Captivate Viewers: Succeed on YouTube with Stories, Not Gadgets

Anders Larsson
14 Jan 202417:54

Summary

TLDRThis video script emphasizes the importance of genuine digital marketing education for aspiring YouTubers, cautioning against the allure of quick success and expensive equipment. It suggests using AI tools for content creation and storytelling, while advocating for personal branding through unique voices and stories. The speaker shares their journey of learning from mistakes and finding a trusted platform for digital marketing training, offering a link for viewers to explore further.

Takeaways

  • πŸš€ Start with the right education in digital marketing to guide people effectively and avoid common pitfalls.
  • πŸ’Ό Learn from trusted sources to ensure a solid foundation in affiliate marketing and not just be swayed by online gurus.
  • πŸ” Understand that success on YouTube doesn't come quickly; it requires years of experience and consistent effort.
  • πŸŽ₯ High production quality is not the primary factor for success; storytelling and communication skills are more crucial.
  • πŸ“ The ability to tell engaging stories is the cornerstone of YouTube success, not just technical proficiency.
  • πŸ“ˆ Prioritize learning the basics of digital marketing over investing in expensive equipment early on.
  • πŸ”Š Voice and audio quality are important, but personal branding through your unique voice and storytelling style is more impactful.
  • πŸ€– Utilize AI tools like 'pictur' for content creation, but remember that AI-generated content should be supplemented with personal touch.
  • 🎨 Customize your YouTube thumbnails to stand out, but ensure they are not solely AI-generated to avoid a lack of authenticity.
  • πŸ”— Recognize that organic traffic and website optimization are foundational before diving into paid advertising like Bing Ads.
  • πŸ”‘ Your uniqueness is your secret weapon; it's what makes you stand out and attracts your specific audience.
  • πŸ”„ Continuously refine your content creation process to make it efficient, but be prepared for the struggle to find the right routine.

Q & A

  • What is the recommended method to quickly create content for YouTube?

    -The speaker suggests using a service called 'summarize.te' to summarize a video, then copying the content and using an AI tool like GPT to generate a script. This can be further refined with digital marketing education.

  • Why is it important to learn digital marketing and affiliate marketing from a trusted source?

    -Learning from a trusted source ensures that you are guided properly and not misled by online gurus who may oversimplify the process of making money online. This education helps in understanding the real challenges and strategies for success.

  • What is the speaker's view on the necessity of high-quality equipment for beginners in YouTube?

    -The speaker believes that high-quality equipment is not necessary for beginners. Instead, they emphasize the importance of good storytelling and digital marketing education over technical quality.

  • How does the speaker feel about the claim that one can become successful on YouTube in 32 days?

    -The speaker is skeptical about becoming successful in such a short time frame. They believe that success on YouTube requires years of experience and a solid foundation in digital marketing.

  • What is the core aspect of successful YouTube content according to the speaker?

    -The core aspect is the ability to tell engaging stories. The speaker emphasizes that storytelling and communication skills are more important than technical aspects like camera angles and music.

  • What is the service 'pictur' and how can it be used to create YouTube videos?

    -'Pictur' is a service that allows users to paste their content and automatically generates a video. It can be used to create content quickly without the need for extensive video editing skills.

  • Why is it recommended to use your own voice in YouTube videos?

    -Using your own voice helps in building a personal brand. It makes the content more authentic and relatable, connecting with the audience on a deeper level.

  • What are the potential downsides of using AI-generated voices for YouTube videos?

    -While AI-generated voices can be of high quality, relying on them can make a creator dependent on a specific service. It also lacks the personal touch and uniqueness that comes with using one's own voice.

  • How does the speaker suggest generating a YouTube thumbnail?

    -The speaker suggests using an AI tool to generate a thumbnail and then refining it with additional software like 'aam view' to add text and adjust the design to fit YouTube's requirements.

  • What is the speaker's advice for those who want to learn digital marketing?

    -The speaker recommends joining a system with coaches and various courses that provide step-by-step training from the beginning. They emphasize the importance of learning from real experts and not just from random YouTube videos.

Outlines

00:00

πŸŽ₯ The Illusion of Quick YouTube Success

This paragraph discusses the misconception that success on YouTube can be achieved quickly and easily. It emphasizes the importance of proper digital marketing education and the pitfalls of believing in 'get rich quick' schemes often promoted by online gurus. The speaker shares their skepticism about the claim of becoming successful in 32 days and suggests that storytelling and communication are the core skills needed for YouTube success, rather than high production quality. The paragraph also touches on the importance of starting with the right education to guide people effectively and warns against the common mistake of focusing on the wrong aspects, such as expensive equipment, without mastering the basics.

