PitchGDSC
Summary
TLDRBruna, a co-founder of sjek, discusses the company's mission to promote sustainable dairy farming through technology. Sjek, founded two years ago, offers apps for assessing animal welfare and carbon footprint, aiming to bridge the gap between consumers and producers. The tools are designed to be user-friendly and can be tailored for global use. They also plan a well-being app for farmers, integrating with their farm diagnostics. The presentation highlights sjek's innovative approach to enhancing dairy industry sustainability and reconnecting people with their food sources.
Takeaways
- 😀 Bruna, one of the co-founders of sjek, gave a speech highlighting the company's mission to drive sustainable production in the dairy industry.
- 🌱 Sjek was founded two years ago with a team of veterinarians and specialists aiming to reconnect people with their food and its production processes.
- 🐄 The company's origin story involves a reflection on traditional family dairy farms in Canada, questioning modern practices and the disconnection from the origins of food.
- 📊 Sjek has developed apps for iOS and Android to simplify data collection and analysis, focusing on animal welfare and sustainability metrics.
- 🏆 The apps gamify the process of assessing farms, allowing producers to answer multiple-choice questions and receive a score from 0 to 10.
- 🌐 Sjek's tools are in-house developments, which allows for quick updates and customization to meet the needs of different clients globally.
- 📈 They conducted a case study with 100 dairy firms, applying an Animal Welfare score to analyze and improve farm practices.
- 🌿 The data from the apps feeds into a platform called 'map', which allows for supply chain analysis, helping processors and buyers make informed decisions.
- 🌱 Sjek is also developing a well-being app integrated with farm diagnostics to enhance self-awareness and balance in the farming community.
- 🌐 The company's approach is adaptable to different countries, with the potential to tailor apps to local farming practices and standards.
- 🔄 Sjek's business model involves an annual subscription for corporate clients, with the cost standardized as one liter of milk per firm per year.
Q & A
What is the main goal of the company Sjek?
-The main goal of Sjek is to drive sustainable production by inspiring regenerative practices.
How long has Sjek been in operation?
-Sjek was started about two years ago.
What kind of expertise does the Sjek team have?
-The Sjek team consists of veterinarians and specialists with backgrounds in sustainability, development, and software as a service.
What is the purpose of the app that Sjek has developed?
-The app is designed to simplify data collection and analysis for sustainable farming practices, and it is gamified and user-friendly for producers or consultants.
How does the Animal Welfare score work in the app?
-The app provides a score from zero to 10 for a farm based on multiple choice questions answered by the producer or consultant.
What is the significance of the case study involving 100 dairy firms?
-The case study demonstrates how Sjek's Animal Welfare score can be applied to a group of farms to identify areas for improvement and track progress over time.
What is PCAL and how does it relate to Sjek's services?
-PCAL is Sjek's carbon footprint calculator, a web platform that aligns with IDF and ISO standards to assess the environmental impact of farming practices.
How does Sjek's technology help dairy processing plants?
-Sjek's technology allows dairy processing plants to analyze their supply chain, engage with producers, and establish improvement programs to enhance sustainability.
What is the future development Sjek is working on?
-Sjek is developing a well-being app integrated with farm diagnostics to enhance self-awareness and balance in the farming setting.
How does Sjek's business model work?
-Sjek operates on an annual subscription model for corporate clients, with the cost standardized as one liter of milk per firm per year.
Is Sjek's technology tailored only for Brazil, or can it be adapted for other countries?
-While Sjek's technology is initially tailored for Brazil, it can be adapted for other countries by changing databases and adjusting questions to fit local farming practices.
How does Sjek assist in onboarding farmers to their app?
-Sjek collaborates with consulting companies to train professionals who can then help producers apply the solutions and use the app effectively.
