How Charlie Morgan Made a $803,000/m Skool Community
Summary
TLDRCharlie Morgan, a 26-year-old entrepreneur, earns over $800,000 monthly through a sales funnel leveraging YouTube organic growth and paid ads. His strategy involves simple yet effective video thumbnails, informal titles, and a direct call to action. His YouTube channel's success is attributed to a nonchalant approach, focusing on quality over quantity. Traffic is directed to a landing page promising valuable insights for agency owners, coaches, and consultants, with a strong emphasis on privacy and strategy preparation. The funnel includes a Calendly link for a free growth call, social proof through testimonials, and a guarantee of results, making it highly effective.
Takeaways
- 😀 Charlie Morgan earns over $800,000 a month with a sales funnel, leveraging a school community and hidden strategies.
- 📈 He transitioned from earning $25,000 a day to over $800,000 a month, surpassing his competitors significantly.
- 🎥 Charlie's initial success was with YouTube organic, reaching $500,000 a month before diversifying into other channels.
- 🔄 His YouTube strategy evolved from highly edited thumbnails and videos to a more casual, unedited style, which surprisingly increased views.
- 🔑 A key shift in his strategy was adopting a nonchalant approach, including informal titles and minimalistic editing.
- 🔗 His YouTube traffic is directed to a landing page promising valuable insights for agency owners, coaches, and consultants.
- 📝 The landing page copy is designed to reduce fears and increase motivation, offering a free growth call with confidentiality assurances.
- 📆 The funnel includes a Calendly link for booking a free growth call, emphasizing confidentiality and strategy preparation.
- 📊 The confirmation page after booking a call includes a video that motivates attendees to show up and provides social proof with testimonials.
- 💌 Post-call, there's an email follow-up sequence, pushing recipients to book a call or watch a video sales letter (VSL).
- 💰 The overall funnel includes a mix of YouTube organic and paid ads, with supplementary channels like Instagram and LinkedIn for lead nurturing.
Q & A
How much money does Charlie Morgan make monthly?
-Charlie Morgan makes over $800,000 a month.
What was Charlie Morgan's initial platform for generating revenue?
-Charlie Morgan started with a YouTube channel focused on organic growth.
How did Charlie Morgan's YouTube strategy evolve over time?
-Charlie Morgan's YouTube strategy evolved from highly edited thumbnails and videos to a more casual and straightforward approach, including standing in front of a whiteboard and using informal titles.
What is the significance of the change in Charlie Morgan's video editing style?
-The change in editing style signifies a shift towards a more informal and nonchalant strategy, which has been effective in attracting views and engagement from his target demographic.
How does Charlie Morgan direct traffic from his YouTube channel?
-Charlie Morgan directs traffic to a landing page through the use of a link in his video descriptions, which promises insights on how agency owners, coaches, and consultants can grow their businesses.
What is the unique selling proposition of Charlie Morgan's service?
-The unique selling proposition is that Charlie offers to fill clients' pipelines with 30 to 100 qualified appointments, emphasizing both volume and quality.
How does Charlie Morgan's funnel reduce fears and uncertainties for potential clients?
-Charlie Morgan's funnel reduces fears and uncertainties by assuring confidentiality, providing a clear rationale for information collection, and offering a 'no ghosting' policy to ensure appointments are honored.
What social proof tactics does Charlie Morgan use in his sales funnel?
-Charlie Morgan uses video testimonials, Trustpilot reviews, and case studies as social proof to build trust and credibility with potential clients.
How does Charlie Morgan's offer differ between organic and paid ads?
-Charlie Morgan's offer is consistent across organic and paid ads, promising a certain number of new clients within a specific timeframe, but the presentation and immediate call to action may vary.
What is the structure of the sales call that Charlie Morgan's funnel leads to?
-The sales call is structured to provide valuable insights into booking appointments, client delivery, scaling, and sales mastery, with the ultimate goal of pitching a program that costs around $10,000.
How does Charlie Morgan use other social media platforms besides YouTube?
-Charlie Morgan uses other social media platforms like Instagram, Facebook, LinkedIn, and TikTok as supplementary channels to nurture leads rather than directly generate them.
