🔥The Ultimate Step-By-Step Landing Page Guide🔥(My $1.33 Billion Secret Selling System REVEALED)
Summary
TLDRThis video script outlines a step-by-step guide for creating an effective landing page, emphasizing the importance of a clear, concise message over elaborate designs. It advises focusing on a single landing page that communicates the target audience's needs and the solutions offered. The script details strategies like grabbing attention with a strong headline, identifying and agitating problems, showcasing credentials, and crafting an irresistible offer. It also covers the significance of social proof, bonuses, scarcity, guarantees, and a clear call to action, aiming to convert visitors into clients.
Takeaways
- 📝 Focus on simplicity: Avoid unnecessary complexity and focus on creating a single, clear landing page that communicates your core message.
- 🌐 Prioritize market engagement: Rather than perfecting logos or business cards, concentrate on engaging with the market and acquiring clients.
- 🎯 Identify your audience: Clearly define and call out to your target audience at the beginning of your landing page to create a sense of personalization.
- 📣 Craft a compelling headline: Create a strong headline that grabs attention and promises a significant benefit to the reader.
- 🔍 Dial up intrigue with bullet points: Use bullet points to build curiosity and anticipation for the solutions and insights offered on the page.
- 🤔 Identify and agitate the problem: Clearly articulate the problems your target audience faces to establish credibility and show empathy.
- 💡 Present your solution: Offer a clear solution to the problems you've identified, positioning yourself as the expert with the answers.
- 🏆 Showcase your credentials: Build trust by highlighting your achievements, client testimonials, and any social proof that validates your expertise.
- 🌟 Detail the benefits: Emphasize the benefits of your services over the features, focusing on the positive outcomes your clients can expect.
- 🔗 Include social proof: Use testimonials, case studies, and endorsements to reinforce your credibility and the effectiveness of your services.
Q & A
What is the primary focus of a business's online presence according to the transcript?
-The primary focus should be a single, long-form landing page that clearly communicates who the business serves and the problems it solves.
Why is it not necessary to have an elaborate logo or website for a business, as suggested in the transcript?
-The transcript suggests that an elaborate logo or website is not necessary because these elements do not directly lead to acquiring clients, which is the main goal. A simple, clear logo and a landing page are sufficient to establish a business's online presence.
What is the significance of the phrase 'movement is better than perfection' in the context of the transcript?
-This phrase emphasizes the importance of taking action and launching a basic version of a landing page quickly rather than spending excessive time perfecting every detail, which can lead to procrastination.
How does the transcript suggest one should begin crafting a landing page?
-The transcript suggests starting by calling out the target audience at the top of the landing page in all caps, such as 'Attention Business Owners', to grab their attention and make them feel the message is tailored to them.
What role does an attention-grabbing headline play in a landing page, according to the transcript?
-An attention-grabbing headline is crucial as it serves to captivate a busy reader and draw them into the sales copy, making them more likely to read further and engage with the content.
Why is it important to 'agitate the problem' on a landing page, as mentioned in the transcript?
-Agitating the problem helps to illustrate to the reader that the business understands their issues better than they might themselves. It also motivates them to take action to move away from the pain they are experiencing.
What is the purpose of detailing the benefits of a service on a landing page, as per the transcript?
-Detailing the benefits helps to focus on the end outcomes that the service provides to the customer, making it more relatable and desirable, rather than just listing the features of the service.
How does the transcript advise using social proof on a landing page?
-The transcript advises using social proof by including client testimonials, case studies, or quotes from authorities to build credibility and show that the business is trusted and effective in its field.
What is meant by a 'godfather offer' in the context of the transcript?
-A 'godfather offer' refers to an irresistible and compelling offer that is so attractive that it is difficult for the prospect to refuse, often involving a significant perceived value that outweighs the cost.
Why is scarcity important when making an offer on a landing page, as suggested in the transcript?
-Scarcity is important because it creates a sense of urgency, prompting potential clients to take action immediately to avoid missing out on a limited-time or limited-availability offer.
What is the final step suggested in the transcript for closing a landing page effectively?
-The final step suggested is to close with a reminder, which involves summarizing the benefits and reiterating the call to action in a concise manner, often in a PS section at the end of the landing page.
