Strategi Pos Indonesia Melawan JNE, J&T, Si Cepat, OVO, Gopay

Summary

In this video, Faisal Jumadi, CEO of PT Pos Indonesia, discusses the company's transformation under his leadership. He outlines strategies to become one of Indonesia's top three courier service providers, focusing on four key areas: courier, logistics, financial services, and property. Jumadi shares insights on adapting to digital services, enhancing customer experience, and the challenges faced in modernizing a century-old institution.

Takeaways

• 🏆 PT Pos Indonesia, under the leadership of CEO Faisal Jumadi, has been undergoing a significant transformation to become one of the top three courier service providers in Indonesia.
• 🚀 Faisal Jumadi was awarded the 'Best CEO Driving Transformation' by BMN within just seven months of his appointment, highlighting the swift impact of his strategies.
• 📈 The company has shifted its focus to four main service areas: courier services, logistics, financial services, and property.
• 📦 PT Pos has introduced new services like Q-pos and a post blog to modernize its operations and compete in the digital age.
• 🌐 The growth of e-commerce has been a significant driver for the expansion of courier services, with the market growing by 150% in three years and PT Pos striving to capture this opportunity.
• 📊 Despite the rapid growth of the courier market, PT Pos was initially slow to adapt and found itself in the sixth position, far behind its competitors.
• 🛠️ Faisal Jumadi's strategy includes digitizing services, expanding the courier service, and enhancing logistics to better serve the growing demand for parcel delivery.
• 🏦 The financial services arm of PT Pos is evolving from traditional in-person transactions to digital channels, aiming to reach more customers, especially in rural areas.
• 🏘️ PT Pos is also focusing on property development with creative concepts like 'Post Blog' to attract millennials and revitalize historical buildings.
• 💡 The company is leveraging its extensive network of post offices across Indonesia, which is a significant advantage over competitors that mainly target urban areas.
• 📈 PT Pos aims to capture a larger market share in the financial inclusion sector, targeting those without bank accounts and the millennial generation.

Q & A

What significant transformation has PT Pos Indonesia undergone recently?

PT Pos Indonesia has been undergoing a significant transformation under the leadership of Faisal Jumadi, who aims to turn it into a digital company and become one of the top three courier service providers in Indonesia.

What awards has Faisal Jumadi received for his work at PT Pos Indonesia?

Faisal Jumadi received an award from the BMN (Ministry of State-Owned Enterprises) as the Best CEO Driving Transformation in 2021.

What are the four main service areas that PT Pos Indonesia is focusing on?

The four main service areas PT Pos Indonesia is focusing on are courier services, logistics services, financial services, and property services.

How is PT Pos Indonesia adapting to the growth of e-commerce in Indonesia?

PT Pos Indonesia is adapting to the growth of e-commerce by launching new services like Q Pos-Pos and refocusing its logistics services to capture a larger share of the market.

What is the current market position of PT Pos Indonesia in the courier service industry?

At the time of the transcript, PT Pos Indonesia was in the sixth position, lagging behind other players in the courier service industry.

What is the strategy of PT Pos Indonesia to improve its market position?

The strategy includes digital transformation, expanding services such as 24-hour post offices, offering free shipping programs, and increasing the number of agent post offices to enhance accessibility.

How does PT Pos Indonesia differentiate itself from competitors like JNE and J&T Express?

PT Pos Indonesia aims to differentiate itself by leveraging its extensive network of post offices and agents across Indonesia, providing a more personal and familiar service to customers.

What is the role of technology in the transformation of PT Pos Indonesia?

Technology plays a crucial role in PT Pos Indonesia's transformation by enabling digital services, improving efficiency, and expanding the company's reach through digital channels.

What are the challenges that PT Pos Indonesia faces in the financial services sector?

The challenges include financial inclusion, reaching customers in non-urban areas, and competing with fintech companies for a share of the cash transaction market.

How does PT Pos Indonesia plan to increase its market share in logistics?

PT Pos Indonesia plans to increase its market share in logistics by refocusing on its supply chain, transportation, and international cargo services, aiming to capture at least 10% of the state-owned enterprise market share.

What is the concept behind the 'Post Blog' initiative by PT Pos Indonesia?

The 'Post Blog' initiative aims to create a modern and attractive space for millennials, featuring cafes and music, to make post offices a hub for social interaction and digital services.