The Easiest $38,500/Mo Side Hustle No One Is Doing

Joshua Mayo
3 Sept 202417:59

Summary

TLDRThis video explains how to start a profitable print-on-demand candle business with minimal time and money. It showcases examples of sellers making over $460,000 annually by selling custom-designed candles on platforms like Etsy and Shopify. The video guides viewers through the steps of branding, setting up an Etsy shop and Shopify website, designing candle labels using Canva, and connecting with Printify for order fulfillment. The tutorial emphasizes using creative candle names, mockups, and effective marketing to boost sales. By following these steps, viewers can create a successful candle business in under an hour.

Takeaways

  • 💡 Print-on-demand candles are a lucrative side hustle, with some sellers making over $462,000 per year, working only about 20 minutes a day.
  • 🕯️ Printify is a print-on-demand platform that allows you to sell products like candles without holding inventory. Products are created only when ordered.
  • 📊 Successful candle sellers use creative branding, such as catchy or funny names for scents, which helps their products stand out and sell better.
  • 🎨 Canva is recommended for designing candle labels, offering over 4,500 free templates. Consistent branding across all products helps maintain a cohesive look.
  • 🛒 Setting up an Etsy shop is quick and easy, and having a dedicated website on Shopify is encouraged to avoid Etsy’s fees and maintain control over branding.
  • 🌐 Using a .online domain name for your website is recommended to make it more memorable and to reflect your online presence effectively.
  • 🔗 Integrating Printify with both Etsy and Shopify automates the order fulfillment process, saving time and effort.
  • 📷 Investing in professional candle mockup images from Etsy can significantly improve the look and appeal of your product listings.
  • 📦 The process of designing, pricing, and listing candles on both Etsy and Shopify can be completed in under an hour using the tools and steps provided.
  • 🚀 Following the outlined steps gives you a clear, actionable plan to launch a successful print-on-demand candle business with minimal upfront cost and effort.

Q & A

  • What is the primary side hustle discussed in the video?

    -The side hustle discussed is selling print-on-demand candles, which has proven to be profitable, with some people making over $462,000 per year.

  • What is print-on-demand, and how does it apply to candle selling?

    -Print-on-demand is an e-commerce method where products are only created after a customer places an order, reducing inventory costs. In the case of candles, companies like Printify make the candles only when an order is placed.

  • Why is branding important when selling candles, and what are some key elements to consider?

    -Branding is important because it helps your product stand out. Key elements include the candle label design and the naming of the scents, which should evoke feelings or memories rather than simply listing the ingredients.

  • How does the video suggest you come up with creative names for your candle scents?

    -Instead of using literal names for the candle scents, it suggests giving them more creative or clever names like 'Autumn Evenings' or 'Cozy Winter Blanket' to make them more appealing and memorable.

  • What tool is recommended for creating candle labels, and why?

    -Canva is recommended for creating candle labels because it offers thousands of templates, and it's easy to customize labels for different candle scents.

  • What is the benefit of selling candles on both Etsy and your own website?

    -Selling on both platforms increases exposure. Etsy provides an established marketplace with a customer base, while having your own website allows you to avoid Etsy's fees and build a direct relationship with customers.

  • Why is Shopify recommended for setting up your own candle store?

    -Shopify is recommended because it is easy to set up and integrates smoothly with Printify, automating order fulfillment for both your Etsy shop and personal website.

  • What role does the domain name play in building trust for a new online business?

    -A memorable and professional domain name makes your site appear more legitimate and trustworthy, which is especially important for new businesses. The video suggests using the '.online' domain extension for an easy-to-find domain name.

  • How does Printify integrate with Etsy and Shopify?

    -Printify integrates by automatically publishing your candle listings on both platforms once they are created, and it handles order fulfillment, making the process seamless for sellers.

  • What is the recommended approach for pricing your candles?

    -The video suggests looking at what other successful Etsy shops are charging for similar products and setting competitive prices, potentially even lower when starting out to attract customers.

Outlines

00:00

💸 Profitable Side Hustle: Selling Print-on-Demand Candles

This paragraph introduces the concept of a lucrative side hustle: selling print-on-demand candles. It highlights the earning potential by citing examples of people making $462,000 annually and even $1.4 million from candle sales. The process involves using a platform like Printify, where candles are produced only when an order is placed, minimizing upfront costs and inventory. The video promises a step-by-step guide to starting a print-on-demand candle business, including creating an Etsy shop and a dedicated website to build a professional brand.

