why 95% of people fail when starting AI businesses (simple fix)

Liam Ottley
14 Sept 202409:59

Summary

TLDRIn this video, Liam Moley addresses the common issue of people feeling overwhelmed when starting AI businesses or automation agencies. He emphasizes the importance of starting small, learning the basics, and not trying to do too much too soon. Liam suggests focusing on one area to become a specialist in, and recommends his free community Q&A and school community for support. He also discusses the analogy of 'taking weight off the bar' in entrepreneurship, similar to weightlifting, to avoid biting off more than one can chew. The video provides actionable advice for beginners to build a solid foundation before scaling up their AI ventures.

Takeaways

  • 📉 Overwhelm is a common issue for those starting AI businesses or automation agencies, often due to trying to do too much too soon.
  • 🗣️ Liam Moley emphasizes the importance of not trying to learn all tools at once but focusing on mastering one to avoid information overload.
  • 🏋️‍♂️ The analogy of 'taking weight off the bar' in weightlifting is used to illustrate the need to start small and gradually increase complexity in entrepreneurship.
  • 👨‍🏫 Moley suggests starting with a basic skill set and learning the fundamentals of AI automation platforms before scaling up.
  • 📚 He recommends dedicating time, possibly 3 to 6 months, to learn technical skills and become proficient in a specific area of AI.
  • 🎯 The advice is to specialize in one area initially, such as becoming a Make.com or Zapier ecosystem expert, to build a solid foundation.
  • 🔗 Moley provides a link to a video that outlines five different areas to specialize in and a school resource for a step-by-step learning plan.
  • 🤝 After gaining proficiency, he advises engaging with the school community to offer services and connect with potential clients.
  • 📧 Utilizing 'warm outreach' to pitch services to personal contacts is another strategy Moley suggests for gaining business traction.
  • 🚀 The script concludes with an encouragement to start with an 'empty bar', learn the basics, and then progressively take on more complex challenges.

Q & A

  • What is the most common issue Liam Moley sees in people starting AI businesses?

    -The most common issue is people becoming overwhelmed and trying to do too much too soon, leading to failure or lack of success.

  • What advice does Liam give to those feeling overwhelmed with starting an AI business?

    -Liam advises to start small, focus on learning the basics, and not to try to learn all the tools at once.

  • What is the gym analogy Liam uses to explain entrepreneurship?

    -Liam uses the gym analogy where beginners should start with an empty bar (basics) to avoid being overwhelmed, similar to starting an AI business.

  • What does Liam suggest as a timeframe for beginners to achieve their goals in the AI space?

    -Liam suggests a timeframe of two years, which allows beginners to take a different approach and start with learning skills first.

  • What is the main takeaway Liam wants to convey about starting in the AI space?

    -The main takeaway is to 'take weight off the bar' by starting small, learning the basics, and not trying to do too much at once.

  • What resources does Liam recommend for learning technical skills in AI automation?

    -Liam recommends a complete video on learning AI automation platforms and a school community with free resources for learning.

  • What is the strategy Liam suggests for becoming proficient in AI automation?

    -Liam suggests focusing on one area, becoming a specialist in that area, and then slowly adding more skills as proficiency increases.

  • How does Liam recommend promoting one's services after gaining proficiency in AI?

    -Liam recommends advertising services in the school community, engaging with people, and using warm outreach to pitch services to one's network.

  • What is the 'school community' Liam mentions and how can it help beginners?

    -The 'school community' is a free community where beginners can learn, engage with others, and advertise their services to find clients.

  • What is the significance of the 'empty bar' in Liam's advice for beginners?

    -The 'empty bar' signifies starting with the basics and mastering them before moving on to more complex tasks, which is crucial for long-term success in entrepreneurship.

Outlines

00:00

🚀 Starting AI Businesses: Overcoming Overwhelm

Liam Moley addresses the common struggle of people attempting to start AI businesses or automation agencies, emphasizing the importance of not being overwhelmed by trying to do too much too soon. He discusses the insights gained from his community Q&A sessions and the need for beginners to focus on mastering one tool or area before expanding their knowledge. Liam encourages a gradual approach to learning, comparing it to weightlifting where beginners start with lighter weights to build up their skills and confidence. He also suggests that new entrepreneurs should extend their time horizon and not rush the learning process, focusing on one area to become a specialist before branching out.

05:02

📚 Specializing in AI: The Path to Mastery

In the second paragraph, Liam Moley continues his advice for starting in the AI space by recommending that beginners specialize in one area to become proficient before exploring other aspects. He provides a link to a comprehensive video that outlines five different areas to specialize in and offers a free school resource with step-by-step guides for each area. Liam suggests that once a beginner has gained proficiency in their chosen area, they should advertise their services within the community and reach out to their network. He also mentions a strategy for warm outreach to pitch services to people within one's network, which is detailed in another resource he plans to link. The paragraph concludes with Liam's encouragement for beginners to start with an 'empty bar' in business, akin to starting with light weights in the gym, to build a strong foundation before attempting more complex tasks.

