How to RECRUIT BEST TALENT on LINKEDIN?!

Summary

This video discusses how to effectively recruit on LinkedIn, highlighting the platform’s vast user base and its potential for connecting recruiters with talent. It compares the features of free LinkedIn accounts with paid Recruiter accounts, offering insights on when to upgrade. The video also provides tips on optimizing your company page, joining LinkedIn groups, and utilizing both free and paid job postings. Additionally, it covers outreach strategies, including researching competitors and reaching passive candidates, while emphasizing the importance of personalized communication when using InMail.

Takeaways

• 💼 LinkedIn is a massive platform with over 830 million users globally, making it a go-to source for job seekers and recruiters alike.
• 🔍 Recruiters may face challenges sourcing candidates due to high competition and a vast talent pool on LinkedIn.
• 💡 LinkedIn Recruiter services, including Recruiter Lite and Corporate accounts, offer additional tools and features for sourcing candidates more effectively.
• 👥 Free LinkedIn users can still recruit effectively, but paid accounts unlock more connections, search filters, and messaging capabilities.
• 🎯 Optimizing your LinkedIn company page and personal profile is essential to build a strong brand and attract both active and passive candidates.
• 📈 Posting job listings on LinkedIn offers both paid and free options, with paid listings providing broader reach to active job seekers.
• 📝 Joining LinkedIn groups helps recruiters engage with relevant communities and increase response rates when reaching out to candidates.
• 📧 Personalized messaging through InMail is key to successful outreach, as mass generic messages are discouraged by LinkedIn’s policies.
• 🛠 Competitor research on LinkedIn can provide valuable insights into industry hiring trends, job postings, and candidate qualifications.
• 📊 For smaller recruiters, starting with a free account is recommended, upgrading to paid services only when more advanced features are needed.

Q & A

What is LinkedIn's main function as a social media platform?

LinkedIn's main function is connecting professionals for career-related purposes, including job seeking, networking, and recruiting.

Why is LinkedIn considered a valuable platform for recruiters?

LinkedIn is considered valuable because it has a large global user base (830 million users worldwide, with 150 million in the US), making it a rich source of both active job seekers and passive talent.

What is one of LinkedIn's major disadvantages for recruiters?

One of LinkedIn's disadvantages is the overwhelming number of job seekers and passive candidates, making it difficult to source the right candidates and compete with other recruiters.

How does LinkedIn's free account differ from its paid LinkedIn Recruiter service?

A free account has limited access to LinkedIn's network, connections, and messaging, while the paid LinkedIn Recruiter service offers advanced search filters, more messaging options, and broader access to users, including third-degree connections.

What are the two tiers of LinkedIn's Recruiter service?

LinkedIn offers two tiers: LinkedIn Recruiter Lite, which is suitable for small to medium businesses with low volume hiring, and LinkedIn Recruiter Corporate, which is designed for larger staffing firms and enterprises with higher hiring needs.

Why is it important to optimize your LinkedIn company page before recruiting?

Optimizing the company page helps build a strong brand, making it easier to engage both active job seekers and passive talent. A well-maintained page enhances a company's reputation and increases the chances of attracting qualified candidates.

How can LinkedIn groups be useful for recruiters?

LinkedIn groups allow recruiters to join niche-specific communities where they can interact with potential candidates, share insights, and participate in discussions, increasing the likelihood of receiving responses when reaching out.

What is the benefit of posting a paid job listing on LinkedIn?

Paid job listings appear in LinkedIn's job board database and use a pay-per-click model, ensuring you only pay when users view the posting. This can help companies reach a larger audience, especially if they are not well-known.

How can recruiters use LinkedIn to research their competitors?

Recruiters can study their competitors' job postings, salaries, benefits, and keywords to better understand the market. This helps them improve their own outreach strategies and make their job offers more competitive.

What is LinkedIn InMail, and how should recruiters use it effectively?