Outlines
💰 Success Story of a 26-Year-Old's High-Earning Sales Funnel
The video script discusses the success of a 26-year-old individual, Charlie Morgan, who earns over $800,000 a month through a sales funnel. Initially, he started with a YouTube channel that reached $500,000 a month organically before diversifying into other channels. The script delves into the evolution of his YouTube strategy, including changes in thumbnails and editing style, and the adoption of a more informal approach to titles. It also explores his traffic direction strategies, the use of copywriting to attract a specific audience, and the importance of reducing fears and increasing motivation in his sales funnel.
📈 Analyzing the Organic and Paid Advertising Strategies
This section of the script analyzes Charlie Morgan's transition from organic growth to incorporating paid advertising. It discusses the impact of his YouTube channel's strategy on his earnings and how his approach to thumbnails and titles has evolved. The script also examines the effectiveness of his sales funnel, which includes a Calendly link for booking calls, the use of social proof through video testimonials, and the promise of a results-based payment model. The section highlights the importance of reducing fears and uncertainties in potential clients and increasing their motivation to engage with the service.
🎯 The Power of a Bold Offer and Effective Marketing
The final paragraph focuses on the power of a bold offer and effective marketing in Charlie Morgan's sales funnel. It discusses the use of ads transparency to view the ads he runs and the strong copy within them. The script highlights the risk reversal and social proof in his ads, as well as the urgency and scarcity tactics used in his video sales letters (VSL). It also touches on the importance of separating steps in the sales process, the use of email follow-ups, and the potential earnings from his Mastermind program. The section concludes by summarizing Charlie's strategy, which primarily relies on YouTube and its ads, with supplementary channels like Instagram, Facebook, and LinkedIn.
Mindmap
Keywords
💡Sales Funnel
💡YouTube Organic
💡Diversification
💡Thumbnails
💡Titles
💡Ad Funnel
💡Proof
💡Social Proof
💡Lead Generation
💡Risk Reversal
💡Upsell
Highlights
26-year-old earns over $800,000 a month with a simple sales funnel
Growth from $0 to over $25,000 a day surpassing competitors
Machine behind Charlie Morgan's income revealed
Started with YouTube organic, reaching $500,000 a month
Diversified and scaled strategy beyond YouTube
Thumbnails and editing style evolution over the years
Shift to less edited thumbnails and titles for more views
Informal titles and content style increase engagement
Directing traffic with a clear call to action
Unique copywriting to build trust and reduce resistance
Free growth call with a promise of confidentiality
Reducing fears and increasing motivation with strategic copy
Proof with video testimonials and trust pilot ratings
Offering a clear value proposition in the sales call
Ad transparency center analysis of Charlie's ads
Copywriting inside ads with a strong hook and offer
Risk reversal and social proof in the ad copy
Offer of 20 new clients in 180 days with a guarantee
Separation of steps in YouTube ads versus organic funnel
Email follow-ups and zoom calls for sales conversion
Mastermind program contributing to annual income
Use of supplementary channels for lead nurturing
Transcripts
this 26-year-old makes over $800,000 a
month with a simple sales funnel a
school community and a few hidden
strategies but how how did he go from Z
to over $25,000 a day and drastically
past all of his competitors well the
answers are in these pages so what
you're seeing right here is the machine
that produces Charlie Morgan over
$800,000 a month and we're going to get
into the breakdown of each Channel as
well as the different channels that he
started with and what he's ultimately
using now and how his strategy is
timately changed over the past few years
so Charlie actually started with YouTube
organic a friend of mine that works with
him recently posted about how he got
this channel YouTube organic to $500,000
a month before really doing any other
channels I don't think it's producing
quite that anymore I think it's dropped
a little bit as his Focus has split but
he's Diversified and scaled so as we
look at his YouTube strategy I think
it's very interesting because again he
got this over half a million a month
without that big of an audience I think
he even broke that before he had 100,000
subscrib rers and his strategy has
changed a little bit over the years
which A friend of mine has actually seen
behind the curtains and gave me some
extra information as to how he has done
this so what is the strategy well the
first thing I want to know is how it's
changed over the years if you look at
his thumbnails and his editing style
from a year ago there's b-roll there's
you know highly edited thumbnails
there's kind of the traditional style