05:03

πŸ“ Leveraging AI for Content Creation

The speaker explores the use of AI tools to create content quickly, such as summarizing videos and generating scripts. They mention services like 'pictur' that can transform text into videos and discuss the process of creating a video with voice-over, highlighting the importance of personal branding through one's own voice and storytelling. The paragraph also touches on the challenges of creating engaging thumbnails and the trial and error involved in using AI for this purpose. The emphasis is on finding efficient methods to produce content that resonates with the audience and the speaker's personal journey in discovering these tools.

10:05

πŸ”Š Balancing AI and Personal Voice in Video Content

This section delves into the use of AI voices for video content and the potential downsides of relying solely on them. The speaker points out that while AI voices can produce high-quality videos, it's crucial to maintain personal branding elements like one's own voice, face, and storytelling style. They share their approach to video creation, which includes using AI for the middle part of the video while reserving the beginning and end for their own voice. The paragraph also discusses the technical challenges of creating thumbnails and the iterative process of finding a working solution.

15:06

πŸ“š Embracing Comprehensive Digital Marketing Education

The final paragraph focuses on the importance of comprehensive digital marketing education. The speaker shares their experience with a trusted system that provides step-by-step training and expert guidance, emphasizing the value of starting from the beginning with the right information. They discuss the system's offerings, such as the 15-day Challenge and free video training, and provide a link for viewers to explore the platform. The speaker also encourages viewers to like, subscribe, and share the video to support their channel and receive more targeted content.

Mindmap

Keywords

πŸ’‘Digital Marketing

Digital marketing refers to the use of digital channels and tools to promote products or services. In the video, it is emphasized as the foundation for success on YouTube, suggesting that understanding digital marketing strategies is crucial for guiding viewers effectively. The speaker mentions that many online marketers have years of experience and that beginners should learn from trusted sources to avoid being misled by false promises of quick success.

πŸ’‘Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for each customer brought in by the affiliate's marketing efforts. The video suggests that learning affiliate marketing from a trusted source is important for guiding people better, indicating that it is a key component of digital marketing education and can help in building a successful online presence.

πŸ’‘Summarize.te

Summarize.te is mentioned as a website that can instantly summarize content, such as a video. The speaker uses it to quickly generate content for their YouTube videos, demonstrating a practical tool for content creation. This tool is part of the speaker's strategy for creating content fast, highlighting the importance of efficient content generation in digital marketing.

πŸ’‘Shat GPT

Shat GPT, likely a reference to a text-generating AI like Chat GPT, is used by the speaker to refine and enhance the content generated by summarize.te. The video emphasizes the utility of AI in content creation, suggesting that it can help in crafting engaging and informative content for digital platforms like YouTube.

πŸ’‘Storytelling

Storytelling is highlighted as the core of successful YouTube content. The speaker argues that the ability to tell engaging stories is more important than technical aspects like camera angles or high-quality music. This concept is central to the video's message, emphasizing the power of communication and connection in digital marketing.

πŸ’‘Pictur

Pictur is a service mentioned in the video that allows users to create videos from text content. The speaker uses it to generate videos quickly, demonstrating a practical application of technology in content creation. This tool is part of the speaker's strategy for efficient content production, aligning with the video's theme of fast content creation.

πŸ’‘AI Voice

AI Voice, as discussed in the video, refers to the use of artificial intelligence to generate voiceovers for videos. The speaker mentions that while AI voices can be of high quality, they may limit personal branding by making the content creator overly dependent on a specific voice. This concept is relevant to the video's broader discussion on the importance of authenticity and personal connection in digital marketing.

πŸ’‘Personal Brand

Personal brand is the unique identity or image that an individual builds in the public eye. The video emphasizes the importance of a personal brand in standing out in the crowded digital space. The speaker suggests that elements like one's name, face, voice, and storytelling style contribute to a personal brand, which is crucial for connecting with an audience.

πŸ’‘Technical Stuff

The term 'technical stuff' is used in the video to refer to aspects like camera equipment and video quality. The speaker argues that while these elements can enhance a video, they are not as important as the ability to tell a good story. This concept challenges the common belief that high production value is essential for success on platforms like YouTube.

