How To Fix Inactive Conversion Tracking in Google Ads - Full Guide (2024)
Summary
TLDRThis video tutorial guides viewers on how to resolve inactive conversion tracking issues in Google Ads. It starts by accessing the Google Ads dashboard and navigating to the 'Goals' section. The video highlights the troubleshooting button for inactive conversion goals and outlines four key steps: using tag assistant, connecting to the website, testing conversion actions, and refreshing the conversions page. It also covers manual installation of the Google tag, testing the website, and editing conversion goal settings to reactivate tracking. The tutorial concludes with a reminder to check the dashboard for active conversion tracking and encourages viewers to like the video if it was helpful.
Takeaways
- 🔍 **Access Google Ads Dashboard**: Log into your Google Ads dashboard to manage conversion goals.
- 🎯 **Locate Conversion Goals**: Navigate to the 'Goals' section to view all your conversion goals.
- ⚠️ **Identify Inactive Status**: Look for goals with an 'Inactive' status indicating issues with conversion tracking.
- 🛠️ **Use Troubleshooting Button**: Click the troubleshooting button for guidance on fixing inactive goals.
- 🔗 **Tag Assistant Integration**: Utilize Tag Assistant for connecting to your website and testing conversion actions.
- 📝 **Follow Installation Instructions**: Ensure that Google Tag is properly installed on your website.
- 💻 **Manual Installation Option**: For custom-coded websites, manually insert the Google Tag code into the head section of your web pages.
- 🔄 **Refresh for Updates**: After making changes, refresh the conversions page to check the status of your conversion actions.
- 🔄 **Edit Settings to Recheck**: Editing the settings of a conversion goal can trigger a recheck of its status.
- 🛒 **Test Conversion Actions**: Simulate actions like test purchases to ensure Google can track conversions.
- 👍 **Video Helpfulness**: Encouragement to like the video if the tutorial was useful.
Q & A
What is the main issue addressed in the video?
-The video addresses the issue of inactive conversion tracking in Google Ads.
How can you check your conversion goals in Google Ads?
-You can check your conversion goals by logging into your Google Ads dashboard, clicking on 'Goals', and then either 'Summary' or 'Goals' to see all conversion goals.
What is the indication of inactive conversion tracking?
-Inactive conversion tracking is indicated when the status of a conversion goal says 'inactive'.
What is the first step Google recommends to troubleshoot inactive conversion tracking?
-Google recommends clicking on the 'Troubleshooting' button, which provides four steps to resolve the issue.
What are the four steps provided by Google for troubleshooting conversion tracking?
-The four steps are: using Tag Assistant to connect to your website, testing the conversion action by triggering it on your website, closing Tag Assistant, and refreshing the conversions page to see the status of your conversion actions.
How can you access the Google Tag page in Google Ads?
-You can access the Google Tag page by hovering over 'Tools' and clicking on 'Google Tag'.
What should you do if the installation instructions do not match what is shown in the video?
-If the installation instructions do not match, you will first need to set up a Google Tag.
How do you install the Google Tag manually on your website?
-To install the Google Tag manually, you need to insert the provided code into the head section of your website files where you want to track conversions.
What is the purpose of testing your website after installing the Google Tag?
-Testing your website after installing the Google Tag ensures that the tag is installed correctly and that conversion actions are being tracked.
How can you check if your conversion tracking is active again?
-You can check if your conversion tracking is active again by going to 'Goals' in Google Ads and either checking the status or editing the settings of your conversion goal.
What should you do to complete the troubleshooting process?
-To complete the troubleshooting process, you should click 'Continue', enter your website URL, fire the conversion action, and then click 'Complete'.
How can you ensure that the conversion tracking issue is resolved?
-After completing the troubleshooting steps, you should check your dashboard to see if the conversion is active and trackable.