Outlines
📝 Simplicity in Marketing
The speaker advocates for a streamlined approach to marketing, suggesting that business owners often get caught up in less important details like logo design and website aesthetics, rather than focusing on engaging with the market to secure clients. They argue that a single, clear landing page is sufficient to communicate the business's value and purpose. The page should articulate the target market's problems better than they can themselves, which is more effective than having an elaborate website or business card. The speaker encourages using free tools to create a basic logo and landing page, emphasizing that complexity and excessive design elements can be more distracting than helpful.
📈 The Power of Headlines and Intrigue
This paragraph discusses the critical role of headlines in capturing the attention of potential clients. The speaker stresses the importance of creating a compelling headline that promises significant benefits and a sub-headline that reinforces this promise. They suggest writing multiple headline variations to create engaging bullet points that build intrigue and encourage readers to delve deeper into the sales message. The goal is to make each step of the landing page encourage readers to continue to the next, ultimately leading them to take action.
🔍 Identifying and Addressing Pain Points
The speaker emphasizes the importance of identifying and addressing the pain points of the target audience. By understanding and articulating these issues better than the audience can themselves, the speaker suggests that you can motivate them to take action. This involves acknowledging the problems and 'agitating the pain' to encourage movement away from their current state. The speaker provides examples of how to highlight these pain points, such as concerns about lead generation and business stability, to show that you understand their struggles and have a solution.
🛠 Providing Solutions and Showcasing Credentials
After identifying the problems, the speaker discusses the need to present a solution that alleviates the pain points. This involves offering a clear path to a better state, such as a systematic approach to generating leads and converting them into clients. The speaker then advises on showcasing credentials to build trust and authority, which can include past client results, case studies, affiliations with prestigious companies, or any awards and recognitions. This step is crucial in differentiating oneself from competitors and establishing credibility.
🌟 Focusing on Benefits and Social Proof
The speaker highlights the difference between features and benefits, urging a focus on the latter. Benefits should be vividly described to make them appealing and relatable. Social proof is then discussed as a way to further establish credibility, suggesting the use of testimonials, statistics, and quotes from authorities to demonstrate the prevalence of the problem and the effectiveness of the solution. The speaker also introduces the concept of the 'Godfather offer,' an irresistible deal that is hard to refuse, emphasizing clarity, value, and conciseness.
🎯 Closing the Deal with Scarcity and Guarantees
The speaker outlines steps to finalize the sales process, starting with adding bonuses to the core offer to sweeten the deal. They then discuss the importance of stacking value to make the offer irresistible and revealing the price after building up the perceived value. Scarcity is introduced as a motivator for immediate action, and guarantees are presented as a way to reduce resistance to purchase. The speaker concludes with the importance of a clear call to action, a warning about the consequences of inaction, and a closing reminder to summarize the benefits and reinforce the call to action.
Mindmap
Keywords
💡Landing Page
💡Marketplace
💡Procrastination
💡Irresistible Offer
💡Social Proof
💡Agitate the Problem
💡Scarcity
💡Call to Action (CTA)
💡Credentials
💡Value Stacking
Highlights
Simplicity is key: Focus on a single landing page rather than a complex website.
Landing page essentials: Clearly articulate who you serve and the problems they face.
Avoid distractions: Keep the design clean and focused on the core message.
Logo and design minimalism: A simple, clear logo is sufficient; focus on functionality over aesthetics.
Market presence: Use the landing page to establish your existence and direct traffic.
Platform selection: Utilize user-friendly platforms like Unbounce or Click Funnels for landing page creation.
Movement over perfection: Prioritize launching a basic version over endless deliberation.
Compelling copy: Craft copy that resonates with your audience's needs and desires.
Audience identification: Clearly call out your target audience at the beginning of your landing page.
Headline impact: Create a powerful headline that grabs attention and promises value.
Intrigue and engagement: Use bullet points to build intrigue and keep readers engaged.
Problem identification: Accurately depict the problems your target market is experiencing.
Solution provision: Present your service or product as the remedy to the identified problems.
Credentials and trust: Showcase your expertise and build trust with social proof and case studies.
Benefits over features: Emphasize the benefits that your solution provides rather than just listing features.
Social proof reinforcement: Use testimonials, quotes, and statistics to reinforce your credibility.
Irresistible offers: Create offers that are so compelling they elicit an immediate response.
Bonus additions: Enhance your offer with bonuses that add perceived value.