LinkedIn InMail allows recruiters to send direct messages to users outside their network. Recruiters should personalize these messages, avoiding generic templates, to increase the likelihood of receiving a positive response.

Outlines

00:00

💼 Why LinkedIn is Crucial for Recruiters

The first paragraph discusses LinkedIn's role as a vital platform for job seekers and recruiters, with 830 million users globally and 150 million in the U.S. Despite not being as entertaining as platforms like Instagram or Twitter, LinkedIn is a top destination for job seekers. Recruiters benefit from the large talent pool but face the challenge of high competition. This paragraph introduces the video, which aims to explore strategies to effectively recruit candidates on LinkedIn and stand out among competitors.

05:01

🔍 Free vs. Paid LinkedIn Recruiter Accounts

This section compares free LinkedIn accounts to paid LinkedIn Recruiter accounts. While free accounts offer enough features for beginners or low-volume recruiters, paid accounts like LinkedIn Recruiter Lite and Recruiter Corporate provide broader access to LinkedIn’s user network, advanced filters, and more InMail messaging options. The paragraph encourages recruiters to start with a free account and consider upgrading to paid services as needed.

📈 Optimizing Your LinkedIn Company Page

This paragraph focuses on the importance of optimizing a company’s LinkedIn page before starting recruitment efforts. A strong LinkedIn brand helps attract both active and passive candidates. Independent recruiters, who may not always work on client branding, are advised to keep their profiles updated and visually appealing with professional graphics and consistent themes. Regular, relevant content is key to staying visible in the network feed.

👥 Leveraging LinkedIn Groups for Networking

LinkedIn groups are presented as a powerful tool for expanding a recruiter’s network, especially in a specific niche. Recruiters are encouraged to join relevant groups, actively engage with members, share useful tips, and comment on posts. According to research, candidates in the same group as the recruiter are more likely to respond. This paragraph emphasizes the organic and natural interaction within groups to enhance outreach efforts.

💸 Free Job Posts vs. Paid Job Listings on LinkedIn

This section outlines two options for posting jobs on LinkedIn: free posts on a company’s page or paid job listings. Paid job listings offer broader visibility, using a pay-per-click model where companies only pay if a user views the post. While free posts are effective for reaching an existing network, smaller or lesser-known companies may benefit from paid listings to access a wider audience.

🏆 Strategies for Effective LinkedIn Outreach

This paragraph provides several tips for improving recruitment outreach on LinkedIn. Recruiters should research competitors’ strategies, such as job descriptions, salaries, and benefits, to better position their own offers. They should also leverage their networks and focus on passive candidates, who may not be actively job-seeking but could be interested in compelling offers. Effective outreach requires using personalized messages and utilizing the platform's features like InMail.

✉️ Personalized InMail Etiquette

The last paragraph highlights the importance of personalized InMail messages. LinkedIn prohibits recruiters from sending mass, generic messages, instead encouraging customized outreach based on thorough research of the candidate. Personalized messaging demonstrates genuine interest in the candidate’s background, increasing the chances of a positive response. The paragraph concludes with a reminder of LinkedIn's vastness and the endless opportunities for recruiters to connect with top talent.

Keywords

💡LinkedIn

LinkedIn is a professional social media platform designed to connect professionals, job seekers, and recruiters. It is central to the video's theme as a recruitment tool with over 830 million users worldwide. The video discusses how it serves as a powerful platform for sourcing candidates and recruiting talent due to its wide professional network.

💡Recruiter Account

A LinkedIn Recruiter Account is a paid service that provides additional tools and features for recruiting on LinkedIn. These features include extended search filters, access to profiles outside one's network, and more InMail messages. The video compares the free and paid recruiter accounts, discussing when it's beneficial to upgrade for larger recruitment needs.

💡InMail

InMail is a premium feature on LinkedIn that allows users to send messages to individuals who are not part of their network. In the video, it's mentioned as an essential tool for recruiters to reach passive candidates, and the importance of personalizing these messages to avoid LinkedIn’s restrictions on mass, generic outreach.

