Secret Ways to Make Brands Email YOU

Summary

This video script offers a three-step strategy for creators to attract brand sponsorships. It emphasizes the importance of establishing a clear niche, ensuring content aligns with potential brand partnerships, and maintaining high visibility. Creators are advised to regularly post content, showcase versatility in partnerships, and make their media kit accessible to pique brand interest without requiring initial contact. The 'NAV' checklist (Niche, Alignment, Visibility) is introduced as a framework to guide content creation for brand attraction.

Takeaways

• 🔍 **Niche (NAV Framework)**: Establish credibility within your content space to make your profile discoverable by brands.
• 🤝 **Alignment (NAV Framework)**: Ensure your content aligns with potential brand partners to create a comfortable association.
• 👀 **Visibility (NAV Framework)**: Make your content easily discoverable by brands and provide clear contact information.
• 🚀 **First Impressions**: Create a strong first impression to grab the attention of brands quickly before they move on.
• 📈 **Regular Posting**: Maintain a consistent posting schedule to show brands that you are an active and reliable creator.
• 📊 **Versatility**: Showcase your ability to engage in various types of partnerships to appeal to a wider range of brands.
• 💼 **Media Kit Accessibility**: Make your media kit publicly accessible to provide brands with the information they need upfront.
• 💭 **Content Strategy**: Regularly create content that solidifies your authority and aligns with your niche to attract the right brands.
• 🔑 **Keyword Optimization**: Use relevant keywords in your content to increase the chances of being found by brands during their searches.
• 💬 **Professionalism**: Conduct yourself professionally on social media to ensure brands feel comfortable associating with you.

Q & A

What is the secret to attracting brands for paid sponsorships?

The secret involves three simple steps: ensuring your online presence is discoverable, establishing credibility within your niche, and making it easy for brands to contact you.

What does the acronym 'NAV' stand for in the context of the provided transcript?

The acronym 'NAV' stands for Niche, Alignment, and Visibility, which are the three key components of the framework to make your online presence attractive to brands.

Why is it important to put yourself in the brand's shoes when trying to attract sponsorships?

Putting yourself in the brand's shoes helps you understand what they look for when discovering new creators, such as credibility, alignment, and visibility, which in turn makes your profile more attractive for partnerships.

How can a creator establish their credibility within their niche?

A creator can establish credibility by consistently producing content that further defines their niche and showcases their expertise, making their profile more attractive to relevant brands.

What does 'alignment' refer to in the context of attracting brand sponsorships?

Alignment refers to ensuring that the content you create and your online presence would be a comfortable fit for a brand, making them confident in associating with you or having you represent them.

Why is visibility crucial for creators seeking brand partnerships?

Visibility is crucial because it determines how easily brands can find you when searching for creators. High visibility increases the chances of being discovered by the right brands.

What should a creator's bio or about section convey to attract brand attention?

A creator's bio or about section should clearly convey their niche and value proposition, making it instantly recognizable to brands whether the audience aligns with their target market.

How can a creator demonstrate versatility to brands without direct communication?

A creator can demonstrate versatility by showcasing various types of content and partnership opportunities in their profile, such as integrated videos, dedicated videos, and repurposed content for different platforms.

Why is it recommended to make your Media Kit publicly accessible?

Making your Media Kit publicly accessible provides brands with all the necessary information upfront, allowing them to confidently recommend you without needing to contact you for basic details.

What is the significance of posting regularly for attracting brand partnerships?

Regular posting demonstrates an active and thriving account, which brands prefer as it indicates reliability and reduces the perceived risk in partnering with the creator.

How can a creator ensure their content is easily discoverable by brands?

A creator can ensure their content is discoverable by using relevant keywords in their content and metadata, making it more likely to appear in brand searches on social platforms and search engines.

Outlines

00:00

🚀 Maximizing Brand Partnerships: The NAV Checklist

The first paragraph introduces a strategy for content creators to enhance their visibility and attractiveness to brands for sponsorships. The speaker outlines a framework called the 'NAV checklist' which stands for Niche, Alignment, and Visibility. Creators are advised to establish credibility within their niche, ensure their content aligns with potential brand partners, and make their content easily discoverable. The importance of a clear and unique value proposition is emphasized, as well as the need for regular posting to demonstrate an active and engaging presence. The paragraph also highlights the necessity of showcasing versatility in content creation and making a Media Kit publicly accessible to expedite the brand partnership process.