Value stacking: Clearly itemize and total the value of your offer to highlight its worth.
Price revelation: After building up the value, reveal the price to create a sense of irresistible deal.
Scarcity encouragement: Implement scarcity tactics to motivate immediate action.
Guarantees for confidence: Offer guarantees to reduce risk and encourage trust.
Urgency through CTA: Use a clear and direct call to action to guide prospects towards the next step.
Warnings for action: Use warnings to create a sense of urgency post-CTA to prompt action.
Closing reminders: End with a PS that reiterates the benefits and the call to action.
Transcripts
now what i'm suggesting that you do is
basically strip all of that back you
don't want to have multiple pages and
multiple noise and all these different
bells and whistles that you think that
you need
[Music]
now you're probably thinking i'm going
to be going through how to get the
sexiest logos and the most beautiful
websites however you don't need any of
that the only thing that you need is a
landing page now i know that that
probably goes against everything that
you've thought and you know you need to
go out and spend months on getting on a
really really good effective business
card and all that stuff but what i see
all too often is that like consultants
and business owners they sit around just
focusing on the unimportant things and
just procrastinate from actually going
out into the marketplace and getting
paying clients which is the only thing
that matters they deliberate and they
debate about like what color their
business card should be or like
ridiculous things about like how their
logos and having this letter a little
bit small like none of that matters
right you know they're all the one
percenters it's not going to if you have
a really really good logo that's not
gonna flood your business with clients
okay so the only thing that you need to
have is not even a full-blown website
with multiple pages you just need one
long-form landing page that clearly
articulates who it is that you're to
serve
and it further articulates the problem
that that market is having
better than what that market could
actually describe themselves and that's
pretty much it you know you can create a
basic logo yourself on something like
keynote or canva or one of these kind of
you know free programs where you can
basically just put together a basic logo
and then away you go nobody's going to
be looking at your logo and thinking oh
wow that's just not slick enough i don't
know that i should hire this guy that's
not how it works it just needs to be
clear it needs to be clean you need to
have the landing page purely so you can
show people that you exist right if
you're going to be cold email or cold
calling on people you need something to
send traffic to or for people to check
out and you know you're going to put
about you you're going to put your
services and the other things all on the
one page where there is no distractions
they go to the page they can get a good
sense of what you do and that's it now
in terms of like what is the program or
platform that you're going to use or how
are you going to get this landing page
up and running now we've never ever
lived in a day and age like we have
today where it's just like you can get
things pretty much set up and running by
the click of a button so whether you're
using like an unbounce or a click
funnels or there's hundreds of different
resources that you can use to build a
landing page and really like they're all
pretty close but the whole thing is
don't procrastinate and don't deliberate
on all these different platforms just
get started you know movement is better
than perfection and what we really want
to do is just get something deployed and
something out there that we can start
getting people to look at and we can get
closer to landing clients however you
already might have an existing
full-blown website or a landing page out
there now what i'm suggesting that you
do is basically strip all of that back
essentially you know you don't want to
have multiple pages and multiple noise
and all these different bells and
whistles that you think that you need
clearly what you need is just compelling
copy a good landing page and that copy
is just to further illustrate that
you're addressing your marketplace and
that you understand the problems that
they are experiencing and you have the
best solution for them to reach what
their desired outcome looks like so
throughout this video you're going to
really find out all of those different
things of this roadmap to follow and
really dive into what your landing page
should look like and i suggest that you
follow this because it's proven and i
know it works now step one is to call
out your audience now as obvious as this
sounds i don't see anybody doing it
where at the top of your landing page
you just have in all caps you know
attention business owners or attention
whoever it is the person that you're
addressing attention financial planners
attention new yorkers who want to lose
weight and really the power of that is
that you're kind of getting people in a
sea of people to raise their hands and
say like that's that's for me do you
know what i mean it's very very powerful
when you're calling out who this is for
at the start of your sales message and
it makes everything that follows feel a
lot more customized specifically to that
audience who you were talking to step
two is to demand their attention with an
attention-grabbing headline right so
it's basically this this headline needs
to grab a busy reader by the throat and
drag them into your sales copy so you
want to leave with a big promise at the
end benefit that they're looking to you
know receive finally a way to lose
weight without spending hours of cardio
every day and then you want to have a
sub headline that goes on to just simply
kind of back up that big bold promise