💡Passive Candidates

Passive candidates are individuals who are not actively seeking a job but may consider new opportunities if approached with a compelling offer. The video highlights the importance of reaching out to passive candidates on LinkedIn, as they often make up a large portion of the available talent pool.

💡Recruiter Lite

Recruiter Lite is the entry-level version of LinkedIn’s recruiter service, aimed at smaller businesses with low-volume hiring needs. The video explains that Recruiter Lite provides some enhanced features over the free version, such as third-degree connections and additional search filters, but is limited compared to the full Recruiter or Corporate versions.

💡Company Page

A company page on LinkedIn represents an organization and allows it to build a brand and engage with professionals. The video stresses the importance of optimizing the company page before recruiting to attract potential candidates. A well-maintained company page helps build credibility and reach both active and passive talent.

💡Job Listings

Job listings on LinkedIn can be either paid or free posts that advertise open positions. Paid job listings appear in LinkedIn's job board database, while free postings are shared through the company’s LinkedIn page. The video suggests smaller companies may benefit from paid listings to reach a broader audience outside their direct network.

💡Search Filters

Search filters on LinkedIn allow recruiters to narrow down candidates based on specific criteria such as job title, location, years of experience, or skills. The video discusses how advanced search filters are a powerful tool in paid LinkedIn Recruiter accounts, helping recruiters find the right candidates quickly.

💡Groups

LinkedIn Groups are communities centered around professional interests where users can connect, share knowledge, and engage with others. The video recommends joining groups relevant to your niche to expand your network and increase engagement with potential candidates, as it can boost your chances of receiving responses from job seekers.

💡Branding

Branding on LinkedIn refers to how a company or recruiter presents themselves on the platform through their company page, posts, and interactions. The video emphasizes that having a strong brand is crucial for attracting talent, as candidates are more likely to engage with recruiters or companies that appear credible and professional.

Highlights

LinkedIn has 830 million worldwide users, with 150 million in the US, making it a goldmine for recruiters.

LinkedIn is the go-to platform for job seekers to display qualifications and experience.

LinkedIn's advantage of having a large talent pool also makes it competitive for recruiters to source candidates.

The platform’s free features are sufficient for basic recruitment needs, with the option to upgrade to LinkedIn Recruiter for additional tools.

LinkedIn Recruiter Lite is suited for small to medium businesses, while Recruiter Professional Services and Corporate cater to larger staffing firms.

A free LinkedIn account limits connections to second-degree, while paid Recruiter accounts unlock third-degree connections and additional profiles.

Paid Recruiter services offer advanced search filters, such as 'years at company' or 'spoken language,' to better narrow down candidates.

LinkedIn's paid Recruiter service includes InMail messages, with Lite accounts getting 30 per month, and higher tiers up to 200.

Building a strong LinkedIn company page is crucial for attracting both active job seekers and passive talent.

Joining LinkedIn groups relevant to your niche helps grow your network and engage with potential candidates.

Recruiters can use LinkedIn's job listing feature, either by paying for listings or by sharing free links to company career portals.

Researching competitors’ outreach, job postings, salaries, and benefits on LinkedIn can help recruiters stay competitive.

LinkedIn is a valuable resource for finding passive candidates, who might consider offers even if not actively job hunting.

LinkedIn's InMail policy prohibits mass distribution of generic messages, requiring recruiters to personalize their outreach.

Customizing outreach messages increases engagement and response rates from potential candidates.

