How to Scale to 7-Figures with Facebook Ads in 2023 - My Creative Testing Strategy Revealed

Summary

This video tutorial guides viewers on setting up a structured ad account for creative testing in Facebook Ads. It explains creating a 'greenhouse' campaign to store ads for future use, detailing steps to build and name ads effectively. The presenter advises on ad targeting, emphasizing broad targeting for maximum reach. The script also covers best practices for ad images, URL parameters, and tracking. Finally, it outlines a strategy for launching and analyzing creative tests over three to five days to identify top-performing ads.

Takeaways

• 😀 The video discusses a strategy for creative testing in ad accounts, including a recommended ad account structure.
• 🛠️ It suggests creating a 'sandbox' or 'greenhouse' campaign to store ads for organizational purposes and reuse in future campaigns.
• 📅 For new campaigns, it's advised to start with sales campaigns, turn off catalog and advantage campaign budget, and name ad sets by quarters or holidays.
• 🎯 The video emphasizes the importance of using clear, identifiable names for ads to easily recognize them without needing to preview.
• ✍️ It recommends using body copy and headlines that include offers or relevant keywords to attract the target audience.
• 📈 The presenter advises on directing traffic from ads to product pages to reduce choice overload and increase conversions.
• 🔗 URL parameters are important for tracking purposes, especially when using tools like Google Analytics, Triple Whale, or Hiro segmetrics.
• 📱 The video explains how to find and use post IDs for existing creatives to maintain social proof from likes, comments, and shares.
• 📊 It covers the process of setting up a new creative testing campaign with broad targeting, excluding past purchasers, and using age, gender, and location parameters.
• 📈 The importance of letting ads run for a full 72 hours before evaluating performance to get accurate data for analysis is highlighted.
• 🏆 The video concludes with advice on what to do with winning creatives and the next steps in the creative testing process.

Q & A

What is the purpose of creating a 'sandbox' campaign in Facebook Ads?

The purpose of creating a 'sandbox' or 'greenhouse' campaign is to store ads for organizational purposes, allowing easy access to past ads for events like Black Friday or Mother's Day to either reuse or draw inspiration from them.

Why should you turn off the ad set in the sandbox campaign?

You should turn off the ad set in the sandbox campaign to ensure that no ad spend occurs. This campaign is strictly for building and storing ads for future use, not for running active ads.

What is the significance of naming ads with a specific structure in the Facebook Ads manager?

Naming ads with a specific structure, such as 'add number', 'creative type', and 'creative name', helps in easily identifying the ad's content without needing to preview it, streamlining the management process.

Why is it recommended to use single images for testing new creatives in Facebook Ads?

Single images are recommended for testing new creatives because they simplify the testing process. It allows for easier comparison of different images' performance without the complexity of carousels or other ad formats.

What is the rationale behind directing traffic from ads to product pages rather than collection pages?

Directing traffic to product pages is recommended because it reduces the customer's decision-making process by eliminating the 'Paradox of Choice'. It makes it easier for customers to find and purchase the exact product shown in the ad.

Why is it important to include URL parameters when setting up Facebook Ads?

URL parameters are important because they help track the performance of ads, allowing advertisers to understand which ads are driving sales and conversions. They are also useful for integrating with analytics tools like Google Analytics or Triple Whale.

What does the term 'broad targeting' refer to in the context of Facebook Ads?

Broad targeting refers to targeting based on age, sex, and location only. It does not include detailed targeting or interests, making the ads visible to a wider, more general audience.

Why is it suggested to duplicate ads in the creative testing phase?

Duplicating ads allows Facebook to show the same ad to different segments of the audience. This helps in finding the most effective ad among different pockets of the same broad audience.

How long should you wait before analyzing the results of a creative test in Facebook Ads?

You should wait a full three days, or 72 hours, before analyzing the results of a creative test. This allows the ads to be exposed to a sufficient amount of data to draw reliable conclusions.

What should be the focus when analyzing the results of creative tests?

When analyzing creative tests, focus on metrics such as Return on Ad Spend (ROAS) for beginners, and Cost Per Acquisition (CPA) for more experienced advertisers. Ads that do not meet the benchmarks should be stopped.