that you've made in the headline and get
them to read it so the headline you know
david ogilvy was famous to say by the
time that you've written your headline
you've already spent 90 cents of your
advertising dollar and you know five
times you know your headlines will be
read five times more than any other copy
on your page so it's really important
that you don't think like oh you know i
can cover those points later on in the
copy no like the headline is your
opportunity to do that you really need
to grab these busy people by the throat
and stop them and demand their attention
with this you know headline that's going
to stop people in their tracks so after
you've written your big
attention-grabbing headline and like you
know then written your sub-headline that
further positions and kind of reaffirms
that big promise that you're making now
it's time to dial up the intrigue and
suck people into your sales message so
what you must know is that on a landing
page that every single step is designed
to get the person to read the next step
right you can't sell somebody on what
you want them to do unless they read
your sales message so basically what you
do is when you're writing your headline
you're going to have a few different
variations and what i want you to do is
is to take all those variations you
should be writing at least 10 to 20
different variations of your headline
and in this thing what you want to do is
create irresistible bullet copy so
bullet copy is really just bullet points
that dial up the intrigue about what
they're going to be learning throughout
this or the problems that they're going
to be solving throughout this and a
great way to do that is to take the
variations of your headline and and
basically customize them and tweak them
to have a lot of intrigue in it where
you can basically have different
headlines that go throughout the page
for your bullet points that really suck
people into the sales message and things
that are great like are little-known
secrets to achieve x that you know you
don't know so you must kind of use
wordings and kind of get people engaged
in this bullet and the whole idea is
about
basically creating irresistible intrigue
and really getting them fascinated to
learn more about what this landing page
is going to cover step four is to
identify the problem so after the
headline and the sub headline this is
the most important copy on the page and
really what this does is it kind of
illustrates to the reader and to your
prospects that you understand the
problems that they're experiencing right
something really powerful happens when
you can describe to your prospects
better than they can themselves the
problem that they're experiencing so you
really need to kind of agitate those
problems by going in and really
identifying it and showing that like all
the things that that are wrong with how
they're currently doing it or all the
problems that they're experiencing them
and really kind of you know putting salt
in the wound and kicking the bruise knee
in terms of you know letting them know
that they need to move right because the
reality of it is like people sometimes
say oh i don't want my copy to be
negative like i just wanted to be
positive it has been proven that people
are much more motivated to move away
from pain than they are to move towards
pleasure so this does two things one it
basically agitates the problem and gets
them to move and act because you're
really agitating and kind of throwing
salt in that wound and getting them
motivated to take action at the end of
the day comfort is the enemy to change
and is there comfort in the current
state that they are they're not going to
be taking the desired action that you
want them to and two by also
illustrating that you understand them
you understand the problems that they're
experiencing better than they do
themselves then it ultimately qualifies
you in that prospect's mind that you are
the proven expert and the authority in
this space and a good example of you
know kind of agitating that pain is you
know even the way that i do things at
king kong or if you're looking at like
you know business consultant and you
think about really you know for somebody
that's looking to generate leads you
know what are the pain points that
they're experiencing and generally that
i've found from my research that most
businesses are reliant off referrals or
you know they don't really have a proven
system for generating leads and then
converting those leads into clients so
the way that i kind of agitate the pain
is like you know do you wake up in the
morning and you know to look at an inbox
of maybe one or two unqualified leads
that are you know just price shoppers or
really unqualified prospects like do you
worry about where your next clients are
gonna come from and and are you worried
that your business isn't on sound
footing and you spend the weekends
worrying about work when you can never
really switch off and enjoy the fruits
of your hard work and and that's just a
clear way of articulating like i
understand the problems that your
experience as a business owner and i
know all the pains and everything that
you go through in order to run your
business and i'm just basically
articulating them and making sure that
they're fully aware of all of those pain
points and that there is a better way to
do things if you're going to be
agitating that problem so much they're
obviously expecting the solution to come
after that you're not just going to be
agitating the problems and letting them
sit there in their discomfort they know
that one you've identified them you're
agitating and then they're also in
anticipation for what's next to follow
step five which is to provide your
solution so we've just spent the time
obviously agitating their state and
really pouring salt in the wound and
kicking their bruising getting them all
