How i book 3-5 meetings a day (web design cold calling)

Summary

In this video script, the speaker demonstrates the art of cold calling using the 'buffoon technique,' which involves direct questioning to gauge interest. The speaker shares their experience of cold calling from their mom's basement and how they've evolved with the times. They discuss the process of offering a good deal upfront and then asking if the prospect is interested. The script includes several cold call examples, showcasing how to pitch a website service, handle objections, and schedule follow-up meetings. The speaker also mentions using an app called 'go high level' for making calls and setting up automated follow-ups, emphasizing the importance of value-first selling and persistence in securing appointments.

Takeaways

• 📞 The speaker demonstrates a 'cold calling' technique known as the 'buffoon technique', which involves asking direct questions to gauge interest.
• 💡 The approach starts with offering a good deal upfront and then quickly follows up with a direct question about the prospect's interest.
• 🏡 The speaker shares personal anecdotes about starting from humble beginnings, such as cold calling from a mattress in a basement.
• 🤝 The speaker emphasizes the importance of providing value first, like offering a homepage of a website before discussing further business.
• 🕒 The script includes scheduling follow-up meetings at specific times, showing the importance of time management in sales calls.
• 🛠️ The speaker mentions using an app called 'go high level' for making calls, highlighting the use of technology to enhance the cold calling process.
• 🔄 The script illustrates the process of handling different responses, from immediate interest to deferring to a later time or outright rejection.
• 💼 The speaker discusses the strategy of offering a website build service, suggesting that this is a common service being pitched.
• 💰 There's a mention of pricing strategies, comparing the cost of the speaker's service to that of a competitor, indicating a focus on value and pricing in sales.
• 🔗 The script includes attempts to address the issue of a prospect's website not being found online, suggesting services for SEO and online presence management.

Q & A

What is the 'buffoon technique' mentioned in the script?

The 'buffoon technique' refers to the direct and questioning approach used by the speaker during cold calls, where they ask potential clients if they are interested in the services being offered.

Why does the speaker mention cold calling from their mom's basement?

The speaker mentions cold calling from their mom's basement to illustrate their humble beginnings and to show how they started their business with basic tactics before using any software or advanced strategies.

What is the significance of the good offer mentioned in the script?

The good offer is significant because it serves as an initial incentive for potential clients to engage with the speaker. It's a strategy to pique interest and initiate a conversation that could lead to a business deal.

How does the speaker handle the situation when a business is closed or not interested?

When a business is closed or not interested, the speaker politely acknowledges the information, thanks the person, and ends the call, moving on to the next potential client.

What is the purpose of building a website for potential clients before they express interest?

The purpose of building a website for potential clients is to demonstrate value upfront. By showing a completed homepage, the speaker aims to impress the client and potentially secure their business.

Why does the speaker suggest a Zoom meeting to show the website?

The speaker suggests a Zoom meeting to show the website because it allows for a more interactive and visual demonstration, which can be more persuasive than sending a static link or email.

What is the 'go high level' app used for in the script?

The 'go high level' app is used for making calls from a local number, which is beneficial for the speaker who is outside the US. It also has features for automated calling and follow-up strategies.

How does the speaker handle the scenario where a potential client is already working with another service provider?

When a potential client is already working with another service provider, the speaker still offers to show their work and suggests a meeting to compare services, emphasizing the benefits and lower cost of their own services.

What is the strategy behind offering a free website homepage to potential clients?

The strategy behind offering a free website homepage is to provide value upfront and showcase the speaker's capabilities. This could lead to a full website deal or other services if the client is impressed with the initial offering.

Why does the speaker mention not leaving voicemails initially?

The speaker mentions not leaving voicemails initially because they have an automated system in place that will later send voicemails, texts, and emails as part of their follow-up strategy.

Outlines

00:00

📞 Cold Calling and Website Demonstration

The speaker begins by expressing the need to demonstrate the process of acquiring clients through cold calling. They introduce the 'buffoon technique,' which involves asking direct questions to gauge interest. The speaker shares their personal experience of cold calling from their mom's basement and how they would approach potential clients. The dialogue includes a call to a business named BNB, where the speaker inquires about the business's operations and offers to show a newly built website. The potential client is busy but agrees to a later meeting to discuss the website. The speaker emphasizes the importance of providing value upfront and securing a meeting to present the website on a Zoom call.

