This One Strategy Brought Me $19,935 in Digital Product Sales (In a Month)

Summary

The speaker shares a lucrative online income strategy, emphasizing the power of posting 'infomercial' content on social media and YouTube during late-night hours when competition is low. They advocate for treating social platforms like TV stations, creating content to drive business traffic and sales. The strategy involves archiving posts at 6 am to avoid appearing spammy and suggests reusing content to maximize exposure. The speaker also stresses the importance of focusing on a specific 'avatar' or customer profile for business growth.

Takeaways

• 🚀 **Create a Passive Income Stream**: The speaker emphasizes the potential to make substantial income through a single strategy, suggesting a focus on passive income generation.
• 💡 **Leverage Social Media Like TV**: The advice is to treat social media platforms like TV stations, creating content that can attract viewers and subsequently advertisers.
• ⏰ **Post Strategically**: It's recommended to post content between midnight and 6 a.m. to capitalize on less competition and a potentially captive audience.
• 🗂️ **Archive, Don't Delete**: To avoid appearing spammy, the speaker advises archiving posts at 6 a.m. instead of deleting them to maintain a clean profile.
• 🔄 **Recycle Content**: Reuse content at different times to reach new audiences, just as infomercials are repeatedly aired on TV.
• 📈 **Focus on Building an Avatar**: Instead of a broad niche, build a detailed customer profile (an avatar) to tailor content and products more effectively.
• 📊 **Target Specific Questions on YouTube**: For YouTube, create content that answers specific questions that potential customers might search for.
• 🌟 **Use Evergreen Content**: Create content that remains relevant and valuable over time, ensuring continuous views and engagement.
• 💼 **Think Entrepreneurially**: Adopt an entrepreneurial mindset, using content creation as a means to drive business and sales rather than just for entertainment.
• 🔗 **Link Content to Products**: Ensure that the content created is linked to products or services you offer, leveraging the viewership to drive sales.

Q & A

What is the main strategy discussed in the script for making money online?

The main strategy discussed is treating social media platforms like TV stations and posting content between midnight and 6 a.m., similar to infomercials, to drive traffic to products and services.

Why is posting content between midnight and 6 a.m. considered effective?

Posting during these hours is effective because it's a time with less competition, and the content appears fresh to users who are up during the night.

What is the significance of archiving posts at 6 a.m. instead of deleting them?

Archiving instead of deleting posts prevents the account from appearing spammy to Instagram's algorithms, which could lead to limited functionality or warnings.

How often should one post content using this strategy?

It's recommended to post between three to five posts within the specified hours, spacing them out by at least an hour and fifteen minutes.

Why is reposting the same content beneficial?

Reposting allows the content to be seen by new viewers who may not have seen it the first time, ensuring the content remains fresh to different audiences.

What type of content should be posted during these hours?

The content should be informational or testimonial-based, similar to TV infomercials, focusing on education or demonstrating a product or service.

How does this strategy differ for YouTube compared to social media?

On YouTube, the focus should be on creating evergreen content that answers specific questions or teaches specific skills, rather than posting multiple pieces of content during late-night hours.

What is an 'avatar' in the context of this script?

An 'avatar' refers to a detailed customer profile that represents the ideal customer the entrepreneur is trying to target with their products or services.

Why is it important to focus on one avatar instead of a broad niche?

Focusing on one avatar allows for more targeted and effective marketing, as it helps in understanding and solving the specific problems of that individual, leading to better engagement and sales.

What is the speaker's opinion on the 'hustle culture' and its impact on entrepreneurs?

The speaker believes that the hustle culture, which promotes not sleeping and constantly working, is misguided and that sleep is actually productive for business and success.

What is the final call to action presented in the script?

The final call to action is to join a community for weekly coaching and access to resources designed to grow an online business, with a link provided in the video description.