05:00

🔍 The Alignment and Visibility of Content for Brand Partnerships

The second paragraph delves into the alignment aspect of the NAV checklist, emphasizing the need for creators to produce content that solidifies their authority and aligns with their niche. It stresses the importance of maintaining a consistent and professional image to ensure brands feel comfortable associating with the creator. The visibility part of the checklist is also discussed, with advice on how creators can increase the likelihood of being discovered by brands through strategic use of keywords and active presence on social media platforms. The speaker suggests that creators should consider how brands search for partners and optimize their online presence accordingly. Additionally, the paragraph mentions a course called 'Gifted to Paid' for further insights into leveraging the NAV checklist for content strategy.

Keywords

💡Sponsorships

Sponsorships refer to the support, usually financial, provided by a company to an individual, event, or organization in return for access to the sponsor's audience. In the context of the video, sponsorships are a way for content creators to monetize their online presence by partnering with brands that align with their content and audience.

💡Online Presence

Online presence refers to the existence and visibility of an individual or brand on the internet. In the video, a strong online presence is crucial for creators to attract the attention of brands for potential sponsorships. It involves having a discoverable and attractive profile across various digital platforms.

💡Discoverability

Discoverability is the ease with which a creator's content can be found by brands or audiences online. The video emphasizes the importance of making one's content easily discoverable by brands through search engine optimization (SEO), consistent posting, and the use of relevant keywords.

💡Niche

A niche is a specific segment or category within a larger market that a creator specializes in. The video uses the term 'niche' to highlight the importance of creators establishing credibility and a clear focus within their specific area of expertise, which makes them more attractive to brands looking for partners in that niche.

💡Alignment

Alignment in the context of the video refers to the consistency between a creator's content, values, and the brand they might partner with. It's important for creators to ensure that their content aligns with the brand's image and messaging to create a comfortable association for potential partnerships.

💡Visibility

Visibility, as discussed in the video, is about making content easily accessible and noticeable to both audiences and brands. This includes optimizing content for search, using appropriate hashtags, and ensuring that contact information is readily available for brands interested in collaboration.

💡Content Creation

Content creation is the process of producing material, such as videos, blog posts, or social media updates, for online platforms. The video stresses that every piece of content a creator produces should further establish their credibility within their niche and be aligned with their brand image.

💡Media Kit

A media kit is a collection of documents and information that a content creator provides to brands to showcase their work, audience demographics, and partnership offerings. The video suggests that creators should make their media kits publicly accessible to make it easier for brands to evaluate potential collaborations.

💡Posting Cadence

Posting cadence refers to the frequency and regularity with which a creator publishes new content. The video implies that a consistent posting schedule is essential to signal to brands that the creator is active and reliable, which is attractive for potential sponsorships.

💡Versatility

Versatility in the context of the video means a creator's ability to produce various types of content and adapt to different partnership opportunities. By showcasing versatility, creators can demonstrate to brands that they can fulfill a range of marketing needs.

💡Brand Partnerships

Brand partnerships are collaborations between a brand and a creator where the creator promotes the brand's products or services to their audience. The video discusses strategies for creators to position themselves as attractive partners for brands seeking to expand their reach and influence.

Highlights

Three simple steps to make brands reach out for sponsorships.

Framework 'NAV Checklist' for maximizing brand discovery and partnership.

Niche: Establishing credibility within a specific space.

Alignment: Ensuring brand comfort with content association.

Visibility: Making content discoverable and contact easy for brands.

Creating a great first impression to grab brand attention quickly.

Avoiding generic content that doesn't differentiate from other creators.

Clarifying content niche and value proposition to attract the right brand.

Regular posting cadence as a sign of a thriving account.

Brands prefer creators with recent activity over stagnant content.

Demonstrating versatility in different types of partnerships.

Making Media Kit publicly accessible for brand convenience.

Content should align with the creator's niche for brand comfort.

Increasing discoverability by using keywords brands search for.

Brands manually search social platforms for new creators.

Using the 'NAV Checklist' for a strategic content approach.

Words to use to get brands to pay more.