Outlines
🔍 Fixing Inactive Conversion Tracking in Google Ads
The video provides a step-by-step guide on how to resolve issues with inactive conversion tracking in Google Ads. It starts with logging into the Google Ads dashboard and navigating to the 'Goals' section to view conversion goals. The script highlights that inactive conversion tracking is indicated by a status of 'inactive'. It suggests using the 'Troubleshooting' button for a quick fix, which leads to a four-step process: using Tag Assistant, testing conversion actions, closing Tag Assistant, and refreshing the conversions page. The video also explains how to use the Google Tag Manager for installation instructions, either manually or through a CMS like WordPress or Wix. It advises inserting the Google Tag code into the head section of website files to track conversions. The final steps involve going back to Google Ads, testing the website, and editing conversion goal settings to reactivate tracking. The video concludes with instructions to make a test purchase to fire the conversion action, which should resolve the issue and allow for active conversion tracking.
Mindmap
Keywords
💡Conversion Tracking
💡Google Ads Dashboard
💡Conversion Goals
💡Inactive Status
💡Troubleshooting
💡Tag Assistant
💡Google Tag
💡Content Management System (CMS)
💡Installation Instructions
💡Test Purchase
💡Head Section
Highlights
Introduction to fixing inactive conversion tracking in Google Ads
Accessing Google Ads dashboard and navigating to conversion goals
Identifying inactive conversion tracking status
Using the troubleshooting button for conversion goals
Tag Assistant tool for connecting to your website
Testing the conversion action by triggering it on your website
Refreshing the conversions page to check the status
Clicking 'Continue' to perform troubleshooting steps
Accessing Google Tag Manager for further instructions
Installation instructions for Google Tag
Manual installation or using CMS/website builder for Google Tag
Inserting Google Tag code into website files
Navigating to the head section of the website file
Inserting the Google Tag within the head tag
Returning to Google Ads to check the status of conversion goals
Editing conversion goal settings to recheck activity
Troubleshooting steps redirection and website URL entry
Firing a test conversion action on the website
Completing the test and checking the dashboard for fixes
Final advice on tracking conversions and video conclusion
Transcripts
welcome in this video I'll show you how
to fix inactive conversion tracking in
Google ads so when you set up a
conversion goal uh let's actually log
into your Google uh ads dashboard here
click on goals and then on summary or
just click on goals here you will see
all of your conver conversion goals here
now inactive conversion tracking is when
the the status says inactive so what can
you do you can already see there is this
troubleshooting uh button that you can
click and it will give you those four
steps tag assistant will open in a new
tab connect to your website with the tag
assistant test the conversion action by
triggering triggering it on your website
when you're done close tag assistant and
refresh the conversions page to see the
status of your conversion actions now if
you click on continue exactly those four
steps will happen or you will need to
perform those four steps but what you
can also do is to click onto tools click
onto Google t or hover over tools click
on Google tag and you'll get your Google
tag uh page here you can see
configuration here's what you need to do
so you need to click onto installation
instructions now if this doesn't look
like uh like it like it does for me you
will first need to set up a Google tag
you will see the instructions will be
pretty clear but if you have set up your
Google tag you will need to click on
installation instructions and then this
window will open up and here you can
either install it manually or with a
Content management system or website
Builder like Wix or WordPress if you
have a website however that you've coded
yourself or you have a developer um you
will need to insert this code into your
website and for that you will need to go
into your need to go to your website
files go to your go to all of the pages
or go to the page uh where you would
like to track those
conversions um yeah in your files go
into the head section so this is like
the yeah this is the head section of the
file and then insert this code right
here you can already see I have inserted
this code before so I already have it
but you will need to insert this code
within the had uh tag so then you have
inserted the Google tag in your file
what you then want to do is go back to
Google ads you can also test your
website if you want but the Google tag
should be installed you will need to go
to goals again and here you will need to
go to uh yeah either the either the
status should should be active or you
can go onto your go onto your conversion
goal and edit the settings because then
it will kind of uh check uh if it's
active again so you can edit the
settings or you will need to basically
follow those actions so troubleshooting
click on continue you'll be redirected
to a new page here you will need to
enter enter in your website URL and then
your website will open up in here and
what you will need to do is to then um
is to then fire that conversion app
action so if it's for example a purchase
you will need to make a test purchase
and that way um Google will then yeah
after after you've basically fired your
action you need to click complete and
when you go back to your dashboard um
this should actually be fixed and you
should be able to uh track your
conversions depending on what kind of
conversion it is you should be able to
track your conversion and it should be
active again so that's everything you
need to know about how to fix inactive
conversion track in Google ads if this
video was helpful make sure to like the
video and thank you for watching
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