Once I learned this, hitting $100k/mo was easy (brutal reality)

Summary

This video outlines four key reasons why individuals may struggle to reach $100K in monthly revenue. The speaker emphasizes the dangers of arbitrary beliefs driving decisions, losing momentum after breakthroughs, procrastinating essential actions, and lacking data-driven planning. Each point is illustrated with real-world examples, showcasing how these pitfalls lead to plateaus in growth. The video offers practical advice on overcoming these barriers by staying focused, acting decisively, and using data to guide business decisions, ultimately helping viewers break through income ceilings and achieve long-term success.

Takeaways

• 📉 Limiting beliefs and assumptions without data can hold you back from scaling to 100K a month.
• 📊 Decisions should be driven by actual data, not arbitrary thoughts or emotions.
• 🔄 Maintaining momentum is crucial after a breakthrough; losing focus can cause you to plateau.
• 🛑 Taking a break or slowing down right after a big success can be detrimental to sustaining growth.
• ⏳ Procrastination on tasks you know you need to do will hinder your ability to reach the next level.
• ⚡ Taking action quickly on necessary changes or strategies can significantly accelerate growth.
• 📅 Planning and tracking progress is essential; break tasks down into smaller actionable steps.
• 📈 Focus on data-driven planning and execution to avoid running in circles and making emotional decisions.
• 👥 Address internal team issues (motivation, churn) by collecting feedback and analyzing root causes.
• 💼 Small, consistent actions (even three tasks a day) can compound into significant long-term results.

Q & A

What is the main goal of the video?

The main goal of the video is to explain four key reasons that prevent people from reaching $100K per month and to provide examples of how these issues have held others back.

What is the first reason the speaker mentions for not reaching $100K per month?

The first reason is making arbitrary 'if this, then that' beliefs, which can lead to decisions based on unverified assumptions instead of data.

Can you provide an example of an arbitrary belief from the video?

The example given in the video is a client who believed that their pricing model was causing high churn and low employee motivation, even though there was no data to support this assumption.

What is the suggested solution for overcoming arbitrary beliefs?

The solution is to base decisions on actual data. For example, conducting offboarding interviews to understand why clients are churning, or analyzing employee motivation through management reviews and performance data.

What is the second reason people fail to reach $100K per month?

The second reason is losing momentum, often due to taking a break or becoming complacent after a major breakthrough, which disrupts progress.

Why is maintaining momentum so important after a breakthrough?

Momentum is fragile and can easily be lost. After a breakthrough, more work usually follows, and if you stop or take a break, it becomes difficult to get back into the flow, which can cause delays in further progress.

What is the third major reason for not hitting the $100K mark?

The third reason is procrastinating on actions that are known to be important, which delays progress and results. The speaker highlights this as the single most important factor in getting stuck.

Can you provide an example of procrastination from the video?

The speaker mentions a client named Oscar, who procrastinated on running paid ads for about a year. Once he finally started, his revenue jumped from around $30-50K to $83K within a few months.

What is the fourth and final reason discussed for not reaching $100K per month?

The fourth reason is the lack of tracking and planning, which leads to decisions being made emotionally instead of based on data. Without clear tracking, it's easy to plateau because progress isn't measured accurately.

What advice does the speaker give for tracking and planning in business?

The speaker advises breaking down larger goals into smaller, actionable tasks that can be spread over a month or a quarter. By doing a few important tasks each day, momentum builds steadily, resulting in long-term success.

Outlines

00:00

🚧 Why Most People Plateau at 100K/Month

This paragraph introduces the topic of why some people fail to reach 100K a month in revenue. The speaker outlines four key reasons and examples, emphasizing that these pitfalls often keep individuals stuck below the 100K mark for years. Some clients scale from 10K to 100K in months, while others remain stagnant. The first reason highlighted is 'arbitrary beliefs' that guide decisions without any data backing. These assumptions cause entrepreneurs to run in circles and plateau for extended periods.