05:01

🕯️ What is Print on Demand & Candle Branding Basics

Print on demand is explained as a business model where products, in this case, candles, are only created after a customer orders them, eliminating the need for upfront inventory. The branding process is crucial, focusing on candle labels that appeal to specific aesthetics, from minimalist to vintage, or even humorous styles. Creative names for candle scents are also emphasized as a marketing tool, with examples like 'Autumn Evenings' instead of plain 'Cinnamon Vanilla.' Canva is recommended as a free tool to design candle labels, and the importance of consistency in branding across products is stressed.

10:03

🛍️ Setting Up Your Etsy Shop & Website

This paragraph provides instructions on setting up both an Etsy shop and a personal website for candle sales. It explains the advantages of having a dedicated website alongside Etsy, such as avoiding Etsy's fees and attracting repeat customers. Shopify is recommended as an easy platform to create the website, and a custom domain with an '.online' extension is suggested to help the business stand out. A special offer for getting a '.online' domain is also mentioned. Clear steps are provided for setting up and connecting the domain to the Shopify store.

15:05

🔗 Connecting Printify to Etsy and Shopify

This section covers the technical process of integrating Printify with both Etsy and Shopify. Printify is the platform used to manage print-on-demand candles, and the guide walks through connecting it to Etsy and Shopify so that new candle designs are automatically synced to both sales channels. It also mentions that users can start by creating candle products in Printify, which will be reflected on their online store. Customizing the Shopify store with banners and menus is suggested, but the main emphasis is on easy navigation and showcasing products.

🖼️ Designing Candles and Mockups

The process of creating the actual candle products is discussed, with Printify offering various candle styles and scents. Users are encouraged to select the styles that best match their brand and to upload custom labels designed in Canva. To enhance product presentation, it's recommended to purchase high-quality candle mockup templates from Etsy, as they look more professional than Printify’s default options. Pricing strategies are also covered, suggesting sellers analyze competitors on Etsy and potentially set lower prices to gain a competitive edge when starting out.

🚀 Launching Your Candle Shop & Final Thoughts

In this concluding section, the video creator recaps the process of setting up both an Etsy shop and a Shopify website, creating candle products, and designing mockups. It notes how quickly the entire business can be launched, with both shops ready to sell in under an hour. The video emphasizes that success comes from following the outlined steps and taking action. The creator encourages viewers to start their own business, promising that with effort, they too can replicate the success of others in the print-on-demand candle industry.

Mindmap

Keywords

💡Print on Demand (POD)

Print on Demand (POD) is an e-commerce method where products are only created once an order is placed, eliminating the need for upfront inventory. In the video, the narrator explains that POD allows sellers to offer items like candles without holding physical stock, which reduces the financial risk and simplifies operations.

💡Candles

Candles are the product being discussed in this video as part of a successful business model. The video highlights how print-on-demand candles can be sold through platforms like Etsy and Shopify, with sellers potentially making significant profits, such as $462,000 annually, by branding and selling unique scented candles.

💡Etsy

Etsy is an online marketplace focused on handmade or vintage items and craft supplies. The video emphasizes how many successful candle businesses use Etsy as a primary platform for selling their products, but also mentions that creating a dedicated website is equally important to bypass Etsy’s fees.

💡Shopify

Shopify is an e-commerce platform used to create online stores. In the video, Shopify is recommended for setting up a dedicated website for candle businesses. It's shown as an easy-to-use platform, which can be integrated with Printify to automate the production and fulfillment of print-on-demand candles.

💡Branding

Branding refers to how a business presents its products through design, labeling, and messaging. The video stresses that the success of print-on-demand candles heavily depends on effective branding, particularly through eye-catching labels and creative candle names that evoke emotions or memories rather than simply stating the scent.

💡Candle Labels

Candle labels are the design elements that visually represent the candle brand. The video advises using Canva to create custom labels and offers various design ideas, such as minimalistic, vintage, or humorous styles. The label design is a core aspect of the candle's branding and can influence customer interest.

💡Domain Name

A domain name is the web address for a business's online store. The video encourages viewers to purchase a distinct domain name to enhance their candle business's professionalism and visibility. It suggests using a '.online' domain extension for ease of availability and to reinforce the online nature of the business.