Transcripts

hey and welcome back so what do you

think about linkedin it's probably not

your favorite social media platform

right like many others you might find

instagram twitter or even facebook aka

meta to be much more entertaining but

with 830 million worldwide users 150

million in the us alone linkedin is the

first place most job seekers go to

display their qualifications and

experience while looking for roles to

apply to since its main function is

connecting professionals every user is

there for that purpose alone as you can

imagine it can be a gold mine for

recruiters looking to fill open

positions no other website or platform

offers a comparable talent pool however

in some ways one of linkedin's biggest

advantages also contributes to its one

major downfall with so many active job

seekers and so much passive talent

available on the platform it isn't

always easy to source candidates feel

like that not only must you be confident

that they're engaging the right

candidates but you'll also be competing

for them with the countless other

recruiters utilizing linkedin as well in

this video we're going to explore a

little bit about how to effectively

recruit on linkedin and stand out the

candidates among your competitors we'll

be focusing specifically on linkedin

today but there will certainly be some

tips which are generally applicable to

other job board websites as well for

more general information about how to

effectively source candidates online

check out my previous videos on the best

sourcing strategies for technical

recruiters but before we get started as

always please consider to like subscribe

click that bell completely free and

really really means a lot with such a

huge number of users on the platform you

may find yourself wondering is linkedin

a truly reliable source for talent the

short answer is yes although certain

specialized especially complex roles may

require a bit of digging elsewhere to

find qualified candidates linkedin is

almost always a perfect place to start

why because it's what everybody else

does millions of companies and their

employees maintain linkedin profiles and

many use it to recruit talent as well

its most basic free features should be

more than enough for the average user

and some recruiters if you find linkedin

to be a valuable source you can consider

upgrading to a linkedin recruiter

account for much wider range of features

and much more flexibility when it comes

to who you can reach out to before we

dive into the specific techniques you

can utilize on linkedin let's do a quick

comparison of a free linkedin user first

a paid recruiter is it worth paying the

extra money free linkedin first linkedin

recruiter linkedin offers their paid

recruiter service that greatly expands

the tools available to you in sourcing

candidates however a free account can

still go a long way especially for

beginning or low volume recruiters

therefore it isn't necessary per se to

pay for the recruiter service unless you

intend to use certain features if you're

a beginning recruiter only to have a few

clients or candidates start with a free

account in time you may find some of the

linkedin recruiter features helpful so

let's see what the service actually has

to offer linkedin offers two tiers of

the recruiter services they describe the

lower tier linkedin recruiter light as

an entry-level recruiting tool best

suited for individuals at small to

medium businesses with low volume hiring

needs recruiter professional services

and recruiter corporate are for larger

staffing firms and enterprise companies

and respectively one of the main

differences between the tiers is the

level of access you get to linkedin's

user network as you may know linkedin

limits the amount of connections a free

user can make and also restricts certain

profiles depending on their relevance to

your network recruiter light unlocks the

ability to reach out to a third degree

connections greatly expanding your

available talent pool staffing firm and

agencies get access to this and get 30

additional unlocks that allow access to

out-of-network profiles finally though

corporate accounts get unlimited access

to all of linkedin paid recruiter

usually can also apply a significant

amount of search filters in order to

narrow down your results light users get

access to a limited number of these

filters while staffing firms and

corporate accounts gain acts to

additional advanced filters like years

at current company or position or even

spoken language the next length and

recruiter feature involves messaging

light accounts are allowed 30 in males

messages per month while staffing firms

and corporate accounts are allowed 100

to 150 almost 200 respectively per month

linkedin recruiter lite lacks some of

the more powerful features of the higher

tiers including work spotlights such as

open to work or more likely to respond a

contract work filter and filters related

to skills assessments there are also

countless more advanced features that go

beyond the scope of this video for

smaller recruitment operations linkedin

recruiter light should be more than

adequate at 140 bucks a month or about

1440 bucks a year consider subscribing

once you've gotten plenty of use out of

the following free strategies optimize

your company page the stronger of a

brand you can build on linkedin the more

effectively you'll source candidates

ideally before you even begin your

search you should consider reputation on

linkedin companies who are utilizing

linkedin to source candidates should

never begin without optimizing a company