Outlines

00:00

🚀 Introduction to Creative Testing

The speaker begins by welcoming the audience to the channel and introducing the topic of creative testing in advertising. They emphasize the importance of a well-structured ad account for effective testing. The speaker suggests creating a 'sandbox' campaign to store and organize ads for future use, such as reusing successful Black Friday or Mother's Day ads. The audience is encouraged to like and subscribe for more valuable content. The process of setting up a new campaign is outlined, including naming conventions based on quarters or holidays and the importance of turning off the ad set to prevent unwanted spending.

05:01

📈 Setting Up Campaigns for Creative Testing

The paragraph explains the process of setting up campaigns for creative testing. It details the steps to create a new campaign, select sales as the objective, and proceed with the setup. The speaker advises on naming conventions for campaigns and ad sets, such as using 'Q1 2023' or holiday names. They also discuss the importance of turning off the ad set to prevent spending and using the campaign solely for building and storing ads. The paragraph further delves into creating ads at the ad level, including naming ads for easy identification, writing body copy and headlines, and selecting the appropriate destination for the ads.

10:03

🖼️ Creating and Storing Ads for Future Use

The speaker discusses the process of creating and storing ads for future use, focusing on the importance of using a centralized 'greenhouse' campaign. They explain how to find and use post IDs for ads, ensuring that the same primary text and headlines are used for consistency. The paragraph also covers the importance of directing traffic to product pages instead of collection pages to reduce choice overload and increase conversions. Additionally, the speaker touches on the use of URL parameters for tracking purposes.

15:03

📅 Scheduling and Launching Creative Tests

This section covers the process of scheduling and launching creative tests. The speaker advises on setting a future date for the campaign to allow time for Facebook's approval process. They also discuss the importance of starting ads at a specific time, such as between 3 and 6 a.m., to avoid spending the entire budget on overnight shoppers. The paragraph includes instructions on how to find and use post IDs for each creative and the significance of using the same aspect ratio for all creatives to ensure consistency across different placements.

20:04

🎯 Targeting and Budgeting for Creative Tests

The paragraph focuses on the targeting and budgeting aspects of creative testing. The speaker recommends excluding past purchasers to ensure the ads are shown to a cold audience. They also discuss setting the age and gender parameters for the ads and the importance of broad targeting. The speaker advises on setting daily budgets for ad sets, suggesting a starting budget based on the average order value (AOV) divided by three. They also emphasize the importance of starting ads on the same date and time to ensure fair comparison of results.

25:06

📊 Analyzing Results and Setting Up Future Tests

The final paragraph discusses the process of analyzing the results of creative tests and setting up future tests. The speaker advises on running tests for three to five days and waiting the full duration before analyzing results. They highlight the importance of comparing key performance indicators (KPIs) such as return on ad spend (ROAS) and cost per acquisition (CPA) to determine successful creatives. The paragraph concludes with a summary of the steps covered in the video and a call to action for viewers to like, subscribe, and leave comments for further questions.

🗓️ Conclusion and Future Creative Testing Strategies

In the concluding part of the script, the speaker summarizes the key takeaways from the video, including the importance of having separate campaigns for creating ads and testing them. They reiterate the process of setting up tests, including the timing, budgeting, and the testing period. The speaker also hints at future videos that will cover what to do with winning creatives and how to continue with creative testing beyond the initial stages. They encourage viewers to engage with the content and ask questions to further their understanding of Facebook ads and creative testing.

Keywords

💡Creative Testing

Creative Testing refers to the process of experimenting with different advertisement creatives to determine which ones yield the best results in terms of engagement, clicks, or conversions. In the video, the speaker discusses setting up a structured ad account specifically for testing various ads, emphasizing the importance of this process for optimizing ad performance. The script mentions, 'creative testing ad account structure that I use,' indicating the central theme of the video.

💡Ad Account Structure

Ad Account Structure pertains to the organization of campaigns, ad sets, and ads within a digital advertising platform. The video provides a tutorial on creating an efficient structure for managing ads, which is crucial for scaling and optimizing ad performance. The speaker uses terms like 'campaign level' and 'ad set level' to guide viewers on setting up this structure.