05:00

🔄 The Danger of Arbitrary Beliefs

This paragraph delves into the first major issue preventing people from reaching 100K: the formation of arbitrary beliefs. The speaker provides an example of a client who believed his pricing model was causing high churn without any supporting data. This assumption led to the decision to change his pricing, which could be detrimental if not backed by evidence. The speaker stresses the importance of making decisions based on actual data, such as client feedback and employee motivation, rather than assumptions, to avoid wasted time and opportunity.

10:00

🏃‍♂️ Losing Momentum and Its Risks

Here, the speaker focuses on the critical mistake of losing momentum. When entrepreneurs hit a breakthrough or have their best month, they often take a break or go on vacation, which can be harmful to their progress. The speaker shares an example of a client who hit a 100K month but then took a trip, risking the momentum he had built. The message is clear: momentum is fragile, and even a short break can lead to a loss of progress. Entrepreneurs should treat their breakthroughs with care and avoid disrupting their workflow.

🚫 Procrastination: The Biggest Roadblock

The third paragraph discusses procrastination, particularly regarding tasks that entrepreneurs know they need to do but keep delaying. The speaker uses a client, Oscar, as an example. Oscar procrastinated on implementing paid ads, which delayed his growth for nearly a year. Once he took action, his revenue soared to 83K per month within a few months. The lesson here is that delaying important tasks slows progress significantly. The speaker encourages entrepreneurs to face procrastinated tasks head-on and take immediate action to unlock growth.

📊 The Importance of Tracking and Planning

In this final paragraph, the speaker highlights the need for data tracking and proper planning in business. Without accurate data, decisions are based on emotions rather than facts, leading to circular thinking and stagnation. The speaker advises entrepreneurs to identify their business's bottlenecks, set clear goals, and divide tasks over manageable timeframes (days, weeks, or quarters). By consistently completing small but meaningful tasks, entrepreneurs can achieve long-term success and avoid getting stuck.

Keywords

💡Plateau

A 'plateau' refers to reaching a point of no progress or growth. In the context of the video, the speaker highlights how many people or businesses stagnate around $50-60K a month, unable to break through to $100K. This concept is central to the video's message of overcoming obstacles that lead to stagnation.

💡Arbitrary Beliefs

'Arbitrary beliefs' are unproven assumptions or ideas that can influence decision-making. The speaker warns against allowing arbitrary beliefs, like assuming a pricing model is the cause of a high churn rate, to drive business decisions. This concept emphasizes the importance of relying on data rather than assumptions.

💡Churn Rate

The 'churn rate' refers to the rate at which customers stop doing business with a company. The speaker uses this concept to discuss how businesses may attribute a high churn rate to incorrect causes, like pricing models, without investigating deeper reasons, such as employee motivation or client feedback.

💡Momentum

'Momentum' is the forward progress a business makes, often fueled by success. In the video, the speaker stresses the importance of maintaining momentum after a breakthrough and cautions against actions, like taking a vacation, that can disrupt momentum and lead to a loss of progress.

💡Procrastination

Procrastination is delaying actions or decisions that are known to be important. The speaker discusses how procrastinating on critical tasks, such as implementing paid ads, can delay significant progress. This is presented as one of the key factors preventing businesses from reaching the next level.

💡Data-Driven Decisions

'Data-driven decisions' are decisions based on actual data rather than intuition or assumptions. The speaker highlights the importance of making business decisions based on data, such as client feedback or performance metrics, instead of arbitrary beliefs, to avoid costly mistakes and drive growth.

💡Pricing Model

A 'pricing model' refers to the structure a business uses to charge clients. In the video, the speaker gives an example of a client who believed their pricing model was causing a high churn rate and low employee motivation. The speaker argues that without data to support this belief, changing the pricing model could be a misguided decision.

💡Opportunity Cost

Opportunity cost is the potential gain lost when one decision is made over another. The speaker talks about how making arbitrary decisions, like changing a pricing model based on assumptions, can result in wasted time and opportunity cost, where better decisions could have led to more progress.

💡Hiring and Team Structure

'Hiring and team structure' refers to the organization and management of a company's employees. The speaker suggests that poor employee performance or lack of motivation could be due to various reasons, such as recruitment issues or bad management, rather than just how employees are paid, indicating the need for a more comprehensive evaluation of team structure.