💡Mockups

Mockups are digital representations or images that showcase what the final product will look like. In the video, mockups are used to display candle designs on both Etsy and Shopify, helping potential customers visualize the product. The narrator suggests purchasing higher-quality mockups from Etsy to improve sales appeal.

💡Scent Names

Scent names refer to the unique names given to candle fragrances, which play a crucial role in branding. The video advises against using straightforward names like 'cinnamon vanilla,' and instead encourages creative names like 'Autumn Evenings' or 'Cozy Winter Blanket,' which may evoke emotions or memories, leading to better sales.

💡Canva

Canva is a free online design tool that allows users to create custom graphics. The video recommends using Canva to create candle labels, offering thousands of customizable templates. Canva is presented as an easy-to-use tool for beginners to design professional-looking labels that can enhance a candle’s branding.

Highlights

People are making over $462,000 per year selling print-on-demand candles, which only takes about 20 minutes per day.

One seller has made over $1.4 million or around $223,000 per month selling candles on both Etsy and their own website.

Print on demand allows you to sell products like candles only when someone places an order, saving money and avoiding inventory waste.

Printify is the platform used for print-on-demand candles, which handles production and fulfillment when an order is placed.

Branding is key for candle businesses, including creative and unique candle label designs that resonate with customers.

Creative and funny candle names sell significantly better than those that simply state the scent, such as using 'Autumn Evenings' instead of 'Cinnamon Vanilla.'

Canva can be used to design candle labels with over 4,500 free templates available for customization.

Creating an Etsy shop takes less than 10 minutes, and having a dedicated website increases credibility and boosts sales.

Having a dedicated Shopify store, connected to Printify, allows you to avoid Etsy fees and sell directly to customers.

You can use a DOT online domain extension to create a memorable and professional website for your candle business.

Connecting Shopify to Printify automates the process of adding new candles to both your website and Etsy shop simultaneously.

Using high-quality mockup templates for product images significantly improves the visual appeal of your candles on Etsy and your website.

Researching successful candle sellers on Etsy helps you model your titles, descriptions, and pricing to match what's already working.

Once set up, new candle scents and designs can be added quickly to your store using the same branding template across all products.

The full process of creating a candle business can be completed in under an hour with minimal investment and setup.

Transcripts

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it might be hard to believe but there

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are people making

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$462,000 per year doing a side hustle

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that only takes them about 20 minutes

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per day what and that side hustle is

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selling print on demand candles this

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person right here brings in over

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$462,000 per year just from selling

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print on demand candles another example

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is this person here they've made well

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over $1.4 million or around $223,000 per

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month selling candles on both Etsy and

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their own website and if you look at the

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candles that they're selling you can see

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that they all match the print on demand

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candles from a site like printify

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printify is a print on demand website

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that offers candles and so we know for a

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fact that they are indeed using print on

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demand to sell their candle and in this

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video I'm going to show you exactly how

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to do this step by step with very little

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money and a small amount of time and I'm

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actually going to build my own print on

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demand candle business in this video to

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show you just how easy it is to get

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started I'll show you how to build both

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an Etsy shop but also your own dedicated

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candle website with a unique and

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Powerful online domain name this will

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make your site stand out as both

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legitimate and trustworthy even though

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you're a brand new business so if you

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haven't done so already drop a like down

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below for the video it helps the channel

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out so much you're amazing let's get

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started now before we start talking

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about how to sell candles I first want

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to briefly talk about what print on

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demand even is print on demand is a very

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popular e-commerce method that allows

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you to sell certain products only when

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somebody buys them in the case of

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selling candles instead of making a

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whole batch of candles before anyone

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orders them the print on demand company

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only makes them when somebody places an

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order this way you never have to waste

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money or hold on to any inventory plus

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you won't be tempted to burn your own

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Supply this is basic rug dealer 101

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never burn your own Supply this is a

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really big match and that's basically

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what print on demand is it allows you to

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start an e-commerce business with no

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upfront money and very little work so

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how can you get started there's

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basically three simple steps and the

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first step is we need to come up with

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The Branding of the candles if we go to

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Etsy and then search for candles and

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look through all of the candles that are

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being sold you'll get a really good idea

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for the type of branding that might do

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well for your candles and when I say

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branding I'm specifically talking about

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the actual label on the candle what does

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the label look like some people choose