page first having an active company

linkedin profile will engage users of

all clients not only will you reach

active job seekers but past the talent

you reach out will certainly be swayed

by a company's linkedin profile of

course as an independent recruiter you

won't always have the time or

opportunity to work with your clients to

develop your linkedin branding however

i've talked in the past about how

important branding is as a recruiter and

that applies here as well you can

utilize the outreach techniques of a

company pages and apply them to your own

linkedin account first keep your theming

and graphics simple and consistent

consider reaching out to a graphic

designer to help create your header

image and even helpful charts graphics

and infographics with information about

staffing and recruiting next on the

topic of content be sure that what

you're sharing is timely and relevant

you don't have to exclusively talk about

recruiting though consider sharing

relevant maybe new stories from within

your niche finally be sure to keep your

profile updated and release content

consistently it isn't necessary to be

constantly active on linkedin every day

the platform wasn't really designed to

be used like that however you definitely

want to stay in your network's feed with

occasional updates as well join linkedin

groups join linkedin groups especially

if you're starting out in a new niche or

indeed as a recruiter in general you

might be at a loss on how to grow your

network with relevant connections

luckily linkedin has a solution for this

groups use your personal account to join

groups that are relevant to your niche

and try to engage each other as

naturally and organically as possible

participate share useful tips or news

and comment on others posts according to

four corner resource.com you are 21 more

likely to get a response from a

candidate when they are in a group with

you keep this in mind and consider

reaching out to users with interact with

free job posts for paid job listing when

it comes to advertising and publicizing

your open positions there are two real

options available on linkedin if you

want the role to show up as a job

listing within linkedin's job board

database you'll have to post a paid job

listing luckily linkedin operates under

a pay-per-click model so it's not

terribly expensive you only pay if a

user views the job posting linkedin

allows you to define a daily budget to

limit the amount of money you spend and

even provides a budget recommendation

based on previous similar job listings

conversely you can also post links to

you and your clients career portals on

the linkedin company page for free this

is especially effective if you have a

large audience but it limits the

potential reach to your network and

followers smaller companies who are

still building their linkedin brand may

consider paying for a job listing to

reach active candidates who may not be

familiar with them effective outreach

linkedin can be overwhelming even for

free users effectively recruiting using

linkedin isn't always easy but here are

some tips you can consider when you

start reaching out to potential

candidates

research competitors so one of the most

valuable ways to use linkedin is by

researching your competitors how is

their outreach what positions do they

have open what kind of salaries and

benefits are they even offering what

descriptors and keywords skills and

qualifications that they use in their

job postings finally consider how you

can be better utilize your network

unless you're a brand new to the

professional world and have no

connections at all whatsoever which is

unlikely never forget that both you and

your client have a network of

connections you can browse to locate

potential candidates linkedin gives

users the ability to indicate that

they're looking for work this is always

a great place to start passive

candidates however don't forget about

passive candidates they may not be

actively looking for a job but they may

consider taking the role if the offer is

good enough linkedin is a great resource

for locating passive candidates because

you can search for users by their role

messaging first and mail linkedin has a

basic messaging feature that allows two

connections to communicate between each

other however it also offers in mail

which is a premium feature that allows

you to send direct messages to users who

are outside of your network this is used

by recruiters to reach out to potential

candidates that they have not connected

with before in mail etiquette so

recently linkedin implemented a policy

that specifies recruiters are prohibited

from mass distribution of generic in

mail messages it should not be used for

marketing or event invitation purposes

it's always important to conduct

research on whomever you reach out to in

order to send an appropriately

personalized message customizing your

outreach helps engage the candidate and

they'll most likely respond to you

positively if they see you've taken the

time to get to know them and their

background linkedin is huge with

millions of users and tons of features

these tips represent only a few ways to

effectively source canon's feeling did

do you have your own methods or favorite

methods for utilizing linkedin love to

hear from you please make sure to

comment down below if you liked this

video want to see more like it please

feel free to like subscribe click that

bell completely free and means a lot

please feel free to follow me at preston

square park as i charm best also post

daily thanks again and we'll see you on

the next one

you