and a few months ago something changed
for Charlie my friend told me that he
was the one that gave him this advice my
friend blew up on YouTube and was making
hundreds of thousands of dollars a month
off of YouTube and Charlie textt him and
asked what are you doing and his
response was I basically just don't try
or something like that and you can see a
shift here from these really edited
thumbnails so all of a sudden he's just
standing in front of a whiteboard kind
of like Sam oven's old videos and the
second thing that's really interesting
is the titles right like look at this
one how I lowercase i scale to $1
million per month I guess right comma I
guess with a lowercase i very informal
not a ton oh look at that we got a
Charlie Morgan ad we're going to dive
into a minute how his ads are working
why they're working and how the funnel
changes from organic to paid ads but we
see this very like nonchalant strategy
on his YouTube channel so for him that's
worked I think that shows that there's a
lot of nuance to organic content and
really just Marketing in general right
like there's the Mr Beast hypy editing
uh crazy thumbnails right that has
worked so well for him and proven so
effective but then Charlie for whatever
reason in his demographic in the market
he's trying to serve he's found that
these have actually produced more View
and if you look at his most popular
videos it's like him sitting in front of
his house and you know it says LOL in
the title right it's it's nothing super
crazy so if you look at this where is he
look look at this intro right it's just
like him standing in front of the camera
and there's like basically no editing in
this entire video so where does this go
where is he directing his traffic to I
love the copy here he says I hate kity
funnels and being pitched just as much
as you do but if you're curious about
how we help agency owners coaches and
Consultants Beyond these videos link
below explain and he says there's no
email opdate or free training right to
be found here but check it out so the
link then takes you to this page and
once again this is different than what
he's doing on paid ads and I think
there's a few reasons why but what is
this page doing well it calls up the
audience agency owners coaches and
Consultants you're one step away from
learning how you can fill your pipeline
with 30 to 100 qualified appointments
right not only the volume you want but
the quality you want right Ravi abuvala
does make very similar in his copy he
says get ready to buy appointments on
your calendar right every single month
guaranteed and the best part is if you
don't get clients we don't get paid as
we work on a paying results basis now
this copy is interesting uh it's really
really good copy it's interesting
because their model is that they charge
you up front but then they kind of view
it as like we're holding your money and
if we don't get you results you get a
refund that's why it's pay on results
right there's a very specific outcome
that he's actually even more clear on in
the funnel we're going to get to in a
minute and then a really good copy in
this video which again we'll get to in a
minute and then step two here is a
calendly link where it says schedule
your free growth call this says your
answers will remain completely
confidential and are used to prepare a
strategy for you prior to the call okay
two really cool things that are going on
here one they're reducing the fuds right
the the fears the uncertainties and the
doubts associated with putting your
information here and booking a cult
right that you're not going to be
confidential they're going to sell your
information right whatever it may be and
then secondly they're adding motivation
right if you boil down down the reason
why somebody would book a call versus
not book a call it's the fuds right
reducing those the fears uncertainties
and doubts and increasing the motivation
which is what this is doing they're used
to prepare a strategy for you prior to
the call right gives you reason behind
these probing questions that they're
about to ask on this calendar to qualify
you right I also think this is very
interesting as well what you'll learn on
your free growth call right A lot of
these calls are sales calls right and
this one is a call as well but they have
this positioning of what you'll learn
and I'm sure you do kind of walk away
with some valuable insights right so
booking appointments client and uh
delivery and scaling and sales Mastery
right these things that you're
interested in learning and it's a more
great copy here and then proof right
he's adding proof to again reduce the
fears uncertainty and doubts just an
overloading amount of video testimonials
uh trust pilot right different forms of
social proof more information on the
offer and more information on the
guarantee right and then pushes you
right back to book a call to action when
you book that call it takes you to a
very simple confirmation page but again
there's more things going on this page
that are increasing their show rate as