💡Sandbox/Greenhouse Campaign

A Sandbox or Greenhouse Campaign is a term used to describe a campaign designed for testing and storing ads without incurring costs or reaching a live audience. The video script mentions creating such a campaign to 'store all of our ads for organizational purposes,' allowing advertisers to reuse successful ads from previous campaigns.

💡Sales Campaign

A Sales Campaign in the context of the video refers to a type of advertising campaign objective focused on driving sales. The speaker instructs viewers to 'click on sales' when creating a new campaign, highlighting the goal of generating purchases as the primary metric for these ads.

💡Catalog

In the video, the term 'catalog' is mentioned in relation to ad campaigns, likely referring to a product catalog used for dynamic advertising. The speaker advises turning off the catalog for the creative testing campaign, suggesting that the focus is on testing specific ads rather than promoting an entire catalog of products.

💡Advantage Campaign Budget (CBO)

Advantage Campaign Budget, or CBO, is a feature in Facebook's ad platform that automatically allocates budget across ad sets. The video script notes that CBO should be turned off for the testing campaign, indicating that manual control over ad set budgets is preferred for accurate testing and analysis.

💡Conversion Event

A Conversion Event is a desired action that a user is intended to take after viewing an ad, such as a purchase. The script specifies setting 'purchases' as the conversion event, which means the ads are designed to drive sales, and the effectiveness of the ads will be measured by how many purchases they generate.

💡Post ID

Post ID, as discussed in the video, refers to a unique identifier for a Facebook post. The speaker explains the process of finding and using Post IDs for tracking the performance of specific ads, which is integral to the creative testing process. The script includes instructions like 'make sure your Facebook page is selected' and 'our ad setup is in create ad' to guide users in obtaining these IDs.

💡URL Parameters

URL Parameters are used to track the source of traffic to a website, which is crucial for understanding the effectiveness of ads. The video mentions inserting URL parameters for tracking tools like Google Analytics, which helps advertisers measure the success of their campaigns and optimize them accordingly.

💡Broad Targeting

Broad Targeting is an approach to ad targeting that casts a wide net, focusing on basic demographics like age, sex, and location. The script advises using broad targeting for creative testing, which allows advertisers to reach a larger audience and gather more general data on ad performance before narrowing down their targeting.

💡Dynamic Creative

Dynamic Creative, as mentioned in the video, is a type of ad that automatically optimizes its format based on where it's displayed, such as in a user's feed, stories, or sidebar. The speaker warns against using dynamic creative for testing because it can affect the consistency of testing results, as different ad formats may perform differently.

