Lasswell Model of Communication | English Lesson 📍
Summary
TLDRThis video discusses Harold Lasswell's communication model, a simple yet comprehensive framework that identifies five key components of communication: who (the communicator), says what (the message), in which channel (the medium), to whom (the receiver), and with what effect (the impact). The video uses a CNN news example about a nuclear power station leak to illustrate the model. It highlights the model's advantages, such as its simplicity and applicability to various communication types, but also points out its lack of feedback mechanism and consideration for noise, which could affect the message's reception.
Takeaways
- 😀 Harold D. Lasswell was an influential American political scientist born on February 13, 1902, and died on December 18, 1978.
- 🔍 Lasswell's model of communication is defined by five key questions: Who, Says what, In which channel, To whom, and With what effect.
- 🗣️ 'Who' in the model represents the communicator, the source of the message.
- 📢 'Says what' refers to the message content, which is the information being communicated.
- 📡 'In which channel' pertains to the medium used for communication, such as television, radio, or newspapers.
- 👥 'To whom' identifies the receiver or audience of the message.
- 🌐 'With what effect' addresses the impact or outcome of the message on the receiver.
- 🔑 The model's distinctiveness lies in its control, content, media, audience, and effect analysis, which dissects different aspects of the communication process.
- 🌐 An example given in the script is a CNN news report about a water leak from a nuclear power station in Japan, illustrating how the model can be applied.
- 👍 The Lasswell model is advantageous for its simplicity and applicability to all types of communication, focusing on the concept of effect.
- 🚫 The model's disadvantages include the lack of feedback mechanism and the absence of considerations for noise, which could affect the communication process.
Q & A
Who is Harold Dwight Lasswell?
-Harold Dwight Lasswell was an American political scientist born on February 13, 1902, and died on December 18, 1978.
What are the five key questions proposed by Lasswell to describe an act of communication?
-Lasswell proposed that an act of communication can be described by answering the following five questions: Who, Says what, In which channel, To whom, and With what effect.
What is the significance of the 'Who' component in Lasswell's model?
-In Lasswell's model, 'Who' refers to the communicator, the person or entity that initiates the communication process.
Can you explain the 'Says what' component in the context of Lasswell's model?
-'Says what' in Lasswell's model represents the message being communicated, which is the content or information being conveyed.
What does 'In which channel' signify in Lasswell's communication model?
-'In which channel' refers to the medium or tool used to transmit the message, such as television, radio, or newspapers.
How is the 'To whom' component defined in Lasswell's model?
-The 'To whom' component in Lasswell's model denotes the receiver of the message, the audience or target of the communication.
What is the purpose of the 'With what effect' question in Lasswell's model?
-'With what effect' is concerned with the impact or outcome of the message on the receiver, assessing the effectiveness of the communication.
What is the Control Analysis in Lasswell's model?
-Control Analysis in Lasswell's model pertains to the power dynamics where the communicator has control over the content, target, and purpose of the message.
How does Media Analysis fit into Lasswell's communication model?
-Media Analysis focuses on the channel or medium used in the communication process, examining how different media can affect the delivery and reception of messages.
What is Audience Analysis in the context of Lasswell's model?
-Audience Analysis in Lasswell's model involves understanding the receiver's characteristics, needs, and how they process and interpret the message.
What are the advantages of Lasswell's model of communication?
-The advantages of Lasswell's model include its simplicity and ease of use, as it consists of only five components, and its applicability to all types of communication due to its foundational nature.
What are the disadvantages of Lasswell's model as mentioned in the transcript?
-The disadvantages of Lasswell's model include the lack of feedback mechanism, absence of noise consideration, and its linear nature, which implies a one-way communication process without return of the message.
How can Lasswell's model be applied to a real-world example, such as a news report?
-In a real-world example like a news report, Lasswell's model can be applied by identifying the communicator (e.g., TEPCO operator), the message (e.g., radioactive material leak), the channel (e.g., television via CNN), the audience (e.g., the public), and the effect (e.g., alerting people in Japan).
Outlines
📢 Harold Lasswell's Model of Communication
The video introduces Harold D. Lasswell, an American political scientist, and his influential model of communication. Born on February 13, 1902, and died on December 18, 1978, Lasswell's model is characterized by five key questions: who, says what, in which channel, to whom, and with what effect. This model is straightforward and applicable to various forms of communication. It includes components such as the communicator, message, medium, receiver, and the effect of the message on the receiver. The video provides an example using a CNN news report on a water leak from a nuclear power station in Japan, demonstrating how to apply Lasswell's model. The model's advantages are its simplicity and universality, but it lacks a feedback mechanism and does not account for noise or barriers in communication.
🔍 Understanding Noise in Lasswell's Communication Model
This paragraph delves into the concept of 'noise' within Lasswell's communication model. Noise refers to any interference or barrier that disrupts the communication process, such as the receiver's environment, lack of interest, or misinterpretation of the message. The video explains that in a linear model like Lasswell's, communication is one-way and does not include a feedback loop, which means the model does not consider the receiver's response or potential misunderstandings. The video concludes by summarizing the key points about Lasswell's model and encourages viewers to look forward to the next lesson.
