Classical Conditioning in Advertisements
Summary
TLDRThis advertisement highlights the power of belief and sacrifice, using Colin Kaepernick as a symbol. It explains how Kaepernick’s stand against police brutality led to his career sacrifice, inspiring viewers. Nike partners with Kaepernick, associating their products with his inspiring story. Initially, Nike products are a neutral stimulus, but through Kaepernick’s involvement, they become linked to the feeling of inspiration. As a result, consumers begin to view Nike as a brand that stands up for its beliefs, encouraging personal improvement with Nike products by their side.
Takeaways
- 💪 Colin Kaepernick stands up for his beliefs despite personal sacrifices, including his career and reputation.
- 🚔 Kaepernick's protest is against police brutality, and he is viewed as a hero for taking a stand.
- 🌟 The unconditioned stimulus is seeing Kaepernick, which leads to the unconditioned response of feeling inspired by his actions.
- 🤝 Kaepernick partnering with Nike brings together the neutral stimulus of Nike products with the unconditioned stimulus of Kaepernick.
- ⚡ The unconditioned response to seeing Kaepernick is feeling inspired.
- 👟 Nike products serve as the neutral stimulus initially, but they become the conditioned stimulus through the association with Kaepernick.
- 🎯 The conditioned response is that viewers feel inspired by Nike products due to their connection with Kaepernick.
- 🏢 Nike is portrayed as a company that stands up for its beliefs and social causes.
- 🚀 Viewers begin to associate Nike with personal empowerment and inspiration to improve their lives.
- 🔄 The classical conditioning in the ad connects Kaepernick's activism with Nike products, creating a lasting emotional impact on consumers.
Q & A
What is the central theme of the advertisement featuring Colin Kaepernick?
-The central theme of the advertisement is to believe in something, even if it means sacrificing everything. It showcases Colin Kaepernick standing up for his beliefs, specifically against police brutality, despite the personal cost.
How does Colin Kaepernick serve as a hero in this advertisement?
-Kaepernick is seen as a hero because he sacrificed his career and reputation to stand up against police brutality, which resonates with viewers as an act of bravery and integrity.
What is the unconditioned stimulus in this advertisement?
-The unconditioned stimulus is seeing Colin Kaepernick take a stand for his beliefs.
What is the unconditioned response triggered by the unconditioned stimulus?
-The unconditioned response is feeling inspired by Kaepernick's actions and courage.
What role does Nike play as a neutral stimulus in the advertisement?
-Initially, Nike products serve as a neutral stimulus. By associating with Kaepernick and his cause, the neutral stimulus (Nike products) eventually becomes linked with the feelings of inspiration.
How do Nike products transform from a neutral stimulus to a conditioned stimulus?
-Nike products transform into a conditioned stimulus when they are repeatedly associated with the unconditioned stimulus of Kaepernick’s inspiring message. Over time, viewers begin to feel inspired when they see Nike products.
What is the conditioned response to seeing Nike products after the association with Colin Kaepernick?
-The conditioned response is feeling inspired by Nike products, as viewers now associate Nike with standing up for beliefs and inspiring change.
What psychological concept is at play in this advertisement?
-The psychological concept in play is classical conditioning, where viewers are conditioned to associate Nike products with the inspiration they feel from Colin Kaepernick's actions.
How does this advertisement portray Nike as a company?
-The advertisement portrays Nike as a company that supports individuals who stand up for their beliefs and inspire others to improve their lives.
What message does the combination of Kaepernick and Nike aim to send to consumers?
-The message is that Nike stands for more than just products; it supports meaningful causes, inspiring consumers to take action and improve their lives with Nike products by their side.
Outlines
💡 Colin Kaepernick's Stand for Beliefs
This paragraph focuses on Colin Kaepernick's courageous decision to stand against police brutality, sacrificing his career and reputation. He is portrayed as a hero for his dedication to his beliefs. The unconditioned stimulus here is Kaepernick himself, leading to an unconditioned response of inspiration. The advertisement connects this emotional response to Kaepernick's partnership with Nike, turning Nike products into a symbol of standing for beliefs and inspiration, eventually creating a conditioned response where consumers feel inspired by Nike's stance and products.
Mindmap
Keywords
💡Sacrificing Everything
💡Classical Conditioning
💡Unconditioned Stimulus
💡Unconditioned Response
💡Neutral Stimulus
💡Conditioned Stimulus
💡Conditioned Response
💡Police Brutality
💡Inspiration
💡Beliefs
Highlights
Colin Kaepernick stands up for his beliefs despite the cost, becoming a symbol of sacrifice.
Kaepernick sacrificed his career and reputation to protest against police brutality.
The public views Kaepernick as a hero for his stance on social justice.
The unconditioned stimulus is Kaepernick’s actions, leading to the unconditioned response of feeling inspired.
Nike partners with Kaepernick, associating its brand with his inspiring image.
Nike products initially serve as a neutral stimulus in this advertisement.
The unconditioned stimulus (Kaepernick) combined with Nike creates a powerful emotional response.
Viewers now associate Nike products with inspiration and standing up for beliefs.
Over time, Nike transforms from a neutral stimulus to a conditioned stimulus.
The conditioned response is that consumers feel inspired when they see Nike products.
Nike is perceived as a brand that supports social justice and individual empowerment.
The advertisement positions Nike as a company that stands for important social issues.
Nike inspires consumers to improve their lives through association with Kaepernick’s message.
Classical conditioning is used to connect Kaepernick's inspiration with Nike's products.
Consumers begin to see Nike products as tools for personal and social betterment.
Transcripts
believe in something even if it means
sacrificing everything the classical
conditioning in this advertisement
happens when the viewer sees Colin
Kaepernick stand up for his beliefs no
matter the cost he sacrificed his career
and reputation to take a stand against
police brutality and seen as the hero
because of it the unconditioned stimulus
of seeing Kaepernick leads the
unconditioned response of feeling
inspired by Kaepernick next Kaepernick
partnering with Nike brings together the
neutral stimulus of Nike products and
the unconditioned stimulus of Kaepernick
and leads to the unconditioned response
of feeling inspired
finally the neutral stimulus of Nike
products turns into the conditioned
stimulus when viewers see Nike products
this leads to the conditioned response
of feeling inspired by Nike products the
consumers involuntarily see Nike is a
company that stands up for their beliefs
and inspires people to improve their
lives with Nike products by their side
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