well as increasing the people that show
up that want to buy before they even get
on the appointment so it says
congratulations your appointment has
been scheduled and confirmed and it says
please make sure that you put this in
your calendar right now because they
want to make sure that you show up and
then this video has a few really really
really good things in here he basically
says hey thanks for booking a call right
gives you more motivation to show up he
says we have a very strict no ghosting
policy which basically is like if you
don't show up you know you can't
reschedule so make sure you show up and
so forth right just making sure that
he's increasing his show rate getting
people on the calls because what he
doesn't want is his clothes are sitting
there at 11:00 a.m. when he's supposed
to be on a call but the person's not
answering right it's a missed
opportunity and it's a point that a lot
of people have a bottleneck inside of
their funnel right they can get calls
but they can't get people to show up up
and that can be solved with a lot of
things on this page a lot of things on
the page previous and what happens
between this page and the call gives him
information about the call and then
lastly on this page he goes over recent
client interviews 2300 happy clients
can't be wrong different to case studies
that were on the previous page right so
he's just overloading proof once again
more client results here and you can go
to another page and then it points to
his YouTube channel this needs more
padding this is very ugly Charlie please
have your funnel designer add a little
bit more padding here between the image
and this headline but then this goes
over um more client case studies on that
channel trust pilot right and again more
client results so he's increasing the
proof the believability increasing
motivation for you to get on the call so
that's the organic side that produce
over half a million doll a month now
obviously there's a lot going on on the
service delivery there's a lot going on
on the sales call that are making it to
where that funnel is effective but I
think what really makes or breaks this
funnel is the offer that we're going to
get into right now so if you go to ads
transparency Center you can actually
look at the ads that anybody's running
including Charlie by coming here and
searching by the URL right so he runs on
this URL the Imperium agency.com so if
we search ads by that domain we'll see
all of the ads that he is running but
what's very very good about these ads is
the copy with inside of them right so
let's watch just a little bit of this
right now 20 180 that's how many clients
I'm going to get you and that's how many
days it's going to take me to do it boom
amazing hook right but really an amazing
offer right 20 new clients in 180 days
but what comes next is even better and I
will do it on a pay on results basis and
I will guarantee it works as I have done
for more than 2,000 agency owners
coaches and Consultants so he'll do on a
pay and results basis right and he'll
guarantee it works as he's done for
2,000 other people right so big offer
risk reversal social proof is what we've
seen so far in this ad but the offer
gets even better if you're interested
click on the app hey my name is Charlie
so called extremely quickly in the ad
and now it switches over to the
slideshow right to push people that
aren't quite Che yet to the landing page
so it's actually not in this copy but
I've seen him talk about some copy about
how not only is it a pain in results
basis but if he can't get you the result
that he's promising you he will refund
you every penny and wire you $5,000 how
great of an offer is that right
literally like you're guaranteed to get
paid by doing this now obviously
Charlie's not stupid and he's giving
himself some protection here that I'm
sure people have to come in and meet
some requirements and so forth in order
to qualify for that but that is a really
solid offer this says agency owners
coaches and Consultants learn how you
can fill your pipeline with a 100
qualified appointments every single
month guaranteed right so calling out
the audience and then big result right
100 qualified appointments every month
guaranteed enter your name and email
below to get access to the free training
you click yes I want access there's also
this tap here to watch the video now I
don't know why that is there if that
actually increases conversion rate
that's interesting never see anybody do
that this video style thing here opens
up the popup as well all of those take
you to the thank you page which is very
similar to the page we reviewed earlier
right however there's a few changes the
copy Chang a little bit here and this
say 100% guaranteed and then this video
is different right and this takes you to
another page so one difference is on
YouTube ads it goes from video page to a
calendar page separately whereas on
Facebook ads and organic YouTube it goes
straight to a video page where you can
book on Cal now I don't know if they've