Mindmap

Keywords

💡AI businesses

AI businesses refer to entrepreneurial ventures that leverage artificial intelligence technologies to offer innovative solutions or services. In the video, the speaker discusses the common pitfalls people face when starting AI businesses, emphasizing the importance of not being overwhelmed and focusing on mastering foundational skills before scaling up.

💡AI automation agencies

AI automation agencies are organizations that specialize in automating processes and tasks using AI technologies. The video highlights the challenges new entrepreneurs face in this field, such as information overload and the need to start with a focused approach rather than trying to learn everything at once.

💡Overwhelm

Overwhelm in this context refers to the feeling of being excessively burdened or confused by the amount of information or tasks one has to handle. The speaker points out that many beginners in AI businesses feel overwhelmed due to the vast array of tools and technologies they feel they need to master.

💡Technical skills

Technical skills are the practical abilities and knowledge required to perform specific tasks, especially those related to technology. The video underscores the necessity for beginners to invest time in learning technical skills related to AI and automation platforms before venturing into more complex projects.

💡Information overload

Information overload occurs when an individual receives too much information to process, understand, or effectively act upon. The speaker uses this term to describe the state many beginners find themselves in when trying to learn multiple AI tools and platforms simultaneously without a structured approach.

💡Specialization

Specialization is the process of focusing on a specific area of expertise within a broader field. The video encourages beginners to specialize in one area of AI, such as becoming a Make.com or Zapier ecosystem expert, to build proficiency and confidence before expanding their skillset.

💡Time Horizon

Time horizon refers to the period over which a particular goal or plan is expected to be achieved. The speaker suggests extending the time horizon for achieving goals in AI businesses, which allows beginners to learn at a more manageable pace and avoid feeling rushed or overwhelmed.

💡Community Q&A

Community Q&A refers to a session where questions are answered in a community setting, often used for knowledge sharing and problem-solving. The video mentions that the speaker conducts free community Q&A calls, which serve as a platform for discussing common issues and providing guidance to those starting in AI businesses.

💡Buzzwords

Buzzwords are trendy or fashionable terms that are popular in a particular field or context. In the video, the speaker cautions against focusing on buzzwords like 'SaaS' or 'product services' without first having a solid understanding and practical experience in the field of AI automation.

💡Warm Outreach

Warm Outreach is a strategy for contacting people within one's existing network to offer services or products. The video suggests using warm outreach as a strategy for beginners to apply their newly acquired AI skills in the real world and to connect with potential clients who might be interested in their services.

Highlights

The most common reason for failure in starting AI businesses is being overwhelmed and trying to do too much too soon.

Advice from community Q&A sessions suggests focusing on one area of expertise rather than trying to learn all tools at once.

The importance of learning the basics and mastering one tool before attempting to build complex AI solutions.

A comparison to weightlifting is made, emphasizing the need to start with manageable weights and gradually increase them.

The speaker shares personal experiences of starting with an empty bar in weightlifting and the parallel in business.

A recommendation to focus on one area, like becoming a Make.com or Zapier ecosystem expert, to avoid information overload.

The suggestion to extend the time horizon for success and not rush the learning process.

A detailed video on five different ways to start an AI business in 2024 is recommended for further guidance.

The speaker provides a seven-step plan for each of the five areas to specialize in when starting out.

Encouragement to join the school community to advertise services and engage with potential clients.

The advice to use warm outreach strategies to pitch services to people within one's network.

The importance of starting with an 'empty bar' in business, acknowledging one's beginner status, and learning the basics.

A reminder that becoming proficient in a skill takes time and patience, and that success in AI businesses is no different.

The speaker's belief in the audience's potential and the encouragement to follow the advice given to avoid common pitfalls.

Transcripts

play00:00

hey everyone Liam moley here and today I

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want to point out the most common reason

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that I'm seeing in our community as a

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whole are people trying to start AI

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businesses or AI automation agencies and

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failing and not succeeding and that

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comes down to being overwhelmed and

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trying to do too much too soon and this

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links to this is coming off the back of

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my free community Q&A and my school

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Community which you can join in the

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description if you're not already but I

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do free calls every Friday um for an

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hour with anyone who wants to come on so

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we usually get 100 people on there every

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week and some of the most common

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question I get is how can I start and

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people being overwhelmed with not

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knowing where to start or what tools I

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know there's so many different tools I

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tried to learn all of them now I know a

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little bit about all of them but I still

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can't really build anything and this is