really kind of like hot and bothered
about this problem that they're
experiencing and now it's time to come
in with the remedy for that and with the
solution that is going to basically stop
all that uncertainty and all that pain
they're experiencing so it might be in
the example that i just gave where you
know they're not they don't have kind of
a a rinse and repeat proven system for
generating clients and getting leads
coming in and then converting those
leads into actual customers where we
might say that like you know we've got a
proven roadmap and a system that will
have clients coming to you when they're
ready willing and able knocking down
your door to do business with you and
you not chasing them even jumping
through hoops just to speak to you so
you can basically prove that you've got
a solution to the problems that they're
experiencing and that's really what this
part is about it's about kind of
unveiling the solution as being the
services that you sell to really kind of
get that person from that agitated state
to the more desirable after state that
they're looking to obtain now that we've
grabbed their attention and we've kind
of stopped them in their tracks now it's
time to kind of show your credentials in
step six at this stage we've agitated
their problems and then we've shown them
a solution for those problems however
like anything that kind of skepticism
radar is going to start to go off right
about now because at the end of the day
people have generally bought a few like
solutions to their problems and they
haven't gotten the desired outcome that
they're looking for so this is kind of a
point to really kind of illustrate to
that person of how you are different and
to how you can help them so
basically with showing your credentials
there's a whole way that we can do that
and one way is to kind of list out the
results that you've achieved for past
clients or for yourself or how you're
experiencing these problems and how you
use this system to kind of solve those
problems and get to where you are now
you can also use successful case studies
from previous or former clients and show
them like you know the transformation
that those clients went through you can
also show like you know logos of
prestigious companies that you've worked
with or partners or anything along those
lines of kind of building up the social
proof in any way that you can or you can
also show the number of clients that
you've worked with you're in a high
volume business you can kind of you know
mention the number of clients anything
that kind of speaks to the experience
and the credentials that you have then
what you could also do is mention like
kind of press mentions if you've been a
contributor to any blogs or you've been
featured or your website's been featured
on anything you want to basically
reference those points in the use of
logos you know as seen in and really
kind of piggyback off other bigger
brands or other businesses to kind of
further lift your credibility then
another thing that you want to do is any
awards or recognitions or certifications
or industry bodies that you're a member
of you want to make sure that those
things are all showcased you know front
and center it further adds the
credentials and adds to the credibility
of you as a consultant and as you as a
business owner so you basically want to
go through those steps and include all
of those points and kind of stack that
credentials one on top of each other you
might be in a position where you may
only have one of them you may have none
of them you may have all of them
whatever that you have you want to
basically put them to use to further
show your credentials now you might just
be starting out and not have any of
these points or you might be looking at
it and go like i don't have any client
case studies and i know there's kind of
like this thought out there in the
consulting and coaching space is that
you need to have like a long list of
client credentials and video
testimonials and all these kind of
things and that's a fallacy you don't
need those things to get clients right
all you need to be able to do is
basically
show that you understand the problem
that that market is having and show that
you have the solution to basically take
that person from their less desirable
before state to a more desirable after
state and you just need to articulate
that and you need to be the best in your
market at articulating that you
understand that problem and that you
have a solution so don't worry if you
don't have any of these things yet you
know you have to start somewhere i
started somewhere this process is a lot
of different tools that you can use and
that you can apply to your landing page
these things will strengthen it but they
won't if you don't have them it's not
going to make it so you don't have the
ability to get clients so just focus on
the other steps in the selling system
and you will be successful step seven is
to detail the benefits now you must
understand that obviously features tell
and benefit sell so that you don't want
to be talking in all the kind of gizmo
and latest little things that all the
kind of very specific features of the
service that you provide and you want to
focus more on the benefits what does
that end outcome deliver to that person
making them you know fitter stronger
sexier richer healthier more freedom all
of those kind of things and you really
want to kind of make them visceral you
you want it like so they can also like
you're in their shoes and they can taste
that they can taste the benefits of what
it would feel like of achieving the
state that you're saying that your
product or your solution would basically
deliver them to step 8 social proof so
this is where you further go on to kind
of show your credentials in the form of
social proof so if you don't have you
know any client testimonials or anything
like that to add at this stage you know
