The Best AI Tools for Digital Marketing | Episode 375 | The Digital Marketing Podcast

Summary

In this episode of the Digital Marketing Podcast, hosts Kieran, Lis, and Daniel explore the best AI tools for digital marketing. They discuss the integration of AI into various tools, the pace of AI tool development, and the practicality of using AI in marketing strategies. They also touch on the ethical considerations and potential risks of AI, such as deep fakes and copyright issues. The hosts highlight several AI tools, including 11 Labs for voice synthesis, iQuant for user experience simulation, and Leonardo for image creation, emphasizing the importance of staying updated with AI advancements in digital marketing.

Takeaways

• 😀 The podcast discusses the integration of AI functionalities into various digital marketing tools, emphasizing their practical applications.
• 🎙️ The hosts experiment with 11 Labs, a voice synthesizing platform, to create AI-generated voices for podcast and video editing, achieving uncannily authentic results.
• 🔍 iQuant is highlighted for its ability to simulate user experiences and provide eye-tracking studies, aiding in content optimization before launch.
• 🖼️ Leonardo AI is introduced as a powerful image creation tool that allows for fine control over image generation, including animating characters.
• 🌐 The podcast touches on the importance of creating AI policies within organizations, considering copyright, privacy, and ethical implications.
• 📈 The use of custom GPT models through APIs like Zapier is explored, enabling automation of tasks and integration with various tools.
• 📊 Keywords Everywhere is mentioned as an SEO tool that now includes a prompt tool for generating content and social media insights.
• 🎥 Descript is praised for its continuous innovation in video and podcast editing, including features like eye correction and AI voice generation.
• 🔗 Zapier's new Chat GPT actions are discussed, which allow for the automation of complex tasks and social media posting using AI-generated content.
• 📞 CRISP is recommended for its AI-driven background noise cancellation, providing clear audio during online calls, which is especially useful in noisy environments.

Q & A

What is the main topic of discussion in this digital marketing podcast?

The main topic of discussion in this digital marketing podcast is the best AI tools for digital marketing, including generative AI, chatbots, and AI functionalities integrated into various tools.

What is 11 Labs and how is it used in the podcast?

11 Labs is a voice synthesizing platform that can create AI-generated voices with regional accents and other features. It is used in the podcast to generate an AI version of the host's voice for news updates, providing an audio player at the top of the page for listeners to hear the news in a more accessible format.

How does the AI voice from 11 Labs compare to a professional voiceover artist?

The AI voice from 11 Labs is so realistic that listeners did not realize it was an AI voice, even preferring it over a professional voiceover artist in some cases. It was noted that the AI voice's imperfections made it sound more authentic.

What ethical considerations are discussed regarding the use of AI in creating content?

The podcast discusses the ethical considerations of using AI to create content, such as the potential for deep fakes, fraud, and the need for policies to govern the use of AI to ensure it is used responsibly and does not mislead or harm.

What is iQuant and how does it assist in digital marketing?

iQuant is a tool that simulates user experiences of content and provides eye tracker studies. It helps in understanding where user attention goes, which can be used to optimize content placement and avoid distractions, enhancing the effectiveness of digital marketing strategies.

How does the tool Leonardo AI assist in image creation for marketing?

Leonardo AI is a tool that allows for the creation of images with a high degree of control, including the ability to generate photorealistic images and animations from textual prompts. It can be used to create custom marketing imagery that is tailored to specific needs.

What is the importance of having an AI policy for organizations?

Having an AI policy is important for organizations to ensure ethical use, manage copyright issues, address privacy concerns, and consider the potential for unintended consequences. It provides a framework for responsible experimentation and迭代 of AI technologies.

What is the significance of the Keywords Everywhere tool in SEO?

Keywords Everywhere is an SEO tool that provides insights such as average engagement rates and keyword suggestions, which are crucial for optimizing content and improving search engine rankings.

How does the tool Descript enhance video and podcast editing?

Descript is a tool used for editing videos and podcasts, offering features like automatic transcription, audio cleanup, and the ability to edit content directly in the text format. It also includes AI-generated voices and social media analytics.

What is the purpose of the Zapier Chat GPT Actions and how does it integrate with custom GPTs?

Zapier Chat GPT Actions allows users to connect custom GPTs to various applications through Zapier, enabling automated tasks based on the AI's output. This integration opens up possibilities for complex workflows and the automation of tasks across different platforms.

What is the Crisp tool and how does it benefit online call quality?

Crisp is a tool that removes background noise from online calls, providing clearer audio quality. It uses AI to enhance the call experience, especially in environments with high background noise, ensuring professional communication during important calls.