💡Tracking and Planning

'Tracking and planning' are essential business practices that involve monitoring progress and setting specific goals. The speaker emphasizes that businesses need clear tracking systems and detailed plans to make informed, data-driven decisions, which will prevent them from running in circles and help them scale effectively.

Highlights

You may never reach $100K a month if you hold onto certain harmful habits.

Arbitrary beliefs, not backed by data, can keep you stuck below $100K per month.

Example of a client who believed his pricing model caused high churn, but had no data to support the assumption.

It's crucial to identify the actual source of a problem rather than guessing.

Conduct offboarding interviews to understand why clients churn instead of relying on assumptions.

Momentum is key to success, and losing it after a breakthrough can set you back significantly.

Taking a trip or pausing work right after hitting a breakthrough can damage your progress.

Momentum is fragile; taking a break or losing focus can cause long-term setbacks.

Procrastination is a major obstacle. Acting on what you know you need to do is critical for progress.

Example of a client who hit $83K a month after finally acting on paid acquisition, something he procrastinated for a year.

Write down tasks you are procrastinating on and address them directly to avoid stagnation.

Tracking and planning decisions based on data rather than emotions is essential for scaling past $100K per month.

If you lack data-driven decisions, you end up running in circles and plateauing.

Breaking down large tasks into smaller ones and completing just three things per day can lead to major progress over time.

Focusing on incremental progress—such as completing 270 tasks in 90 days—can significantly move the business forward.