05:04

🌐 Efficient Cold Calling with Go High Level App

The speaker explains their method of making cold calls using the Go High Level app, which allows them to purchase local phone numbers for calling within the US while being outside the country. They discuss the simplicity of using the app for dialing and the option to use a mobile app or browser for calling. The speaker also mentions more advanced features like automated calling and follow-up strategies, including voicemails and text messages. They share a call with a landscaping business, offering to show a website they've built. The potential client is already working with another service provider but agrees to a Zoom meeting to compare the speaker's offer. The speaker highlights the cost-effectiveness of their service and the potential to upsell additional services like lead follow-up and automation.

10:05

🔍 Identifying and Booking Client Meetings

The speaker continues their cold calling efforts, focusing on businesses that may need website services. They call various businesses, including a plumbing company, and offer to show a website they've created. Some businesses decline the offer, while others agree to a meeting. The speaker books several meetings, emphasizing the efficiency of their approach and the value of their services. They also mention the importance of follow-up automations to ensure potential clients receive voicemails, text messages, and emails. The speaker concludes by summarizing the meetings booked and encourages viewers to check out their channel for more information on their services and strategies.

15:06

🎥 Behind the Scenes of Website Services and Cold Calling

In the final paragraph, the speaker invites viewers to explore their channel for more insights into their website services and cold calling strategies. They offer to share videos that showcase client closing techniques, the process of finding businesses to call, and the tactics they use for website building. The speaker's aim is to provide a comprehensive understanding of their services and how they can benefit potential clients.

Keywords

💡Cold Call

Cold calling is the act of making unsolicited phone calls to potential customers with the intent of selling a product or service. In the video, the speaker demonstrates how to cold call using the 'buffoon technique', which involves asking direct questions to gauge interest and offering a good deal upfront. The script shows the speaker using this technique to engage with business owners about building a website.

💡Buffoon Technique

The 'buffoon technique' is a method of cold calling where the caller adopts a direct and somewhat playful approach to engage with the potential client. The speaker in the video uses this technique by asking questions like 'Is this something you even want?' and 'Is this something you're even interested in?' to pique the interest of the business owners they are contacting.

💡Value Proposition

A value proposition is a promise of value to be delivered through a product or service. In the context of the video, the speaker emphasizes giving value first by offering to show the homepage of a website they've built for the business owners. This approach is intended to demonstrate the potential benefits of the service before any commitment is made, as seen when the speaker says, 'I believe in giving value first so I could show you the homepage and then if you like it...'

💡Lead Generation

Lead generation is the process of attracting and converting strangers and prospects into potential customers. The video script illustrates lead generation through cold calling, where the speaker aims to turn initial contacts into meetings where they can present their website services. The script mentions booking meetings at specific times, indicating the conversion of leads into potential sales opportunities.

💡Automation

Automation refers to the use of software or systems to perform tasks with minimal human intervention. In the video, the speaker mentions using an app called 'go high level' for automated calling, which allows for efficient lead generation and follow-up. The script describes how the app can be used to trigger actions like leaving voicemails, sending texts, and scheduling calls, streamlining the cold calling process.

💡Customer Engagement

Customer engagement is the process of interacting with customers to build a relationship and encourage their interest in a product or service. The video's theme revolves around engaging potential clients through cold calls, where the speaker uses the buffoon technique to ask questions and offer website services. The engagement is evident in the dialogues where the speaker tries to understand the needs of the business owners and offer solutions.

💡Sales Tactics

Sales tactics are strategies used to persuade potential customers to make a purchase. The video provides insight into the speaker's sales tactics, particularly in the cold calling context. The speaker uses direct questions, offers of value upfront, and the scheduling of follow-up meetings to demonstrate effective sales tactics aimed at closing deals, as seen in the various call scenarios presented in the script.

💡Follow-up

Follow-up refers to the actions taken after an initial contact to maintain interest and move the sales process forward. The video script includes mentions of follow-up strategies, such as scheduling meetings at a later time and using automated systems to send voicemails and texts. The speaker emphasizes the importance of follow-up in securing business, as indicated by the multiple meetings booked and the use of automation for consistent contact.