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to go for a more simple and minimalistic

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look others go for a vintage look some

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people even opt for a very um offensive

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look but there's no shortage of label

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design ideas you just have to go with

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what resonates with you the most it's

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also worth mentioning that a big part of

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your candle branding is how you choose

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to actually Market the scents themselves

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for example you might create a candle

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that has a cinnamon vanilla scent but

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just because that candle's scent is

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cinnamon vanilla doesn't mean you have

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to put cinnamon vanilla on the candle

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label you can get as creative as you

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want and so perhaps the scent is called

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Autumn evenings or cozy winter blanket

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right if you went with a candle in the

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scent of white sage plus lavender same

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thing you don't have to put white sage

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plus lavender on the candle label I mean

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you certainly can if you want to and

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I'll actually be using this scent as an

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example later but what I found from my

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extensive market research is that the

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candles that have more clever or just

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funny names tend to sell significantly

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better you'll notice that most of the

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really successful candle sellers will

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have candle names that don't include the

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actual scent of the candle instead it's

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something that will make you feel good

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or bring back a memory or something

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that's funny or clever and so when

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you're deciding on The Branding for your

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candles and the names of the candles to

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put on your labels just keep this in

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mind and to design the labels we're

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going to use a free website called

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canva.com so from canva after you create

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a free account simply search for the

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term candle label and you can see that

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there are over

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4,500 different templates that you can

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choose from for your candle labels and I

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would actually recommend picking just

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one label template and just using that

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template for all of your candles taking

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a look at this shop right here again you

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can see that all of their labels for all

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of their candles look the exact same

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minus the actual name of the scent on

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the label so from canva just scroll

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through these label templates and and go

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with the one that resonates with you the

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most for me I really like this one right

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here to go with this label I'll just

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select it and then click on customize

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this template from here I'll update the

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name to match my candle brand name and

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the easiest way to come up with a name

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for your candle brand is to go to chat

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GPT and ask the AI to give you a list of

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candle brand names you can even specify

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things like give me a list of candle

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brand names based on my name Joshua and

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you would replace your name with my name

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unless of course your name is also

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Joshua in which

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case back on canva now and you would

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basically just bookmark this template

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because every time you create a new

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candle scent you'll come in here change

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the name of the scent and then export

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this label to be used on your candle and

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we'll talk about exactly how to create

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the candles soon but I don't want to get

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ahead of ourselves because now it's time

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to set up both your Etsy shop and your

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website and then connect them to

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Printery and luckily doing all of this

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is actually very simple to set up your

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Etsy Shop simply head over to etsy.com

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and then at the very bottom of the

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website within the footer click on sell

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on Etsy and then just follow the steps

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the whole process should take you less

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than 10 minutes or so but on top of your

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Etsy Shop you should also have your own

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dedicated website to sell candles all of

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these successful candle shops on Etsy

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share something in comment and no it's

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not that they all sell candles but

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noticed is that most of the successful

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candle shops on Etsy also have their own

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dedicated website sure they sell their

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candles on Etsy but Etsy is just one

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sales Channel they also have their own

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website though that they direct people

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to either from Tik Tok videos or PID ads

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or even directly from their Etsy Shop

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the advantage of having your own

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dedicated website is that you don't have

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to pay any of the fees that Etsy is

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taking away from you every single time

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you get a sale on your Etsy shop and

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what ends up happening is the people who

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buy candles from your Etsy shop on a

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regular basis will end up just buying

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the candles directly from your website

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because not only will you have your

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website linked throughout your Etsy shop

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but whenever someone buys a candle from

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you on Etsy the automated thank you

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message that sent to the buyer can

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include a brief message about your

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website now I know what you're thinking

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but Joshua I don't know how to build a

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website but surprisingly it's actually

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incredibly simple to do because we're

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just going to use an easy platform

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called Shopify and the reason we'll use

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Shopify is because we'll be able to

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easily connect it to printify printify

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is the print on demand platform that

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we'll use in the next step to create

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your candles but also to automatically

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complete orders on both your Etsy shop

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and your website now I left a Shopify

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link Down Below in the description of

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this video using that link will give you

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Shopify for 3 months just for $1 per

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month but 3 months should give you more

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than enough time to get your print on

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demand business up and running and start

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getting sales so after clicking on the

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link down below you'll land on Shopify

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from here just enter your email address