Outlines
🌱 Founding Sjek and the Vision for Sustainable Farming
Bruna, a co-founder of Sjek, introduces the company, which was established two years prior with the aim of promoting sustainable and responsible dairy farming practices. She shares a story from her past, reflecting on the disconnection between modern consumers and the origins of their food. Sjek was created to bridge this gap by enhancing communication between farmers, consumers, and communities. The team at Sjek comprises veterinarians and specialists with a strong focus on sustainability, including one who founded a significant herd management software company in Brazil. They have developed technological solutions to simplify data collection and analysis for farms, with a particular emphasis on apps for iOS and Android that gamify the process of assessing farm practices.
📊 Data-Driven Farm Improvement and Carbon Footprint Analysis
The script discusses how Sjek uses data to drive improvements in farm practices. They have conducted case studies with local consulting teams to apply animal welfare scores to dairy farms, analyzing the distribution of scores to identify areas for improvement. Sjek also offers a carbon footprint calculator aligned with international standards, which uses local data to provide precise estimates. This information is then mapped onto a web platform, allowing for supply chain analysis and the identification of leaders in sustainable practices. The company differentiates itself by focusing not just on tools, but also on inspiring action and a mindset shift towards sustainability.
🌐 Global Applicability and the Future of Sjek
Bruna addresses the question of whether Sjek's apps are tailored for Brazil or if they can be applied globally. She confirms that the apps can be adapted to other countries by adjusting the questions and databases to fit local practices. Sjek's business model involves an annual subscription for corporate clients, with the cost standardized based on milk prices in Brazil. The script concludes with a discussion about the company's approach to engaging farmers, which often involves collaborating with consulting companies to train professionals who can then assist producers. The presentation ends with a Q&A session, where Bruna invites further questions and thanks the audience for their time.
Mindmap
Keywords
💡Sustainable Production
💡Regenerative Practices
💡Disconnection
💡Data Collection and Analysis
💡Gamification
💡Animal Welfare
💡Carbon Footprint
💡Life Cycle Assessment
💡Supply Chain Mapping
💡Well-being App
Highlights
Bruna, co-founder of sjek, emphasizes the importance of reconnecting with our food sources and the environment.
Sjek was founded two years ago with a mission to drive sustainable production through regenerative practices.
The team at sjek consists of veterinarians and specialists with a strong focus on sustainability.
Eloi, co-founder, has experience founding a major herd management software company in Brazil.
Sjek's app is an in-house development, offering a fast and reliable tool for sustainable farming diagnostics.
The app gamifies the process of assessing farm sustainability with a scoring system from zero to ten.
Case study of 100 dairy firms shows the distribution of Animal Welfare scores and areas for improvement.
Sjek's tools help dairy processors and global buyers analyze their suppliers for sustainability.
PCAl, sjek's carbon footprint calculator, is a web platform aligned with IDF and ISO standards.
Data from sjek's tools is integrated into a mapping platform called pmap for supply chain analysis.
Sjek's approach focuses on inspiring action through a state of mind that values sustainability.
Future development includes a well-being app for farmers, integrating human health with farm diagnostics.
Sjek's business model involves an annual subscription fee based on the economic indicator of milk prices.
The company's tools are adaptable to various countries by tailoring questions and databases.
Sjek collaborates with consulting companies to train professionals who assist farmers in using their apps.
Bruna concludes by emphasizing the need for individuals and stakeholders to take action for sustainable dairy practices.