Highlights

Introduction to creative testing and ad account structure

Creating a 'sandbox' campaign for storing and organizing ads

Advantage of using a greenhouse campaign for future ad reuse

Step-by-step guide to creating a new campaign

Importance of naming conventions for organization

Explanation of turning off ad sets to prevent unwanted spend

Ad level naming for easy identification of ad content

Writing effective body copy and headlines

Using Post ID for tracking and organization purposes

Recommendation to use single images for new creatives

Advocating for traffic to product pages for better conversion

Importance of URL parameters for tracking tools

Using broad targeting for initial ad tests

Explanation of how to find and use Post IDs for existing creatives

Setting up a new creative testing campaign

Detailing the process of duplicating ads for testing

Using 1:1 ratio images for testing across all platforms

The significance of starting ads at the same time for fair comparison

How to exclude past purchasers for a cold audience test

Final steps for setting up and launching the ads

Monitoring and analyzing ad performance after the testing period

Actionable tips on what to do with winning creatives

Encouragement to like and subscribe for more valuable content

Transcripts

what's up everybody welcome back to the

channel in today's video we're covering

creative testing and the exact creative

testing ad account structure that I use

in my own ad accounts as well as all my

client ad accounts so hopefully you get

a ton of value out of today's video and

hit that like And subscribe button all

right so without further Ado let's dive

into our ad account

now what you're going to want to do if

you're first starting out is create a uh

a Sandbox a greenhouse a builder

campaign we're going to store all of our

ads from here on out okay we do this

because we're able to store ads for

organizational purposes so example Black

Friday comes up this year I can refer

back to last Black Friday maybe you sell

stuff for Mother's Day you can refer

back to ads from last Mother's Day and

pull those IDs or even use those exact

same ads again for this year if they

perform well last year all right so what

you're going to want to do is hit the

create button up top

and we're going to want to create a new

campaign sorry let's go to campaign

level

right create we're going to click on

sales and then we're going to hit

continue all right I've already done

this let's go on into the screen you're

going to be seeing right now campaign

level

we have our sales selected our catalog

is turned off our advantage campaign

budget or CBO is turned off the ad set

level I like to name the assets by the

quarter sometimes you can do it for the

holidays so call it Mother's Day 2023

we're just gonna go ahead and call this

one q1 and then 2023

we're going to go ahead and select

purchases for our conversion event

Nothing Else Matters on this page all

right and what you want to do is turn

off the ad set again we're only using

this campaign let's name it real quick

we only want to use the greenhouse

campaign or sandbox campaign to build

our ads and store them for future use

this never runs so we can have the

campaign turned on but turning off the

ad set will ensure that we don't get any

spend across this again we're only using

this to build ads and store them for

future use and then at the ad level

we're gonna go ahead and give this a

name so I like to do add number

add number and then we're going to do

we can't type today creative type

and we'll do creative name

like uh I don't know influencer and a

swing with banana does your creative

name right something that you can easily

identify this ad without having to click

and preview the ad you know exactly what

this is going to be promoting all right

so we'll do next is let's do body copy

or your primary text

and then we'll do our headline so maybe

you're doing free shipping maybe using

product names maybe you're doing some

other offer the perfect gift for

Valentine's Day whatever it is we're

going to put that in the headline space

this is the text that goes beneath the

creative if you're a noob no worries we

all started out somewhere and then last

but not least we're going to do Post ID

all right so make sure your Facebook

page is selected your Instagram account

is selected our ad setup is

um in create ad

we're going to use single images here

I like to test all new creatives I test

out or single images unless they're

Carousel obviously but just have manual

setup here

remove multi-advertising ads

we're going to make this

shop now

destination we're going to go to our

website

now I strongly suggest

running traffic to your product pages

whatever products being shown in your

actual creative run into a product page

it just gets into the added cart button

quicker instead of going to a collection

page where they have the Paradox of

choice they can't figure out what they

want or maybe they can't find you have a

lot of products that can't find the

exact product they were looking at in

the ad make it easy for them send them

directly to the product page or whatever

you know product they're showing in the

creative

all right

tracking we're good here now URL

parameters if you're using something

like triple whale Hiro segmetrics Wicked

reports you're going to want to put in

your url parameters down here

so I'm just gonna put like uh

what should I put here it's uh

let's leave that for now as a

placeholder

um

and once we do that we're going to use

the same primary text and headline for

all of these ads right if you are

running them into the same product use

the same headline if it's a different