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and then quickly go through these

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prompts until you get to the Shopify

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dashboard and the first thing we need to

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do is set up a domain name for your

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website because right now if someone

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goes to your website they'll have to

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type this into their browser and this

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looks

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horrible and so we need to get you a

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domain name that will help your business

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to stand out but also easy to remember

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and personally I'm a huge fan of these

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online domain extensions the domain

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extension is the part of the domain name

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after your business name and you can see

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here for my candle business my domain

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name is Wick and wax. online now the

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reason that I prefer theonline extension

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for my website is because online is the

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world's second largest new domain

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extension Plus it has the added

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advantage of having the word online

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literally in which perfectly describes

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your website to be your Brand's online

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identity and to be honest I think that

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having aonline domain extension makes

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way more sense compared to anything else

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especially if you're running an online

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business such as a print on demand

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candle business nowadays it's extremely

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difficult to find a com that's available

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for your business I tried searching for

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wian wax.com and obviously not to my

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surprise it wasn't available but online

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has a vast inventory of domain names

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available and you are much more likely

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to get a domain name that matches your

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business name now in terms of where to

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buy a DOT online domain name you can buy

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it basically anywhere you want GoDaddy

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name cheap or just buy it directly

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within Shopify but for a limited time

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I've managed to get you a very unique

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offer where you can buy a DOT online

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name for just 99 Cents for the first

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year to take advantage of this offer

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just click on the link in the

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description and use code Joshua and once

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you Pur purchase your domain name we

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need to quickly connect that domain name

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to your Shopify store and this is

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actually very easy to do first make sure

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you're logged into your online domains

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dashboard from here click on manage

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orders and then list SL search orders

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and then select your new domain name

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next you'll scroll down until you see an

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option that says DNS management and

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you'll click on manage DNS then you

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should see this button here that says

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add a record click that button and then

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add this number into the field that says

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destination

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ipv4 address and just make sure that you

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enter this number exactly how you see it

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I'll also put this number down in the

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description of this video if you would

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like to copy and paste it but once that

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number is in this field here that's it

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click on ADD record next we'll need to

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add the cname record to do this click on

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the button that says cname records up

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here at the top then select add cname

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record in this first field right here

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you're simply going to type in www and

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then in the third field type type in

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this URL again I'll leave this down in

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the description of this video so make

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sure that you copy and paste it exactly

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how you see it and just make sure that

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your Fields match the fields that you

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see on my screen exactly as is otherwise

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this won't work and then click on ADD

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record next we'll head into your Shopify

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dashboard click on settings down here at

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the bottom then select domains and then

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select connect existing domains and

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you're just going to type in the name of

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theonline domain name that you just

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purchased for me I'll type in Wick and

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wax. online then select next and then

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click on verify connection and if you

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added all of the correct records then

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you should see this screen right here

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more than likely your domain won't be

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connected instantly sometimes the

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connection happens within minutes

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sometimes it'll take a couple of hours

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but if your domain name isn't connected

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to your Shopify store instantly don't

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worry just give it some time but anyways

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once you've purchased your domain name

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and connected it to your Shopify store

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it's now time to really quickly connect

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PR ify to both Etsy and your Shopify

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store to do this first head over to

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priny and I left a link Down Below in

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the description and if you click that

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link it'll bring you to this page right

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here once Here sign up for a free

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account and then over here click on the

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drop down and select at a new store and

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you can see that Etsy and Shopify are

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the top two options so we'll first

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connect the Etsy shop by selecting

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connect to Etsy and if you already

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created your Etsy shop in the earlier

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step of this video then the connection

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between between Etsy and printify should

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happen automatically next we need to

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make the connection between printify and

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Shopify to do this select connect to

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Shopify and again if you already set up

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your Shopify account in the previous

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step then this screen should pop up

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right here and you'll just enter your

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store URL to find your store URL go to

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the settings in your Shopify dashboard

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and you'll see it in the upper leftand

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corner here but once that's there click

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right here on connect and the final step

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of the integration is to click on

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install app and that's it now printify

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is officially integrated into your

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website it's that simple and anytime you

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create new candles within printify those

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candles will automatically be published

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to both your website and your Etsy shop

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in terms of the design of your website

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you can feel free to spend some time

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going through all of the different

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Shopify customization options to stylize

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your website however you want personally

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I went ahead and updated the banner up