Transcripts

in this video I'm going to be telling

you exactly why you'll never reach 100K

a month and I'm specifically going to

give four reasons and four examples of

when I've seen these things uh hold

people back and basically what I want

you to take away from this video is just

how deadly these things are like if you

do these

things it's almost one of those things

where you just like they're just never

making it just not necessarily like it's

over forever but if you keep holding on

to these things it's very easy for uh

someone to see you kind of just

plateauing around that um you know below

100K a month mark for a significant

amount of time cuz I have seen it happen

I've seen people stay there for years at

50k a month 60k a month and never break

through to 100 meanwhile we've got

clients that will go from 6 to 60k a

month to 100K a month in like 6 months

or something or 7 months they go from

10K a month to 100K a month um and

blasting through launches at like 200k

month out the gate so it's a little bit

different of a mindset between I'm going

completely blow past it to holy [ __ ] I'm

plateaued somewhere below and probably

if you are plateaued or you are below

that level it could be because of one of

these reasons now the first reason of or

the first kind of thing that's stopping

you from getting past 100K a month is

going to be

making arbitrary uh if this then that

beliefs and allowing those to drive

arbitrary um you know cyclical arbitrary

decisions and what I mean by that is you

basically make up a belief or not make

up but a belief gets implanted into your

brain and then as a result of that

belief and you thinking that is the

absolute truth you go in a completely

different direction and I'll give you an

example I had a client messaged me the

other day and uh I won't you know talk

too deeply about who he is cu you know

you I don't want him to it's like kind

of rude to talk about client private

stuff but basically what he was saying

was he wanted to change his pricing

model completely because he felt like it

was destroying his like Authority

destroying his status and it was making

his employees unmotivated because they

weren't getting upside or they weren't

there weren't any bonuses in place which

might be true uh but basically he said

was what he said was I know for a fact

that the reason that we have a high

churn rate and the reason that we've

been not

scaling is because our pricing model is

wrong it's lowering our status it lowers

our employes motivation I know I and he

basically said I think this is the case

and that was the actual word he use he

used the word think and I remember that

because what I said was well if you

think

something it really you know you can

think anything where have you got this

belief from Because unless there's a

number showing exactly what the [ __ ] is

going on and unless there's actual

feedback and surveys coming from the

clients on some sort of offboarding call

after they churn you have no idea why

they churn you have no idea if they like

a flat pricing if they like retainer um

plus performance if they like just

performance if they like percentage of

spend you have no idea what the hell

hell is going on and if you just think

something and then you allow that

thought essentially so what he said is I

think that this pricing model is leading

to a high turn rate that is basically

the arbitrary belief that he's allowing

to exist so let's say you take that

arbitrary belief and then you just

continue and then you allow that belief

to to continually Drive Your Action that

is how you literally run in circles and

run in circles for a ridiculous amount

of time like that's how that that is how

you plateau that is how you stay stuck

and the solution to that example

specifically is number one if there's a

problem you need to figure out what is

the actual source of that problem what's

not what I think is the real problem

what is the actual source so if my churn

rate high I need to do offboarding

interviews ask these clients why are

they churning if my employees are

unmotivated look into that is it a

recruiting issue do they suck do they

just have naturally low motivation is it

a management problem is it something

where the training's bad is it actually

how they're paid there's a million

reasons that someone could be

unmotivated there's a million reasons

that you could have a high churn rate

the worst thing you can do like what

I've said is create a belief that is not

backed by data and allow that to drive

months and months of action and allow

that to drive big decisions like

changing your pricing model because you

can have a pricing model it's not

necessarily easy thing to change that's

not like you know can be an overnight

thing if you just sell it to New Leads

but if you're going to change every

single client to a new pricing model

that's that's kind of a big deal and you

do not want to do those sorts of things

without a significant amount of data

behind that cuz like I said that's going

to cost you months and if you're

thinking about months in the context of

a business that's at 60k a month you can

easily see how two of three two or three

of these decisions can lead to years of

loss momentum years of loss progress and

insane uh opportunity cost in what you

could have been doing if you were making

the right decisions during that time

period next the second one is

losing momentum and playing around with

momentum and not thinking that it's a

it's a big deal and this is one of the

most killer things ever man like the

amount of times you see it uh where

someone has a massive month or they have

their best month or they sign their

first couple of clients they sign you

know they get a breakthrough and they

uncover a strategy that's working for

them on the client acquisition side you

know for example they have a funnel that

starts working it starts booking calls

uh and then all of a sudden they're like

great I'm out of here and then they they

go on the biggest holiday of their life

it's not even like a a lifestyle

inflation thing but another example is

we got a client right now just hit his

first 100K month and then I think he had

a trip he had a trip booked for a while

and then all he had to he had to go on

the trip it was like a I don't know it

was a some of his old friends or

something and then all of a sudden you

have to ask yourself all right of course

he's got the trip booked it's fine you

know go go enjoy your life and stuff

like that but if that's just when you

hit a huge breakthrough not

only does a huge breakthrough usually

lead to

huge amounts of increased work because

if you sign a bunch of clients you have

a bunch of work on the back end but it's

also very fragile so things that might

have been working when you left for that

trip you have no idea if they're going

to keep working you have no idea if

maybe some of those clients were bad

clients and all of a sudden you have to

deal with that but because you've you

know you've booked this thing way out it

it kind of becomes a headache and you

don't know what's going to

happen very very fragile in terms of

what's going on here very fragile you

cannot mess with this I encourage you if

you have a

breakthrough treat that momentum very