product we're just going to put your

generic product name here

as a starter okay so let's say for

example we're running uh ads to a

product that's like a a turtle crew neck

or a loggerhead turtle crew neck okay so

I'll just do uh loggerhead

crew neck right that could be one it

could be save the turtles

it could be limited edition if you want

to add some scarcity to this

all right as far as the primary text

goes now it's important to note that the

algorithm will Target based off of your

actual creative itself your ad itself so

that's the primary text the headline and

then whatever Creative Image that you're

using in the ad so it's super important

to do call outs here so if we say

limited edition say the turtle's crew

neck Facebook is going to read this text

and say we need to Target Target Turtle

lovers okay again in the primary text do

you love Turtles

good way to call people out right the

algorithm once again will read this and

find people who love turtles or

attention all turtle lovers

so depending on who your ideal Avatar is

who your customer is call them out here

Dungeons and Dragons fans

um uh stranger things Fanatics whatever

it might be insert those keywords of who

your avatar is into the primary text the

headline and then in the creative itself

so that Facebook knows exactly who this

is for and this is how you will get

extremely extremely good results using

broad campaigns all right or broad

targeting so broad targeting is just

targeting age sex and location uh

location only really I like to use

country don't mix you know different

countries together if you are a local

business trying to drive traffic to your

um to your brick and mortar store then

you can do state county City whatever it

might be but for most purposes we're

selling to the US market so Target us

only and then the uh sex or or gender

and then age brackets so if you're

selling like a fidget spinner probably

don't Target if you're targeting parents

great you're gonna buy it for their kids

but really try to figure out who your

you know core core uh offer verse 4 and

you know male female and then 25 to 44

or is it 65 and up if you're selling

like hearing aids or something like that

all right or if you're selling T-shirts

to say I love my grandson you're going

to want to Target probably 50 and up 55

and up something like that all right

so with our primary tax in place our

headline in place we have our Ur

parameters down here what we're going to

do next is duplicate this out now in

this video I'm going to show you an

example of me building out four ads so

I'm just going to duplicate this four

times

with these duplicates I'm going to get

rid of that little tag on the end this

is copy

all right now let's just work our way

down these are all going to be image ads

so I'm going to go ahead and change this

now as well

so if you're using example videos this

would say video if you're using GIF

it'll say GIF you're using Carousel say

Carousel and so on and so forth these

are all going to be images for the

purpose of this video

save the draft edit one more time

edit each ad and I'm going to name them

now so instead of the number sign will

do one zero zero one

I like to use uh four digits here

this just makes it a lot easier when

you're looking at the reporting of it if

you want to you know

organize it by the name it'll scroll the

number one so you can really easily keep

track of what's getting sales and what's

not easy to identify

all right last one

cool save those to draft now starting

with your top down we're just gonna go

ahead and select our media so add image

the name is ADD 1004 so this is going to

be creative four

now it's super important here to do

original only you want to use well at

least for myself I always use a 1 1

ratio 1080 by 1080 just for this period

of the three day creative test if

something is working really really well

with a one-to-one ratio and I want to

move it into another campaign and then

I'll start editing for certain

placements so for example I'll use

something like this it fills the entire

screen for stories and reels but for

testing purposes I just do 10 1080 by

1080 one to one ratio across all

platforms

I'll show you why in a second as well

so let's just work our way down

add media this is creative one

this is creative three

let's go to two

now for the next one

just to give you guys an example

uh what happens if you don't

select the same aspect ratio for all the

creatives there's five

so I'm going to leave these two on the

recommended placements here that are not

one to one ratio just to show you

something that happens and we're trying

to find the post IDs all right so next

hit done

all right I'm going to leave these as it

is right now but you'll know in the

future with your naming conventions just

to change these out to creative name

something again that you can easily

identify what creative this is without

having to click on the preview button

all right so we're going to highlight

all of these and then we're going to

publish

no editing in today's video we're

getting this live to you on March 1st

this will be published on March 1st

um

just to try to drive as much you know

value as possible as soon as possible

all right now from this point I like to

hit Refresh on the browser so let's go

ahead and do that now

and then starting from the top to bottom

uh we'll just work through now when

you're trying to find your post ID you

can either do it from this screen by

clicking on share and then Facebook post

with comments but for you know as for

doing it a lot quicker I like to go like

this so I have to do it from this screen

click on a little edit name then preview

right here

share Facebook posts with comments

