store’s category data, sellers can tailor their content strategy to focus on the channels that yield the best results for their specific category.

What are some examples of TikTok campaign types mentioned in the video?

Examples include free shipping for new customers, cashback offers, and general free shipping campaigns. These types of campaigns help attract new customers and encourage repeat purchases.

What should sellers focus on if they want to improve sales consistently over time?

Sellers should focus on creativity and understanding TikTok’s algorithm, regularly testing different video formats, participating in campaigns, and using a mix of organic and paid ads to maximize exposure.

How does the presenter suggest handling low-performing sales on TikTok?

The presenter suggests analyzing video performance data, identifying which type of content works best, and leveraging TikTok Ads and campaigns. Sellers should also experiment with different video strategies to find what resonates with their target audience.

What is the presenter's overall sales performance on TikTok Shop for the year 2024?

The presenter shared that their store achieved 1 billion IDR (approximately $67,000 USD) in Gross Merchandise Value (GMV) from January to July 2024, showcasing the effectiveness of their strategies.