Transcripts

you want to know the secret to make

Brands reach out to you about paid

sponsorships I'm talking three simple

steps that you can take as a Creator to

make your online presence easily

discoverable and 10 times more

attractive to Brands first you have to

put yourself in the Brand's shoes

imagine landing on your profile for the

first time what would you think of you

in fact could you even find you in the

first place I've created a framework

called the nav checklist that will help

you maximize the chances that Brands

will find you and want to partner up

each time you create a piece of content

you should have this framework in mind

it goes like this n is for Niche does

this piece of content further establish

your credibility within the space A is

for alignment would a brand landing on

this piece of content be comfortable

being associated with you or asking you

to represent them Envy is for visibility

is this piece of content easy to find

and have you made it easy for Brands to

contact you so let's imagine that a

brand has just found you okay you need

to create a great first

from the moment they land on your

YouTube or your podcast or your Tick

Tock you have seconds to grab their

attention or they're gone it's not about

filling your bio with hashtags or a

billion emojis although the one with

them money tongue is pretty dope your

one job is to avoid anything that

screams I am exactly the same as the

thousands of other creators in my Niche

you can safely replace me with any other

Creator you'll get the exact same

experience and the exact same content it

seems obvious so many creators get this

wrong you have to be clear about your

content Niche and your value proposition

what exactly do you do and how exactly

could you be valuable to their brand

this is the niche part of the nav

checklist if you're a travel influencer

what is your specific angle are you a

family travel blogger do you travel to

Islands or cities or are you more

focused on the food that you eat in

those places if you have a newsletter

catering to it professionals is your

audience focused on Enterprise I.T

support for a specific industry all of

this info needs to be in your bio or on

your about section or on your website or

whatever the brand is going to see first

because you gotta make sure that when

the right brand lands on your page they

can instantly tell whether your audience

is full of their ideal customers okay so

your bio checks out website checks out

they scroll down the next thing a brand

is going to notice is your posting

Cadence have they just stumbled across a

thriving account run by a Creator on the

rise or is it some sort of content

graveyard where your soul and face

stares back at them from a six-year-old

thumbnail I'm sorry to say it but if

you're not posting regularly brands are

gonna click away faster than a shark

running from a jet in West Side Story

and as such they're not gonna have

enough data it's going to feel too risky

for them and they'll move on to the next

Creator when I used to run my influencer

marketing agency we did not consider any

creators whose last post was more than a

month ago and I know that seems kind of

harsh but it's the truth of what happens

in this industry so they've seen you

give a clear value prop position and

that you post regularly so they decide

that they want to look into you a little

bit more now it's time to show your

strengths now you need to convince the

brand that you are their dream Creator

without even talking to them yet but how

the heck do you do that well first off

you've got to show that you're versatile

tell them exactly what types of

Partnerships you can do yeah so you know

I guess here's my email address to email

me could reach out yes no no no no

you're gonna say I specialize in

integrate videos and dedicated videos

and I can repurpose content into short

form like reels and Tick Tock and

YouTube shorts I can even create

exclusive content for your brand that I

don't even post better yet make your

Media Kit publicly accessible 99 of

creators hide theirs away like it

contains some incredible trade secrets

that other creators are gonna steal but

it's not Mr Krabs crabby patty recipe

I'll get them to tell me the secret

Krabby Patty formula

you want to give Brands everything they

need up front so they can confidently

recommend you to their boss without

first having to reach out to you and

confirm a bunch of basic details by the

way making your Media Kit easy to access

also means that you gotta remove your

pricing page I talk about why that's so

critical in extreme detail in week two

of my course brand deal wizard so if you

want to find out more info on that go to

brand dealwizard.com or click the link

below so let let's talk about the

elephant in the room your content you've

got to consider whether a brand is going

to be comfortable being associated with

you and how you conduct yourself on

social media this is the alignment part

of the nav checklist right you need to

make sure that every piece of content

you create further solidifies your

Authority and is in alignment with your

Niche so a brand knows what to expect

going forward after all they need to

conclude that their only option is to

hire you to represent them and they're

not gonna stake their reputation on some

Creator who occasionally post random

videos of them and their friends getting

a little tipsy on a Friday night or who

randomly uploads videos of a delicious

Cronut that however gram Worthy is not

relevant to their crypto podcast but

guess what it doesn't matter how great

your content is a brand is only gonna

find you if you make it easy for them

you need to get noticed but how this is

where the visibility part of the nav

checklist comes in imagine that you are

the brand what steps would you take to

find you let's say you work for a home

improvement brand okay and you're

looking for a new Creator to partner

with you'd probably start by Googling

top Home Improvement influencers or

maybe you'd go on YouTube and search

related keywords like home accessories

or interior design or maybe DIY or maybe

you search those keywords as hashtags on

Instagram and guess what this is

literally what brands do to find new

creators right there is no secret

formula and yes of course as Brands get

larger some of them use software tools

to get more sophisticated with their

Discovery methods but in the beginning

manually searching on social platforms

is what they do so you need to increase

the odds that when a brand is searching

for those keywords your name is gonna

pop up you can even look at what other

creators are doing to figure out the

keywords that your dream brands are

searching for and if you're creating

consistent content with those keywords

it's more likely the right brand is

going to find you

[Music]

by the way I talk a lot more about how

you can use the nav checklist to

navigate your content strategy in my

course gifted to paid so if you want to

learn more you can go to gifted2paid.com

or click the link below so look we're

not done if you like secret words and

secret handshakes check out this video

where I tell you the words to use to get

Brands to pay you more