feel free to use statistics go find
authorities in your space that have made
a quote and kind of include that within
your landing page as like a reference
point to you know this problem really
being you know
prevalent in that market and use any
elements of social proof that you can
have whether it's badges whether it's
like site seal certifications or you
know testimonials or quotes or anything
along those lines statistics that you
can kind of build up that this is like a
problem there it is out there and also a
nod that like you know you're involved
in this space and this is a real problem
that you're solving step nine making
your godfather offer so using the
godfather strategy you create a
godfather offer which is basically to
make an irresistible offer to your
prospect that they simply can't refuse
and this is where 99 of people get it
wrong you know they don't have an
irresistible offer they have a
resistible offer this needs to be so
compelling and so convicting that you
know it makes people kind of so they
can't sleep at night and they're tossing
and turning until they buy the products
and services that you've got it really
needs to strike a chord and be so
compelling that it will really stop them
in their tracks and some tips on how to
do that is to make sure that it's clear
and easy to understand do not make it
vague not vanilla it can't be an
ordinary offer that has that person just
saying like so what at the end of it
right it needs to be like how can they
offer this like this is ridiculous like
there's so much value in it there's so
much intrigue like i can't stop but i
have to accept that offer another thing
is to make like just stack the value up
on it whereas it's like you know you're
not generally having a price attached to
it it's generally free or a very low
ticket price point where you know you
have people questioning to how it's
possible to deliver so much value for
such low price or for free
then the other thing is it must be
concise don't make it some long-winded
500 word thing you know you need to sum
it up so it's just one sentence and you
can clearly articulate it to your
audience ultimately it has to be
persuasive right that a godfather offer
in its dna is the most persuasive of all
offers that possibly exists so you
really need to kind of make it as
irresistible as possible think about
other things that you can stack on to
just make it ridiculous step 10 add
bonuses so think of anything that you
could kind of add onto that core offer
that would be like a sweetener and add
even more value to really just kind of
you imagine that person's just on the
edge of buying and you want to keep
throwing bonuses at them until they just
finally pushes them over the edge so
think about any other additional thing
that may already be a part of the core
service that you do but you haven't
splintered it off and kind of
illustrated that it could be an extra
bonus and whatever they are kind of list
out all of those bonuses and then just
add them to that core offer as a ps or
as a bonus to even add further more
value an example of a bonus might be you
might be a pr consultant and you might
be offering you know a free kind of
consultation and as a bonus you'll do
like a pr audit of their brand name and
what it is and you can put even a dollar
of value attached to that and say it's
usually you charge 197 for it but you'll
be including it in the free consultation
as an added bonus
step 11 stack the value so this is where
you really want to think of all the
different benefits that your service
provides and you just want to stack them
on top of each other you want to stack
those bonuses you want to stack the core
offer where you're just bundling up all
that value where it's just irresistible
so a great way to do that is itemizing
all of the different value points and
even putting a price point next to it
and then saying like usually and then
putting a combined total value of that
and then showing them how much it would
be as to buy these things all separately
or to get all of these usually in the
marketplace or separately and then just
say like you know you won't be paying
any of that today and this is what
you'll be paying or this offer will be
for free so just really stacking all the
value points that there possibly is
throughout the whole page in that one
section and summarizing that it's like a
little mini bomb where this is like they
just see it all in one place and they're
just like wow step 12 and now this
really leads on from the past point in
step 11 that we were talking about in
stacking the value right now you've got
all those points laid out with like you
know a superficial price next to them
and moves on where it says like you
won't be paying that and that's this is
when you reveal what your price is and
after you've stacked that value and
brought it up so high it really goes on
to a transaction takes place where value
exceeds price right so in their mind
you've built the value so high and that
they're expecting it to be a certain
amount of dollars and then you come in
you say but you won't pay that and this
is what the price is or it's free today
whatever it might be it's where you kind
of reveal that price in conjunction with
just kind of stacking the value and it
really makes that price point seem like
a no-brainer and seems it to be of
irresistible value to your prospects
when i say reveal your price what i'm
meaning is here like we're obviously got
a landing page and we're consultants
right and in order for a sale to take
place it involves us getting onto the
telephone and speaking to somebody okay
so what i really mean is that we're
going to be really kind of pitching that
initial consult and we do definitely
want to apply a dollar value next to
that console just saying it's a free
consultation and not putting any dollar
value attached to it there's not going
to be any perceived value around that so