Transcripts
um okay cool yeah so thank you everyone
for being here today uh we're very happy
to be part of this speech and so I'm
Bruna I'm one of the co-founders of sjek
and also with me here today is eloi we
started this company about two years ago
with um a couple of other co-workers and
just before we start I'd like to tell
this little story so this is a firm I
used to live at in Canada and way before
my time this used to be a small family
firm so there was a house and cows
across the street we also could see the
mountains and this keeps us wondering if
most of our milk today would still be
produced this way um would we care for
the environment the same way we do or
would would we be more responsible would
we be less Reckless um would consumers
challenge us less because they would
know better um about how milk is
produced um would we be less challenged
on the practices we adopt and what we
see today is that um most young people
or all of us actually we are growing to
be very disconnected from ourselves from
our communities our families and we are
also most of us living very far away
from where food is produced so there is
a um a bit of a gap there and that's
where we we walked into that's the
questions we've been asking ourselves is
how we can we can communicate better the
challenges of the routine on a firm make
production more sustainable more
responsible and communicate better with
our consumers and our
communities so basically this how do we
contribute to reestablish these
connections uh with ourselves and with
the food we consume and that's um how
our company came to be so as cek as I
mentioned was born two years ago and our
purpose here is to to drive a
sustainable production by inspiring re
regenerative practices
and we are a team um of veterinarians
and it Specialists so we have a very
powerful combination of expertises um
some of us are very intent on a
sustainable way of living uh we have
large academic and research
backgrounds Specialists on on
development and also woi who is here
with me today uh founded one of the
largest her management software
companies in Brazil which was fully
acquired by a fund around two years ago
and they had around 5,000 firms as their
clients either on a B2B or a b2c um
business model and so a large experience
dealing with with this public and
establishing software as a service at a
time around 15 years ago where this
wasn't common in Brazil and now is a
very well established practice just as
we starting this whole business of
sustainability diagnosis and
Communications and we are at the the
frontier of that as well and how we we
see um our company today our motives the
why we are doing this is to drive this
regeneration and more sustainable
practices On Da firms we aim to do this
by simplifying data collection and
Analysis and by developing and through
uh these technological solutions which
are some of those that I will show you
here today so this is one of our um
tools it's a it's an app for iOS or
Android it's already live and being used
I'll show you some data so it's an
in-house development which um makes it
very fast um partially cheap and and
reliable to make additions to make
updates and we can work on it internally
on what any company da processor Global
buyer would like to so on the the right
side of the screen you can see a bit of
how it works it's um very gamified
uh user friendly and the idea here is
that the producer or the consultant will
answer a few multiple choice questions
and from that we'll get a zero to 10
score for the firm and from that we can
follow up on how this Farm has been
evolving um how their numbers have been
changing and the same way as we have
this app for Animal Welfare which is the
one I'm showing you here we have um
similar ones for uh to see if a firm is
ready for the carbon footprint
calculation and a more holistic approach
to sustainability on the on the firm and
here is a case study so we worked with a
local Consulting team on a 100 Dairy
firms applying the the Animal Welfare
score and um I brought some examples of
how we can look at this data so here's
the distribution um of these firms by
score so on top of the bars is the
number of firms on each score range and
basically here we can see if this is a
normally distributed population if um if
and uh where are the firms that have low
scores so the six and Below scores where
are they what are the risks we need to
mitigate as uh the processing industry
and um where we need to focus our
efforts and another way to look at the
data is through the five um domains of
Animal Welfare so here you can see that
on this sample this is real data um we
have nutrition and environment as uh the
strongest components but we do have a
lot of work to do on the health domain
so from this let's say the dairy
processing plant that um picks up the
milk from these producers can start uh
an action plan and um a continuous
progress program for these Farmers so
they also have better quality product
and can communicate better with their
consumers and we also have pcal which is
our carbon footprint calculator so this
is a web platform but it's also mobile
friendly and it's also an inhouse
development of Our IT team and and our
Specialists um and basically it's a it's
a life cycle assessment tool it's
aligned with IDF with ISO standards um
and we we obtain data on um
internationally validated databases but
local data so we have this um precise
information or estimates on how's the m
carbon footprint in Brazil and then from
then of course we can understand where
we need to act if it's fuel energy if
it's on the animals consumption if it's
mean emissions where do we need to act
to have um more sustainable uh firms and
be able to communicate that about our
product and all this information both
from the scores and from the carbon
footprint it goes to map which is also a