πŸ’‘Education

Education is a recurring theme in the video, with the speaker emphasizing the importance of learning from trusted sources in digital marketing. The video suggests that proper education is crucial for beginners to understand the realities of online marketing and to avoid falling for misleading promises of quick success.

πŸ’‘Thumbnail

A thumbnail is a small preview image used to represent a video on platforms like YouTube. The video discusses the importance of creating compelling thumbnails to attract viewers. The speaker experiments with different methods to create effective thumbnails, highlighting the role of visual appeal in attracting an audience to a video.

Highlights

A method to quickly create content by using a site called 'summarize.te' to generate instant summaries of videos.

The recommendation to learn digital marketing and affiliate marketing from a trusted source for better guidance.

A caution against online gurus who may mislead beginners into thinking that making money online is quick and easy.

The importance of having the right education in digital marketing before investing in expensive equipment.

The suggestion that storytelling and communication are more crucial than technical quality for YouTube success.

The advice that beginners should focus on mastering the basics before improving video quality.

The use of 'pictur' to create videos from pasted content, offering a solution for those who do not want to invest in video creation.

The argument that personal branding, including one's voice, face, and storytelling style, is essential for standing out.

The recommendation to use one's own voice in videos for better personal branding.

The process of generating a YouTube thumbnail using AI and the challenges faced in creating an effective one.

The suggestion to use 'vacon board' for sketching and creating visual content.

The importance of starting with the right education in digital marketing to avoid common pitfalls.

The strategy of using AI voice for parts of a video while reserving personal speech for the beginning and end.

The discussion on the necessity of understanding the deeper problems in digital marketing before seeking solutions.

The use of 'snipaste' as a tool for managing and organizing files efficiently.

The promotion of a trusted digital marketing system with step-by-step training for beginners.

The offer of a free digital marketing video training for those interested in learning more.

Transcripts

play00:00

so I want a way to create content fast

play00:03

how to become successful on YouTube I

play00:06

take one video then you take the link to

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this video and you go to a site called

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summarize. te click submit and you get

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an instant result and let's click see

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more then what you can do is you copy

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all the content and you go to shat GPT

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and you can use shat GPT 4 or shat GPT

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3.5 now what I recommend is that you to

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learn how to do digital marketing

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affiliate marketing from a trusted

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Source because then you can guide people

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in a better way because many of uh the

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online marketers that are on YouTube

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that know how to draw people in they are

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actually often on a higher level with

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years of experience then there are uh

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online gurus that want you to think that

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it is quick and easy to make money

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online and this is just uh to bait you

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into the video and to bait you into

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purchasing something so I start with I

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want to work with this content so it is

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extremely important to have the right

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education so that you can guide people

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so I wrote this the title from this

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summary was how to become successful in

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32 days so I feel this is a bit

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overwhelming with camera angles and high

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quality music and it feels like the Tech

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needs to be high quality as well this is

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also not what I have learned from the

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digital marketing education that I use I

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don't doubt that the guy in the video is

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successful but it is highly doubtful

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that a beginner can become successful in

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32 days maybe after many years will they

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be able to create high quality videos

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but then there is this part to become

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successful that require additional years

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what I learned in the digital marketing

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education I use is that the most

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important thing is to be able to tell

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stories it is about being able to

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communicate and this is what this

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YouTube is really good at the most

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important thing is a really good

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education in digital marketing that is

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the only real place to start and not by

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purchasing expensive equipment and

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believing that the video should be high

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quality so I agree that the information

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or recommendation for from the content

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creator of this video that it is indeed

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valuable but it is for creators who have

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already mastered the basics this is not

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for beginners so if you have already a

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pretty big subscriber base and you want

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to increase your use with maybe 5% then

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you start to build on the quality then

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maybe you can increase it by purchasing

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more expensive equipment purchasing

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Maybe music and the corner of successful

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YouTube content is the ability to tell

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engaging stories and uh I'm not sure if

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I agree with this should invest in a

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minimum level of equipment and be able

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to record themselves or record the

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screen but again it is about telling

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stories it is never about the technical

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stuff so I would say that voice audio is

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super important so that you can relay

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your message that you can relay your

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story and you don't have to record

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yourself but it is easy to do that if

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you don't feel shy on camera you can

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record the screen and do what I do it's

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starting to look better but guys it is

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so important to start from the beginning