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such a common thing that I'm seeing at

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the moment and I I guess I'm to some

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degree part of the part of the problem

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here by putting out so much content and

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different um showing you different

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builds and and other people as well in

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the space beginners getting into what

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think that they need to know everything

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all at once and and learn it immediately

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so that they can be successful and that

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is is what I want to point out in this

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video is not the way to go and it links

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into one of my favorite homos isms or

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his podcast that he's done at one point

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which was talking about taking weight

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off the bar and linking entrepreneurship

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to um the gym and and weightlifting and

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training in that there's guys who go

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into the gym and um homos says he always

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respects the guy who can go in there and

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uh maybe he's training with someone a

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little bit bigger but he can go on and

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maybe doing the bench press and he goes

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on and and the guy perform goes and does

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a does a a weight that's suitable for

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the guy of his size then the smaller guy

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comes on and he goes you know what I'm

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going to take a little bit of weight off

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the bar because I'm self Weare enough to

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know what my skill set is and what my

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level is so that I'm not biting off more

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than I can chew and the same thing

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applies to entrepreneurship and that

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when you're coming into this you don't

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you shouldn't be looking at myself or

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looking at at other people in the space

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as well and being like that's the point

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that I'm trying to start right now I'm

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running three different businesses my

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morning side AI my agency my education

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business trip accelerator and ative and

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I had to do entrepreneurship for 6 years

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to get to the point where I could and

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also get amazing business partners and

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people working around me to be able to

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do that stuff so while I do want to show

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you through the stuff that I do the end

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point that you can get to and I mean I'm

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always pushing forward trying to do new

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stuff and and really map the the way out

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for you all but if you're getting

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started you need to stop when I started

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bench pressing and started squatting

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when I was 14 in the gym I was doing it

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with a empty bar cuz my my coach my gym

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teacher at the time was like you you

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need to get the technique right you need

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to just start start off light and

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eventually you work up and of course

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over time I did you have to get the

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technique right you have to learn the

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basics before you can start to put in

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your weight on so I get this a lot

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people talking about SAS and product I

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services and this the S using all these

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bud buzzwords and I'm like mate you

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haven't even like got a client yet or

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been successfully delivering multiple

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for multiple clients you guys need to

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just narrow down what you're doing well

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firstly these are really the main

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takeaways for this video is that when

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you are starting in order to take weight

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off the bar and not be trying to do more

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than you're able to do is come into this

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and be like okay I'm going to one slow

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down and extend my time Horizon if

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you're thinking if I told you you need

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to achieve something in the space of 3

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months you would have a very different

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plan to if I said you have 2 years to

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achieve it

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now let's assume that you have two years

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to achieve what you want to in the AI

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space you going to take a much different

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approach and that let's start with

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learning the skills first if I'm going

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to be in the space long term it's going

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to be helpful for me to put aside 3

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months or so maybe even 6 months of 3

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months I think is is a is a good point

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for this or two to three depending how

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fast you learn to just learn some

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technical skills and learn the basics of

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how to use various AI automation

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platforms and I've done a complete video

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on this um that I'm going to link up

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here that I highly recommend you watch

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after this but when you're starting out

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instead of trying to do everything at

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once and learn voice flow and learn my

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own platform agentive and learn make and

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and and relevance and all these

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different tools just start off with one

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area that you want to become a

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specialist in initially and this this is

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what I'm seeing the most success of both

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in my accelerator and in the free

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community you need to narrow it down

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otherwise you just get like information

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overload and you get stressed if you

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have a a small area that you can work on

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initially then you you can tick off the

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boxes as you go through and you okay I'm

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getting I can see the progression in the

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smaller area later on you can learn

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other stuff but what I want you all to

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do is to pick one area uh say AI

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automation I want to do become a make

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and a table specialist and learn how to

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use those two tools and how they work

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together or I'm going to work on the

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zapia ecosystem and become become a

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zappy ecosystem expert or I want to do

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voice Bas agents and I want to use vapy

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and I want to use Bland and focus on how

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I can build all of the the core

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deliverables within those spaces or Tech

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Bas agents use ative and relevance AI to

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build teex Bas agents so I've done the

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complete video on this of five different

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ways to start an AI business an AI

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automation agency in 2024 and that's

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going to be the best video If you to

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watch after this which will be linked up

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here and down below as well and in that

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video I lay out five different areas and

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that I've just done there

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of teex stacks and and solution types

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you can specialize in initially and sure

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enough you can explore other things

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later on but in that video I there's a

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free school resource attached to it that

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I put a lot of work into into it for you

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all which is walking you through okay if

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you want to do AI Automation and that's

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the area that you want to learn

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initially and you're taking weight off

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the bar you're being smarter to just say

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I'm going to start in one area and I'm