web platform and here we can map the the
supply chain stand and filter by by
scores by carbon footprint by suppliers
uh where they're located so this U this
base of the supply chain can be actually
analyzed and this is a bit of how we
propose that the uh the mil processors
the global buyers they um analyze their
their suppliers which is um as an
example here if 93% of the the the
producers have been analyzed how many of
them have been engaged meaning they are
included in the program how many are
Advanced that have already obtained
score high levels at this scores and how
many of those are actual leaders that
inspire people to change and for example
that have a low carbon footprint
milk um but also you might be asking
yourselves right now um there are lots
of carbon footprint tools lots of Animal
Welfare assessments many of the global
buyers they already have their own
programs so how are we different why are
we doing all of this and this is a
question we've been thinking about a lot
is why have the solutions if the people
who take action they're not on the right
State of Mind to do so if people are not
ready to take action and inspired to
take action which is probably the the
most important part here so so it's
thinking about this question that we
came up with our next development so
everything I showed you to you up to now
is fully operational and ready this one
here is a future development and it's
basically a well-being app so this one
is for us for the people um that is
integrated to the firm Diagnostics and
the idea here is to bring a bit of the
self-awareness of this reconnection of
this balance to the firm setting where
um this is not as common as um let's say
in cities or in the urban setting so we
aim to do this to bring this enhancement
of self-awareness identity reintegration
using metrics of briefing sleeping
patterns importance of physical activity
physiological parameters to the firm
setting and ideally in the future
integrate this with pmap so we can have
this correlation of how both people and
animals and the environment has been
taken for at the
firm and um we see this working at the
supply chain in uh four level program so
would be a first step to get to know the
supply chain through the simple and
comprehensive Diagnostics then establish
tailored Improvement programs for each
profile report status commitments and
progress for both consumers and
investors or other stakeholders and
finally we can bring this enhancement to
farm to
Communications and Care better for the
people the animals and the environment
so our business model is an annual
subscription for this corporate clients
and we we stab we establish this we
standardize the the cost of this as one
liter of milk per firm per year for the
this corporate client um taking as
reference an economic indicator of milk
prices in
Brazil and um just uh as we're reaching
the end here so as I mentioned we have a
lot of indicators carbon footprint meain
emission intensity Animal Welfare
productivity among many others at the
firm and we have all these players right
the people the animals nature and
community and the question we we keep
asking ourselves and that we want to
contribute contribute to answer is that
um each of us as individuals as
consumers as Farmers as uh stakeholders
of the industry that were ready to take
action
um from a real purpose of making our
dairies more sustainable and the milk
will produce um ever more present on the
on the table of the consumers so thank
you again for the opportunity and was
really nice talking to
you thank you so much Bruna um we do we
might for a short question if anyone has
one yeah sure yeah thank you so much
Bruna uh just wondering whether um there
are specific aspects of your um that the
different apps that you've developed
that uh make it uh particularly well
suited to to Brazil do you think it will
work in other um countries or is that
not necessarily part of the
plan um it can totally work at other
countries so for example for welfare we
followed the standards that are usually
applied in Brazil um but it is as I I
said an in-house development so it can
also be tailored to other countries and
maybe we we won't have the exact same
tool on two countries um exact same
questions but we can for sure with some
research um established scores that
would be equivalent for countries with
different practices let's say Brazil
compost burns are very common but if you
go to New Zealand we most likely would
have to have a lot of questions on
pasture so just as a general example and
for the the holistic sustainability
score I mentioned we used as reference
the da sustainability framework 11
criteria so that's um I would say the
one that is more ready
to uh to be applied um globally yeah and
our carbon footprint too as well we
would just have to change databases for
um each country's specific inventories
okay and do you on board uh Farmers like
um do you have to go and and help on
board people to your app or they tend
to um they're very user friendly so um
they've been able to do it on their own
but a model we've been working on is um
collaborating with Consulting companies
so we can train the the nutritionist or
the the vet or anyone that works on the
herd and they can can help the producer
apply the the solutions this been the
best model so
yeah all right thank you very much Bruna
unfortunately we are out of time so we
can't do any more questions but we
really appreciate you taking the time to
present this to us it was super
interesting to hear um so we'll spend
the next couple of days doing a review
of all these pictures that we're hearing
and you can definitely expect to hear
from us sometime next week so again
thank you for coming to speak to us and
good luck perfect thank you for the
opportunity right bye bye
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