Mindmap
Keywords
💡Harold Dwight Lasswell
💡Model of Communication
💡Five Questions
💡Communicator
💡Message
💡Channel
💡Receiver
💡Effect
💡Control Analysis
💡Media Analysis
💡Audience Analysis
💡Effect Analysis
💡Feedback
💡Noise
💡Linear Model
Highlights
Introduction to Harold D. Lasswell, an American political scientist born on February 13, 1902, and died on December 18, 1978.
Lasswell's model of communication is defined by his five key questions: Who, Says What, In Which Channel, To Whom, and With What Effect.
The 'Who' in Lasswell's model represents the communicator, initiating the communication process.
The 'Says What' component refers to the message being communicated.
The 'In Which Channel' aspect highlights the medium used for communication, such as television, radio, or newspapers.
The 'To Whom' part identifies the receiver or audience of the message.
The 'With What Effect' question addresses the impact or outcome of the message on the receiver.
Control analysis within the model focuses on the communicator's power and intent behind the message.
Content analysis examines the target, motive, or purpose of the message.
Media analysis looks at the channel or medium used in the communication process.
Audience analysis considers the receiver or target audience of the message.
Effect analysis is concerned with the result or outcome of the message on the audience.
An example of applying Lasswell's model is given using a CNN news report about a water leak from a nuclear power station in Japan.
In the example, TEPCO (Tokyo Electric Power Corporation) is identified as the communicator.
The message in the example is about radioactive material flowing into the sea due to a water leak.
The channel used in the example is television, specifically CNN news.
The audience in the example is the public, particularly people in Japan.
The effect of the message in the example is to alert the Japanese public about the radioactive material in the sea.
Advantages of Lasswell's model include its simplicity and applicability to all types of communication.
The model's disadvantages include the lack of feedback mechanism and consideration of noise in the communication process.
Lasswell's model is linear, implying a one-way communication process without feedback.
Conclusion of the lesson, summarizing the key points about Lasswell's model of communication.
Transcripts
[Music]
hello everyone so this time
let's have series of discussions of
the model of communication so this time
let's have
the last one model of communication so
first
who is laswell so lesvos full name
is harold dwight laswell he was born on
february 13 1902
and he died on december 18 1978.
he is an american political scientist
so let's discuss how his model of
communication looks like
but first with the definition so for
harold
lasso model of communication he believes
that
a convenient way to describe an act of
communication
is to answer the following questions so
he proposed
five questions number one who
two says what three in which
channel for to whom and for number five
with what effect so below we have here
the components of the model so who
that is for the communicator says what
that is the message in which channel
therefore the medium used
it could be a television a radio or a
newspaper
to whom that means the receiver of the
message
and with what effect therefore the
effect of the message
to the receiver of the message so below
we have here the analysis so this
makes this less well model of
communication
distinctive from each or from the other
communication model
so we have here the control analysis so
when we see control
analysis that means the person or say
the
communicator has all the power in this
communication process
for the content that means the
target or the motive or the purpose of
that message
for the media analysis that means the
um channel or the medium use in that
form of communication the audience
analysis
that means the receiver or the target
receiver
of that message and for the effect that
means the result of the message
so that is the components of the model
of
well so let's have here the example
how are we this one cnn news
a water leak from japan's tsunami
crippled
nuclear power station resulted in about
100
times the permitted level of radioactive
material
flowing into the sea operator tokyo
electric
power corporation said on saturday
so that is the example so let's identify
the this message or say
this example using lasso model of
communication
first for the who that means the tepc
operator so this is the name of the
company
that is um has the problem
when you talk about this water leak
because of japan's tsunami
so they are the communicator and what is
the message
it's all about the radioactive material
flowing into the sea
the channel that they used they used
television as their medium
and they connected with the cnn news
and whom that means the audience that
means the public
and the effect of course to alert the
people of japan
from the rejection so that is how you're
going to use this last one model of
communication easy right so
last we have here the advantage and the
disadvantage
for the advantage of this lasso model of
communication
it is easy and simple because there are
only
five components and then it suits for
all types of communication because
most of the model of communication has
some similarities with the components of
lasswell
and then another advantage is that it
uses the concept of
effect for the disadvantage there is no
feedback
we see feedback that means there is no
return message
from the receiver of the message
so the receiver will just absorb all the
message
another one noise was not mentioned
when you say noise that means the
barrier
of that communication process for
example
if the receiver could not understand or
he has this
another interpretation of the message
another noise could be like
he is actually along the road while
he is listening to the message so he
cannot
listen very well or another one noise is
that
the receiver himself is not interested
with a message so that is what we mean
with the noise
and for the linear model of
communication we say linear that means
there is only one-way process of
communication
there is no feedback there is no return
of message
so that's all for last world model of
communication
i hope that you learned from this lesson
see you in my next video
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