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going to slowly add weight within that

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area and I'm going to become an expert

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and have some kind of proficiency and

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confidence in the in that video I link

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to a school resource on my on my

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community where I've gone through and

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put I think seven steps for each of

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those different strategies so there's

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five different areas that I said you can

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specialize in when you're starting off

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as a beginner and I've gone through and

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put like course YouTube material and

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like articles and and and courses that I

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recommend you take on things like udemy

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and even like it's mainly YouTube videos

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really but there's seven seven or more

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different things for each of those to

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start in so if you're looking for the

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place to start in you want to be

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sensible about not putting too much

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weight on the bar and you're complete

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beginner then that video is what I want

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what I want you all to watch and it's

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going to give you those stepbystep

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things on the school community so it's

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very important that you start off with

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just one area learning that stuff until

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you get good enough to be able to build

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your own and and Tin around with your

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own ideas and then go look okay what's

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the next step I need to start applying

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this into the real world and Building

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Things for other people so then what you

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then what can you do well I'd recommend

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you go and drop a post in the school

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community and advertise your services

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say hey look I can do these DCS or or

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maybe show some of the cool things

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you've done just putting your skills out

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there in a form like my free school

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community where there's tons of people

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who are non- techsavvy and they've come

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in with a decade of business experience

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and a ton of contact they looking for

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people like you who are coming up who

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are hungry who are willing to put in the

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work to learn these things and you can

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give them the the help that they need to

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be able to get a feasibility assessment

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of what they want to build in their

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industry so go into this free school

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Community after you put in some work and

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learning one small specific area and

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becoming capable then you can go into

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the school community and you can drop a

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post and say hey I do this or you can be

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commenting and say hey I can help you

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this let me know I I'll up just shot you

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with the m and then beyond that going to

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your warm connections as well this is a

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another uh it's not a hzi strategy but

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he has a very good video on it um using

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warm Outreach to then pitch your

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services and offer them to people within

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your network that you know so I will

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leave a link to this below but homi has

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an excellent uh podcast and part of his

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actually it's part of his uh $100

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million leads book um that's going to be

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showing you how to do his warm Outreach

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strategy which is basically getting all

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your email contacts getting all your

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phone contacts and getting all your

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Instagram Etc and then just reaching out

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to them a way that's natural and saying

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hey this is what I do would you know

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anyone who's who's interested in it and

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if you combine that strategy that

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approach of look I don't want to put too

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much weight on the bar I'm going to keep

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it narrow and just be I'm I want to get

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good at text based agents or I'm going

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to become a voice AI specialist and I'm

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going to just learn all the key

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deliverables within that space that is

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something that any of you can do there's

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so much stuff on YouTube I've given you

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a seven-step plan for either one that

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you want to do and then once you've got

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a bit of proficiency make a bit make a

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little bit of noise about it go into the

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school Community post the stuff that

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you're doing engage with people try to

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hop on calls you can go on to reaching

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out to your your warm connection as well

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and say hey I'd love to get some more

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ideas so that I can apply my new skills

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into the real world and get like make a

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big leap from just knowing the the

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theory and knowing enough to get by to

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actually wow I've seen how this can

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actually change or make a difference in

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the real world so that's my little

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weekend it's a it's a rainy R Saturday

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here in in Romania for me um and I

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thought after the free community call I

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had yesterday this was a good topic that

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I think I should address is that you

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guys can all do it but you need to have

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you need to be self-aware enough to know

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that you need to start with an empty bar

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which when you're in the gym that's a

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pretty embarrassing thing to be doing um

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it's just LIF an it's just lifting an

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empty bar but same in business you have

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to be able to swallow your pride swallow

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your ego and admit that I'm a beginner

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and I need to do what the beginner steps

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before I can start to put more weight on

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and try to shoot for SASS and all of

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these other buzzwords that people like

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to throw around you need to know the

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thing and then do the thing before you

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can even start thinking about running a

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sass or something all right so forget

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about that stuff you need to learn

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skills start an agency successfully and

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then you can go into education then you

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can go into SASS and you can go into all

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of these things but you need to be like

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a much higher level entrepreneur or or

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weightlifter to be able to tackle those

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kind of vehicles because they're a lot

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more difficult so that's all for me um I

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believe in you all you know I'm rooting

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for you all um this is the number one

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thing that I'm seeing stopping people is

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getting overwhelmed and trying to do too

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much at once so take my advice and this

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is the aggregate advice of all of the

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stuff I'm seeing across thousands of

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people in our community is that this is

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the most important thing if you are

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completely new in getting started is to

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not try to take on too much at once so

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that's all for the video guys I'll put

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another one up here if you want to learn

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how to build some AI Solutions sorry

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from that I will see you in the next one

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