💡Website Building

Website building is the process of creating a website, which involves designing, coding, and launching it. In the video, the speaker offers website building services to business owners, using the script to showcase their capabilities by offering to show a 'beautiful website' they've built. The service is positioned as a quick and cost-effective solution, with the speaker mentioning the ability to build a website in a day.

💡Business Development

Business development involves activities aimed at growing a business, such as generating new leads, securing new clients, and expanding market reach. The video's script is centered around business development through cold calling, where the speaker seeks to develop new business opportunities by offering website services to local businesses. The script illustrates the speaker's efforts to identify potential clients, engage them in conversation, and book meetings for further discussions.

Highlights

Introduction to the 'buffoon technique' for cold calling

Direct approach by asking if the client is interested before proceeding

Offering a good deal upfront to gauge client interest

Personal anecdote about cold calling from a basement

Mistaken assumption about a business being closed leads to a discovery of new ownership

Proposing a website preview as a value-add before discussing services

Scheduling a meeting to present a website prototype

Use of 'Go High Level' app for making calls from a local number

Description of manual dialing process for those starting from scratch

Automated calling system setup for efficiency

Offer to help with website issues despite initial rejection

Scheduling a meeting with a potential client who is price shopping

Highlighting the speed and cost-effectiveness of website services

Dealing with a lead that is not immediately interested but could be a future opportunity