you may be a pr consultant ordering like
an or an audit or putting together you
know a pr blueprint of how they can blow
their brand up you need to say that
usually that would be
997 or 400 or whatever the price point
that you feel is a really fair estimate
of the value that they would be getting
and then say that it's free so we're not
talking about selling e-commerce
products on this page we're just kind of
pre-framing and really kind of selling
that consult step 13 inject scarcity now
scarcity is a proven technique to get
people to act right when things are
limited that's when people are really
gonna take action if you just say that
you have a free consultation and it's
free forever then what's the motivation
for someone to take action now and if
there is no motivation for them to take
action now when do you think they will
take action the answer is never right so
if someone's going to put things off
it's just never going to happen so when
we inject scarcity that also prompts
people just to kind of make action and
take action now so you know you want to
use words like the doors are closing or
you know there's five consults left or
we're offering these consultations for
free this month because we've got a new
team member and we've got more capacity
or whatever it might be you need to
prove to them that this is a limited
offer and it is scarce and that it won't
be around forever and they need to take
action now step 14 give a powerful
guarantee so
powerful guarantees what they do is they
remove any resistance to purchase
something and you might be thinking look
i don't have a guarantee or i don't want
to offer a guarantee you need to
understand the importance of having a
guarantee in some way shape or form and
the way that i always like to pose it to
people is okay so if i hired you as a
consultant and i used your services and
i wasn't happy in 30 days
how would you treat that problem and in
most instances they say like oh i would
keep working with you until you were
happy or i would give you x amount of
refund or you know i would keep
changing this until we achieved the
desired outcome that you wanted to and
that is a guarantee that's a
satisfaction guarantee or if you give
them money back that's a money-back
guarantee so you need to put them to
work right that really makes it a
no-brainer for them if they know that
their desired outcome is guaranteed or
that you will keep working with them for
free until you reach that desired
outcome and this is why it's really
important to offer it because it will
remove any resistance to make that sale
step 15 the call to action
so this is really important don't ask
them to take action tell them to take
action right you want to be the leader
you want to lead them and just tell them
this is what i want you to do next so go
ahead and book in your 60 minute free
consultation and i'll speak to you
shortly so as i said right as a
consultant in order to make a sale it
involves us getting onto the telephone
and speaking to people so that's the
only call to action that you really want
to have is basically
facilitating something that's going to
end in a phone call and ending you
getting on the phone with somebody to
further go through a little bit of a
problem analysis with them and then show
them that you've got the solution so you
want to make that really bold you want
to include your call to actions
throughout your landing page and you
don't want to ask them to do it you just
want to tell them to go ahead and book
that in right now
step 16 the warning so a warning is
really really good because after you've
done your call to action and they're
like sitting there and they might be
thinking about this stage they'll be
probably sitting on that part of your
page and just waiting there for a moment
and giving it some thought after you've
told them what to do and then you kind
of again want to they kind of think okay
cool i've just read all that there's a
call to action there and then you want
to warn them that you know what would
happen if they didn't take action do you
know what i mean these spots are limited
and once they're gone they're gone right
we're not gonna have them every month or
once they're fully booked they're gone
and you you won't be able to book in
again or this is something that we're
trialing over the next month
and then after we're going to be paying
for these consultations and so you
really need to kind of put a little bit
of it like a jab to get them to take
action again after they've read through
your whole landing page they've seen the
call to action we're gonna finish with
that warning step 17 close with a
reminder so this is where you'll have ps
copy at the very end of the page and
this is the third most read piece of
content on the entire landing page and
basically what its job to do is in no
more than a paragraph is just to
basically summarize all the benefits
that you've made claims to in that
landing page having the warning and
creating that scarcity and then telling
them to take the action that you're
asking them to do so just to recap the
step-by-step secret selling system step
one is call out your audience step two
demand their attention with the big
promise headline step three is to create
irresistible intrigue step four identify
the problem step five provide a solution
step six
show credentials
step seven detail the benefits eight
social proof
step nine make your godfather offer step
ten add bonuses
step 11 stack the value step 12 reveal
your price step 13 inject scarcity step
14 give a powerful guarantee step 15
call to action
step 16 the warning step 17 close with a
reminder
hey guys if you're enjoying these videos
please like subscribe and hit the bell
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comment below with
hey sudbury and i'll do my best to get
to it
[Music]
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