all right so now you'll see after post

you'll see this slug PF bid zero and

then a big chain of numbers and letters

we're going to copy this

close this tab and then just paste it

so do this for all the creatives

if you're not this quick don't worry I

do this

too much

um

so once we get them all in there I'm

going to do Creator number five last is

to show you an example of what happens

if you don't use the same ratio across

all placements

so preview share Facebook photos

comments

now in this URL slug make sure you guys

can see it up here yeah you'll see so

you'll see up here it says dco Dash add

Dash ID if I copy and paste this it

won't be the post ID this is actually a

dynamic creative meaning it's dynamic in

that each different placement is

different for feeds reels and then the

sidebar placement right so we want to do

in this scenario is to get the PF bid we

need to click on this right here now

because I just published these it'll say

one minute this could say the date and

time it could just say the date if you

click on this little one minute right

here you'll notice the URL changes this

covers the whole uh the whole screen now

as well and you'll see the PF bid now is

presented to us okay so we'll double

click on that copy it

back into ads manager paste last one

save the draft once these are all done

we'll go ahead and review and publish

all right perfect

now the next step now that we have all

of our ads in a nice centralized

location it's in our Greenhouse I want

to do is create our new creative testing

campaign all right so again green button

click on create this is going to be a

sales campaign a campaign objective

and want to do is we're going to skip

the ad

so we're going to name this one creative

testing

and then whatever the audience is so I

like to do Broad

let's do

mail

and then 35 and up

so again this is Broad targeting here

and then what I like to end up with is

our start date so we'll do 0

3.02.2023. now you'll see today's the

first of March I'm actually setting this

to launch tomorrow we do this because

every single ad when you hit publish has

to go through

um

has to go through the

I'm blank in here

uh it has to get approved right the

approval process now some ads will get

approved right away some might take a

few hours some can even take a few days

so if we're trying to run a test and

compare apples to apples we need to make

sure that all these ads start on the

same date at the same time got the same

amount of budget otherwise the data is

really not one and one to compare okay

so as far as the ad set goes we're going

to name this whatever we're targeting so

in this case it's Broad

mail

35 Plus

and we're going to skip the ad once

again click on continue we're going to

do a manual sales campaign here again we

can get into a vantage shopping campaign

in a future date but right now we want

to control all variables we want to test

a manual sales campaign only click on

continue

all right so again we're going to want

to make sure this is an campaign

meaning asset budget optimization so all

the ad sets have their own budget and we

do not want our advantage campaign

budget plus turned on so make sure this

is turned off still

we're going to the ad set level

website make sure your pixel is selected

conversion event we're going for

purchases right away

now our budget is the first important

metric here okay so what I like to do is

take your aob divide it by three and

then you start start that as your

starting budget okay so if you're let's

say your ab is 75 we're going to start

every ad off at 25 to spend 25 a day for

three days equaling our aov at the end

of day three all right if your budget

was or your aob is 45 start these off at

15 a day okay

so we're just going to go 25 here for

this example start date very very

important do not start ads today start

them tomorrow okay so I'm going to

select tomorrow's date and then as far

as the time goes you know honestly some

people do midnight some people do 3 A.M

some people do 4 AM

um I find it best practice between 3 and

6 a.m is your starting point so set this

up for let's say 5 a.m and what this

does is if there's any like early

morning shoppers

uh on Facebook you don't want to blow

out your entire budget to people that

are online killing time

um I like to start like early in the

morning don't get that overnight yet

um as far as overnight buyers go and

make sure the make sure that the budget

is set accordingly to spend between 5

a.m and Beyond so 5 a.m here

now as far as audiences go what I like

to do for Creative testing is exclude

purchasers of the past 30 days so you

can do this by either a pixel event or

maybe you're syncing clavio or an email

list excluding purchases last 30 days in

these creative tests just to make sure

these ads aren't being shown to anyone

who's like purchased in the last 30 days

essentially it's showing it to a cold

audience that's what we really want to

see here we want to see how these ads

perform to a cold audience people who

don't know who our brand is some people

exclude Instagram engagers website

visitors uh their email newsletter

signups

video views

Facebook page engagers things like that

you can do that but now in this kind of

broad world uh broad really works best

without limitation so I like to test

these with only excluding our past

purchasers of 30 days so go ahead and

select that down here and then as far as

our age we said we're targeting males 35

and up so let's select 35 to 65 and up

and then genders click on this men

no detailed targeting okay all of our

targeting is done at the add level so if

we're using keywords and we're using

good creative Facebook will read skin