tested that or if that just happens to
be how they did it but it is interesting
so if you're running Facebook and
YouTube ads there might be something
there right where Facebook for whatever
reason the booking in bed works better
on the video page whereas on YouTube
it's to take you to another page all
together so this copy inside of this
vssl though is really like we we'd be
remiss if we did not talk about this
right he says welcome to the funnel is
the hook this is something that trelly
does I think he's brilliant for doing is
he throws rocks at the the free
trainings the case studies right the
webinars all the things that we don't
want to go through as marketers because
he's selling to marketers right so this
very interesting Niche right this
probably wouldn't work if you're selling
to other people that aren't marketers
but he's selling to literally people who
know exactly what he's doing so he's
calling that out so then he goes over
the offer extremely quickly into this
video right normally the traditional way
with vsls and webinars is you you know
spend 20 minutes 45 minutes building up
to the offer and then you give the offer
whereas he within 20 seconds right he
says in the next 10 minutes I'm going to
show you how you can sign 20 new high
ticket clients for your agency coaching
or Consulting business in the next 180
days guaranteed and if you don't we'll
give you full refund again here's the
offer and pay you out $5,000 of our own
pocket right ballsy ballsy offer right
and then goes through uh all you urgency
and scarcity testimonials right all the
stuff you'd expect to see inside of a
vsl hitting on all the pleasure points
and the pain points right of of the way
you're currently doing things then here
right the pleasure points of what you
could have if you use this new system
predictable and consistent flow of
appointments multiple channels booking
you calls hands-off growth right people
who are a fit uh coming to them no more
feast and family right all the pain
points that he's seen and heard on sales
calls and he's delved into in his market
research that he's pulling into his copy
to make a really killer vsl and then of
course right he does a call to action
where he pushes you to click the button
and schedule a call which takes takes
you to a separate page where there is
this caly link and then that will take
you to a confirmation page so it's
interesting that they they've separated
these two steps on YouTube whereas they
don't do that on the organic funnel
right but then again we already went
over that confirmation page and then
after this there of course is email
follow-ups you get on a zoom call and
then you're pitched to purches program
which I believe is
$10,000 uh and then there's some upsell
purchases down the road now the first
time I opted in a Charlie's funnel last
week I got about nine emails in 4 days
from Charlie uh just pushing me back to
either book a call or go and watch the
vssl once again right so that was the
call to action in those emails and
there's some good copy there might be
worth it to opt in and read those for
yourself so I think the YouTube ads here
are doing probably a few hundred, a
month right just thinking he's doing
around $800,000 to a million dollars a
month in USD I know he was doing around
half a million with Organic YouTube I'm
assuming that's dropped a little bit
just to make all the the numbers make
sense in my mind so I'm assuming maybe
he's doing 300 and 300 on YouTube
organic and YouTube ads maybe another
100,000 or so on Facebook ads and he's
doing about $1.3 million a year through
his Mastermind he's run 55 people
instead of his Mastermind which is the
Ascension uh from Easy grow which is his
front end offer that then ascends into
the Mastermind I'm assuming that's at
least 25 Grand that might be 36 Grand
like Sam 's old Mastermind was and
Charlie Morgan has been called the new
Sam oven so I'm assuming he's pricing it
very similar 55 people at 25 Grand
that's $1.3 million a year so that's
essentially Charlie's strategy it's
really two main Avenues YouTube and
YouTube ads right then with a little bit
of Facebook ads and then he uses other
channels like Instagram Facebook
LinkedIn and X right that are kind of
supplementary right they push back to
the YouTube They Don't Really direct
people straight into the funnel they're
probably more as like a lead nurture
Source than a lead generation Source
right whereas YouTube organic YouTube
ads are the heavy lead generation Source
rather than the lead nurture source so
that is Charlie Morgan's funnel that's
producing over $800,000 a month if you
enjoyed this video YouTube thinks you'll
enjoy this one as well and I'll see you
there
浏览更多相关视频
How to Get Digital Marketing Agency Clients using $7 a Day Facebook Ads | My $35,000/mo Strategy
Proven Funnel Formula That Has Made MILLIONS
The Secret To Printing Money With LinkedIn
How to Advertise Your Dropshipping Business FOR FREE
How To Make $1,000/day With Google Search and Chat GPT
How I Scaled From $0 to $97k/mo in 16 Weeks
5.0 / 5 (0 votes)