Booking multiple meetings through a combination of direct calls and persistence

Providing a low-ticket website service as a quick win for clients

Invitation to the channel for more information on services and tactics

Transcripts

no one actually shows you how to get

clients yes they tell you about it they

give you the tactics and the strategies

but what about just sitting down and

watching someone do it I'm going to go

back to my roots here and show you how I

cold call using something that's called

the buffoon technique what you're going

to see is me asking questions is this

something you even want is this

something you're even interested in this

is my style I like it it's direct first

thing we do is give them a good offer

and then hit him with it do you want

this or not this is how I used to cold

call for my mom's basement back when I

was sleeping on a mattress on the floor

and I think times have

changed hey uh sorry you you broke up

there for a second did you say this is

BNB yes sir this is BNB okay cool yeah I

just I wasn't sure if uh you guys were

open it it said closed for some reason I

I didn't see a website or anything you

guys are still like open and and doing

service calls

right uh yes sir B&B the company did

change about three years ago like during

Co so I know we did close down for a

brief time but yes sir we are uh it's

under new ownership okay amazing well

sounds good I I actually built you guys

a a beautiful website if if I do say so

myself uh if you like it you can you can

keep it is that something you would you

would even want to look at

possibly you already have it built yes

sir I have the homepage built uh I

didn't build out the rest of the site I

believe in giving value first so I could

show you the homepage and then if you

like it we could we could maybe um you

know work

together okay that sounds like something

we can do but it's going to have to be a

little bit later I'm currently on a

pretty massive uh mini escavator and in

the middle of a project but um we can

definitely take a look can you give me a

call around like 3:00 yeah for sure man

I was going to say uh it'd be better if

we just book it in and we could jump on

Zoom and I'll just show you cuz it's not

live obviously I'll just I could just

show you uh when we're on a zoom call no

that's something we can definitely do

let's shoot for around give me a call

around 3 3:30 and then we'll sit down um

let me get my business partner on the

hor talk to him and then we'll meet but

it's definitely something we'd be

interested in cool you guys don't have

any website right now right no no

currently we do not okay than but

something to help us you know we're even

looking for possibly like formatting and

scheduling but we'll talk around 3:00

and we'll go from there yeah for sure

man I'll just show you what what I

already have built uh if want it you can

you can keep it um if not that's that's

cool too so all right sounds good I'll

chat with you at

three thank you cool

bye all right one meeting

booked hello hey is this uh Jr

Landscaping yeah okay uh nice cool I

wasn't sure if you guys are open it said

said closed for some reason you guys are

open

right I have to uh activate my account

something happened though oh okay that's

that's interesting um I actually built

you guys a a beautiful site if uh if you

like it you can keep it is that

something you want to look

at yeah I'm sorry I didn't hear you well

can you repeat that again sure yeah I

just said that I built you a beautiful

website uh if you want it you can keep

it do you want to look at

it

can you send it to me by email well it's

not live like it's not on it's not

online um it's I have it here on my

computer so if you want I could just

share my screen and show you on Zoom I

could do sometime later today if that

works yeah can you send it to me uh well

it's a zoom link so let's let's schedule

and then we could we could jump on Zoom

have you used Zoom before Oh so yeah

yeah yeah yeah okay what what did you

say was down for you like why does it

say that you're closed

I actually like to start the website on

uh online

yeah I um I got so busy though like I

never finish it up like the last few

things to post my uh website yeah but uh

if you can send me that first so I can

probably finish it up that'd be nice

yeah for sure man I could help I mean if

it says I could also probably help you

with the uh the clo thing that you have

going on uh so let's do this are you

free today at like 3 P.M we could jump I

could jump or 3:30 I could jump on

Zoom sounds good just send me the link

on a text message right the zoom link

yeah I can text it to you yeah I could

send you the text uh I can send you the

the zoom Link at 3:30 over text yeah

just jump on I'll sh my I'll uh I'll

share my screen with you and then I'll

just show you the full website and then

we'll just take a look at what you have

going

on sounds good sweet all right I'll see

you later all right bye

perf

boom so if you are wondering how we're

actually making these calls I'm using

this app that's called go high level and

the reason I'm doing this is because I'm

outside the US so I purchased the phone

number in whatever state that I want to

call in and then I can call it from a

local number you can call inside your

browser like this by putting in the

number and then dialing or what I like

to do is use the mobile app right here

and you just simply type that in like

this and then it will start dialing

there's much fancier ways to do this as

you've seen on my channel like we can

automate calling one business second

third fourth fifth until someone picks

up then it stops however I want to keep

this video very simple and show you the

way that I used to do it back in the day

before any softwares before anything I

would just use my native phone and just

call people number after number and I

would just type it in so you could do it

if you're starting from zero zero you

have no budget just use your phone and

call people now if you want to be super

efficient this is the best way to do it

it looks very complicated but I promise

you it's not all it's saying is hey

trigger this if someone's busy you hit

voicemail or there's no answer then just

do this and all it is is we're going to

wait 1 minute we're going to

automatically text them we're going to

automatically leave them a voicemail and

then we have more fancier replies right

did they reply yes no and so forth then

we uh respond back again SMS 2 voicemail

2 a day later and so forth so we have

this fancier stuff you can do don't need

it but it certainly does help if you do

want to use any of this go high level

for calling or you want this fancy

automations there's a free 30-day trial

that you can get and just start calling

people and start getting clients before

your 30-day trials over there's a link

in the description you can download all

of

this thing is we do have an automatic

dialer so you can import a spreadsheet

and then just automatically call

everyone but I want to make this

realistic since this is how I used to do

it when I was working out of my mom's

basement typing in each number

individually hey uh sorry you broke up