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here on my website to show these candles

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and honestly that's really all I did but

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if we scroll down you'll see that

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there's nothing else on the website and

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that's because we don't actually have

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any candles on the website yet that'll

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happen in the next step but you can see

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here even this person's website this is

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the candle shop that's making over

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$23,000 per month they're also using

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Shopify and there isn't much that they

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changed about their store again the only

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thing they did was change the menu

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options up here they added their own

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Banner image and that's really about it

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you don't have to over overthink the

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process as long as customers can easily

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navigate your website and then buy the

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candles that's all that really matters

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speaking of candles though let's talk

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about how you'll actually create the

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candles and start selling them the

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website that we'll be using to create

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candles is obviously printify and from

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printify assuming that you've already

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created your account earlier you should

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see this page right here and what you'll

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do is Click over here on catalog select

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catalog home and then search for the

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word can this will give you all of the

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candle sizes and styles that are offered

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within prile now at this point it's

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worth mentioning that all of these

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different candle Styles will also come

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with different candle scents for example

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this style here currently offers these

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candle scents another candle style

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though such as this one offers different

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scents and so I wanted to make this

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distinction because you should go with a

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candle style that offers the types of

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scents that you want to sell on your

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shop there's also nothing wrong with SEL

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in multiple Styles so that you can offer

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a larger variety of scents for now

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though I'm going to go with this style

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here the soy based candle with an Amber

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jar then from this page click down here

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on start design and the first thing that

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you'll want to do is head over here and

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click on select variants and then click

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on the tab that says scent and you're

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just going to select one scent for this

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particular candle so I'll deselect

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everything else except for white sage

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plus lavender now earlier on canva we

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created the label that we wanted to use

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for the candle so I'll head back into

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canva and change the name of this candle

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to White Sage plus lavender because then

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we'll export this head back into

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printify again and then upload this

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label into this area here and you would

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do the same exact thing for every candle

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scent next you would go through the

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process of selecting the images and for

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this you could just go with the default

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mockups that printify offers but I would

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actually highly recommend that you go

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and buy a couple of candle mockup

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templates on Etsy these mockups look a

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million times better than the ones that

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printify provides and they literally

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only cost like

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a160 but after selecting the images that

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you'll use for your candle or going with

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one of the mockups from Etsy the next

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thing you'll do is add all of the

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details like the title and the

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description for this I would just look

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at what other people are doing on Etsy

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who are selling candles and I would

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model your titles and descriptions off

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of theirs what they're doing is already

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working there's no reason to try and

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reinvent the wheel and the next step is

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the pricing and for this I would just do

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the same exact thing simply look at what

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other shops on Etsy are selling their

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candles at and model your pricing based

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off of their pricing you might even

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consider making your candles a little

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bit cheaper so that you can have a

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competitive Advantage especially when

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you're first getting started but after

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all that looks good you would simply

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publish this candle onto both your

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website and your Etsy shop and Printery

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will do this for you automatically and

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the process that we just went through

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would be repeated for every candle scent

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that you wanted to add so I'm going to

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spend maybe the next 30 minutes or so

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creating some more candles I went ahead

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and purchase a couple of uh candle

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mockups on Etsy and I'll use these

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mockups for the product images on both

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my Etsy shop and my website and so I'll

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see you back here again in maybe about

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30 minutes 42 minutes 12 seconds 1

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bathroom break later okay so it's been a

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little bit over half an hour about 40

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minutes and I was able to take both my

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Etsy shop and my website from looking

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like this just empty blank pages to

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looking like this a legitimate candle

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shop that's ready to start receiving

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orders and making money and we created

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this in less than 15 minutes in this

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video and it took me maybe about an hour

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total outside of the video to set

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everything up but I just gave you the

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exact step-by-step process that you need

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to replicate the success of people like

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this or even this all of these people

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started from absolutely nothing put in

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the work to set up their candle shops

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and the rest was history and you've got

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the exact blueprint to get started the

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only thing left to do is start if you

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haven't already dropped a like down

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below for the video or subscribe to the

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Channel please do both those things it

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would mean the absolute world to me

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you're amazing I Believe In You And as

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always I will see you again very soon

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take care care

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Candle businessPrint on demandEtsy shopShopify setupOnline brandingPassive incomeE-commerce tipsSide hustleDigital marketingPrintify integration
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