complexion gender

um whether you're someone's working on a

fitness equipment right they'll they'll

understand and break down your creative

and Target accordingly into a broad

audience okay this uh if you're if you

figure out winners in Broad uh targeting

these will generally last way longer

because you're targeting everybody

whereas if you're using interest you're

really constrained by the size of that

audience so I always test broad only

targeting age and gender and location so

we're also going to say you know us only

so

we don't need to adjust anything here it

says right here locations United States

only

Advantage Plus is fine

conversions we're all good down here all

right now with our ad set all set up now

we're gonna go back into our Greenhouse

campaign

and we're going to grab those five ads

that we created

select all of them Ctrl C or you can hit

edit and then oh sorry copy down here

from the clipboard I like to use the you

know keyboard Ctrl C you'll get

confirmation down here you copied five

ads now we're gonna go back into our

creative testing campaign we're going to

select our first ad set and control V

okay now with all these ads still

selected as it stands right now we want

to do is scroll down to the bottom take

your url parameters copy them go all the

way back up now right here for ad setup

we're going to change this to use

existing post

now again the reason why we do this is

all the winners from creative testing

are going to get likes comment shares

that's called social proof we want that

social proof to maintain on those ads no

matter where we place them in a dynamic

or in a CBO and maybe we're scaling in

an campaign or ad set we want to

make sure that all that social proof

stays on these ads no matter where we

place them okay again if if I'm testing

let's say Mother's Day is coming up and

I have some Mother's Day ads from last

year that worked really well and I can

still sell that same product this year

we can keep those ads from last year

that probably have hundreds if not

thousands of comments like shares

reactions on them for this year getting

a jump on finding new winning creator

for this season so I strongly recommend

doing this always and having those post

IDs okay so what we're going to do is

paste it on URL parameters because this

this box does erase once you change over

the ad setup from create ad to existing

post scroll all the way down to the

bottom paste in our URL parameters again

this is a dummy one at the bare minimum

use the Google and analytics one we're

going to scroll back up now we're going

to select the top ad and then in our ad

name we have our post IDs you'll see

that Facebook translated that PF bid a

bunch of stuff into a nice post ID here

so we're going to just double click this

copy it

and then right under here this I don't

know why they hide it but enter post ID

we're going to click on that paste in

our post IDs and submit

now you want to make sure

creator for Creator 4 right uh the body

will be there the headline will be there

so we want to make sure just give you a

double check that in this preview we're

seeing what our ad name says otherwise

you might have the wrong post ID so this

is a way to double check your work here

so we're gonna go ahead and do all these

quickly just copying the post ID and

pasting them

clicking on submit

next one

copy

paste

copy

paste

copy and paste

all right now these are all done so one

thing I'm going to do is clean this up a

little bit if you see at the end they

add a little slug Dash copy so we'll

select all these click on find and

replace

replace copy now they're nice and clean

now we want to run one creative per ad

set so because we have five ads here we

need five ad sets so what I like to do

you could individually copy and paste

them over and change the post IDs but

the quickest way I found possible is to

load them all into one ad set do your uh

create ad use the existing post

conversion enter the post IDs and then

duplicate this out as many times as how

many ads you have so we already have one

ad set here we have five total ads we

want to duplicate this four times

all right let's go ahead and remove that

copy

now we're going to select all these ad

sets click on edit

now on the top here you'll see five ad

sets if you click on 25 ads it's going

to select all these automatically okay

so you see how they're highlighted in

blue all of our ads and every ad set

across all five ad sets are selected now

so what I like to do is deselect now

going uh in numerical order so start

with zero one

to

three

four

and five and I'm deselecting by holding

the command key on a Mac and then just

deselecting them so now you'll see top

right we only have 20 ads selected we're

going to hit control delete on a Mac or

control backspace on a Windows to delete

these extra ads

select all edit one more time

now you'll see we have five ad sets each

ad set has its own ad so what I like to

do now is Select each one of these

individually and add the add number to

the actual ad set itself this is one

zero zero one

this is one zero zero two

hopefully this isn't too boring for you

all right so you'll see here let's go

back and select all these

we're starting these tomorrow at 5am

with a 25 budget again budget is set by

your aov divided by three you want to be

able to get one sale that breaks even or

almost breaks even in a three-day

testing period

make sure this is all still good great

now the last step is I like to duplicate

these ads out so you can click duplicate

up here or hit Ctrl D on your keyboard

now we have two ads in each ad set and

essentially what this does is

Facebook will spend the daily budget