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from the right end and I'm talking about

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the right end of the line so if you pull

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the wrong line then you might never

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learn what it is really about that the

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problem is much deeper and if you know

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what the problem is then you know also

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know what the solution is of course you

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may think that you know that what your

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problem is like when I was recommended

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to try Bing ads or paid ads and I

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thought the issue was having the right

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tool to analyze the keywords and have a

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powerful system that could do that this

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is exactly what happens if you don't

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start from the beginning you think you

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are at the beginning you think that oh

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payad is where I want to start and it

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took me a long time to find out that

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these guys that does payad have been

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starting with the organic traffic with a

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website and they have optimized their

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website extremely much they have

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optimized their keyword extremely much

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and this is why it works for them

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because they have everything set up to

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to be as efficient possible to earn

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their M money back because when you are

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on a platform like adver or Bing ads

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then you have to compete with other

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people so the price of the keywords will

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go up it will cost several dollars to

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have one guy that you may or may not

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know if this guy is interested cold

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traffic one guy cost several dollars and

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then in that case you have to be really

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sure what the heck you are doing so I

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was engulfed in a totally wrong problem

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and a totally wrong solution the problem

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was much deeper I didn't go from the

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start I didn't learn from the beginning

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so do you see what I do with this I take

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content from YouTube and I apply the

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education that I got from this system of

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platform and I teach people how to

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really do it and why it may not work for

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them if they just dive into something

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from a random YouTuber and I have spent

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so long time doing this error I mean how

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can you really know I I before that I

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believe that well if I watch enough

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videos I educate myself and then I know

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what to do but but that is not how you

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do it

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you know the saying a jack of all trade

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but a master of none that is what

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happens if you go day by day and try to

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learn from random Youtube videos without

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knowing what is really the problem okay

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so I I wanted to have a way to create

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content fast now you have the content

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and now you can choose a service called

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pictur and this allows you to paste your

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content and it will create a video video

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for you and here we have the price plan

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it costs a bit of money but if you don't

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want to do that you can of course use uh

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vacon board uh so you have like instead

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of a mouse you use a pen and then a

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board and you can draw M Maps right so

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what you do then is script to video and

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here we have the script editor where you

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enter the text or the script and you

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give it a name a project name and you

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click proceed and they always change

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something on this platform now they

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change so that I couldn't choose

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templates but maybe they moved it so

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then you go to audio and let's listen to

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morning

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du right and then voice over with good

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advice is to pass it on it is never of

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any use to oneself you can hear it is

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extremely good voice apply so now it's

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trying to figure out the length and the

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length of the video is determined by the

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voice and not by the script so what I

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mean is that some of these voices speaks

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a little bit faster and other a bit

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slower so well of course it is the

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script that determines the first level

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of how long the video will be but it is

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really the they calculate the length

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based on The Voice how fast it can read

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through the script and uh we have music

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we have voice and we click download

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video now what is a better solution than

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having a robot voice is to use your own

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speech because uh you build your

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personal brand and not only is your name

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everything but it is also the things

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that connect with your name like your

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face your voice how you tell stories the

play08:58

things that makes you unique and your

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uniqueness is your secret card it's your

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Ace that is what makes you stand out

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from the crowd because some people will

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align with other people but then there

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are people that will align with you and

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this is determined by your uniqueness

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they relate to you so let's download the

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video and play it so now we have a video

play09:26

storytelling is the core the most

play09:27

crucial aspect for YouTube success is

play09:29

the ability to tell compelling stories

play09:32

this involves communicating ideas I mean

play09:35

this is pretty good if you use services

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like pict Tre and you still have this

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worry that you need to invest in uh

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camera equipment and have the right

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camera angle so then you know that the

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video that picture generate has superb

play09:56

quality and it has uh superb voice

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syntheis what is called AI voice the AI

play10:04

voice is uh excellent in if you shows

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the premium voices here by 11 Labs so of

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course you can create really good videos

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the downside by using these voice if you

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for example determine that AB is going

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to be your avatar voice then you kind of

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dig yourself into a corner because you

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then you will be dependent on picture

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because as I said not only is your name

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everything but your voice your face and

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everything that identify with you so

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what I do in my general videos that I

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release every day I talk a little bit in

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the beginning and then I talk a little

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bit at the end but in the middle I have

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a an AI voice speaking so just creating

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a text from summary. Tech and generate a

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better text with chat GPT give it some