very delicately these things can go away

just as soon as they come and you only

realize that after you after it slips

away from you a couple of times and you

had momentum and then you lose it and

you're like oh my God I wish I wish I

just canceled that trip I know I had it

booked I wish I just canceled it or you

know even if you've got a little bit of

micro momentum during the day like let's

say you're you're getting into a flow

and you have a meeting with you know

whoever it may be you might just ah damn

I wish I had have just had the balls to

message them and reschedule if it wasn't

an important meeting I wish I had have

just kept working or maybe you just went

to the gym cuz that's when you had it

scheduled you said I I'm going to do 3

hours of work and then go to the gym but

then in the third hour all of a sudden

you're working really

well and then you go to the gym and you

can't get back into flow it's these

things where you just kind of get caught

doing something that you know is going

to impact your ability to focus or your

ability to to stay locked in and then

you do it and you falsely assume that

you are just going to be easily able to

get back into that same state whether

that be of focus or whether that be of

uh momentum in general when you get back

from like a trip or something and you

naively think that you'll be able to get

it back but that's not the case uh and

I've seen that many times with myself

with clients with others people I know

friends Etc so that's a massive massive

thing number three oh the number three

is the single biggest takeaway I want

you to take from from this from this

video is the single most important thing

that will be the difference between

being stuck and getting to the next

level and that's procrastinating what

you know you need to do so so damn

important procrastinating what you know

you need to do the example for this one

is I have a client it's actually Oscar

I'll call Oscar out cuz he hit 83k a

month about 3 months after finally doing

the thing he was procrastinating cuz I

know Oscar will admit this cuz for years

not maybe not years maybe for a year I

was telling him you need to go to paid

acquisition you need to go to PID ads

you need to go to PID ads and all his

friends were telling him this as well um

another another good made of ours and he

just procrastinated it wasn't

necessarily that um there was anything

in the way there was some op stuff and

there would always be a reason that

would stop him from going and that not

necessarily be stupid reasons or

anything like it's not like a full there

was no reason not to do it like yeah you

have op stuff you have hiring you have

whatever stuff you've got going on but

whatever the reason is that you give

yourself to not do something that you

know you kind of need to do you have to

just throw that out the window you have

to just throw that out the window and

actually just recorded a real about this

on Instagram but if there's something

that you're procrastinating that you

know you need to do step one is just

write it down get it out of your

unconscious mind of procrastination and

just write it down and admit the fact

like ah I wonder why I'm procrastinating

running payad I wonder why I'm

procrastinating you know doing that

thing because the reality is if you're

going to get to this Next Level you need

to really take action fast that's a big

part of it and if you're delaying

something that's going to get you to the

next level the longer you delay that how

long could you have been getting results

from that thing if you had have just

done it because now you look at Oscar

the reason I bring him up is because he

was um he was stuck for a while around I

think 30 to 50K a month and he retracted

a little bit had to restructure his team

went down a bit in Revenue then as soon

as he started doing that thing that that

he knew he had to do for like a year he

snapped up to 83k a month in like not

even two two three months so that's one

of the biggest things where you just

have to look at the thing in the face

write it down admit it and then just say

all right I don't care 1 2 3 I'm doing

it the same way that you would get in a

cold shower or an ice bath or do

anything you don't want to do you just

look at it accept that you don't want to

do it 1 2 3 and then just do it anyway

and it's literally that simple and the

last thing this is the boring one but it

still makes you money is you have no uh

no tracking and no planning and it kind

of uh kind of links in to that first

example where you don't actually have

data on your decisions and you kind of

just allow your emotions to drive your

decisions and when you don't have any

data everything is just fight or flight

everything is just going with your gut

everything is just I feel this I think

this and the reality is if you're going

based on your feeling all the time for

massive decisions you are inherently

going to be running around in circles

and running around in circles is what

leads you to plateau and just getting

essentially screwed over so what you

need to do is get a really clear idea of

what is the problem that is preventing

me from scaling to 100K a month what is

the problem that is preventing me from

getting to X Y and Z okay well if I

wanted to get to that I would need to

hire this these three people I would

need a better account manager I would

need to fire that person because they

actually suck I would need a paid ad

system or I would need content that's

more reliable because right now I rely

on referrals and I would need to book

this many demos and my churn rate would

need to drop this

much and that's what happens when you

look at the data you get a really clear

idea of what you need to do and then on

the planning side all you need to do is

write down all those tasks and then

divide them up over a month or a quarter

or a week and you say all right if I

need to do all this stuff I can break

that down into into smaller tasks and

that might be the 10 things I do that

day to work on the business or even the

five things or the three things that I

do to work on the business because it's

not like you you need to go and do 100

things a day if you do three things a

day working on the business even if

they're quick over 90 days you've done

270 things that are moving the business

forward 270 that's pretty good I would

take that even if you only have time for

three things that you're doing on the

business if they're based off a data

driven decision and they're pre-planned

and you know it's going to work it

doesn't matter how long it's going to

take just do those three things a day

and just plan that out and with that it

just comes a sharpness kind of

professionalism where you're actually

premeditating things you're not going

based off your got you're actually

taking action that is going to get you

to that next level so those are the four

things that you absolutely must do

hopefully this was valuable uh and let

me know if this type of video is good

for you and and you like that style of

content um I've been trying to not get

blinded by the Sun but yeah whatever you

do avoid these four things you are going

to be richer for it so let's see try

them out see you know let me know let me

know if it works