across two different ads well they're

the same ad but two different ads in the

eyes of Facebook right we're still

getting the same engagement social proof

on these but it's essentially finding a

different pocket of that audience so if

it's competing against one another this

these ads might be be shown to a small

part of the audience these ads will be

shown to another pocket and it'll find

you know a winning pocket of the overall

broad audience

so generally speaking after three days

of testing if maybe one has like a Forex

row as and one has a one uh one has a

zero zero that's a bad right but you'll

see that some when creative is really

really performing well it both of these

ads will work well so you'll see like a

3X for wise and a 3.5 a 5x Verizon a 6X

rise right those are your real winning

creatives because they work in two

pockets of the same broad audience so

I'll do another video on that in the

future but just so you know two ads per

ad set each ad set gets its own creative

and then a duplicate of itself all right

now for reporting purposes we want to go

ahead and now keep copy on the end of

these just so we can defer which ad

actually got the sale when we're looking

at Google analytics triple will

segmentrix hiros Etc all right

now once you publish these ads so go

back here select all of these do one

last check okay so at the ad level we

have all of our post IDs here we have

our uh our tracking set up properly our

URL parameters are in place again at the

very minimum use the Google analytics

tracking parameters

at the ad set level

conversion locations or website we have

our proper pixel selected our conversion

event is purchased

Dynamic is turned off our daily budget

is proper our starting date is proper

our location is good just again doing

double checking here make sure

everything is set up properly

and then our campaign again sales

no catalogs an advantage campaign budget

is turned off again because we want each

one of these ad sets to start at the

same time get the same amount of spend

spending in the same uh spending the

same audience right we're not talking

much interest here we're targeting one

specific uh broad targeting

and then once we're all good we're gonna

go ahead and select the ads again and

click on publish

all right so because these ads are

launching on March 2nd

they're all published now right I'm

going to turn them off you leave them

turned on I don't want to run these ads

they don't mean anything they're not

going to website that's open anymore so

we're going to turn these off on my end

but you keep these up and running and

now let's dive into

the iPad

all right so

what do we learn

my handwriting is terrible my apologies

but Creator testing okay

we want to have one campaign

for creating ads

and then one new campaign

for Creative testing

all right

so

our start date

is tomorrow

between four and six

A.M

all right

our budget

is aov divided by three that's our

starting daily budget

and then as far as the testing period

you want these to run for three to five

days

now I don't want you going in as manager

hitting refresh every five seconds I

don't want you to do that I want you to

wait a full three days 72 hours to look

back at these ads now what you're

looking for is either if you're a newbie

you're probably focusing on row as and

if you're a veteran who understands the

metrics you're looking at your cost per

acquisition you have benchmarks for each

one

so say you discover your break even row

as is a 2.6 great kill everything that

doesn't have a 2.6 or higher for Roz if

you are looking at CPA as your benchmark

keeper kill metric you're going to say

let's say it's 20 bucks for example

you're going to want to kill anything

that has a acquisition cost that's over

twenty dollars now again these are going

to be your numbers and it's it's

different for all accounts okay so

whether you're looking at the CPA the

ncac new customer acquisition cost

um you know again if we're not hitting

Benchmark numbers we're going to kill

Those ads

um what anything to wrap up here so

testing period three to five days let

them run kill anything beneath kpi or

above kpi depending on how you look at

it and let them run for three days now

the next video I'm going to show you

what to do with winning creatives and

how to continue creative testing through

creative testing as far as primary text

goes changing out headlines maybe even

changing where we're setting the traffic

to

uh let's try a collection page let's try

it into product pages never send them to

your home page you do not want to do

that it's too many steps to get to an

added card button in that phase

um

but yeah that's going to cover today's

video if you did get value out of

today's video please like And subscribe

to the channel you know we're living in

an algorithmic world and it does go a

long way to get views on this kind of

content I'm creating for you

um if you have any questions on what we

covered in today's video anything I did

not get into please leave some comments

down below and I will get to those as

quickly as possible I want to see you

guys win guys and gals I want to see you

win and really Wrangle in the Beast that

is Facebook ads it's not that

complicated it's all about testing

different variables at specific times we

have Apples to Apples testing here we're

not testing you know uh 17 things at

once we're testing creative first let me

move on into primary and headline text

uh placements things like that all right

so again thank you for watching this

video and spending the time here with me

on this channel if you did get value hit

like And subscribe and we'll see you on

the next video

peace