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form and correction from what you

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learned from your education in how to

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really make money online and use this to

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guide people show them the reality then

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what you can do is hm is it for or is it

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in a YouTube video but if it is in a

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YouTube video then it's more about the

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text you use in the YouTube video for a

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YouTube video for Youtube and let's see

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what it can do can you add attitude can

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you add things like what the heck are

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you serious this is stupid oh my God I

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don't believe this generate 10 examples

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find more attitude Expressions generate

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so let's take this one so maybe this one

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I don't know guys if if you like this

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now we ask chat GPT to create a

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thumbnail YouTube thumbnail need to be

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1280 by 720 I need a different thumbnail

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it must be a big facial expression less

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text to make the face more realistic

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like Photo as you see if you check the

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thumbnail everyone can tell that this is

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generated by an AI because there are a

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lot of spelling errors because AI can't

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really do that well yet I bet it is

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going to be a an entire new phas not

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sure if I like this one and this is

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completely idiotic it's it's like a

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battle you have to fight to get the

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right

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thumbnail here the next day and I have

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been messing around with this and first

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I thought it would went smooth but it is

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a struggle but I believe if you find a

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good routine that always works then it

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will be really fast so I tried I

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generated this so I like this uh

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thumbnail but then uh chat gbt told me

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that I could add text over an image so I

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upload an image with a thumbnail and uh

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so I click this button and it allows me

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to upload an image and then I I'm

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supposed to add text but I get an error

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every time and I tried refreshing so

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what I didn't want to show you to spare

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you the time because I believe that well

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at least I want a simple way to add text

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to an image so what I have to do is to

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mess around I think this is the simplest

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way so far that I found and that is to

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use an software called aam view then I

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want the text to be uh a little bit want

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the text to be a little bit rotated so

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you can't rotate with this text tool so

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you have to rotate the image first and

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then you add the text set it up you can

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check the settings here so you have to

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fiddle with it a little bit and uh

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preview so I want it in center and maybe

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a little bit bigger okay then you have

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to mess around with this tool to maybe

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it was this align it with the bottom

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line yes that works you have to mess

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around a lot to make it work and then

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you take this one maybe I think a border

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is good if I take a red border like this

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then it will show much better as a

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YouTube thumbnail edit

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crop and then we mind the YouTube format

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I think it is this one okay so now you

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basically have a thumbnail and what I do

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to get around the problem with saving

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file and then searching and finding

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files is that I copy this image it's a

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tool called snip board paste the image

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then copy this address in the

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preparation box so I can use I can paste

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the address instead of a file path so I

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don't think many people know about this

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but anyway that's pretty much it and I

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hope you like the video so if you want

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uh really good digital marketing

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training then you can find it in the

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same system that I use so I use a system

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that has coaches and it has different

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courses trainings tons of it that you

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can use to find information that you can

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create new content from but also learn

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from and that is actually the only

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platform that I trust that will give you

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me real information otherwise I don't

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know what who I learn from if that

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person really knows digital marketing

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but uh these guys are real experts and

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uh they teach you step by step from the

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beginning and I'm so grateful that I

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found this system what I would do I will

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leave a link under this video in the

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description and you can go ahead and

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check it out and if you click the link

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why don't I show you I have an example

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video it's very simple you click the

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link you go to my landing page and if

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you click this red button it will take

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you to the system so I open the system

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in a new tab and here you can listen to

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Dave sharp so it is a bit slow loading

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it's supposed to load a video here right

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so here's the video

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and uh here you can see the 15-day

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Challenge and this is an amazing

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training it is the best training that

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you can get as a beginner because it

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takes you from the beginning and then

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you click get started and you can sign

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up to this system otherwise if you want

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to wait then you can sign up for my free

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digital marketing video training uh

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enter your first name and your email

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and you will learn many of the AHA

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moments that I got from this system but

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anyway I hope you enjoyed this video and

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then that you learn something click the

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like button that will help me out uh

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with my YouTube channel and it will be

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found by other people if you re

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recommend it to other people then click

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the like button and uh if you want more

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videos from me click subscribe and I

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will send only my best videos to

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subscribers otherwise I send one video

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every day but these videos will not go

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to my subscribers but it it is more a

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general information General uh education

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and a lot of it is repurposed all old

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stuff that I uh taught before well you

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know what I mean I hope you have an

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awesome day take care and I'll see you

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in my next video bye-bye

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