there is this uh

Delino yes okay amazing man cool yeah I

actually wasn't sure if you guys are

open or not it said closed I didn't see

a website or anything you guys like are

still open and working right yeah no

we're we're close right now because we

don't open till uh

8:30 oh okay man here in the office oh I

see I was gonna say hopefully I didn't

wake you up here did I no no no we're

I'm in the office at 7 but we don't oh I

see we don't uh we don't open doors

till3 okay got it got it man uh yeah so

I actually built you a beautiful uh site

and if I do say so myself if you like it

you can keep it is that something you

would even want to look

at uh yeah I'm already working with

someone else right now they're going to

be presenting that later to me they're

local um so I'm work with I hear do they

already have it live for you or

no uh no they're going to be sending it

over to me I can check it out okay I

need to make changes then I can make

changes yeah I get you man and I mean do

you even want to look at what I built

for you cuz I can still show you like I

said it's done I just have to show you

on

Zoom

uh sure how much

uh can we do a zoom meeting later yeah

for sure man I mean I can't do right

this second either um let's do it later

I mean how's

1M um 1M check my schedu right now cool

by the way just just out of curiosity I

mean how much is this company charging

you for the

website uh the website is about uh like

500 bucks and then monthly to keep track

of it like $80 a month so they could do

any changes from it okay I see I got you

yeah that's not bad ours is actually uh

quite a bit cheaper ours ours is 150 and

it's it's done in a day so I don't know

how how long have you been waiting for

it uh just

yesterday oh I see cool they're they're

going to present it to me today as well

okay amazing all right man well sounds

good I mean like I said ours is cheaper

it's it's 150 uh pretty much all done

you can check out the homepage and then

you can just choose whichever one you

like best you can just go with that one

does that sound fair

yeah um let's do uh can we do about 2:30

let's do it

man 2:30 it is yeah perfect I wait for

your call amazing all right man sounds

good it's nice to meet you my name is

Paul by the

way see you later bye all

right probably not the best lead in the

world since he is a Price Shopper and he

already has someone building a website

but still could be worth it I already

spent the time calling him might as well

just do a zoom meeting and show him one

of our templates maybe he'll like it

more and I mean it is cheaper and not

only that but if he's not interested in

the website I'm going to try to sell him

the automations lead followup everything

else so let's keep going you're

wondering why I never leave

voicemails it's because at the end we're

going to have an automation that sends

everyone voicemails and text messages

and emails to follow up with them this

is all

automatic

coming hey is this uh sorry you broke up

there is this jeffre

Plumbing yes it is okay perfect cool

yeah actually wasn't sure if you guys

were open it just said closed and I just

I didn't see a website or anything you

guys are open

right yes we are okay amazing so I

actually built you a beautiful website

if I do say so myself it's not fully

done but the home page is and uh just

wondering if uh if you guys would even

want something like

that um for

online yes

correct um no thank you not right now I

appreciate the offer but not right now

sure no problem bye thank you have a

good

day hay Plumbing hey uh sorry you broke

up there is this hay

Plumbing

hey yeah okay awesome yeah I wasn't sure

if uh you guys were were open I said

closed for some reason I didn't I didn't

see a website or anything uh you got you

guys are open though right uh the store

the store is closed it's been closed for

a few

years okay so do you guys still provide

services uh no they don't do service

calls I see got it got it all right

thank

you you're welcome

hello hey is this uh TJ

pluming yeah okay cool yeah actually

wasn't I wasn't sure if you guys were

open or not it said closed for some

reason I didn't like see a website or

anything oh no no sure my website is uh

actually TJ New York

.c okay interesting yeah I'm not sure

why why I didn't see it cuzz it's going

to say I actually built you a a

beautiful website if I do say so myself

man if uh if you like it you can keep it

uh is that something you want to look

at uh right now

noite

myself yeah I I understand not not right

now I mean we can do sometime perhaps

later today if you'd like uh I can show

you what I have and then you can you can

show me yours and then if you need some

help linking it I can I can also do that

because I wasn't able to find

it okay uh it's your phone number I can

give you a call back when I get a little

bit time uh yeah man let's let's just

book in a time uh so how is today at 400

p.m.

um actually promise we got a

couple okay I got you man when's when's

When's the better time for you we can do

some time today tomorrow whenever uh

tomorrow probably better cool what time

um probably around

9 around 9:00 a.m. yeah okay gotcha so

your your current website I mean you how

how long have you had

it uh about two years now oh wow so I I

wonder why I wasn't able to find it so

it hasn't been linked for two

years I'm sorry what was that yeah no I

was going to say like I wonder why I

wasn't able to find it it hasn't been

linked for two

years um I'm not sure probably uh some

people be getting me off of Google I

don't know how I have put up to that

yeah oh that's crazy all right man well

why don't we do this when we chat I can

I can show you how to get it back on

Google and so at the very least like at

the end of that call like you don't have

to pay me anything uh I'll just show you

how to relink it and then I'll show you

what I have okay okay okay and then if

it makes sense for us to work together I

can also show you you know some other

stuff that we have with like lead

followup and and and and all that stuff

like Google reviews and all

that okay cool all right thank you so

much cool all right thanks man have a

good day see tomorrow

bye so we have four meetings that were

booked here they are we have one at 3:00

p.m. another at 2:30 p.m. and then at

3:30 p.m. and then tomorrow at 9:00 a.m.

they usually don't go for very long it's

pretty easy when you're giving someone

something that they actually need that

they don't already have and again this

is a low ticket website that's a copy

paste website we get it done in a day

and then we publish it out for a client

I called for a few hours here and I was

able to book a bunch of meetings if you

don't know how the website in a day

works or you don't know how these

services are being delivered or who

would pay for this kind of stuff you can

check out my channel I have a bunch of

videos of me actually closing clients

and what I say on Zoom plus I show you

how I find businesses that we actually

call all of our website building tactics

and how we're able to copy and paste it

and how it all works you can check out

my channel if you want to see more